Compare Google Analytics and Okta 
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Mid-Market (52.7% of reviews)
Entry-Level Pricing
No pricing available
$6.00 1 User per month
Google Analytics
Star Rating
(6,707)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsOkta
Star Rating
(1,179)4.5 out of 5
Market Segments
Mid-Market (52.7% of reviews)
Pros & Cons
Entry-Level Pricing
$6.00 1 User per month
Browse all 2 pricing plansGoogle Analytics vs Okta
When assessing the two solutions, reviewers found Okta easier to use, set up, and administer. Reviewers also preferred doing business with Okta overall.
- Reviewers felt that Okta meets the needs of their business better than Google Analytics.
- When comparing quality of ongoing product support, reviewers felt that Okta is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Okta over Google Analytics.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableOkta
Starter
$6.00
1 User per month
Starting your Identity journey? Put a strong foundation in place.
- Universal Directory
- Workflows - 5 flows
- Single Sign-On
Free Trial
Google Analytics
No trial information availableOkta
No trial information availableRatings
Meets Requirements
9.0
5,575
9.3
867
Ease of Use
7.8
5,610
9.3
890
Ease of Setup
8.0
2,816
8.9
398
Ease of Admin
8.3
2,628
9.1
197
Quality of Support
7.5
4,643
8.9
651
Has the product been a good partner in doing business?
8.4
2,406
8.9
192
Product Direction (% positive)
8.5
5,452
8.7
843
Features by Category
Authentication Options
Not enough data
9.3
463
Not enough data
9.3
56
Not enough data
9.2
442
Not enough data
9.3
50
Not enough data
9.2
297
Not enough data
9.2
286
Access Control Types
Not enough data
9.2
322
Not enough data
9.2
346
Not enough data
9.2
356
Not enough data
9.0
258
Not enough data
9.0
272
Administration
Not enough data
9.1
285
Not enough data
9.2
322
Not enough data
9.1
277
Not enough data
9.1
346
Not enough data
9.2
321
Platform
Not enough data
9.2
324
Not enough data
9.2
288
Not enough data
9.2
322
Not enough data
9.0
262
Not enough data
8.9
256
Not enough data
8.9
252
Not enough data
9.0
269
User on/off Boarding
Not enough data
9.1
96
|
Verified
Not enough data
9.2
95
|
Verified
Not enough data
9.3
97
|
Verified
Not enough data
9.1
98
|
Verified
Not enough data
9.4
93
|
Verified
Not enough data
8.9
87
|
Verified
User Maintenance
Not enough data
9.3
107
|
Verified
Not enough data
8.9
89
|
Verified
Not enough data
9.0
81
|
Verified
Governance
Not enough data
8.9
84
|
Verified
Not enough data
9.2
84
|
Verified
Administration
Not enough data
8.9
88
|
Verified
Not enough data
8.9
100
|
Verified
Not enough data
9.0
93
|
Verified
Not enough data
9.1
87
|
Verified
Metrics
9.0
4052
Not enough data
8.8
4019
Not enough data
8.7
3942
Not enough data
8.6
3621
Not enough data
8.4
3397
Not enough data
8.4
3594
Not enough data
8.5
3643
Not enough data
8.6
3733
Not enough data
8.2
3311
Not enough data
Reporting
Feature Not Available
Not enough data
8.5
3547
Not enough data
8.2
3254
Not enough data
8.4
3504
Not enough data
8.5
3433
Not enough data
8.3
3113
Not enough data
8.5
3682
Not enough data
Other
8.5
3697
Not enough data
8.5
3495
Not enough data
8.3
3288
Not enough data
8.7
3458
Not enough data
8.5
2699
Not enough data
8.0
2423
Not enough data
8.2
2799
Not enough data
Agentic AI - Digital Analytics
7.8
83
Not enough data
8.0
85
Not enough data
7.7
85
Not enough data
8.4
90
Not enough data
Administration
8.5
2639
Not enough data
8.2
2331
Not enough data
8.9
3460
Not enough data
8.9
3564
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1177
Not enough data
8.8
1135
Not enough data
9.1
1151
Not enough data
Tracking & Reporting
8.6
1020
Not enough data
8.9
1165
Not enough data
8.5
1070
Not enough data
8.9
1179
Not enough data
8.7
1123
Not enough data
8.6
1097
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Network Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.0
35
Not enough data
9.1
34
Security
Not enough data
9.3
36
Not enough data
9.3
38
Not enough data
9.1
33
Not enough data
9.2
38
Identity Management
Not enough data
9.2
33
Not enough data
9.2
32
Not enough data
9.2
37
Generative AI
Not enough data
6.6
15
Not enough data
Feature Not Available
Access Control
Not enough data
9.3
60
Not enough data
9.4
63
Not enough data
9.4
65
Not enough data
9.3
55
Administration
Not enough data
9.5
60
Not enough data
9.5
59
Not enough data
9.4
54
Not enough data
9.4
69
Functionality
Not enough data
9.5
76
Not enough data
9.6
77
Not enough data
9.4
66
Functionality
Not enough data
9.4
100
|
Verified
Not enough data
9.5
108
|
Verified
Not enough data
9.3
104
|
Verified
Not enough data
9.5
58
Not enough data
9.1
56
Not enough data
9.2
99
|
Verified
AI Authentication Risk Management - Customer Identity and Access Management (CIAM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Biometric & Behavioral Analysis - Customer Identity and Access Management (CIAM)
Not enough data
Feature Not Available
Not enough data
Not enough data
AI Context-Aware Security Controls - Customer Identity and Access Management (CIAM)
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Functionality
Not enough data
9.3
184
Not enough data
9.2
187
Not enough data
9.5
248
Not enough data
9.4
183
Not enough data
9.5
240
Not enough data
9.3
218
Type
Not enough data
9.1
144
Not enough data
9.3
175
Reporting
Not enough data
9.1
159
Not enough data
9.2
157
Not enough data
9.0
46
Not enough data
9.2
46
Authentication & Authorization - Identity and Access Management (IAM)
Not enough data
9.1
49
Administration & Governance - Identity and Access Management (IAM)
Not enough data
9.3
53
Not enough data
9.1
46
Generative AI - Identity and Access Management (IAM)
Not enough data
8.7
46
Not enough data
8.9
46
Not enough data
Feature Not Available
Exchange Functions
9.4
16
Not enough data
9.4
16
Not enough data
Data as a Service
9.4
16
Not enough data
9.2
16
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.1
15
Not enough data
9.3
15
Not enough data
8.9
14
Not enough data
9.2
14
Not enough data
Identity Threat Detection and Response (ITDR)Hide 7 FeaturesShow 7 Features
Not enough data
Not enough data
Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Remediation
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AWS Marketplace
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Non-Human Identity Management (NHIM) SolutionsHide 10 FeaturesShow 10 Features
Not enough data
Not enough data
Lifecycle & Provisioning - Non-Human Identity Management (NHIM) Solutions
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Access, Authentication & Authorization - Non-Human Identity Management (NHIM) Solutions
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visibility, Governance & Compliance - Non-Human Identity Management (NHIM) Solutions
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
8.3
1122
Not enough data
8.9
1495
Not enough data
8.3
1255
Not enough data
Metrics
8.9
1464
Not enough data
8.9
1500
Not enough data
8.9
1499
Not enough data
8.7
1416
Not enough data
8.7
1431
Not enough data
8.4
1366
Not enough data
Agentic AI - Content Analytics
7.6
39
Not enough data
8.1
39
Not enough data
7.8
39
Not enough data
7.8
39
Not enough data
7.9
41
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Okta share no categories
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, Digital Analytics, and Data Exchange Platforms
Okta is categorized as Non-Human Identity Management (NHIM) Solutions, AWS Marketplace, Identity and Access Management (IAM), Identity Threat Detection and Response (ITDR), Customer Identity and Access Management (CIAM), User Provisioning and Governance Tools, Zero Trust Networking, Single Sign-On (SSO), Cloud Directory Services, and Other Development
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Okta
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
7.9%
Computer Software
6.8%
Internet
4.4%
Retail
2.9%
Other
56.7%
Computer Software
18.4%
Information Technology and Services
15.3%
Financial Services
6.2%
Internet
4.5%
Marketing and Advertising
4.1%
Other
51.4%
Alternatives
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Is there a way to access your applications on a mobile device?
5 Comments
EC
There is an Okta Mobile app from which you can access your work applications, but it requires a little extra setup and not all organization use it....Read more
How many applications?
2 Comments
GP
Doesn’t it always, though? ;-)
Key factors to consider aside from number of applications you’d want to streamline access to via SSO for would be:
-How...Read more
Does Okta have a plugin for integration with Spring Boot and Spring Security?
2 Comments
US
Spring security plugin is available to do user management, take a look at it https://bintray.com/grails/plugins/spring-security-core/viewRead more
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