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At a Glance
Market Segments
Small-Business (59.8% of reviews)
Mid-Market (62.2% of reviews)
Entry-Level Pricing
No pricing available
Starting at $2,200.00 Per Month
Google Analytics
Star Rating
(6,619)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsHockeyStack
Star Rating
(77)4.6 out of 5
Market Segments
Mid-Market (62.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $2,200.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in its Reports Interface with a score of 9.0, providing a user-friendly experience for generating insights, while HockeyStack's interface is noted for its Custom Reporting feature, which received a higher score of 9.8, allowing for tailored analytics that meet specific business needs.
- Reviewers mention that HockeyStack shines in Quality of Support, achieving a remarkable score of 9.7, which is significantly higher than Google Analytics' score of 7.5. Users appreciate the responsive and helpful customer service provided by HockeyStack, making it easier to resolve issues quickly.
- G2 users highlight that HockeyStack offers superior Multi-Touch Attribution capabilities with a score of 9.7, allowing businesses to understand the full customer journey, whereas Google Analytics, while strong in Single-Touch Attribution with a score of 9.5, lacks the depth of analysis that HockeyStack provides.
- Users on G2 report that Google Analytics has a robust Engagement metric scoring 8.7, which is beneficial for tracking user interactions, but HockeyStack outperforms with a score of 9.4, indicating a more comprehensive approach to measuring user engagement across various touchpoints.
- Reviewers mention that HockeyStack's Real-Time Reporting feature, scoring 9.1, is particularly praised for its immediacy and accuracy, while Google Analytics, with a score of 8.8, is seen as slightly less responsive, which can impact timely decision-making.
- Users say that Google Analytics provides a solid foundation for SEO tracking with a score of 8.7, but HockeyStack's lower score of 5.7 indicates that users find its SEO capabilities lacking, suggesting that Google Analytics may be the better choice for businesses focused on search engine optimization.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableHockeyStack
Platform
Starting at $2,200.00
Per Month
- Full integration catalog (CRM, MAT, Ad Platforms and more)
- Multi-touch Attribution Models
- Paid Ads Analysis
Free Trial
Google Analytics
No trial information availableHockeyStack
No trial information availableRatings
Meets Requirements
9.0
5,508
9.1
60
Ease of Use
7.8
5,539
8.1
62
Ease of Setup
7.9
2,743
8.0
39
Ease of Admin
8.2
2,602
8.5
28
Quality of Support
7.5
4,585
9.6
58
Has the product been a good partner in doing business?
8.3
2,383
9.8
28
Product Direction (% positive)
8.5
5,386
9.6
58
Features by Category
Reports
Not enough data
9.1
20
Not enough data
8.9
19
Not enough data
9.3
19
Not enough data
9.6
17
Not enough data
9.6
19
Data Preparation
Not enough data
9.5
10
Not enough data
8.3
7
Data Modeling and Blending
Not enough data
9.8
7
Not enough data
9.6
8
Not enough data
9.8
7
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
Not enough data
8.4
18
Not enough data
9.6
18
Not enough data
9.5
18
Not enough data
8.1
16
Not enough data
9.0
16
Not enough data
8.9
14
Deployment & Integration - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
8.8
14
Not enough data
9.1
17
Not enough data
8.7
15
Performance & Scalability - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Capabilities - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Intelligence - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
8.4
16
Not enough data
9.1
15
Not enough data
9.3
16
Not enough data
9.4
15
Metrics
9.0
4016
9.1
23
8.8
3996
8.8
23
8.7
3935
9.0
22
8.6
3616
8.8
23
8.4
3386
8.6
22
8.4
3594
8.5
20
8.5
3640
8.5
20
8.6
3706
9.0
18
8.2
3296
9.5
19
Reporting
Feature Not Available
8.7
17
8.5
3541
8.9
19
8.2
3251
8.1
20
8.4
3494
8.8
19
8.5
3433
7.4
17
8.3
3111
7.7
13
8.5
3659
9.0
16
Other
8.5
3682
8.9
19
8.5
3496
7.4
16
8.3
3288
Feature Not Available
8.7
3427
9.3
19
8.5
2697
Feature Not Available
8.0
2424
6.3
16
8.2
2799
Feature Not Available
Agentic AI - Digital Analytics
7.8
85
Not enough data
8.1
86
Not enough data
7.8
85
Not enough data
8.4
90
Not enough data
Administration
8.5
2619
8.4
17
8.2
2330
7.8
19
8.9
3457
9.3
20
8.9
3564
8.7
18
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1150
Not enough data
Tracking & Reporting
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1070
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Attribution Modeling
Not enough data
9.6
23
Not enough data
9.8
22
Not enough data
9.2
18
Not enough data
9.2
15
Not enough data
9.1
16
Not enough data
9.2
17
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
9.7
19
Not enough data
8.9
15
Not enough data
9.2
22
Not enough data
9.4
19
Reporting
Not enough data
9.3
22
Not enough data
9.1
21
Not enough data
9.6
19
Platform Basics
Not enough data
8.3
15
Not enough data
9.0
14
Platform Data
Not enough data
9.7
15
Not enough data
9.1
15
Not enough data
9.5
17
Not enough data
9.4
16
Platform Additional Functionality
Not enough data
9.5
16
Not enough data
9.3
18
Not enough data
5.1
12
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Revenue Operations & Intelligence (RO&I)Hide 23 FeaturesShow 23 Features
Not enough data
Not enough data
Revenue Sourcing and Forecasting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
CRM Data Enrichment
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Account Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.7
13
Not enough data
9.6
15
Not enough data
9.5
13
Lead Management
Not enough data
8.7
15
Not enough data
7.4
12
Not enough data
9.5
16
Marketing Campaigns
Not enough data
9.6
16
Not enough data
9.1
13
Not enough data
8.6
15
Not enough data
8.4
15
Not enough data
8.7
17
Not enough data
9.1
17
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
8.3
1125
7.0
10
8.9
1496
9.4
12
8.3
1258
5.3
10
Metrics
8.9
1467
8.3
8
8.9
1501
9.1
9
8.9
1501
9.8
8
8.7
1419
9.4
8
8.7
1433
9.1
9
8.4
1369
5.4
8
Agentic AI - Content Analytics
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Not enough data
Marketing Operations
Not enough data
9.4
19
Not enough data
9.6
17
Not enough data
9.1
18
Not enough data
9.5
18
Not enough data
8.3
19
Not enough data
6.9
12
Campaign Activity
Not enough data
9.3
21
Not enough data
9.3
23
Not enough data
8.8
20
Not enough data
9.9
19
Not enough data
7.9
18
Not enough data
7.8
16
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Categories
Categories
Shared Categories
Google Analytics and HockeyStack are categorized as Content Analytics and Digital Analytics
Unique Categories
Google Analytics is categorized as Mobile App Analytics and Data Exchange Platforms
HockeyStack is categorized as Account-Based Analytics, Marketing Analytics, Analytics Platforms, Attribution, Revenue Operations & Intelligence (RO&I), and Customer Journey Analytics
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HockeyStack
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.7%
Internet
4.5%
Retail
2.8%
Other
56.7%
Computer Software
50.0%
Marketing and Advertising
12.2%
Information Technology and Services
10.8%
Computer & Network Security
5.4%
Telecommunications
4.1%
Other
17.6%
Alternatives
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
HockeyStack has no discussions with answers
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