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Compare Google Analytics and HockeyStack 
Featured Products
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Mid-Market (62.2% of reviews)
Entry-Level Pricing
No pricing available
Starting at $2,200.00 Per Month
Google Analytics
Star Rating
(6,680)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsHockeyStack
Star Rating
(77)4.6 out of 5
Market Segments
Mid-Market (62.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $2,200.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive analytics dashboard, allowing users to track visitor behavior in detail. Users appreciate the depth of information, such as demographics and landing pages, which enhances their understanding of website traffic.
- Users say that HockeyStack stands out with its innovative cookieless tracking technology, which captures the entire buyer journey without relying on cookies. This feature is seen as a significant advantage, especially in today's privacy-focused environment.
- Reviewers mention that Google Analytics has a higher overall satisfaction score, reflecting its robust capabilities and extensive user base. With thousands of reviews, users feel confident in its reliability and effectiveness for digital analytics.
- According to verified reviews, HockeyStack's customer support receives high praise, with users highlighting the exceptional assistance provided during integration and ongoing use. This level of support can be a crucial factor for teams needing quick resolutions to technical issues.
- G2 reviewers note that while Google Analytics offers a wealth of features, some users find the setup process to be less intuitive compared to HockeyStack, which is praised for its seamless integration and user-friendly interface.
- Users highlight that HockeyStack's flexible funnel tracking and actionable insights help teams make data-driven decisions more effectively. This capability is particularly beneficial for mid-market companies looking to optimize their marketing strategies.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableHockeyStack
Platform
Starting at $2,200.00
Per Month
- Full integration catalog (CRM, MAT, Ad Platforms and more)
- Multi-touch Attribution Models
- Paid Ads Analysis
Free Trial
Google Analytics
No trial information availableHockeyStack
No trial information availableRatings
Meets Requirements
9.0
5,556
9.1
60
Ease of Use
7.8
5,591
8.1
62
Ease of Setup
7.9
2,795
8.0
39
Ease of Admin
8.3
2,620
8.5
28
Quality of Support
7.5
4,625
9.6
58
Has the product been a good partner in doing business?
8.3
2,399
9.8
28
Product Direction (% positive)
8.5
5,434
9.6
58
Features by Category
Reports
Not enough data
9.1
20
Not enough data
8.9
19
Not enough data
9.3
19
Not enough data
9.6
17
Not enough data
9.6
19
Data Preparation
Not enough data
9.5
10
Not enough data
8.3
7
Data Modeling and Blending
Not enough data
9.8
7
Not enough data
9.6
8
Not enough data
9.8
7
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
Not enough data
8.4
18
Not enough data
9.6
18
Not enough data
9.5
18
Not enough data
8.1
16
Not enough data
9.0
16
Not enough data
8.9
14
Deployment & Integration - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
8.8
14
Not enough data
9.1
17
Not enough data
8.7
15
Performance & Scalability - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Capabilities - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Intelligence - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
8.4
16
Not enough data
9.1
15
Not enough data
9.3
16
Not enough data
9.4
15
Metrics
9.0
4045
9.1
23
8.8
4015
8.8
23
8.7
3944
9.0
22
8.6
3622
8.8
23
8.4
3396
8.6
22
8.4
3598
8.5
20
8.5
3646
8.5
20
8.6
3728
9.0
18
8.2
3311
9.5
19
Reporting
Feature Not Available
8.7
17
8.5
3551
8.9
19
8.2
3257
8.1
20
8.4
3503
8.8
19
8.5
3437
7.4
17
8.3
3117
7.7
13
8.5
3680
9.0
16
Other
8.5
3697
8.9
19
8.5
3500
7.4
16
8.3
3293
Feature Not Available
8.7
3449
9.3
19
8.5
2702
Feature Not Available
8.0
2427
6.3
16
8.2
2803
Feature Not Available
Agentic AI - Digital Analytics
7.8
86
Not enough data
8.0
87
Not enough data
7.8
87
Not enough data
8.5
93
Not enough data
Administration
8.5
2636
8.4
17
8.2
2335
7.8
19
8.9
3463
9.3
20
8.9
3568
8.7
18
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1151
Not enough data
Tracking & Reporting
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1071
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Not enough data
Metrics
8.8
238
Not enough data
8.7
233
Not enough data
8.8
227
Not enough data
8.6
237
Not enough data
8.8
240
Not enough data
Attribution Modeling
Not enough data
9.6
23
Not enough data
9.8
22
Not enough data
9.2
18
Not enough data
9.2
15
Not enough data
9.1
16
Not enough data
9.2
17
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
9.7
19
Not enough data
8.9
15
Not enough data
9.2
22
Not enough data
9.4
19
Reporting
Not enough data
9.3
22
Not enough data
9.1
21
Not enough data
9.6
19
Platform Basics
Not enough data
8.3
15
Not enough data
9.0
14
Platform Data
Not enough data
9.7
15
Not enough data
9.1
15
Not enough data
9.5
17
Not enough data
9.4
16
Platform Additional Functionality
Not enough data
9.5
16
Not enough data
9.3
18
Not enough data
5.1
12
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Exchange Functions
9.4
17
Not enough data
9.4
17
Not enough data
Data as a Service
9.4
17
Not enough data
9.2
17
Not enough data
9.6
16
Not enough data
9.3
16
Not enough data
Management
9.2
16
Not enough data
9.4
16
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Revenue Operations & Intelligence (RO&I)Hide 23 FeaturesShow 23 Features
Not enough data
Not enough data
Revenue Sourcing and Forecasting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
CRM Data Enrichment
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Account Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.7
13
Not enough data
9.6
15
Not enough data
9.5
13
Lead Management
Not enough data
8.7
15
Not enough data
7.4
12
Not enough data
9.5
16
Marketing Campaigns
Not enough data
9.6
16
Not enough data
9.1
13
Not enough data
8.6
15
Not enough data
8.4
15
Not enough data
8.7
17
Not enough data
9.1
17
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
8.3
1124
7.0
10
8.9
1496
9.4
12
8.3
1257
5.3
10
Metrics
8.9
1466
8.3
8
8.9
1501
9.1
9
8.9
1500
9.8
8
8.7
1418
9.4
8
8.7
1432
9.1
9
8.4
1368
5.4
8
Agentic AI - Content Analytics
7.7
40
Not enough data
8.2
40
Not enough data
7.8
40
Not enough data
7.8
40
Not enough data
7.9
42
Not enough data
Marketing Operations
Not enough data
9.4
19
Not enough data
9.6
17
Not enough data
9.1
18
Not enough data
9.5
18
Not enough data
8.3
19
Not enough data
6.9
12
Campaign Activity
Not enough data
9.3
21
Not enough data
9.3
23
Not enough data
8.8
20
Not enough data
9.9
19
Not enough data
7.9
18
Not enough data
7.8
16
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
238
Not enough data
8.7
233
Not enough data
8.8
227
Not enough data
8.6
237
Not enough data
8.8
240
Not enough data
Categories
Categories
Shared Categories
Google Analytics and HockeyStack are categorized as Content Analytics and Digital Analytics
Unique Categories
Google Analytics is categorized as Mobile App Analytics and Data Exchange Platforms
HockeyStack is categorized as Account-Based Analytics, Marketing Analytics, Analytics Platforms, Attribution, Revenue Operations & Intelligence (RO&I), and Customer Journey Analytics
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HockeyStack
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.4%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.4%
Retail
2.8%
Other
56.7%
Computer Software
50.0%
Marketing and Advertising
12.2%
Information Technology and Services
10.8%
Computer & Network Security
5.4%
Telecommunications
4.1%
Other
17.6%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
HockeyStack has no discussions with answers
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