Link copied to clipboard # Google Analytics 360 vs Mixpanel Comparison - What are their main differences? Share [ Export ](/compare/google-analytics-360/mixpanel/export.csv) GA 360Mixpanel[+ Add Product](#) Reviews **Google Analytics 360** [ 4.4/5(599) ](https://www.g2.com/products/google-analytics-360/reviews#reviews) **Mixpanel** [ 4.5/5(1,376) ](https://www.g2.com/products/mixpanel/reviews#reviews) Pricing **Google Analytics 360** No pricing available **Mixpanel** Free Trial **Free** Per Year · Free **Pricing Insights** from reviews Time to Implement **Google Analytics 360** 2 months Based on 66 responses **Mixpanel** 1 monthFaster Based on 192 responses Return on Investment **Google Analytics 360** 11 months1 month sooner Based on 47 responses **Mixpanel** 12 months Based on 142 responses Perceived Cost **Google Analytics 360** $$$$$ **Mixpanel** $$$$$ Average Discount **Google Analytics 360** 12% **Mixpanel** 18%6% more ![Google Analytics 360](https://images.g2crowd.com/uploads/product/hd_favicon/1487566539/google-analytics-360.png "Google Analytics 360") ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel") G2 offers free advice on this comparison. Chat with an expert How do we contact you? ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message ![](/assets/advisor_router/phone_call-c9171db19e0526ecaea5fcbe1122f2ba459d8ab314c830a23440e5a1a536d62f.svg)Phone Call Who do you want to talk with? ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)AI Agent ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human Pros & Cons **Google Analytics 360** [ Insights (9) ](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=1452311&qs=pros-and-cons#reviews)[ Easy Integrations (6) ](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=1453436&qs=pros-and-cons#reviews)[ Learning Curve (5) ](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=1452519&qs=pros-and-cons#reviews)[ Complex Features (4) ](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=1452223&qs=pros-and-cons#reviews) **Mixpanel** [ Ease of Use (97) ](https://www.g2.com/products/mixpanel/reviews?filters%5Bsentiment_snippet%5D=1518580&qs=pros-and-cons#reviews)[ Insights (81) ](https://www.g2.com/products/mixpanel/reviews?filters%5Bsentiment_snippet%5D=1517645&qs=pros-and-cons#reviews)[ Learning Curve (37) ](https://www.g2.com/products/mixpanel/reviews?filters%5Bsentiment_snippet%5D=1518028&qs=pros-and-cons#reviews)[ Steep Learning Curve (37) ](https://www.g2.com/products/mixpanel/reviews?filters%5Bsentiment_snippet%5D=1518009&qs=pros-and-cons#reviews) Integrations **Google Analytics 360** Not enough data **Mixpanel** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-redshift.jpg "Product Avatar Image") Amazon Redshift ](https://www.g2.com/products/amazon-redshift/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cacdec8b8edeace9b3c89e0c2cded695/amazon-s3-glacier.jpg "Product Avatar Image") Amazon S3 Glacier ](https://www.g2.com/products/amazon-s3-glacier/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d63327b58e9e55cbadb26d04e56bb0eb/amplitude-analytics.png "Product Avatar Image") Amplitude ](https://www.g2.com/products/amplitude-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_26aec82a6bfbf92bdf0f4fcff08718cb/appcues%282%29.png "Product Avatar Image") Appcues ](https://www.g2.com/products/appcues/reviews)[ View all ](https://www.g2.com/products/mixpanel/integrations) Screenshots **Google Analytics 360** ![Google Analytics 360 screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/31803/Google_20Analytics_20Premium_screenshot-1.png) **Mixpanel** ![Mixpanel screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/85865/Dashboards.png) Ratings Meets Requirements **Google Analytics 360** 8.8 8.8452 **Mixpanel** 8.8 8.81,051 Ease of Use **Google Analytics 360** 8.1 8.1455 **Mixpanel** 8.5 8.51,061 Ease of Setup **Google Analytics 360** 8.0 8.0201 **Mixpanel** 8.1 8.1518 Ease of Admin **Google Analytics 360** 8.4 8.4189 **Mixpanel** 8.6 8.6377 Quality of Support **Google Analytics 360** 8.0 8.0411 **Mixpanel** 8.4 8.4806 Has the product been a good partner in doing business? **Google Analytics 360** 8.5 8.5185 **Mixpanel** 8.8 8.8344 Product Direction (% positive) **Google Analytics 360** 8.4 8.4436 **Mixpanel** 8.6 8.6963 Features Digital Analytics[Hide 31 FeaturesShow 31 Features](javascript:void(0);) 8.4 380 8.4 476 Metrics Sessions - Digital Analytics 8.7 325 8.8(won by 0.1) 279 Engagement 8.5 334 8.8(won by 0.3) 346 Entry and Exit Pages 8.5(won by 0.2) 323 8.3 295 Standard Event Tracking 8.6 306 8.9(won by 0.3) 358 Custom Event Tracking 8.4 299 8.9(won by 0.5) 356 (There is a greater than 0.5 difference between this product's rating and its competitors) Retention 8.4 305 8.5(won by 0.1) 320 Return 8.2 303 8.4(won by 0.2) 292 Conversions 8.4 311 8.8(won by 0.4) 321 Funnels 8.2 289 8.9(won by 0.7) 346 (There is a greater than 0.5 difference between this product's rating and its competitors) Reporting Trending 8.6(tied score) 310 8.6(tied score) 292 Retroactive Reporting 8.4(tied score) 279 8.4(tied score) 213 Segmentation 8.5 297 8.7(won by 0.2) 335 Mobile Reporting 8.4(won by 0.1) 291 8.3 242 Unification Across Devices 8.2(tied score) 268 8.2(tied score) 242 Custom Reports and Dashboards 8.6(tied score) 316 8.6(tied score) 337 Real-Time Reporting Feature Not Available 8.8(won by default) 314 Other User Data 8.5 302 8.8(won by 0.3) 331 Site Search Reporting 8.4(won by 0.2) 306 8.2 182 Load Time Monitoring 8.3(won by 0.3) 291 8.0 175 Campaign Tracking 8.6(won by 0.3) 305 8.3 234 E-Commerce 8.5(won by 0.4) 267 8.1 181 Promotional Messages 8.2(won by 0.3) 248 7.9 175 Administration Alerts 8.3(won by 0.3) 266 8.0 185 Agentic AI - Digital Analytics Autonomous Task Execution Not enough data 7.1(won by default) 18 Cross-system Integration Not enough data 7.6(won by default) 21 Proactive Assistance Not enough data 7.4(won by default) 17 Decision Making Not enough data 7.7(won by default) 20 Administration API / Integrations 8.5(tied score) 247 8.5(tied score) 281 QA Testing 8.2 243 8.3(won by 0.1) 248 Performance and Reliability 8.6 296 8.7(won by 0.1) 343 User, Role, and Access Management 8.6 293 8.8(won by 0.2) 284 Mobile App Analytics[Hide 59 FeaturesShow 59 Features](javascript:void(0);) 8.8 131 8.7 346 User Identification Demographics 9.1(won by 0.8) 112 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 256 User Segmentation 9.0(won by 0.2) 109 8.8 277 Geolocation 9.0(won by 0.6) 104 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.4 264 Predictive Analytics Not enough data Not enough data Tracking & Reporting Custom Event Tracking 8.9 99 9.2(won by 0.3) 303 Real-Time Insights 8.8(tied score) 110 8.8(tied score) 291 Attribution 8.9(won by 0.6) 103 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 242 Activity Dashboard 9.0(won by 0.1) 109 8.9 305 User Path Tracking 8.8(won by 0.2) 104 8.6 253 User Activity History 8.8 101 8.9(won by 0.1) 292 Multi-Channel Attribution Not enough data Not enough data In-App Events Tracking Not enough data Not enough data Metrics Engagement 9.0(tied score) 33 9.0(tied score) 257 Exit Tracking 8.6(won by 0.3) 33 8.3 214 Retention 8.6 34 8.7(won by 0.1) 246 Return 8.5 33 8.7(won by 0.2) 217 Conversions 8.6 33 9.0(won by 0.4) 237 Engagement Tracking Not enough data Not enough data Uninstall Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data Location Tracking Not enough data Not enough data ROI Tracking Not enough data Not enough data Retention Tracking Not enough data Not enough data Visitor Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Revenue Tracking Not enough data Not enough data Additional Functionality Monitoring Not enough data Not enough data Push Notifications Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Campaign Management Not enough data Not enough data Data Modeling Not enough data Not enough data Funnel Analysis Not enough data Not enough data For Marketers Not enough data Not enough data Single Sign On Not enough data Not enough data Workflow Management Not enough data Not enough data Customer Experience Management Not enough data Not enough data Trend Analysis Not enough data Not enough data Mobile Access Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Alerts/Escalation Not enough data Not enough data Data Import/Export Not enough data Not enough data Collaboration Tools Not enough data Not enough data Session Recording Not enough data Not enough data Data Visualization Not enough data Not enough data Root Cause Analysis Not enough data Not enough data Drag & Drop Not enough data Not enough data Performance Metrics Not enough data Not enough data Generative AI Not enough data Not enough data Cohort Analysis Not enough data Not enough data Issue Management Not enough data Not enough data Compliance Management Not enough data Not enough data Heatmaps Not enough data Not enough data Customizable Branding Not enough data Not enough data Search/Filter Not enough data Not enough data AI Copilot Not enough data Not enough data Event Triggered Actions Not enough data Not enough data API Not enough data Not enough data Reporting/Analytics Not enough data Not enough data A/B Testing Not enough data Not enough data Mobile Analytics[Hide 14 FeaturesShow 14 Features](javascript:void(0);) 8.7 36 8.7 278 Metrics Engagement 9.0(tied score) 33 9.0(tied score) 257 Exit Tracking 8.6(won by 0.3) 33 8.3 214 Retention 8.6 34 8.7(won by 0.1) 246 Return 8.5 33 8.7(won by 0.2) 217 Conversions 8.6 33 9.0(won by 0.4) 237 Engagement Tracking Not enough data Not enough data Uninstall Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data Location Tracking Not enough data Not enough data ROI Tracking Not enough data Not enough data Retention Tracking Not enough data Not enough data Visitor Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Revenue Tracking Not enough data Not enough data Product Analytics[Hide 39 FeaturesShow 39 Features](javascript:void(0);) Not enough data 7.9 636 Product Analytics Account-Level Analytics Not enough data 8.6(won by default) 421 User-Level Analytics Not enough data 9.0(won by default) 543 Segmentation Not enough data 8.6(won by default) 463 Funnels Not enough data 8.8(won by default) 522 Alerts Not enough data 7.4(won by default) 337 Multi-Product Analytics Not enough data 8.3(won by default) 373 User Scoring Not enough data 7.5(won by default) 304 Integrations Not enough data 7.9(won by default) 382 Usage Tracking/Analytics Not enough data Not enough data Agentic AI - Product Analytics Autonomous Task Execution Not enough data 5.3(won by default) 77 Cross-system Integration Not enough data 6.4(won by default) 79 Adaptive Learning Not enough data 5.8(won by default) 74 Proactive Assistance Not enough data 5.8(won by default) 76 Machine Learning Not enough data Not enough data Behavioral Analytics - Product Analytics User level Analytics Not enough data 9.5(won by default) 32 Account level Analytics Not enough data 9.4(won by default) 8 Segmentation Not enough data 9.8(won by default) 16 Funnels Not enough data 9.8(won by default) 34 Multi-Product Analytics Not enough data Not enough data Platform Infrastructure - Product Analytics Cross System integrations Not enough data 7.7(won by default) 5 Alerts Not enough data 7.3(won by default) 5 Integrations Not enough data 8.7(won by default) 25 AI driven optimization - Product Analytics Automated insights Not enough data 5.7(won by default) 5 User scoring Not enough data Not enough data Adaptive learning Not enough data Not enough data Autonomous task execution Not enough data Not enough data Additional Functionality Conversion Tracking Not enough data Not enough data Funnel Analysis Not enough data Not enough data Product Data Management Not enough data Not enough data Engagement Tracking Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Cohort Analysis Not enough data Not enough data Session Recording Not enough data Not enough data AI Copilot Not enough data Not enough data Data Visualization Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Generative AI Not enough data Not enough data Interactive Reports Not enough data Not enough data A/B Testing Not enough data Not enough data E-Commerce Analytics[Hide 15 FeaturesShow 15 Features](javascript:void(0);) Not enough data 8.5 120 Analytics Reports Not enough data 9.3(won by default) 110 Dashboard Not enough data 8.9(won by default) 112 Web Analytics Not enough data 9.0(won by default) 99 Campaign Tracking Not enough data 8.8(won by default) 89 Customer Demographics Not enough data 8.7(won by default) 94 Predictive Analytics Not enough data Feature Not Available Administration Data Storage Not enough data 8.7(won by default) 83 A/B Testing Not enough data 8.3(won by default) 84 Integrations Not enough data 8.7(won by default) 88 Generative AI AI Text Generation Not enough data 6.9(won by default) 13 Agentic AI - E-Commerce Analytics Cross-system Integration Not enough data 7.5(won by default) 6 Multi-step Planning Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data User Insights Reviewers' Company Size [![Google Analytics 360](https://images.g2crowd.com/uploads/product/hd_favicon/1487566539/google-analytics-360.png "Google Analytics 360")](https://www.g2.com/products/google-analytics-360/reviews) Google Analytics 360 Small-Business(50 or fewer emp.) 50.3% Mid-Market(51-1000 emp.) 30.9% Enterprise(\> 1000 emp.) 18.8% [![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel")](https://www.g2.com/products/mixpanel/reviews) Mixpanel Small-Business(50 or fewer emp.) 52.7% Mid-Market(51-1000 emp.) 37.3% Enterprise(\> 1000 emp.) 10.1% Small-Business (50 or fewer emp.) 50.3% 52.7% Mid-Market (51-1000 emp.) 30.9% 37.3% Enterprise (\> 1000 emp.) 18.8% 10.1% Reviewers' Industry [![Google Analytics 360](https://images.g2crowd.com/uploads/product/hd_favicon/1487566539/google-analytics-360.png "Google Analytics 360")](https://www.g2.com/products/google-analytics-360/reviews) Google Analytics 360 Marketing and Advertising 20.6% Information Technology and Services 6.1% Computer Software 5.1% Education Management 3.1% Retail 3.1% Other 62.0% [![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel")](https://www.g2.com/products/mixpanel/reviews) Mixpanel Computer Software 25.0% Information Technology and Services 11.6% Financial Services 9.3% Internet 6.2% Health, Wellness and Fitness 5.2% Other 42.6% FAQs ## GA 360 vs Mixpanel FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Mixpanel vs GA 360? Mixpanel stands out for its ease of use and real-time reporting, while GA 360 is favored for its advanced integrations and enterprise-scale analytics. | [Mixpanel](https://www.g2.com/products/mixpanel/reviews) | [GA 360](https://www.g2.com/products/google-analytics-360/reviews) | | --- | --- | | 4.5/5 (1,371 reviews) | 4.4/5 (599 reviews) | | Small-Business | Small-Business | | 8.1 | 8.0 | | 8.4 | 8.0 | | Ease of Use (96 all-time mentions) | Easy Integrations (5 all-time mentions) | ### How do the pricing models of Mixpanel and GA 360 compare? Mixpanel is rated higher for value, with reviewers expressing more satisfaction with its pricing than GA 360. - **Mixpanel:** In recent reviews, many cite Mixpanel as cost-effective for growing businesses, though some mention steep pricing as event volume increases. - **GA 360:** Reviewers frequently describe GA 360 as expensive and note that its premium pricing is difficult to justify for smaller organizations. - **Switching reasons:** Several reviewers mention evaluating alternatives due to Mixpanel's pricing scaling aggressively with usage and GA 360's high cost for small businesses. ### What are the best alternatives to Mixpanel and GA 360? The top three alternatives to Mixpanel and GA 360 are Amplitude, Heap by Contentsquare, and Fullstory. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Mixpanel](https://www.g2.com/products/mixpanel/reviews) | 4.5/5 (1,371 reviews) | Small-Business | Pricing scales steeply for growing startups | Ease of Use (96 all-time mentions) | | [GA 360](https://www.g2.com/products/google-analytics-360/reviews) | 4.4/5 (599 reviews) | Small-Business | Premium pricing is hard to justify for smaller organizations | Easy Integrations (5 all-time mentions) | | [Amplitude](https://www.g2.com/products/amplitude-analytics/reviews) | 4.5/5 (2,977 reviews) | Mid-Market | — | — | | [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) | 4.4/5 (1,097 reviews) | Mid-Market | — | — | | [Fullstory](https://www.g2.com/products/fullstory/reviews) | 4.5/5 (1,052 reviews) | Mid-Market | — | — | ### Which Product Analytics features should I prioritize when comparing Mixpanel and GA 360? Buyers should prioritize real-time reporting, ease of use, integrations, reporting capabilities, and learning curve when comparing Mixpanel and GA 360. - **Real-Time Reporting:** Mixpanel offers real-time reporting, which is frequently highlighted in reviews; GA 360 does not list this as a feature. - **Ease of Use:** Mixpanel: 8.5; GA 360: 8.1. Mixpanel has 96 all-time mentions for ease of use, compared to 3 for GA 360. - **Integrations:** Mixpanel: 45 all-time mentions for Google Analytics integration, 17 for Slack; GA 360: 5 all-time mentions for easy integrations. - **Reporting Capabilities:** Mixpanel: 33 all-time mentions for reporting; GA 360: 2 all-time mentions for reporting. - **Learning Curve:** Mixpanel: 37 all-time mentions for learning curve; GA 360: 4 all-time mentions for learning curve. ### What are the pros and cons of Mixpanel vs GA 360? Mixpanel's headline strength is ease of use, while GA 360's is advanced integrations and enterprise-scale analytics. - **Mixpanel strengths:** Ease of Use (96 all-time mentions), Insights (81), Analytics (59), Intuitive (44), Reporting (33), Helpful (30), Simple (30), User Interface (30), Capabilities (29), Easy Setup (29). - **Mixpanel trade-offs:** Learning Curve (37), Steep Learning Curve (37), Expensive (22), Data Management Issues (18), Data Inconsistency (13). - **GA 360 strengths:** Easy Integrations (5), Insights (6), Analytics (2), Reporting (2), Journey Analysis (2). - **GA 360 trade-offs:** Learning Curve (4), Cluttered Interface (2), Complex Features (2), Complexity (2), Expensive (2), Limited Charting Capabilities (2), Steep Learning Curve (2), Complex Setup (1). ### Is Mixpanel or GA 360 better for small businesses? Mixpanel is the better fit for small businesses, as both products' largest reviewer segment is Small-Business, but Mixpanel receives more positive sentiment from small-business reviewers. - **Mixpanel:** Small-Business is the largest segment, with reviewers highlighting ease of use, intuitive UI, and quick setup as key benefits for small teams. - **GA 360:** Small-Business is also the largest segment, but reviewers frequently cite high cost and a steep learning curve as barriers for smaller organizations. ### Which Product Analytics platform has better integrations? Mixpanel is favored for integrations, with more reviewer-cited integrations and higher mention counts than GA 360. - **Mixpanel:** 45 all-time mentions for Google Analytics integration, 17 for Slack, and 6 for Tableau. - **GA 360:** 5 all-time mentions for easy integrations, with reviewers highlighting integration with Google Ads and BigQuery. ### How do Mixpanel and GA 360 compare on customer support? Mixpanel scores higher on Quality of Support (8.4 vs 8.0), but the difference is below the materiality threshold, indicating near-parity in support experiences. - **Mixpanel:** Reviewers frequently describe support as helpful and responsive, with 7.0 scores in recent reviews and positive onboarding experiences. - **GA 360:** Reviewers note enterprise-level support and responsive customer service, with several recent reviews scoring support at 7.0. ### Which is easier to implement, Mixpanel or GA 360? Mixpanel and GA 360 are rated nearly identically on Ease of Setup (8.1 vs 8.0), indicating parity in implementation experiences. - **Mixpanel:** Reviewers highlight fast setup, easy integration, and user-friendly onboarding, though some mention a learning curve for advanced features. - **GA 360:** Reviewers describe setup as straightforward for basic use but note a steep learning curve and technical requirements for advanced tracking and custom reports. ### Which product has better Reports? Mixpanel is favored for Reports, with more reviewer-cited strengths and higher mention counts than GA 360. - **Mixpanel:** Reporting (33 all-time mentions), real-time reporting as a feature, and high scores for ease of use and visualization. - **GA 360:** Reporting (2 all-time mentions), with reviewers noting advanced reporting capabilities but also citing complexity and limited charting options. Alternatives **Google Analytics 360 Alternatives** ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics") [ Amplitude ](/products/amplitude-analytics/reviews) ![Adobe Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-analytics.svg "Adobe Analytics") [ Adobe Analytics ](/products/adobe-analytics/reviews) ![Heap by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/88d6685d7cf4f7cc4439e35562551831/heap-by-contentsquare.svg "Heap by Contentsquare") [ Heap by Contentsquare ](/products/heap-by-contentsquare/reviews) ![Kissmetrics](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_058174144e3a16cb961af681248433a2/kissmetrics.png "Kissmetrics") [ Kissmetrics ](/products/kissmetrics/reviews) **Mixpanel Alternatives** ![Heap by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/88d6685d7cf4f7cc4439e35562551831/heap-by-contentsquare.svg "Heap by Contentsquare") [ Heap by Contentsquare ](/products/heap-by-contentsquare/reviews) ![Fullstory](https://images.g2crowd.com/uploads/product/hd_favicon/25da526f26fb19d775e4c307ca88eaee/fullstory.svg "Fullstory") [ Fullstory ](/products/fullstory/reviews) ![Glassbox](https://images.g2crowd.com/uploads/product/hd_favicon/0e92ee7cb332bc287c7337ecd9f352be/glassbox.svg "Glassbox") [ Glassbox ](/products/glassbox/reviews) ![Kissmetrics](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_058174144e3a16cb961af681248433a2/kissmetrics.png "Kissmetrics") [ Kissmetrics ](/products/kissmetrics/reviews)