Compare Google Analytics 360 vs Mixpanel

See this
comparison of Google Analytics 360 vs. Mixpanel
based on data from user reviews. Google Analytics 360 rates 4.2/5 stars with 312 reviews. Mixpanel rates 4.2/5 stars with 221 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free Trial Unavailable
Free Trial
Google Analytics 360
Free Trial Unavailable
Mixpanel
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.7
8.2
Ease of Use
Ease of Use
7.9
7.7
Ease of Setup
Ease of Setup
7.7
7.0
Ease of Admin
Ease of Admin
8.3
7.6
Quality of Support
Quality of Support
7.9
7.8
Ease of Doing Business With
Ease of Doing Business With
8.4
8.1
Product Direction (% positive)
Product Direction (% positive)
8.2
6.8
Meets Requirements
Google Analytics 360
8.7
Mixpanel
8.2
Ease of Use
Google Analytics 360
7.9
Mixpanel
7.7
Ease of Setup
Google Analytics 360
7.7
Mixpanel
7.0
Ease of Admin
Google Analytics 360
8.3
Mixpanel
7.6
Quality of Support
Google Analytics 360
7.9
Mixpanel
7.8
Ease of Doing Business With
Google Analytics 360
8.4
Mixpanel
8.1
Product Direction (% positive)
Google Analytics 360
8.2
Mixpanel
6.8

Features

Metrics
Sessions - Digital Analytics
Google Analytics 360
8.7
Mixpanel
8.6
Engagement
Google Analytics 360
8.5
Mixpanel
8.5
Entry and Exit Pages
Google Analytics 360
8.5
Mixpanel
7.8
Standard Event Tracking
Google Analytics 360
8.6
Mixpanel
8.6
Custom Event Tracking
Google Analytics 360
8.3
Mixpanel
8.6
Retention
Google Analytics 360
8.3
Mixpanel
7.9
Return
Google Analytics 360
8.2
Mixpanel
8.0
Conversions
Google Analytics 360
8.3
Mixpanel
8.4
Funnels
Google Analytics 360
8.1
Mixpanel
8.8
Reporting
Real-Time Reporting
Google Analytics 360
8.8
Mixpanel
8.4
Trending
Google Analytics 360
8.5
Mixpanel
8.1
Retroactive Reporting
Google Analytics 360
8.4
Mixpanel
7.8
Segmentation
Google Analytics 360
8.4
Mixpanel
8.3
Mobile Reporting
Google Analytics 360
8.4
Mixpanel
7.8
Unification Across Devices
Google Analytics 360
8.2
Mixpanel
7.5
Custom Reports and Dashboards
Google Analytics 360
8.5
Mixpanel
7.5
User Identification
Demographics
Google Analytics 360
9.1
Mixpanel
7.8
User Segmentation
Google Analytics 360
9.1
Mixpanel
8.2
Geolocation
Google Analytics 360
9.0
Mixpanel
7.1
Other
User Data
Google Analytics 360
8.4
Mixpanel
8.3
Site Search Reporting
Google Analytics 360
8.2
Mixpanel
7.5
Load Time Monitoring
Google Analytics 360
8.2
Mixpanel
7.2
Campaign Tracking
Google Analytics 360
8.4
Mixpanel
7.8
E-Commerce
Google Analytics 360
8.4
Mixpanel
7.3
Promotional Messages
Google Analytics 360
8.2
Mixpanel
7.5
Administration Alerts
Google Analytics 360
8.3
Mixpanel
7.6
Tracking & Reporting
Crash Reporting
Google Analytics 360
8.6
Mixpanel
7.0
Custom Event Tracking
Google Analytics 360
8.9
Mixpanel
8.6
Real-Time Insights
Google Analytics 360
9.1
Mixpanel
7.5
Attribution
Google Analytics 360
8.7
Mixpanel
6.7
Dashboard
Google Analytics 360
8.9
Mixpanel
7.8
User Path Tracking
Google Analytics 360
8.9
Mixpanel
7.5
User Activity History
Google Analytics 360
8.8
Mixpanel
8.2
Administration
API / Integrations
Google Analytics 360
8.3
Mixpanel
7.9
QA Testing
Google Analytics 360
8.1
Mixpanel
7.7
Performance and Reliability
Google Analytics 360
8.5
Mixpanel
8.2
User, Role, and Access Management
Google Analytics 360
8.6
Mixpanel
8.0
Metrics
Sessions - Mobile App Analytics
Google Analytics 360
8.7
Mixpanel
7.9
Engagement
Google Analytics 360
8.6
Mixpanel
8.0
Exit Tracking
Google Analytics 360
8.7
Mixpanel
6.6
Events
Google Analytics 360
8.6
Mixpanel
8.6
Retention
Google Analytics 360
8.4
Mixpanel
7.6
Return
Google Analytics 360
8.6
Mixpanel
7.0
Conversions
Google Analytics 360
8.6
Mixpanel
7.9
Funnels
Google Analytics 360
8.2
Mixpanel
8.1
Reporting
Real-Time
Google Analytics 360
8.9
Mixpanel
8.3
Trending
Google Analytics 360
8.7
Mixpanel
7.8
Retroactive Reporting
Google Analytics 360
8.3
Mixpanel
7.5
Segmentation
Google Analytics 360
8.4
Mixpanel
8.0
Dashboards
Google Analytics 360
8.7
Mixpanel
7.7
Custom Reports and Dashboards
Google Analytics 360
8.6
Mixpanel
7.6
Other
User Data
Google Analytics 360
8.5
Mixpanel
8.0
Load Time Monitoring
Google Analytics 360
8.4
Mixpanel
6.9
Campaign Tracking
Google Analytics 360
8.7
Mixpanel
7.8
E-Commerce
Google Analytics 360
9.0
Mixpanel
6.9
Tracking
Standard Tracking
Google Analytics 360
8.8
Mixpanel
8.0
Tracking Flexibility
Google Analytics 360
8.7
Mixpanel
7.5
Notifications and Alerts
In-App Notifications
Google Analytics 360
8.2
Mixpanel
7.5
System Notifications
Google Analytics 360
8.0
Mixpanel
7.1
Alerts
Google Analytics 360
8.4
Mixpanel
7.1
Administration
API / Integrations
Google Analytics 360
8.1
Mixpanel
7.2
QA Testing
Google Analytics 360
8.3
Mixpanel
7.0
Performance and Reliability
Google Analytics 360
8.8
Mixpanel
8.0
User, Role, and Access Management
Google Analytics 360
8.5
Mixpanel
7.5

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
49.4%
62.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
32.1%
32.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
18.6%
5.0%
Google Analytics 360
Small-Business
49.4%
Mid-Market
32.1%
Enterprise
18.6%
Mixpanel
Small-Business
62.7%
Mid-Market
32.3%
Enterprise
5.0%

Reviewers' Industry

 
Marketing and Advertising
19.2%
Computer Software
24.0%
 
Computer Software
5.4%
Internet
17.6%
 
Information Technology and Services
4.8%
Information Technology and Services
13.1%
 
Internet
3.5%
Marketing and Advertising
7.7%
 
Entertainment
3.5%
Financial Services
6.3%
 
Other
63.5%
Other
31.2%
Google Analytics 360
Marketing and Advertising
19.2%
Computer Software
5.4%
Information Technology and Services
4.8%
Internet
3.5%
Entertainment
3.5%
Other
63.5%
Mixpanel
Computer Software
24.0%
Internet
17.6%
Information Technology and Services
13.1%
Marketing and Advertising
7.7%
Financial Services
6.3%
Other
31.2%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Research

I dislike the fact that my google drive will run out of storage therefore causing a haunt to my google analytics

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
Google Analytics 360
Most Helpful Favorable Review
G2 User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Most Helpful Critical Review
G2 User in Research

I dislike the fact that my google drive will run out of storage therefore causing a haunt to my google analytics

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Screenshots

 
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Google Analytics 360

Videos

 No videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Google Analytics 360
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Downloads

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Google Analytics 360
No downloads provided
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