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Compare Google Analytics 360, Mixpanel, and Google Analytics

Pricing

 
Free Trial Unavailable
Free Trial
Free Trial Unavailable
Google Analytics 360
Free Trial Unavailable
Mixpanel
Free Trial
Google Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.7
8.2
9.0
Ease of Use
Ease of Use
7.9
7.7
7.6
Ease of Setup
Ease of Setup
7.8
7.0
7.8
Ease of Admin
Ease of Admin
8.3
7.6
8.1
Quality of Support
Quality of Support
7.9
7.8
7.3
Ease of Doing Business With
Ease of Doing Business With
8.4
8.1
8.2
Product Direction (% positive)
Product Direction (% positive)
8.2
6.8
8.4
Meets Requirements
Google Analytics 360
8.7
Mixpanel
8.2
Google Analytics
9.0
Ease of Use
Google Analytics 360
7.9
Mixpanel
7.7
Google Analytics
7.6
Ease of Setup
Google Analytics 360
7.8
Mixpanel
7.0
Google Analytics
7.8
Ease of Admin
Google Analytics 360
8.3
Mixpanel
7.6
Google Analytics
8.1
Quality of Support
Google Analytics 360
7.9
Mixpanel
7.8
Google Analytics
7.3
Ease of Doing Business With
Google Analytics 360
8.4
Mixpanel
8.1
Google Analytics
8.2
Product Direction (% positive)
Google Analytics 360
8.2
Mixpanel
6.8
Google Analytics
8.4

Features

Metrics
Sessions - Digital Analytics
Google Analytics 360
8.6
Mixpanel
8.6
Google Analytics
9.0
Engagement
Google Analytics 360
8.4
Mixpanel
8.5
Google Analytics
8.7
Entry and Exit Pages
Google Analytics 360
8.4
Mixpanel
7.8
Google Analytics
8.7
Standard Event Tracking
Google Analytics 360
8.6
Mixpanel
8.6
Google Analytics
8.5
Custom Event Tracking
Google Analytics 360
8.3
Mixpanel
8.6
Google Analytics
8.3
Retention
Google Analytics 360
8.3
Mixpanel
7.9
Google Analytics
8.3
Return
Google Analytics 360
8.1
Mixpanel
8.0
Google Analytics
8.4
Conversions
Google Analytics 360
8.3
Mixpanel
8.4
Google Analytics
8.5
Funnels
Google Analytics 360
8.1
Mixpanel
8.8
Google Analytics
8.1
Reporting
Real-Time Reporting
Google Analytics 360
8.8
Mixpanel
8.4
Google Analytics
8.7
Trending
Google Analytics 360
8.5
Mixpanel
8.1
Google Analytics
8.5
Retroactive Reporting
Google Analytics 360
8.3
Mixpanel
7.8
Google Analytics
8.2
Segmentation
Google Analytics 360
8.3
Mixpanel
8.4
Google Analytics
8.4
Mobile Reporting
Google Analytics 360
8.4
Mixpanel
7.8
Google Analytics
8.5
Unification Across Devices
Google Analytics 360
8.2
Mixpanel
7.4
Google Analytics
8.2
Custom Reports and Dashboards
Google Analytics 360
8.5
Mixpanel
7.5
Google Analytics
8.5
User Identification
Geolocation
Google Analytics 360
8.9
Mixpanel
7.0
Google Analytics
9.1
Demographics
Google Analytics 360
9.1
Mixpanel
7.8
Google Analytics
8.9
User Segmentation
Google Analytics 360
9.1
Mixpanel
8.1
Google Analytics
8.8
Other
User Data
Google Analytics 360
8.3
Mixpanel
8.3
Google Analytics
8.4
Site Search Reporting
Google Analytics 360
8.1
Mixpanel
7.5
Google Analytics
8.5
Load Time Monitoring
Google Analytics 360
8.2
Mixpanel
7.2
Google Analytics
8.3
Campaign Tracking
Google Analytics 360
8.3
Mixpanel
7.8
Google Analytics
8.7
E-Commerce
Google Analytics 360
8.3
Mixpanel
7.2
Google Analytics
8.4
Promotional Messages
Google Analytics 360
8.1
Mixpanel
7.4
Google Analytics
8.0
Administration Alerts
Google Analytics 360
8.2
Mixpanel
7.6
Google Analytics
8.2
Tracking & Reporting
User Path Tracking
Google Analytics 360
8.9
Mixpanel
7.5
Google Analytics
8.7
User Activity History
Google Analytics 360
8.8
Mixpanel
8.2
Google Analytics
8.5
Crash Reporting
Google Analytics 360
8.6
Mixpanel
7.0
Google Analytics
7.9
Custom Event Tracking
Google Analytics 360
9.0
Mixpanel
8.6
Google Analytics
8.4
Real-Time Insights
Google Analytics 360
9.1
Mixpanel
7.5
Google Analytics
8.8
Attribution
Google Analytics 360
8.7
Mixpanel
6.7
Google Analytics
8.4
Dashboard
Google Analytics 360
9.0
Mixpanel
7.8
Google Analytics
8.8
Administration
Performance and Reliability
Google Analytics 360
8.5
Mixpanel
8.2
Google Analytics
8.9
User, Role, and Access Management
Google Analytics 360
8.6
Mixpanel
8.0
Google Analytics
8.9
API / Integrations
Google Analytics 360
8.2
Mixpanel
7.9
Google Analytics
8.4
QA Testing
Google Analytics 360
8.0
Mixpanel
7.7
Google Analytics
8.1
Metrics
Conversions
Google Analytics 360
8.5
Mixpanel
7.9
Google Analytics
8.7
Sessions - Mobile App Analytics
Google Analytics 360
8.6
Mixpanel
7.9
Google Analytics
9.0
Engagement
Google Analytics 360
8.6
Mixpanel
8.0
Google Analytics
8.9
Exit Tracking
Google Analytics 360
8.6
Mixpanel
6.5
Google Analytics
8.6
Events
Google Analytics 360
8.5
Mixpanel
8.6
Google Analytics
8.6
Retention
Google Analytics 360
8.3
Mixpanel
7.6
Google Analytics
8.6
Return
Google Analytics 360
8.5
Mixpanel
7.0
Google Analytics
8.6
Funnels
Google Analytics 360
8.0
Mixpanel
8.1
Google Analytics
8.4
Reporting
Real-Time
Google Analytics 360
8.9
Mixpanel
8.3
Google Analytics
8.9
Trending
Google Analytics 360
8.6
Mixpanel
7.7
Google Analytics
8.7
Retroactive Reporting
Google Analytics 360
8.3
Mixpanel
7.5
Google Analytics
8.4
Segmentation
Google Analytics 360
8.3
Mixpanel
8.0
Google Analytics
8.6
Dashboards
Google Analytics 360
8.6
Mixpanel
7.7
Google Analytics
8.9
Custom Reports and Dashboards
Google Analytics 360
8.6
Mixpanel
7.5
Google Analytics
8.6
Other
User Data
Google Analytics 360
8.5
Mixpanel
7.9
Google Analytics
8.7
Load Time Monitoring
Google Analytics 360
8.3
Mixpanel
6.9
Google Analytics
8.6
Campaign Tracking
Google Analytics 360
8.7
Mixpanel
7.7
Google Analytics
8.7
E-Commerce
Google Analytics 360
8.9
Mixpanel
6.7
Google Analytics
8.6
Tracking
Standard Tracking
Google Analytics 360
8.8
Mixpanel
8.0
Google Analytics
9.0
Tracking Flexibility
Google Analytics 360
8.6
Mixpanel
7.6
Google Analytics
8.6
Notifications and Alerts
In-App Notifications
Google Analytics 360
8.1
Mixpanel
7.5
Google Analytics
8.4
System Notifications
Google Analytics 360
7.9
Mixpanel
7.1
Google Analytics
8.4
Alerts
Google Analytics 360
8.3
Mixpanel
7.0
Google Analytics
8.4
Administration
API / Integrations
Google Analytics 360
7.9
Mixpanel
7.1
Google Analytics
8.7
QA Testing
Google Analytics 360
8.1
Mixpanel
7.0
Google Analytics
8.5
Performance and Reliability
Google Analytics 360
8.7
Mixpanel
8.0
Google Analytics
8.9
User, Role, and Access Management
Google Analytics 360
8.4
Mixpanel
7.5
Google Analytics
9.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
47.9%
64.4%
60.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
32.3%
31.0%
27.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
19.8%
4.6%
11.9%
Google Analytics 360
Small-Business
47.9%
Mid-Market
32.3%
Enterprise
19.8%
Mixpanel
Small-Business
64.4%
Mid-Market
31.0%
Enterprise
4.6%
Google Analytics
Small-Business
60.6%
Mid-Market
27.5%
Enterprise
11.9%

Reviewers' Industry

 
Marketing and Advertising
18.9%
Computer Software
25.7%
Marketing and Advertising
22.1%
 
Information Technology and Services
4.8%
Internet
18.7%
Information Technology and Services
6.8%
 
Real Estate
3.7%
Information Technology and Services
14.3%
Computer Software
6.8%
 
Internet
3.7%
Marketing and Advertising
7.0%
Internet
6.1%
 
Education Management
3.7%
Financial Services
7.0%
Higher Education
3.0%
 
Other
65.2%
Other
27.3%
Other
55.2%
Google Analytics 360
Marketing and Advertising
18.9%
Information Technology and Services
4.8%
Real Estate
3.7%
Internet
3.7%
Education Management
3.7%
Other
65.2%
Mixpanel
Computer Software
25.7%
Internet
18.7%
Information Technology and Services
14.3%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.3%
Google Analytics
Marketing and Advertising
22.1%
Information Technology and Services
6.8%
Computer Software
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.2%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User

Customer service is hard to access real people and not just computer operated people

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
Google Analytics 360
Most Helpful Favorable Review
G2 User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Most Helpful Critical Review
G2 User

Customer service is hard to access real people and not just computer operated people

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Screenshots

 
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Google Analytics 360
Google Analytics

Videos

 No videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

No videos provided
Google Analytics 360
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Google Analytics
No videos provided

Downloads

 No downloads providedNo downloads provided
Google Analytics 360
No downloads provided
Google Analytics
No downloads provided
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