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Compare Google Analytics 360, Mixpanel, and Heap

Pricing

 
Free
$0
per month
 
Enterprise
Custom
 
Free Trial Unavailable
Free Trial
Free Trial
Google Analytics 360
Free Trial Unavailable
Mixpanel
Free Trial
Heap
Free
$0per month
Enterprise
Custom
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.7
8.2
8.3
Ease of Use
Ease of Use
7.9
7.7
8.0
Ease of Setup
Ease of Setup
7.7
7.0
9.0
Ease of Admin
Ease of Admin
8.3
7.6
8.3
Quality of Support
Quality of Support
7.9
7.8
8.3
Ease of Doing Business With
Ease of Doing Business With
8.4
8.1
8.4
Product Direction (% positive)
Product Direction (% positive)
8.2
6.8
8.8
Meets Requirements
Google Analytics 360
8.7
Mixpanel
8.2
Heap
8.3
Ease of Use
Google Analytics 360
7.9
Mixpanel
7.7
Heap
8.0
Ease of Setup
Google Analytics 360
7.7
Mixpanel
7.0
Heap
9.0
Ease of Admin
Google Analytics 360
8.3
Mixpanel
7.6
Heap
8.3
Quality of Support
Google Analytics 360
7.9
Mixpanel
7.8
Heap
8.3
Ease of Doing Business With
Google Analytics 360
8.4
Mixpanel
8.1
Heap
8.4
Product Direction (% positive)
Google Analytics 360
8.2
Mixpanel
6.8
Heap
8.8

Features

Metrics
Sessions - Digital Analytics
Google Analytics 360
8.6
Mixpanel
8.6
Heap
8.6
Engagement
Google Analytics 360
8.4
Mixpanel
8.5
Heap
8.1
Entry and Exit Pages
Google Analytics 360
8.5
Mixpanel
7.8
Heap
7.9
Standard Event Tracking
Google Analytics 360
8.6
Mixpanel
8.6
Heap
9.1
Custom Event Tracking
Google Analytics 360
8.3
Mixpanel
8.6
Heap
8.6
Retention
Google Analytics 360
8.3
Mixpanel
7.9
Heap
7.7
Return
Google Analytics 360
8.2
Mixpanel
8.0
Heap
7.8
Conversions
Google Analytics 360
8.3
Mixpanel
8.4
Heap
8.2
Funnels
Google Analytics 360
8.1
Mixpanel
8.8
Heap
8.5
Reporting
Real-Time Reporting
Google Analytics 360
8.8
Mixpanel
8.4
Heap
8.5
Trending
Google Analytics 360
8.5
Mixpanel
8.1
Heap
7.5
Retroactive Reporting
Google Analytics 360
8.3
Mixpanel
7.8
Heap
8.8
Segmentation
Google Analytics 360
8.3
Mixpanel
8.4
Heap
7.9
Mobile Reporting
Google Analytics 360
8.4
Mixpanel
7.8
Heap
8.0
Unification Across Devices
Google Analytics 360
8.2
Mixpanel
7.4
Heap
8.3
Custom Reports and Dashboards
Google Analytics 360
8.5
Mixpanel
7.5
Heap
7.8
User Identification
Geolocation
Google Analytics 360
9.0
Mixpanel
7.0
Heap
Not enough data available
Demographics
Google Analytics 360
9.1
Mixpanel
7.8
Heap
Not enough data available
User Segmentation
Google Analytics 360
9.1
Mixpanel
8.1
Heap
Not enough data available
Other
User Data
Google Analytics 360
8.3
Mixpanel
8.3
Heap
8.1
Site Search Reporting
Google Analytics 360
8.1
Mixpanel
7.5
Heap
7.3
Load Time Monitoring
Google Analytics 360
8.2
Mixpanel
7.2
Heap
7.5
Campaign Tracking
Google Analytics 360
8.3
Mixpanel
7.8
Heap
8.0
E-Commerce
Google Analytics 360
8.3
Mixpanel
7.2
Heap
7.5
Promotional Messages
Google Analytics 360
8.1
Mixpanel
7.4
Heap
Not enough data available
Administration Alerts
Google Analytics 360
8.2
Mixpanel
7.6
Heap
Not enough data available
Tracking & Reporting
User Path Tracking
Google Analytics 360
9.0
Mixpanel
7.5
Heap
Not enough data available
User Activity History
Google Analytics 360
8.8
Mixpanel
8.2
Heap
Not enough data available
Crash Reporting
Google Analytics 360
8.6
Mixpanel
7.0
Heap
Not enough data available
Custom Event Tracking
Google Analytics 360
9.0
Mixpanel
8.6
Heap
Not enough data available
Real-Time Insights
Google Analytics 360
9.2
Mixpanel
7.5
Heap
Not enough data available
Attribution
Google Analytics 360
8.8
Mixpanel
6.7
Heap
Not enough data available
Dashboard
Google Analytics 360
9.1
Mixpanel
7.8
Heap
Not enough data available
Administration
Performance and Reliability
Google Analytics 360
8.5
Mixpanel
8.2
Heap
8.1
User, Role, and Access Management
Google Analytics 360
8.6
Mixpanel
8.0
Heap
8.1
API / Integrations
Google Analytics 360
8.3
Mixpanel
7.9
Heap
8.0
QA Testing
Google Analytics 360
8.1
Mixpanel
7.7
Heap
Not enough data available
Metrics
Conversions
Google Analytics 360
8.5
Mixpanel
7.9
Heap
9.0
Sessions - Mobile App Analytics
Google Analytics 360
8.6
Mixpanel
7.9
Heap
8.9
Engagement
Google Analytics 360
8.6
Mixpanel
8.0
Heap
9.5
Exit Tracking
Google Analytics 360
8.7
Mixpanel
6.5
Heap
8.2
Events
Google Analytics 360
8.6
Mixpanel
8.6
Heap
9.0
Retention
Google Analytics 360
8.3
Mixpanel
7.6
Heap
8.3
Return
Google Analytics 360
8.5
Mixpanel
7.0
Heap
8.3
Funnels
Google Analytics 360
8.1
Mixpanel
8.1
Heap
8.6
Reporting
Real-Time
Google Analytics 360
8.9
Mixpanel
8.3
Heap
8.8
Trending
Google Analytics 360
8.7
Mixpanel
7.7
Heap
8.5
Retroactive Reporting
Google Analytics 360
8.3
Mixpanel
7.5
Heap
8.2
Segmentation
Google Analytics 360
8.3
Mixpanel
8.0
Heap
8.9
Dashboards
Google Analytics 360
8.6
Mixpanel
7.7
Heap
8.9
Custom Reports and Dashboards
Google Analytics 360
8.6
Mixpanel
7.5
Heap
8.7
Other
User Data
Google Analytics 360
8.5
Mixpanel
7.9
Heap
9.4
Load Time Monitoring
Google Analytics 360
8.3
Mixpanel
6.9
Heap
7.9
Campaign Tracking
Google Analytics 360
8.7
Mixpanel
7.7
Heap
8.7
E-Commerce
Google Analytics 360
8.9
Mixpanel
6.7
Heap
Not enough data available
Tracking
Standard Tracking
Google Analytics 360
8.8
Mixpanel
8.0
Heap
9.0
Tracking Flexibility
Google Analytics 360
8.7
Mixpanel
7.6
Heap
9.3
Notifications and Alerts
In-App Notifications
Google Analytics 360
8.1
Mixpanel
7.5
Heap
Not enough data available
System Notifications
Google Analytics 360
7.9
Mixpanel
7.1
Heap
Not enough data available
Alerts
Google Analytics 360
8.3
Mixpanel
7.0
Heap
Not enough data available
Administration
API / Integrations
Google Analytics 360
8.0
Mixpanel
7.1
Heap
8.7
QA Testing
Google Analytics 360
8.2
Mixpanel
7.0
Heap
Not enough data available
Performance and Reliability
Google Analytics 360
8.8
Mixpanel
8.0
Heap
9.2
User, Role, and Access Management
Google Analytics 360
8.5
Mixpanel
7.5
Heap
8.9

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
47.9%
64.4%
56.5%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
32.4%
31.0%
34.8%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
19.7%
4.6%
8.7%
Google Analytics 360
Small-Business
47.9%
Mid-Market
32.4%
Enterprise
19.7%
Mixpanel
Small-Business
64.4%
Mid-Market
31.0%
Enterprise
4.6%
Heap
Small-Business
56.5%
Mid-Market
34.8%
Enterprise
8.7%

Reviewers' Industry

 
Marketing and Advertising
18.8%
Computer Software
25.7%
Internet
24.5%
 
Information Technology and Services
4.8%
Internet
18.7%
Computer Software
14.4%
 
Real Estate
4.0%
Information Technology and Services
14.3%
Information Technology and Services
13.7%
 
Computer Software
4.0%
Marketing and Advertising
7.0%
Marketing and Advertising
12.9%
 
Internet
3.7%
Financial Services
7.0%
Insurance
2.2%
 
Other
64.8%
Other
27.3%
Other
32.4%
Google Analytics 360
Marketing and Advertising
18.8%
Information Technology and Services
4.8%
Real Estate
4.0%
Computer Software
4.0%
Internet
3.7%
Other
64.8%
Mixpanel
Computer Software
25.7%
Internet
18.7%
Information Technology and Services
14.3%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.3%
Heap
Internet
24.5%
Computer Software
14.4%
Information Technology and Services
13.7%
Marketing and Advertising
12.9%
Insurance
2.2%
Other
32.4%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

G2 User in Internet

Heap takes a unique approach to web interaction tracking. Unlike many other web analytics tools, Heap collects every action a user takes on each of your site's pages by default. It's up to you to organize the data, but you can define individual actions on...

Most Helpful Critical Review
Most Helpful Critical Review
Guy K T.
User in Public Relations and Communications

Not really anything to dislike, i wish it would do all of the work for me, like totally.

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Charlie C.
Administrator

Time-consuming to set up specific events and segments. Only exports up to a set number of rows, so you need multiple exports No royalty for their long-standing customers. Company staff not good at communicating

 
Google Analytics 360
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Most Helpful Critical Review
Guy K T.
User in Public Relations and Communications

Not really anything to dislike, i wish it would do all of the work for me, like totally.

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Heap
Most Helpful Favorable Review
G2 User in Internet

Heap takes a unique approach to web interaction tracking. Unlike many other web analytics tools, Heap collects every action a user takes on each of your site's pages by default. It's up to you to organize the data, but you can define individual actions on...

Most Helpful Critical Review
Charlie C.
Administrator

Time-consuming to set up specific events and segments. Only exports up to a set number of rows, so you need multiple exports No royalty for their long-standing customers. Company staff not good at communicating

Screenshots

 
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Videos

 No videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

No videos provided
Google Analytics 360
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Heap
No videos provided

Downloads

 No downloads providedNo downloads provided
Google Analytics 360
No downloads provided
Heap
No downloads provided
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