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Compare Google Analytics 360, Mixpanel, and Adobe Analytics

Pricing

 
Free Trial Unavailable
Free Trial
Free Trial Unavailable
Google Analytics 360
Free Trial Unavailable
Mixpanel
Free Trial
Adobe Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.7
8.2
8.4
Ease of Use
Ease of Use
7.9
7.7
7.0
Ease of Setup
Ease of Setup
7.8
7.1
6.4
Ease of Admin
Ease of Admin
8.3
7.5
7.2
Quality of Support
Quality of Support
7.9
7.8
7.5
Ease of Doing Business With
Ease of Doing Business With
8.4
8.2
7.6
Product Direction (% positive)
Product Direction (% positive)
8.1
6.7
6.9
Meets Requirements
Google Analytics 360
8.7
Mixpanel
8.2
Adobe Analytics
8.4
Ease of Use
Google Analytics 360
7.9
Mixpanel
7.7
Adobe Analytics
7.0
Ease of Setup
Google Analytics 360
7.8
Mixpanel
7.1
Adobe Analytics
6.4
Ease of Admin
Google Analytics 360
8.3
Mixpanel
7.5
Adobe Analytics
7.2
Quality of Support
Google Analytics 360
7.9
Mixpanel
7.8
Adobe Analytics
7.5
Ease of Doing Business With
Google Analytics 360
8.4
Mixpanel
8.2
Adobe Analytics
7.6
Product Direction (% positive)
Google Analytics 360
8.1
Mixpanel
6.7
Adobe Analytics
6.9

Features

Metrics
Sessions - Digital Analytics
Google Analytics 360
8.6
Mixpanel
8.6
Adobe Analytics
8.5
Engagement
Google Analytics 360
8.4
Mixpanel
8.5
Adobe Analytics
8.3
Entry and Exit Pages
Google Analytics 360
8.4
Mixpanel
7.8
Adobe Analytics
8.4
Standard Event Tracking
Google Analytics 360
8.6
Mixpanel
8.6
Adobe Analytics
8.3
Custom Event Tracking
Google Analytics 360
8.3
Mixpanel
8.6
Adobe Analytics
8.4
Retention
Google Analytics 360
8.3
Mixpanel
7.9
Adobe Analytics
7.9
Return
Google Analytics 360
8.1
Mixpanel
8.0
Adobe Analytics
7.9
Conversions
Google Analytics 360
8.3
Mixpanel
8.4
Adobe Analytics
8.4
Funnels
Google Analytics 360
8.1
Mixpanel
8.8
Adobe Analytics
8.1
Reporting
Real-Time Reporting
Google Analytics 360
8.8
Mixpanel
8.4
Adobe Analytics
8.1
Trending
Google Analytics 360
8.5
Mixpanel
8.1
Adobe Analytics
8.2
Retroactive Reporting
Google Analytics 360
8.3
Mixpanel
7.8
Adobe Analytics
8.0
Segmentation
Google Analytics 360
8.3
Mixpanel
8.4
Adobe Analytics
8.3
Mobile Reporting
Google Analytics 360
8.4
Mixpanel
7.8
Adobe Analytics
7.9
Unification Across Devices
Google Analytics 360
8.2
Mixpanel
7.4
Adobe Analytics
7.7
Custom Reports and Dashboards
Google Analytics 360
8.5
Mixpanel
7.5
Adobe Analytics
8.3
User Identification
Geolocation
Google Analytics 360
8.9
Mixpanel
7.0
Adobe Analytics
8.4
Demographics
Google Analytics 360
9.1
Mixpanel
7.8
Adobe Analytics
8.1
User Segmentation
Google Analytics 360
9.1
Mixpanel
8.1
Adobe Analytics
8.4
Other
User Data
Google Analytics 360
8.3
Mixpanel
8.3
Adobe Analytics
8.3
Site Search Reporting
Google Analytics 360
8.1
Mixpanel
7.5
Adobe Analytics
8.2
Load Time Monitoring
Google Analytics 360
8.2
Mixpanel
7.2
Adobe Analytics
7.8
Campaign Tracking
Google Analytics 360
8.3
Mixpanel
7.8
Adobe Analytics
8.4
E-Commerce
Google Analytics 360
8.3
Mixpanel
7.2
Adobe Analytics
8.3
Promotional Messages
Google Analytics 360
8.1
Mixpanel
7.4
Adobe Analytics
7.9
Administration Alerts
Google Analytics 360
8.2
Mixpanel
7.6
Adobe Analytics
8.0
Tracking & Reporting
User Path Tracking
Google Analytics 360
8.9
Mixpanel
7.5
Adobe Analytics
8.4
User Activity History
Google Analytics 360
8.8
Mixpanel
8.2
Adobe Analytics
8.4
Crash Reporting
Google Analytics 360
8.6
Mixpanel
7.0
Adobe Analytics
8.1
Custom Event Tracking
Google Analytics 360
9.0
Mixpanel
8.6
Adobe Analytics
8.5
Real-Time Insights
Google Analytics 360
9.1
Mixpanel
7.5
Adobe Analytics
8.1
Attribution
Google Analytics 360
8.7
Mixpanel
6.7
Adobe Analytics
8.2
Dashboard
Google Analytics 360
9.0
Mixpanel
7.8
Adobe Analytics
8.5
Administration
Performance and Reliability
Google Analytics 360
8.5
Mixpanel
8.2
Adobe Analytics
8.2
User, Role, and Access Management
Google Analytics 360
8.6
Mixpanel
8.0
Adobe Analytics
8.3
API / Integrations
Google Analytics 360
8.2
Mixpanel
7.9
Adobe Analytics
7.8
QA Testing
Google Analytics 360
8.0
Mixpanel
7.7
Adobe Analytics
8.0
Metrics
Conversions
Google Analytics 360
8.5
Mixpanel
7.9
Adobe Analytics
8.5
Sessions - Mobile App Analytics
Google Analytics 360
8.6
Mixpanel
7.9
Adobe Analytics
8.5
Engagement
Google Analytics 360
8.6
Mixpanel
8.0
Adobe Analytics
8.3
Exit Tracking
Google Analytics 360
8.6
Mixpanel
6.5
Adobe Analytics
8.3
Events
Google Analytics 360
8.5
Mixpanel
8.6
Adobe Analytics
8.4
Retention
Google Analytics 360
8.3
Mixpanel
7.6
Adobe Analytics
8.1
Return
Google Analytics 360
8.5
Mixpanel
7.0
Adobe Analytics
8.3
Funnels
Google Analytics 360
8.0
Mixpanel
8.1
Adobe Analytics
8.3
Reporting
Real-Time
Google Analytics 360
8.9
Mixpanel
8.3
Adobe Analytics
8.0
Trending
Google Analytics 360
8.6
Mixpanel
7.7
Adobe Analytics
8.2
Retroactive Reporting
Google Analytics 360
8.3
Mixpanel
7.5
Adobe Analytics
8.3
Segmentation
Google Analytics 360
8.3
Mixpanel
8.0
Adobe Analytics
8.5
Dashboards
Google Analytics 360
8.6
Mixpanel
7.7
Adobe Analytics
8.4
Custom Reports and Dashboards
Google Analytics 360
8.6
Mixpanel
7.5
Adobe Analytics
8.5
Other
User Data
Google Analytics 360
8.5
Mixpanel
7.9
Adobe Analytics
8.4
Load Time Monitoring
Google Analytics 360
8.3
Mixpanel
6.9
Adobe Analytics
8.0
Campaign Tracking
Google Analytics 360
8.7
Mixpanel
7.7
Adobe Analytics
8.4
E-Commerce
Google Analytics 360
8.9
Mixpanel
6.7
Adobe Analytics
8.5
Tracking
Standard Tracking
Google Analytics 360
8.8
Mixpanel
8.0
Adobe Analytics
8.5
Tracking Flexibility
Google Analytics 360
8.6
Mixpanel
7.6
Adobe Analytics
8.4
Notifications and Alerts
In-App Notifications
Google Analytics 360
8.1
Mixpanel
7.5
Adobe Analytics
8.2
System Notifications
Google Analytics 360
7.9
Mixpanel
7.1
Adobe Analytics
8.2
Alerts
Google Analytics 360
8.3
Mixpanel
7.0
Adobe Analytics
8.2
Administration
API / Integrations
Google Analytics 360
7.9
Mixpanel
7.1
Adobe Analytics
8.1
QA Testing
Google Analytics 360
8.1
Mixpanel
7.0
Adobe Analytics
8.1
Performance and Reliability
Google Analytics 360
8.7
Mixpanel
8.0
Adobe Analytics
8.3
User, Role, and Access Management
Google Analytics 360
8.4
Mixpanel
7.5
Adobe Analytics
8.3

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
47.7%
64.2%
26.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
32.4%
31.2%
27.9%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
19.9%
4.7%
45.5%
Google Analytics 360
Small-Business
47.7%
Mid-Market
32.4%
Enterprise
19.9%
Mixpanel
Small-Business
64.2%
Mid-Market
31.2%
Enterprise
4.7%
Adobe Analytics
Small-Business
26.6%
Mid-Market
27.9%
Enterprise
45.5%

Reviewers' Industry

 
Marketing and Advertising
18.9%
Computer Software
25.8%
Marketing and Advertising
14.6%
 
Information Technology and Services
4.8%
Internet
18.7%
Retail
6.0%
 
Real Estate
3.7%
Information Technology and Services
14.4%
Financial Services
5.2%
 
Internet
3.7%
Marketing and Advertising
7.0%
Information Technology and Services
5.1%
 
Education Management
3.7%
Financial Services
7.0%
Internet
4.0%
 
Other
65.1%
Other
27.1%
Other
65.1%
Google Analytics 360
Marketing and Advertising
18.9%
Information Technology and Services
4.8%
Real Estate
3.7%
Internet
3.7%
Education Management
3.7%
Other
65.1%
Mixpanel
Computer Software
25.8%
Internet
18.7%
Information Technology and Services
14.4%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.1%
Adobe Analytics
Marketing and Advertising
14.6%
Retail
6.0%
Financial Services
5.2%
Information Technology and Services
5.1%
Internet
4.0%
Other
65.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
Most Helpful Critical Review
Luisa L.
User in Leisure, Travel & Tourism

Demasiadas opciones. La configuración a veces se hace tediosa debido a que son muchas opciones posibles de configuración y eso agota

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

G2 User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

 
Google Analytics 360
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Most Helpful Critical Review
Luisa L.
User in Leisure, Travel & Tourism

Demasiadas opciones. La configuración a veces se hace tediosa debido a que son muchas opciones posibles de configuración y eso agota

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

Screenshots

 
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Videos

 No videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Google Analytics 360
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

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