Compare Customer.io and Segmentify 
Featured Products
At a Glance
Market Segments
Small-Business (58.8% of reviews)
Small-Business (54.4% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
749 £
Customer.io
Star Rating
(732)4.4 out of 5
Market Segments
Small-Business (58.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansSegmentify
Star Rating
(73)4.7 out of 5
Market Segments
Small-Business (54.4% of reviews)
Pros & Cons
Entry-Level Pricing
749 £
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Customer.io excels in its customization capabilities, with users praising its robust connectivity and flexibility. One user highlighted the platform's ability to send custom events and attributes, making it particularly appealing for developers.
- Users say that Segmentify stands out for its personalization engine and customer journey-based automations. Reviewers noted that its smart segmentation and real-time recommendations have significantly boosted their conversions and average basket size.
- According to verified reviews, Customer.io has a more intuitive workflow builder, known as Campaigns, which allows users to set up complex logic-based flows effortlessly. This feature has been highlighted as a key advantage for those looking to implement intricate marketing strategies.
- Reviewers mention that Segmentify's support team is exceptional, providing helpful tips and best practices that enhance the user experience. This level of support has been a significant factor in user satisfaction, making it easier for businesses to navigate the software.
- G2 reviewers indicate that Customer.io has a slightly lower ease of use rating compared to Segmentify, but it compensates with its evolving features. Users appreciate the continuous updates, including AI functionalities that enhance the overall experience.
- Users report that while both platforms have strong segmentation capabilities, Segmentify edges out with a higher rating in this area. Reviewers have noted that its segmentation tools are particularly effective for targeting specific customer groups, which is crucial for tailored marketing efforts.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Segmentify
Entry
749
£
- On-site Personalised Product Recommendations
- Personalised Push Notifications
- Website Integration
Free Trial
Customer.io
Free Trial is available
Segmentify
Free Trial is available
Ratings
Meets Requirements
8.7
610
8.7
51
Ease of Use
8.3
623
9.1
52
Ease of Setup
7.9
421
8.9
31
Ease of Admin
8.6
278
8.5
24
Quality of Support
8.7
544
9.7
52
Has the product been a good partner in doing business?
9.0
277
9.3
24
Product Direction (% positive)
9.2
598
8.8
47
Features by Category
Email Marketing
8.8
416
|
Verified
Not enough data
8.8
399
|
Verified
Not enough data
8.4
388
|
Verified
Not enough data
8.3
371
|
Verified
Not enough data
Online Marketing
6.3
330
Not enough data
8.0
354
|
Verified
Not enough data
8.3
379
|
Verified
Not enough data
7.9
358
|
Verified
Not enough data
Feature Not Available
Not enough data
Lead Management
7.4
332
|
Verified
Not enough data
7.6
331
Not enough data
8.6
377
|
Verified
Not enough data
6.8
311
Not enough data
7.6
332
|
Verified
Not enough data
7.3
329
|
Verified
Not enough data
7.3
315
Not enough data
7.3
322
|
Verified
Not enough data
Campaign Management
7.7
338
Not enough data
7.0
320
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.5
306
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
7.7
374
|
Verified
Not enough data
6.9
332
|
Verified
Not enough data
6.5
322
Not enough data
6.3
311
Not enough data
Feature Not Available
Not enough data
Platform
8.2
369
|
Verified
Not enough data
8.5
366
|
Verified
Not enough data
8.5
358
|
Verified
Not enough data
7.8
329
|
Verified
Not enough data
7.7
347
|
Verified
Not enough data
8.8
359
|
Verified
Not enough data
7.2
312
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
66
Not enough data
6.4
67
Not enough data
6.7
62
Not enough data
6.3
64
Not enough data
6.2
63
Not enough data
6.3
66
Not enough data
Integration
8.3
372
|
Verified
Not enough data
8.3
369
|
Verified
Not enough data
7.6
336
|
Verified
Not enough data
Administration
8.1
265
Not enough data
7.4
235
Not enough data
8.1
251
Not enough data
8.9
265
Not enough data
7.7
237
Not enough data
7.8
243
Not enough data
Integrations
8.6
236
Not enough data
8.5
240
Not enough data
8.4
205
Not enough data
7.2
177
Not enough data
Platform
8.2
209
Not enough data
8.2
204
Not enough data
7.9
199
Not enough data
8.2
239
|
Verified
Not enough data
7.8
217
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Not enough data
Visitor Behavior
Not enough data
8.7
26
|
Verified
Not enough data
8.6
28
|
Verified
Not enough data
8.6
24
|
Verified
Templates
Not enough data
8.3
21
|
Verified
Not enough data
8.1
23
|
Verified
Not enough data
8.7
23
|
Verified
Personalization
Not enough data
9.2
26
|
Verified
Not enough data
8.9
22
|
Verified
Not enough data
9.0
19
|
Verified
Not enough data
8.3
22
|
Verified
Not enough data
9.0
26
|
Verified
Not enough data
9.2
26
|
Verified
Not enough data
9.0
20
|
Verified
Not enough data
9.3
15
|
Verified
Multichannel
Not enough data
8.8
21
|
Verified
Not enough data
8.5
11
|
Verified
Not enough data
8.6
23
|
Verified
Administration
Not enough data
9.2
15
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
8.8
20
|
Verified
Not enough data
8.7
22
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
114
8.8
11
8.7
111
8.2
12
8.3
106
8.0
11
8.8
119
9.0
7
8.8
113
8.5
10
Analytics
8.3
114
8.0
10
7.6
104
8.8
8
Optimization
8.5
111
9.3
7
8.8
113
8.8
8
8.0
109
8.1
7
8.4
111
9.3
7
Agentic AI - Push Notification
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
Analytics
Not enough data
8.1
15
Not enough data
8.9
14
Not enough data
8.9
14
Not enough data
8.6
14
Not enough data
8.2
13
Not enough data
8.2
13
Administration
Not enough data
8.1
13
Not enough data
7.9
12
Not enough data
7.8
10
Generative AI
Not enough data
Feature Not Available
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.5
83
Not enough data
Feature Not Available
Not enough data
8.3
79
Not enough data
Feature Not Available
Not enough data
6.8
74
Not enough data
6.5
76
Not enough data
8.7
86
Not enough data
8.2
78
Not enough data
SMS Platform
7.5
81
Not enough data
8.3
84
Not enough data
7.2
72
Not enough data
6.2
70
Not enough data
6.7
70
Not enough data
8.3
82
Not enough data
Agentic AI - SMS Marketing
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Not enough data
Data Sourcing
7.5
92
Not enough data
7.7
94
Not enough data
7.3
96
Not enough data
8.2
94
Not enough data
Intelligence
7.3
90
Not enough data
5.8
87
Not enough data
5.8
86
Not enough data
Search Setup
Not enough data
8.6
16
Not enough data
8.4
16
Not enough data
8.9
17
Not enough data
8.4
17
Product Discovery
Not enough data
9.0
18
Not enough data
8.9
18
Not enough data
9.0
18
Not enough data
8.4
16
Not enough data
8.7
17
Integration
Not enough data
8.6
18
Not enough data
8.1
13
Not enough data
8.2
15
Messaging Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Not enough data
Analysis
Feature Not Available
Not enough data
8.0
68
Not enough data
6.2
55
Not enough data
Feature Not Available
Not enough data
Campaigns
7.3
56
Not enough data
8.0
62
Not enough data
7.3
61
Not enough data
Feature Not Available
Not enough data
9.3
68
Not enough data
9.2
70
Not enough data
Engagement
6.9
53
Not enough data
Platform
8.0
61
Not enough data
Feature Not Available
Not enough data
7.6
59
Not enough data
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
Categories
Categories
Shared Categories
Customer.io and Segmentify are categorized as Push Notification
Unique Categories
Customer.io is categorized as SMS Marketing, Personalization, Transactional Email, Mobile Marketing, Marketing Automation, and Customer Data Platform (CDP)
Segmentify is categorized as E-Commerce Search, E-Commerce Analytics, E-Commerce Personalization, and Proactive Notification
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Segmentify
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.0%
Financial Services
13.5%
Information Technology and Services
9.1%
Marketing and Advertising
7.9%
Health, Wellness and Fitness
4.8%
Other
49.7%
Retail
38.2%
Apparel & Fashion
17.6%
Food & Beverages
8.8%
Consumer Goods
2.9%
Furniture
2.9%
Other
29.4%
Discussions
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
Segmentify has no discussions with answers
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