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Compare Customer.io and Omnisend 
Featured Products
At a Glance
Market Segments
Small-Business (59.2% of reviews)
Small-Business (92.3% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
$0.00 Per Month
Customer.io
Star Rating
(729)4.4 out of 5
Market Segments
Small-Business (59.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansOmnisend
Star Rating
(1,162)4.6 out of 5
Market Segments
Small-Business (92.3% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Omnisend excels in ease of use, with many users highlighting its intuitive interface and straightforward setup process. One user mentioned how quickly they were able to launch automations for WooCommerce, noting that the platform is not overwhelming compared to others.
- Users say that Customer.io stands out for its robust customization options, particularly appealing to developers. Reviewers appreciate the ability to send custom events and attributes, which allows for more tailored marketing strategies.
- According to verified reviews, Omnisend's customer support receives high praise, with users noting quick responses and helpful guidance during onboarding. One user shared their positive experience transitioning from another platform, emphasizing the clarity and support they received.
- Reviewers mention that Customer.io's Visual Workflow Builder is a key feature, enabling users to create complex logic-based flows easily. This flexibility is particularly beneficial for those looking to implement intricate marketing campaigns.
- G2 reviewers highlight that Omnisend is particularly well-suited for small businesses, with a significant portion of its user base coming from this segment. Users appreciate the platform's affordability, especially with its free entry-level pricing, making it accessible for startups.
- Users report that while Customer.io is continuously evolving with new features, some find it less user-friendly for non-developers. The platform's complexity can be a barrier for those who prefer a more straightforward approach to email marketing.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Omnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
Free Trial
Customer.io
Free Trial is available
Omnisend
Free Trial is available
Ratings
Meets Requirements
8.7
608
8.9
915
Ease of Use
8.3
621
9.1
919
Ease of Setup
7.9
420
9.0
543
Ease of Admin
8.6
278
9.2
427
Quality of Support
8.7
542
9.1
836
Has the product been a good partner in doing business?
9.0
276
9.2
414
Product Direction (% positive)
9.2
596
9.1
892
Features by Category
Email Marketing
8.8
417
|
Verified
9.0
696
|
Verified
8.8
399
|
Verified
9.2
669
|
Verified
8.4
389
|
Verified
8.9
663
|
Verified
8.3
372
|
Verified
9.1
624
Online Marketing
6.3
330
8.5
569
|
Verified
8.0
355
|
Verified
8.6
555
|
Verified
8.3
380
|
Verified
8.6
475
|
Verified
7.9
359
|
Verified
8.8
608
|
Verified
Feature Not Available
8.5
460
Lead Management
7.4
333
|
Verified
8.6
483
|
Verified
7.6
332
8.6
494
|
Verified
8.6
378
|
Verified
8.7
570
|
Verified
6.8
312
8.3
337
7.6
332
|
Verified
8.6
457
|
Verified
7.3
329
|
Verified
8.7
517
|
Verified
7.3
316
8.6
470
|
Verified
7.3
323
|
Verified
8.3
351
|
Verified
Campaign Management
7.7
339
8.7
477
|
Verified
7.0
321
8.2
352
Feature Not Available
8.2
376
|
Verified
Feature Not Available
8.2
358
Social
Feature Not Available
7.9
354
6.5
307
8.2
423
|
Verified
Feature Not Available
8.2
400
|
Verified
Feature Not Available
8.1
382
|
Verified
Feature Not Available
8.0
370
|
Verified
Reporting & Analytics
7.7
375
|
Verified
8.9
622
|
Verified
6.9
333
|
Verified
8.6
546
|
Verified
6.5
323
8.6
505
|
Verified
6.3
312
8.7
516
|
Verified
Feature Not Available
7.8
273
Platform
8.2
369
|
Verified
8.6
418
|
Verified
8.5
366
|
Verified
8.9
401
|
Verified
8.5
359
|
Verified
8.9
291
|
Verified
7.8
330
|
Verified
8.5
330
|
Verified
7.7
348
|
Verified
8.1
297
|
Verified
8.8
360
|
Verified
9.1
404
|
Verified
7.2
313
|
Verified
8.7
316
|
Verified
Agentic AI - Marketing Automation
6.3
66
7.4
117
6.4
67
7.5
114
6.7
62
7.5
115
6.3
64
7.4
115
6.2
63
7.5
115
6.3
66
7.5
115
Integration
8.3
373
|
Verified
8.7
389
|
Verified
8.3
369
|
Verified
8.6
366
|
Verified
7.6
337
|
Verified
8.4
334
|
Verified
Administration
8.1
266
8.4
96
7.4
236
8.5
95
8.1
252
8.6
87
8.9
266
8.9
93
7.7
238
8.2
74
7.8
244
8.4
80
Integrations
8.6
237
8.1
72
8.5
241
8.1
71
8.4
206
8.0
70
7.2
178
8.0
76
Platform
8.2
210
8.7
73
8.2
205
8.4
65
7.9
200
8.3
61
8.2
240
|
Verified
8.4
68
7.8
218
8.4
71
8.2
242
8.7
78
7.9
217
8.6
69
8.8
239
8.9
82
Campaigns
8.6
115
9.2
100
8.7
112
9.3
97
8.2
107
9.3
91
8.8
120
9.2
94
8.8
114
9.1
90
Analytics
8.3
115
9.4
99
7.6
105
9.3
99
Optimization
8.5
112
9.0
78
8.9
114
9.0
94
8.0
110
9.1
87
8.4
112
9.2
95
Agentic AI - Push Notification
6.4
14
7.5
21
6.9
14
7.3
21
6.5
14
7.7
21
Templates
Not enough data
8.4
408
|
Verified
Not enough data
7.4
291
|
Verified
Not enough data
8.1
289
Not enough data
8.5
225
Edit
Not enough data
8.4
385
|
Verified
Not enough data
8.7
396
|
Verified
Not enough data
8.3
317
|
Verified
Logistics
Not enough data
8.7
390
|
Verified
Not enough data
8.0
321
|
Verified
Not enough data
8.6
361
|
Verified
Not enough data
8.5
211
Generative AI
Not enough data
7.7
107
Not enough data
7.6
106
Agentic AI - Email Template Builder
Not enough data
6.9
72
Not enough data
7.0
71
Text Messaging
8.4
84
8.9
119
|
Verified
Feature Not Available
7.6
96
|
Verified
8.2
80
8.7
107
|
Verified
Feature Not Available
8.3
97
|
Verified
6.8
75
8.5
108
|
Verified
6.5
77
8.6
95
8.7
87
8.5
89
8.2
79
8.4
83
SMS Platform
7.5
82
8.6
121
|
Verified
8.3
85
9.0
127
|
Verified
7.2
73
Feature Not Available
6.2
71
Feature Not Available
6.7
71
8.2
76
|
Verified
8.3
83
8.5
74
|
Verified
Agentic AI - SMS Marketing
6.4
17
7.7
33
6.4
17
7.9
33
7.5
17
7.8
33
7.2
17
7.7
33
7.0
17
7.6
34
6.7
18
7.8
33
Data Sourcing
7.5
93
Not enough data
7.7
95
Not enough data
7.3
97
Not enough data
8.2
95
Not enough data
Intelligence
7.3
91
Not enough data
5.8
88
Not enough data
5.9
87
Not enough data
Design and Customization
Not enough data
8.3
55
Not enough data
8.3
54
Not enough data
8.7
54
Not enough data
8.8
53
Campaigns
Not enough data
8.6
52
Not enough data
8.4
53
Not enough data
8.3
53
Not enough data
8.5
52
Integrations
Not enough data
8.0
53
Not enough data
7.5
53
Not enough data
9.0
54
Not enough data
7.5
54
Generative AI
Not enough data
7.5
52
Agentic AI - Vulnerability Scanner
Not enough data
7.3
51
Not enough data
7.2
50
Page Customization
Not enough data
9.2
24
Not enough data
8.8
25
Not enough data
8.7
23
Not enough data
8.7
23
Page Optimization
Not enough data
8.7
23
Not enough data
9.2
23
Not enough data
9.1
23
Not enough data
8.1
23
Integrations
Not enough data
9.5
24
Not enough data
9.3
25
Not enough data
9.0
23
Generative AI
Not enough data
8.0
23
Agentic AI - Landing Page Builders
Not enough data
8.0
23
Agentic AI - Personalization
5.4
32
6.9
40
6.3
33
7.0
40
5.7
32
7.3
40
5.7
32
6.9
40
5.4
32
7.1
40
5.5
33
7.1
39
Analysis
Feature Not Available
Not enough data
8.0
69
Not enough data
6.2
56
Not enough data
Feature Not Available
Not enough data
Campaigns
7.3
57
Not enough data
8.0
63
Not enough data
7.4
62
Not enough data
Feature Not Available
Not enough data
9.3
69
Not enough data
9.2
71
Not enough data
Engagement
6.9
54
Not enough data
Platform
8.0
62
Not enough data
Feature Not Available
Not enough data
7.6
60
Not enough data
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
Categories
Categories
Shared Categories
Customer.io and Omnisend are categorized as SMS Marketing, Personalization, Push Notification, Transactional Email, and Marketing Automation
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.9%
Financial Services
13.7%
Information Technology and Services
9.2%
Marketing and Advertising
7.9%
Health, Wellness and Fitness
4.8%
Other
49.5%
Retail
22.2%
Apparel & Fashion
16.4%
Consumer Goods
7.9%
Marketing and Advertising
6.3%
Health, Wellness and Fitness
5.7%
Other
41.5%
Alternatives
Discussions
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
Is Omnisend better than Mailchimp?
2 Comments
MS
Yes, it is SO much easier to use and integrate. It's a lot more user-friendly. Read more
Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
2 Comments
NB
If the activity you are referring to is: campaign tracking, conversion tracking, website visitor tracking. Then let me tell you that all these tracking...Read more
Omnichannel marketing
2 Comments
NC
Omnichannel marketing is a strategy that businesses use to create a seamless and integrated experience for customers across multiple channels, both online...Read more
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