Introducing G2.ai, the future of software buying.Try now
Compare Customer.io and Omnisend 
Featured Products
At a Glance
Market Segments
Small-Business (59.5% of reviews)
Small-Business (92.4% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
$0.00 Per Month
Customer.io
Star Rating
(661)4.4 out of 5
Market Segments
Small-Business (59.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansOmnisend
Star Rating
(1,150)4.6 out of 5
Market Segments
Small-Business (92.4% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Omnisend excels in user experience, with many praising its intuitive interface and ease of use. Users appreciate the straightforward setup process and the helpful customer support, noting that the templates make designing emails simple and effective.
- Users say that Customer.io stands out for its robust personalization features, particularly its real-time behavioral segmentation. This capability allows for dynamic audience grouping, which enhances customer engagement and marketing automation, making it a favorite among users looking for advanced customization.
- According to verified reviews, Omnisend has a significant advantage in affordability, offering a free entry-level plan that appeals to small businesses. This pricing strategy is highlighted by users who find it accessible and beneficial for startups and smaller operations.
- Reviewers mention that while Customer.io has a smooth interface, some users find it less intuitive than Omnisend, particularly during the initial setup. This has led to mixed feelings about the onboarding experience, with some users wishing for a more guided process.
- Users highlight that Omnisend's customer support is consistently rated highly, with many noting quick response times and helpful assistance. This level of support contributes to a positive overall experience, especially for those who may need extra help navigating the platform.
- G2 reviewers indicate that while Customer.io has a solid reputation for its marketing capabilities, it faces challenges in user satisfaction compared to Omnisend, particularly in areas like ease of use and setup. Users have expressed a desire for improvements in these aspects to enhance their overall experience.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Omnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
Free Trial
Customer.io
Free Trial is available
Omnisend
Free Trial is available
Ratings
Meets Requirements
8.7
589
8.9
907
Ease of Use
8.3
600
9.1
911
Ease of Setup
7.9
402
9.0
535
Ease of Admin
8.6
276
9.2
425
Quality of Support
8.7
526
9.1
828
Has the product been a good partner in doing business?
9.0
274
9.2
412
Product Direction (% positive)
9.2
578
9.1
884
Features by Category
Email Marketing
8.9
409
|
Verified
9.0
690
|
Verified
8.8
393
|
Verified
9.2
664
|
Verified
8.4
388
|
Verified
8.9
657
|
Verified
8.3
368
|
Verified
9.1
619
Online Marketing
6.3
329
8.5
564
|
Verified
7.9
354
|
Verified
8.6
551
|
Verified
8.3
378
|
Verified
8.6
471
|
Verified
7.9
358
|
Verified
8.8
603
|
Verified
Feature Not Available
8.5
458
Lead Management
7.4
332
|
Verified
8.6
480
|
Verified
7.6
332
8.6
493
|
Verified
8.6
372
|
Verified
8.7
565
|
Verified
6.8
312
8.3
336
7.6
332
|
Verified
8.6
455
|
Verified
7.3
327
|
Verified
8.6
513
|
Verified
7.3
316
8.6
466
|
Verified
7.3
323
|
Verified
8.3
350
|
Verified
Campaign Management
7.7
338
8.7
476
|
Verified
7.0
321
8.2
350
Feature Not Available
8.2
375
|
Verified
Feature Not Available
8.2
356
Social
Feature Not Available
7.9
353
6.5
307
8.2
422
|
Verified
Feature Not Available
8.2
399
|
Verified
Feature Not Available
8.1
381
|
Verified
Feature Not Available
8.0
369
|
Verified
Reporting & Analytics
7.7
370
|
Verified
8.9
618
|
Verified
6.9
333
|
Verified
8.6
543
|
Verified
6.5
323
8.6
501
|
Verified
6.3
312
8.7
513
|
Verified
Feature Not Available
7.8
271
Platform
8.2
365
|
Verified
8.6
415
|
Verified
8.5
361
|
Verified
8.9
397
|
Verified
8.5
358
|
Verified
8.9
288
|
Verified
7.8
330
|
Verified
8.5
328
|
Verified
7.7
348
|
Verified
8.1
296
|
Verified
8.8
359
|
Verified
9.1
401
|
Verified
7.2
313
|
Verified
8.7
315
|
Verified
Agentic AI - Marketing Automation
6.3
66
7.5
116
6.4
67
7.5
113
6.7
62
7.5
113
6.3
64
7.4
114
6.2
63
7.5
114
6.3
65
7.5
114
Integration
8.3
373
|
Verified
8.7
387
|
Verified
8.3
366
|
Verified
8.6
364
|
Verified
7.6
336
|
Verified
8.4
333
|
Verified
Administration
8.1
265
8.4
93
7.4
236
8.4
92
8.1
251
8.6
86
8.9
264
8.9
89
7.7
238
8.2
73
7.8
244
8.4
79
Integrations
8.6
237
8.1
71
8.5
241
8.1
70
8.4
205
7.9
69
7.2
178
8.0
74
Platform
8.2
210
8.7
72
8.2
205
8.4
64
7.9
200
8.3
60
8.2
240
|
Verified
8.4
67
7.8
218
8.4
70
8.2
241
8.7
77
7.9
216
8.5
68
8.8
238
8.9
80
Campaigns
8.6
115
9.2
99
8.7
112
9.3
96
8.2
107
9.3
90
8.8
120
9.2
93
8.8
114
9.1
89
Analytics
8.4
114
9.4
98
7.6
105
9.3
98
Optimization
8.5
112
9.0
77
8.9
114
9.0
93
8.0
110
9.1
86
8.4
112
9.2
94
Agentic AI - Push Notification
6.4
14
7.7
20
6.9
14
7.4
20
6.5
14
7.8
20
Templates
Not enough data
8.4
407
|
Verified
Not enough data
7.4
290
|
Verified
Not enough data
8.1
288
Not enough data
8.5
224
Edit
Not enough data
8.4
384
|
Verified
Not enough data
8.7
395
|
Verified
Not enough data
8.3
316
|
Verified
Logistics
Not enough data
8.7
389
|
Verified
Not enough data
8.0
320
|
Verified
Not enough data
8.6
360
|
Verified
Not enough data
8.5
210
Generative AI
Not enough data
7.7
106
Not enough data
7.7
105
Agentic AI - Email Template Builder
Not enough data
6.9
71
Not enough data
7.0
70
Text Messaging
8.4
84
8.9
116
|
Verified
Feature Not Available
7.7
95
|
Verified
8.2
80
8.7
107
|
Verified
Feature Not Available
8.3
97
|
Verified
6.8
75
8.5
108
|
Verified
6.5
77
8.6
95
8.7
87
8.4
87
8.2
79
8.4
80
SMS Platform
7.5
82
8.6
119
|
Verified
8.3
85
9.0
125
|
Verified
7.2
73
Feature Not Available
6.2
71
Feature Not Available
6.7
71
8.2
75
|
Verified
8.3
83
8.5
74
|
Verified
Agentic AI - SMS Marketing
6.4
17
7.7
33
6.4
17
7.9
33
7.5
17
7.8
33
7.2
17
7.7
33
7.0
17
7.5
33
6.7
18
7.8
33
Data Sourcing
7.5
93
Not enough data
7.7
95
Not enough data
7.3
97
Not enough data
8.2
95
Not enough data
Intelligence
7.3
91
Not enough data
5.8
88
Not enough data
5.9
87
Not enough data
Design and Customization
Not enough data
8.4
54
Not enough data
8.3
53
Not enough data
8.8
53
Not enough data
8.8
52
Campaigns
Not enough data
8.6
51
Not enough data
8.5
52
Not enough data
8.3
52
Not enough data
8.5
51
Integrations
Not enough data
7.9
52
Not enough data
7.4
52
Not enough data
9.0
53
Not enough data
7.5
53
Generative AI
Not enough data
7.6
51
Agentic AI - Vulnerability Scanner
Not enough data
7.3
50
Not enough data
7.2
49
Page Customization
Not enough data
9.2
23
Not enough data
9.0
24
Not enough data
8.9
22
Not enough data
8.7
22
Page Optimization
Not enough data
8.7
22
Not enough data
9.2
22
Not enough data
9.1
22
Not enough data
8.1
22
Integrations
Not enough data
9.6
23
Not enough data
9.4
24
Not enough data
9.0
22
Generative AI
Not enough data
8.1
22
Agentic AI - Landing Page Builders
Not enough data
8.1
22
Agentic AI - Personalization
5.4
32
6.9
39
6.3
33
7.1
39
5.7
32
7.4
39
5.7
32
6.9
39
5.4
32
7.1
39
5.5
33
7.1
38
Analysis
Feature Not Available
Not enough data
8.0
69
Not enough data
6.2
56
Not enough data
Feature Not Available
Not enough data
Campaigns
7.3
57
Not enough data
8.0
62
Not enough data
7.3
61
Not enough data
Feature Not Available
Not enough data
9.3
69
Not enough data
9.2
70
Not enough data
Engagement
6.9
54
Not enough data
Platform
8.0
62
Not enough data
Feature Not Available
Not enough data
7.6
60
Not enough data
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
Categories
Categories
Shared Categories
Customer.io and Omnisend are categorized as SMS Marketing, Personalization, Push Notification, Transactional Email, and Marketing Automation
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.6%
Financial Services
13.3%
Information Technology and Services
9.5%
Marketing and Advertising
8.0%
Health, Wellness and Fitness
5.0%
Other
49.7%
Retail
22.4%
Apparel & Fashion
16.4%
Consumer Goods
8.0%
Marketing and Advertising
6.2%
Health, Wellness and Fitness
5.7%
Other
41.4%
Alternatives
Discussions
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
Is Omnisend better than Mailchimp?
2 Comments
MS
Yes, it is SO much easier to use and integrate. It's a lot more user-friendly. Read more
Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
2 Comments
NB
If the activity you are referring to is: campaign tracking, conversion tracking, website visitor tracking. Then let me tell you that all these tracking...Read more
Omnichannel marketing
2 Comments
NC
Omnichannel marketing is a strategy that businesses use to create a seamless and integrated experience for customers across multiple channels, both online...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
