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Compare Customer.io and Leanplum 
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At a Glance
Market Segments
Small-Business (59.5% of reviews)
Mid-Market (52.2% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
sales@leanplum.com
Customer.io
Star Rating
(660)4.4 out of 5
Market Segments
Small-Business (59.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansLeanplum
Star Rating
(96)4.3 out of 5
Market Segments
Mid-Market (52.2% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
sales@leanplum.com
Learn more about LeanplumSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Customer.io excels in user experience, with many praising its intuitive interface and ease of use. Users appreciate how the platform allows for personalized marketing and real-time behavioral segmentation, making it a favorite for customer engagement.
- According to verified reviews, Leanplum shines in its cross-channel CRM capabilities, particularly for users who value flexible segmentation and A/B testing. Reviewers highlight its data accuracy and the ability to send bulk push notifications, which enhances their marketing strategies.
- Users say that Customer.io's setup process is notably straightforward, with many finding it easy to get started. This contrasts with Leanplum, where some users have mentioned challenges in configuration, indicating a steeper learning curve for new users.
- Reviewers mention that both platforms offer strong support, but Customer.io edges out with a slightly higher quality of support rating. Users have expressed satisfaction with the responsiveness and helpfulness of Customer.io's support team, enhancing their overall experience.
- G2 reviewers highlight that Leanplum's strengths lie in its advanced analytics and campaign performance tracking. Users appreciate the detailed reporting features that allow them to evaluate A/B test results effectively, which is crucial for optimizing marketing efforts.
- According to recent feedback, Customer.io is favored for its email campaign capabilities, receiving high praise for its effectiveness in this area. Users find it easy to create and manage email campaigns, which is a significant advantage for businesses focused on email marketing.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Leanplum
Enterprise Plans
sales@leanplum.com
We customize plans for each of our enterprise customers, depending on their needs.
If you’re ready to learn about our enterprise plans, we’d love to explain how leading brands use Leanplum to build meaningful relationships with their customers.
Free Trial
Customer.io
Free Trial is available
Leanplum
No trial information availableRatings
Meets Requirements
8.7
590
8.3
73
Ease of Use
8.3
601
7.9
74
Ease of Setup
7.9
403
7.7
27
Ease of Admin
8.6
277
8.6
27
Quality of Support
8.7
527
8.4
74
Has the product been a good partner in doing business?
9.0
275
8.3
28
Product Direction (% positive)
9.2
579
7.8
64
Features by Category
Email Marketing
8.8
410
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
389
|
Verified
Not enough data
8.3
368
|
Verified
Not enough data
Online Marketing
6.3
329
Not enough data
7.9
354
|
Verified
Not enough data
8.3
378
|
Verified
Not enough data
7.9
358
|
Verified
Not enough data
Feature Not Available
Not enough data
Lead Management
7.4
332
|
Verified
Not enough data
7.6
332
Not enough data
8.6
372
|
Verified
Not enough data
6.8
312
Not enough data
7.6
332
|
Verified
Not enough data
7.3
327
|
Verified
Not enough data
7.3
316
Not enough data
7.3
323
|
Verified
Not enough data
Campaign Management
7.7
338
Not enough data
7.0
321
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.5
307
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
7.7
371
|
Verified
Not enough data
6.9
333
|
Verified
Not enough data
6.5
323
Not enough data
6.3
312
Not enough data
Feature Not Available
Not enough data
Platform
8.2
365
|
Verified
Not enough data
8.5
361
|
Verified
Not enough data
8.5
358
|
Verified
Not enough data
7.8
330
|
Verified
Not enough data
7.7
348
|
Verified
Not enough data
8.8
359
|
Verified
Not enough data
7.2
313
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
66
Not enough data
6.4
67
Not enough data
6.7
62
Not enough data
6.3
64
Not enough data
6.2
63
Not enough data
6.3
65
Not enough data
Integration
8.3
373
|
Verified
Not enough data
8.3
366
|
Verified
Not enough data
7.6
336
|
Verified
Not enough data
Administration
8.1
266
Not enough data
7.4
236
Not enough data
8.1
252
Not enough data
8.9
265
Not enough data
7.7
238
Not enough data
7.8
244
Not enough data
Integrations
8.6
237
Not enough data
8.5
241
Not enough data
8.4
205
Not enough data
7.2
178
Not enough data
Platform
8.2
210
Not enough data
8.2
205
Not enough data
7.9
200
Not enough data
8.2
240
|
Verified
Not enough data
7.8
218
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Not enough data
Campaigns
8.6
115
8.9
40
8.7
112
8.9
41
8.2
107
8.8
35
8.8
120
8.7
41
8.8
114
8.6
41
Analytics
8.4
114
8.2
41
7.6
105
8.3
38
Optimization
8.5
112
8.4
38
8.9
114
8.0
39
8.0
110
8.3
37
8.4
112
7.9
30
Agentic AI - Push Notification
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
Text Messaging
8.4
84
Not enough data
Feature Not Available
Not enough data
8.2
80
Not enough data
Feature Not Available
Not enough data
6.8
75
Not enough data
6.5
77
Not enough data
8.7
87
Not enough data
8.2
79
Not enough data
SMS Platform
7.5
82
Not enough data
8.3
85
Not enough data
7.2
73
Not enough data
6.2
71
Not enough data
6.7
71
Not enough data
8.3
83
Not enough data
Agentic AI - SMS Marketing
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Not enough data
Data Sourcing
7.5
93
Not enough data
7.7
95
Not enough data
7.3
97
Not enough data
8.2
95
Not enough data
Intelligence
7.3
91
Not enough data
5.8
88
Not enough data
5.9
87
Not enough data
Agentic AI - Personalization
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Not enough data
Analysis
Feature Not Available
8.2
42
8.0
69
8.3
42
|
Verified
6.2
56
8.3
34
Feature Not Available
7.9
36
Campaigns
7.3
57
8.1
33
|
Verified
8.0
62
8.8
42
|
Verified
7.3
61
8.6
32
Feature Not Available
8.8
27
9.3
69
8.5
36
9.2
70
8.8
39
Engagement
6.9
54
8.8
27
Platform
8.0
62
8.6
41
Feature Not Available
8.3
31
|
Verified
7.6
60
8.8
33
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
Variation Testing
Not enough data
8.6
37
Not enough data
7.6
29
Not enough data
8.5
38
Not enough data
8.4
34
Not enough data
8.5
36
Not enough data
8.4
22
Reporting
Not enough data
8.1
35
Not enough data
8.0
35
Personalization
Not enough data
8.4
33
Not enough data
8.8
31
Not enough data
8.8
28
Administration
Not enough data
7.8
30
Not enough data
8.3
32
Not enough data
8.2
35
Not enough data
8.6
32
Categories
Categories
Shared Categories
Customer.io and Leanplum are categorized as Push Notification and Mobile Marketing
Unique Categories
Customer.io is categorized as SMS Marketing, Personalization, Transactional Email, Marketing Automation, and Customer Data Platform (CDP)
Leanplum is categorized as Mobile App Optimization
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Leanplum
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.7%
Financial Services
13.3%
Information Technology and Services
9.4%
Marketing and Advertising
8.0%
Health, Wellness and Fitness
5.0%
Other
49.6%
Internet
16.3%
Information Technology and Services
7.6%
Financial Services
7.6%
Computer Games
7.6%
Marketing and Advertising
6.5%
Other
54.3%
Discussions
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
Leanplum has no more discussions with answers
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