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Compare Customer.io and Insider One 
At a Glance
Market Segments
Small-Business (59.5% of reviews)
Mid-Market (45.6% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
No pricing available
Customer.io
Star Rating
(661)4.4 out of 5
Market Segments
Small-Business (59.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansInsider One
Star Rating
(1,261)4.8 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Customer.io. Users appreciate the platform's speed of implementation and the reactivity of technical support, which enhances their experience right from the start.
- Users say that Customer.io offers a smooth and intuitive interface, making it easy to navigate and understand. Reviewers highlight its real-time behavioral segmentation feature, which allows for dynamic audience grouping, enhancing customer engagement and marketing automation.
- According to verified reviews, Insider One shines in its ability to provide tailored experiences for different customer segments, allowing businesses to treat first-time visitors and loyal customers differently. This level of personalization is a key feature that users find valuable.
- Reviewers mention that while Customer.io has strong customization capabilities, it sometimes struggles with specific workflow needs, leading to configuration challenges. However, many users still find it to be a reliable marketing tool that serves their needs well.
- G2 reviewers highlight that Insider One's ongoing support and guidance from account managers significantly contribute to user satisfaction. This support helps users maximize the platform's capabilities, making it a strong choice for businesses looking for comprehensive assistance.
- Users report that Customer.io's initial setup is relatively easy, which is a plus for small businesses. However, when compared to Insider One's overall ease of use and setup, it falls short, as Insider One consistently receives higher ratings in these areas.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Insider One
No pricing availableFree Trial
Customer.io
Free Trial is available
Insider One
Free Trial is available
Ratings
Meets Requirements
8.7
589
9.4
1,140
Ease of Use
8.3
600
9.4
1,152
Ease of Setup
7.9
402
9.0
610
Ease of Admin
8.6
276
9.1
311
Quality of Support
8.7
526
9.6
1,137
Has the product been a good partner in doing business?
9.0
274
9.5
312
Product Direction (% positive)
9.2
578
9.8
1,094
Features by Category
Email Marketing
8.9
409
|
Verified
9.6
511
8.8
393
|
Verified
9.6
490
8.4
388
|
Verified
9.6
493
8.3
368
|
Verified
9.6
434
Online Marketing
6.3
329
Feature Not Available
7.9
354
|
Verified
9.6
530
8.3
378
|
Verified
9.6
545
7.9
358
|
Verified
9.5
534
Feature Not Available
Feature Not Available
Lead Management
7.4
332
|
Verified
9.5
504
7.6
332
9.5
502
8.6
372
|
Verified
9.6
549
6.8
312
Feature Not Available
7.6
332
|
Verified
9.5
481
7.3
327
|
Verified
9.5
447
7.3
316
9.5
485
7.3
323
|
Verified
9.6
469
Campaign Management
7.7
338
Feature Not Available
7.0
321
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
6.5
307
9.4
440
Feature Not Available
9.4
451
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Reporting & Analytics
7.7
370
|
Verified
9.4
531
6.9
333
|
Verified
9.4
526
6.5
323
9.4
520
6.3
312
9.4
517
Feature Not Available
9.2
420
Platform
8.2
365
|
Verified
9.5
527
8.5
361
|
Verified
9.5
278
8.5
358
|
Verified
9.6
506
7.8
330
|
Verified
9.5
443
7.7
348
|
Verified
9.4
448
8.8
359
|
Verified
9.5
489
7.2
313
|
Verified
9.4
429
Agentic AI - Marketing Automation
6.3
66
8.9
25
6.4
67
8.9
25
6.7
62
8.9
25
6.3
64
8.8
25
6.2
63
8.8
25
6.3
65
8.8
24
Integration
8.3
373
|
Verified
9.4
498
8.3
366
|
Verified
9.4
497
7.6
336
|
Verified
9.4
459
Administration
8.1
265
Not enough data
7.4
236
Not enough data
8.1
251
Not enough data
8.9
264
Not enough data
7.7
238
Not enough data
7.8
244
Not enough data
Integrations
8.6
237
Not enough data
8.5
241
Not enough data
8.4
205
Not enough data
7.2
178
Not enough data
Platform
8.2
210
Not enough data
8.2
205
Not enough data
7.9
200
Not enough data
8.2
240
|
Verified
Not enough data
7.8
218
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Not enough data
Visitor Behavior
Not enough data
9.5
581
Not enough data
9.6
599
Not enough data
9.5
544
Templates
Not enough data
9.5
560
Not enough data
9.5
604
Not enough data
9.6
597
Personalization
Not enough data
9.6
589
Not enough data
9.5
576
Not enough data
9.6
586
Not enough data
9.4
520
Not enough data
9.6
570
Not enough data
9.6
572
Not enough data
9.6
597
Not enough data
9.6
585
Multichannel
Not enough data
9.6
589
Not enough data
9.5
525
Not enough data
9.6
587
Administration
Not enough data
9.6
581
Not enough data
9.4
600
Not enough data
9.5
576
Not enough data
9.4
578
Agentic AI - E-Commerce Personalization
Not enough data
8.3
20
Not enough data
8.2
20
Campaigns
8.6
115
Not enough data
8.7
112
Not enough data
8.2
107
Not enough data
8.8
120
Not enough data
8.8
114
Not enough data
Analytics
8.4
114
Not enough data
7.6
105
Not enough data
Optimization
8.5
112
Not enough data
8.9
114
Not enough data
8.0
110
Not enough data
8.4
112
Not enough data
Agentic AI - Push Notification
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
Segmentation
Not enough data
9.7
602
Not enough data
9.6
582
Targeting
Not enough data
9.6
595
Not enough data
9.6
565
Triggered Content
Not enough data
9.5
503
Not enough data
9.5
500
Not enough data
9.7
554
Personalized Content
Not enough data
9.6
540
Not enough data
9.6
518
Not enough data
9.6
578
Agentic AI - Personalization Engines
Not enough data
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Text Messaging
8.4
84
9.6
86
Feature Not Available
9.4
80
8.2
80
9.5
81
Feature Not Available
9.4
82
6.8
75
9.4
86
6.5
77
9.4
84
8.7
87
9.5
87
8.2
79
9.4
82
SMS Platform
7.5
82
9.4
85
8.3
85
9.5
86
7.2
73
9.3
80
6.2
71
Feature Not Available
6.7
71
9.3
86
8.3
83
9.3
85
Agentic AI - SMS Marketing
6.4
17
8.9
21
6.4
17
8.8
21
7.5
17
8.7
21
7.2
17
8.8
21
7.0
17
8.8
22
6.7
18
8.6
22
Data Sourcing
7.5
93
9.5
582
|
Verified
7.7
95
9.5
570
|
Verified
7.3
97
9.6
377
8.2
95
9.5
599
|
Verified
Intelligence
7.3
91
9.4
605
|
Verified
5.8
88
9.5
575
|
Verified
5.9
87
9.6
566
|
Verified
Platform Basics
Not enough data
9.5
655
|
Verified
Not enough data
9.5
654
|
Verified
Platform Data
Not enough data
9.4
638
|
Verified
Not enough data
9.4
616
|
Verified
Not enough data
9.3
651
|
Verified
Not enough data
9.3
618
Platform Additional Functionality
Not enough data
9.5
622
|
Verified
Not enough data
9.5
617
|
Verified
Not enough data
9.4
605
Agentic AI - Customer Journey Analytics
Not enough data
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Search Setup
Not enough data
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Product Discovery
Not enough data
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Integration
Not enough data
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
50
Not enough data
9.5
54
Not enough data
9.5
50
Not enough data
9.5
51
Not enough data
9.5
49
Not enough data
9.2
49
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.6
51
Not enough data
9.5
49
Not enough data
9.4
48
Not enough data
9.3
47
Conversational AI - Conversational Commerce Platforms
Not enough data
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Platform integration - Conversational Commerce Platforms
Not enough data
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Feature Not Available
Not enough data
8.7
13
Agentic AI - Personalization
5.4
32
8.8
33
6.3
33
8.8
32
5.7
32
8.7
32
5.7
32
8.6
31
5.4
32
8.8
32
5.5
33
8.7
33
Analysis
Feature Not Available
9.3
624
8.0
69
9.4
696
6.2
56
9.3
557
|
Verified
Feature Not Available
9.4
602
|
Verified
Campaigns
7.3
57
9.4
580
|
Verified
8.0
62
9.7
699
|
Verified
7.3
61
9.4
486
Feature Not Available
9.2
486
9.3
69
9.6
573
|
Verified
9.2
70
9.6
659
|
Verified
Engagement
6.9
54
9.6
627
Platform
8.0
62
9.6
675
Feature Not Available
9.4
626
|
Verified
7.6
60
9.5
547
Agentic AI - Mobile Marketing
6.7
6
9.1
32
7.2
6
9.0
31
6.1
6
9.0
31
6.7
6
9.0
30
6.4
6
9.0
30
6.9
6
9.0
31
Categories
Categories
Shared Categories
Customer.io and Insider One are categorized as SMS Marketing, Personalization, Mobile Marketing, Marketing Automation, and Customer Data Platform (CDP)
Unique Categories
Customer.io is categorized as Push Notification and Transactional Email
Insider One is categorized as E-Commerce Search, Personalization Engines, E-Commerce Personalization, Customer Journey Analytics, WhatsApp Marketing, and Conversational Commerce Platforms
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.6%
Financial Services
13.3%
Information Technology and Services
9.5%
Marketing and Advertising
8.0%
Health, Wellness and Fitness
5.0%
Other
49.7%
Retail
26.4%
Apparel & Fashion
10.2%
Cosmetics
4.0%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.0%
Alternatives
Discussions
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
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