Compare Crystal and Drift 
At a Glance
Market Segments
Small-Business (68.0% of reviews)
Mid-Market (51.6% of reviews)
Entry-Level Pricing
Free 5 Profiles
Starting at $2,500.00 Per Month
Crystal
Star Rating
(456)4.6 out of 5
Market Segments
Small-Business (68.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free 5 Profiles
Browse all 4 pricing plansDrift
Star Rating
(1,256)4.4 out of 5
Market Segments
Mid-Market (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $2,500.00 Per Month
Browse all 3 pricing plansCrystal vs Drift
When assessing the two solutions, reviewers found Crystal easier to use, set up, and administer. However, reviewers preferred doing business with Drift overall.
- Reviewers felt that Crystal meets the needs of their business better than Drift.
- When comparing quality of ongoing product support, reviewers felt that Drift is the preferred option.
- When assessing product direction, Crystal and Drift received similar ratings from our reviewers.
Pricing
Entry-Level Pricing
Crystal
FREE
Free
5 Profiles
Best for personal development.
- DISC assessment
- 5 other personality assessments
- Basic profile content
Drift
Premium
Starting at $2,500.00
Per Month
For small businesses. The right amount of conversational firepower to keep your business growing.
- * Everything in Free, plus:
- Live Chat
- Meetings
Free Trial
Crystal
Free Trial is available
Drift
Free Trial is available
Ratings
Meets Requirements
8.8
372
8.7
1,019
Ease of Use
9.1
398
8.7
1,032
Ease of Setup
8.9
219
8.4
508
Ease of Admin
8.8
87
8.5
473
Quality of Support
8.4
184
8.8
940
Has the product been a good partner in doing business?
8.7
72
8.9
472
Product Direction (% positive)
8.9
396
8.9
997
Features by Category
Messenger
Not enough data
8.5
203
|
Verified
Not enough data
8.2
201
|
Verified
Not enough data
9.1
273
|
Verified
Not enough data
8.5
250
|
Verified
Channels
Not enough data
7.9
116
|
Verified
Not enough data
8.9
250
|
Verified
Not enough data
7.7
91
|
Verified
Not enough data
7.6
81
|
Verified
Not enough data
7.8
90
|
Verified
Customers
Not enough data
8.6
225
|
Verified
Not enough data
8.4
202
|
Verified
Not enough data
8.1
241
|
Verified
Not enough data
8.7
242
|
Verified
Not enough data
8.5
246
|
Verified
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
6.6
221
8.9
315
|
Verified
7.6
226
8.2
309
|
Verified
7.2
221
8.2
288
|
Verified
6.6
217
8.7
305
|
Verified
Organization
7.1
218
8.0
265
|
Verified
6.7
210
8.0
269
|
Verified
6.6
212
8.3
278
|
Verified
Performance Analysis
7.4
223
7.8
241
|
Verified
6.8
215
8.0
261
|
Verified
Sales Analysis
6.3
213
7.5
215
|
Verified
6.7
216
7.7
221
|
Verified
Generative AI
7.2
158
7.5
87
7.4
158
7.6
85
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
8.2
280
Not enough data
8.3
268
Not enough data
8.4
303
Not enough data
8.1
273
Not enough data
8.0
228
Platform
Not enough data
8.9
309
Not enough data
8.4
291
Not enough data
8.4
275
Not enough data
8.1
281
Not enough data
7.9
240
Not enough data
8.4
261
Not enough data
8.2
286
Generative AI
Not enough data
7.7
84
Not enough data
7.7
82
Conversational Platform
Not enough data
8.6
167
Not enough data
8.4
117
Not enough data
8.7
128
Not enough data
8.6
92
Support Automation
Not enough data
Feature Not Available
Not enough data
8.4
147
Not enough data
8.7
138
Not enough data
8.4
92
Generative AI
Not enough data
7.9
31
Not enough data
7.7
31
Integrations
Not enough data
7.4
92
Not enough data
7.9
95
Not enough data
7.8
91
Not enough data
7.3
88
Not enough data
8.0
95
Branding & Customizatio
Not enough data
8.2
94
Not enough data
8.3
93
Not enough data
7.9
90
Automatic Rules & Configurations
Not enough data
8.5
96
Not enough data
8.2
90
Not enough data
8.1
93
Agentic AI - Business Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Customer Support
Not enough data
7.8
12
Not enough data
7.8
12
Not enough data
8.1
12
Automation
Not enough data
8.2
11
Not enough data
8.3
13
Not enough data
8.3
12
Artificial Intelligence
Not enough data
7.7
13
Not enough data
8.2
13
Not enough data
8.3
14
Generative AI
Not enough data
7.7
31
Not enough data
7.9
30
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
7.7
83
Not enough data
7.7
81
Not enough data
7.3
81
Communication
Not enough data
9.2
543
|
Verified
Not enough data
8.5
539
|
Verified
Not enough data
7.8
323
|
Verified
Not enough data
8.6
415
|
Verified
Not enough data
7.9
189
Internal Use
Not enough data
8.4
461
|
Verified
Not enough data
8.7
471
|
Verified
Not enough data
8.5
472
|
Verified
Not enough data
8.2
409
|
Verified
Not enough data
8.3
372
|
Verified
Not enough data
8.1
402
|
Verified
Generative AI
Not enough data
7.4
20
Self-Service Experience
Not enough data
8.1
57
Not enough data
8.2
53
Not enough data
Feature Not Available
Not enough data
8.2
51
Not enough data
8.5
57
Self-Service Platform
Not enough data
8.6
57
Not enough data
8.7
60
Not enough data
8.2
59
Not enough data
8.6
59
Agentic AI - Customer Self-Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Platform Content - Talent Assessment
8.3
115
Not enough data
Feature Not Available
Not enough data
8.2
115
Not enough data
7.9
111
Not enough data
8.0
112
Not enough data
7.9
109
Not enough data
8.2
110
Not enough data
7.9
110
Not enough data
Platform Performance - Talent Assessment
8.4
111
Not enough data
8.4
109
Not enough data
8.0
105
Not enough data
Platform Additional Functionality - Talent Assessment
7.8
108
Not enough data
7.4
106
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.8
103
Not enough data
7.2
104
Not enough data
Platform Basics - Talent Assessment
8.2
114
Not enough data
Feature Not Available
Not enough data
7.8
110
Not enough data
AI Capabilities - Talent Assessment
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Crystal and Drift are categorized as AI Sales Assistant
Unique Categories
Crystal is categorized as Talent Assessment
Drift is categorized as Business Scheduling, Conversational Support, Conversational Marketing, Chatbots, Bot Platforms, Live Chat, Customer Self-Service, and Customer Service Automation
Reviews
Reviewers' Company Size
Crystal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Drift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Consulting
12.3%
Marketing and Advertising
12.1%
Information Technology and Services
11.9%
Computer Software
7.8%
Staffing and Recruiting
5.0%
Other
50.9%
Computer Software
32.8%
Information Technology and Services
20.6%
Marketing and Advertising
7.1%
Financial Services
3.2%
Computer & Network Security
3.0%
Other
33.3%
Discussions
Does anyone still use Crystal Reports?
1 Comment
OK
Managers who would like to best know about the personalities of people they lead and be able to give "targeted" guidance and management that plays to the...Read more
Crystal has no more discussions with answers
Do I have to completely remove all of my lead capture forms?
2 Comments
Official Response from Drift
Getting started with conversational marketing isn’t an “all or nothing” decision. Rather than ripping all the forms off their site, many companies start by...Read more
How do I measure the effectiveness of conversational marketing?
2 Comments
Official Response from Drift
You can measure your conversational marketing efforts just like you would measure any other marketing channel. Platforms like Drift give you dashboards that...Read more
What types of people are having conversations with businesses?
2 Comments
Official Response from Drift
When we analyzed the data from the 50,000+ businesses using Drift for conversational marketing, we found that people in key decision-making roles are often...Read more
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