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Compare Coupler.io and Singular 
Featured Products
At a Glance
Market Segments
Small-Business (68.8% of reviews)
Mid-Market (53.1% of reviews)
Entry-Level Pricing
Free
Free
Coupler.io
Star Rating
(99)4.8 out of 5
Market Segments
Small-Business (68.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSingular
Star Rating
(491)4.5 out of 5
Market Segments
Mid-Market (53.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Singular excels in its reporting capabilities, with users highlighting how it simplifies install, click, and revenue attributions. This ease of use in reporting is a significant advantage for teams looking to streamline their analytics processes.
- Users say Coupler.io stands out for its ability to automatically sync data from various platforms like QuickBooks and Salesforce directly into spreadsheets. This feature eliminates the need for engineering support, making it a user-friendly option for those who prefer a no-code setup.
- Reviewers mention that while Singular has a robust fraud management suite that has helped many users significantly reduce fraud, Coupler.io's automated data refresh feature is praised for enhancing reporting speed and accuracy, showcasing its efficiency in data management.
- According to verified reviews, Singular has a higher overall satisfaction score, indicating that users feel more positively about their experience with the platform compared to Coupler.io. This is reflected in the larger number of reviews, suggesting a more established user base.
- Users highlight that Coupler.io offers a seamless experience with its multi-platform reporting support, which is particularly beneficial for small businesses looking to consolidate their data without a steep learning curve. However, some users noted a small initial learning curve before fully leveraging its features.
- G2 reviewers indicate that while both products are free to start, Singular's higher G2 Score suggests it may provide a more comprehensive solution for mid-market companies, whereas Coupler.io is more tailored to small businesses, reflecting their respective market segments.
Pricing
Entry-Level Pricing
Coupler.io
Free
Free
For newcomers and personal projects that only require one active no-code data connection.
- 1 account
- 1 user
- 1 data source
Singular
Free
Free
Ideal for teams in the early stages of building their customer bases and user journeys who need a holistic data collection, standardization and measurement tool.
- 15,000 paid conversions
- Best-in-class Mobile Attribution
- Superior ROI Analytics
Free Trial
Coupler.io
Free Trial is available
Singular
Free Trial is available
Ratings
Meets Requirements
9.5
84
8.8
407
Ease of Use
9.4
88
8.7
414
Ease of Setup
9.1
66
8.4
258
Ease of Admin
9.2
50
8.9
177
Quality of Support
9.6
77
9.4
406
Has the product been a good partner in doing business?
9.4
46
9.2
183
Product Direction (% positive)
9.5
85
9.1
389
Features by Category
User Identification
Not enough data
Feature Not Available
Not enough data
8.2
163
Not enough data
8.6
164
Tracking & Reporting
Not enough data
9.0
180
Not enough data
8.0
172
Not enough data
8.9
181
Not enough data
8.5
186
Not enough data
8.1
129
Not enough data
8.0
113
Metrics
Not enough data
8.4
148
Not enough data
Feature Not Available
Not enough data
8.2
149
Not enough data
8.3
142
Not enough data
8.9
156
Authoring Tools
Not enough data
5.4
8
Not enough data
5.2
8
Not enough data
4.5
7
Not enough data
5.7
7
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
6.7
8
Not enough data
6.3
8
Publishing Tools
Not enough data
5.4
8
Not enough data
6.9
8
Not enough data
4.3
7
Functionality
Feature Not Available
Not enough data
9.2
57
Not enough data
9.5
56
Not enough data
8.7
21
Not enough data
Feature Not Available
Not enough data
8.8
55
Not enough data
Diverse Extraction Points
Feature Not Available
Not enough data
Trading
Not enough data
7.2
40
Not enough data
7.4
31
Not enough data
8.7
45
Threat Detection
Not enough data
7.9
40
Not enough data
8.2
37
Not enough data
8.1
37
Not enough data
8.4
36
Blocking
Not enough data
8.2
34
Not enough data
8.2
37
Not enough data
8.2
34
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Feature Not Available
8.7
79
8.3
8
8.3
72
Functionality
9.4
8
8.7
69
8.7
10
8.4
65
9.5
10
8.5
70
9.7
10
8.9
67
8.9
9
8.9
68
Platform Basics
Not enough data
8.9
219
Not enough data
8.5
190
Not enough data
8.6
185
Not enough data
8.8
189
Not enough data
8.5
187
Not enough data
8.5
165
Platform Data
Not enough data
8.1
184
Not enough data
8.4
198
Not enough data
8.7
218
Not enough data
8.6
198
Not enough data
8.7
195
Not enough data
8.6
186
Agentic AI - Value Selling Tools
Not enough data
7.5
26
Not enough data
7.6
28
Not enough data
7.1
26
Not enough data
7.3
25
Not enough data
7.2
27
Not enough data
7.9
28
Marketing Operations
7.5
14
8.6
244
|
Verified
9.5
14
8.9
262
|
Verified
7.7
13
7.8
219
|
Verified
8.7
13
9.1
245
|
Verified
7.3
13
8.6
210
6.8
13
Feature Not Available
Campaign Activity
9.0
14
8.7
249
|
Verified
9.6
14
8.7
268
|
Verified
7.7
13
8.0
211
|
Verified
8.7
14
8.7
232
|
Verified
7.6
13
7.6
200
|
Verified
6.9
13
6.9
184
Agentic AI - Marketing Analytics
Not enough data
6.0
24
8.9
6
6.8
24
Not enough data
6.5
24
API Construction
Not enough data
8.1
30
Not enough data
8.2
29
Not enough data
8.9
31
Not enough data
8.6
32
API Management
Not enough data
8.2
29
Not enough data
8.3
29
Not enough data
8.0
30
Not enough data
7.8
28
Not enough data
7.9
28
Data Integration
Not enough data
9.0
28
Not enough data
8.9
28
Not enough data
8.0
26
Audience Targeting
Not enough data
5.4
8
Not enough data
8.1
8
Not enough data
7.4
7
Analytics
Not enough data
9.8
8
Not enough data
9.4
9
Not enough data
9.8
7
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.4
148
Not enough data
Feature Not Available
Not enough data
8.2
149
Not enough data
8.3
142
Not enough data
8.9
156
Categories
Categories
Shared Categories
Coupler.io and Singular are categorized as ETL Tools and Marketing Analytics
Unique Categories
Coupler.io is categorized as Data Extraction
Singular is categorized as Mobile Attribution, Click Fraud, Creative Management Platforms, API Management, Mobile App Analytics, and Smart Link
Reviews
Reviewers' Company Size
Coupler.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Singular
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Non-Profit Organization Management
16.7%
Marketing and Advertising
12.5%
Education Management
6.3%
Accounting
6.3%
Information Technology and Services
5.2%
Other
53.1%
Computer Games
25.6%
Marketing and Advertising
10.9%
Financial Services
10.7%
Entertainment
10.0%
Retail
5.3%
Other
37.5%
Discussions
Coupler.io has no discussions with answers
How can Singular help on media planning and forecast?
1 Comment
Official Response from Singular
Singular provides marketers with visibility into True ROI for marketing campaigns so you can make better decisions about which media sources are driving...Read more
What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?
1 Comment
Official Response from Singular
Fraud is constantly evolving and it's highly dependant on the markets in which your business operates. Our customer success team advises their customers on...Read more
What are the new features and preparations for the Cookieless future?
1 Comment
Official Response from Singular
Our Cross-Device attribution relies 1st party data (such as a customer registration/login for example) which would still work in a cookieless environment....Read more
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