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Compare Coupler.io and Singular 
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At a Glance
Market Segments
Small-Business (65.9% of reviews)
Mid-Market (53.1% of reviews)
Entry-Level Pricing
Free
Free
Coupler.io
Star Rating
(90)4.8 out of 5
Market Segments
Small-Business (65.9% of reviews)
Entry-Level Pricing
Free
Browse all 5 pricing plansSingular
Star Rating
(464)4.5 out of 5
Market Segments
Mid-Market (53.1% of reviews)
Entry-Level Pricing
Free
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Singular excels in diverse extraction points, scoring 9.3, which allows for a wide range of data sources to be integrated seamlessly. In contrast, Coupler.io also performs well but has a slightly lower score of 9.0 in this area, indicating it may not support as many extraction points as Singular.
- Reviewers mention that Coupler.io shines in automation capabilities, achieving a score of 9.7, which is significantly higher than Singular's score of 8.9. This suggests that Coupler.io offers more robust features for automating data workflows, making it a preferred choice for users looking to streamline their processes.
- G2 users highlight that Singular has a strong quality of support, with a score of 9.3, which is slightly lower than Coupler.io's impressive 9.7. This indicates that users may find Coupler.io's customer service to be more responsive and helpful when issues arise.
- Users on G2 report that Coupler.io has a superior ease of use rating of 9.6 compared to Singular's 8.7. This suggests that Coupler.io may be more intuitive for new users, making it easier to get started without extensive training.
- Reviewers mention that Singular's data structuring capabilities are rated at 9.1, which is commendable, but Coupler.io's overall functionality, particularly in loading and transformation, scores higher at 9.3 and 9.0 respectively. This indicates that Coupler.io may provide a more comprehensive solution for users needing advanced data manipulation.
- Users say that while both platforms offer free entry-level pricing, Coupler.io's larger market segment focus on small businesses (62.5% of reviews) suggests it may be better tailored for smaller teams, whereas Singular's mid-market focus (54.1% of reviews) may cater more to larger organizations.
Pricing
Entry-Level Pricing
Coupler.io
Free
Free
For newcomers and personal projects that only require one active no-code data connection.
- 1 account
- 1 user
- 1 data source
Singular
Free
Free
Ideal for teams in the early stages of building their customer bases and user journeys who need a holistic data collection, standardization and measurement tool.
- 15,000 paid conversions
- Best-in-class Mobile Attribution
- Superior ROI Analytics
Free Trial
Coupler.io
Free Trial is available
Singular
Free Trial is available
Ratings
Meets Requirements
9.5
77
8.8
394
Ease of Use
9.4
80
8.7
399
Ease of Setup
9.1
58
8.4
244
Ease of Admin
9.2
47
8.9
173
Quality of Support
9.5
70
9.4
393
Has the product been a good partner in doing business?
9.4
43
9.2
179
Product Direction (% positive)
9.6
78
9.1
376
Features by Category
User Identification
Not enough data
Feature Not Available
Not enough data
8.3
162
Not enough data
8.6
164
Tracking & Reporting
Not enough data
9.0
178
Not enough data
8.0
172
Not enough data
8.9
176
Not enough data
8.5
184
Not enough data
8.0
128
Not enough data
8.0
112
Metrics
Not enough data
8.4
148
Not enough data
Feature Not Available
Not enough data
8.2
149
Not enough data
8.3
141
Not enough data
8.9
154
Authoring Tools
Not enough data
5.4
8
Not enough data
5.2
8
Not enough data
4.5
7
Not enough data
5.7
7
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
6.7
8
Not enough data
6.3
8
Publishing Tools
Not enough data
5.4
8
Not enough data
6.9
8
Not enough data
4.3
7
Functionality
Feature Not Available
Not enough data
9.1
55
Not enough data
9.5
52
Not enough data
8.7
20
Not enough data
Feature Not Available
Not enough data
8.8
53
Not enough data
Diverse Extraction Points
Feature Not Available
Not enough data
Trading
Not enough data
7.2
40
Not enough data
7.4
31
Not enough data
8.6
44
Threat Detection
Not enough data
7.9
40
Not enough data
8.2
37
Not enough data
8.1
37
Not enough data
8.4
36
Blocking
Not enough data
8.2
34
Not enough data
8.2
37
Not enough data
8.2
34
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Feature Not Available
8.6
77
8.3
8
8.3
71
Functionality
9.4
8
8.7
68
8.5
8
8.4
65
9.6
9
8.5
69
9.6
9
8.9
67
8.9
9
8.9
68
Platform Basics
Not enough data
8.9
215
Not enough data
8.5
189
Not enough data
8.6
185
Not enough data
8.8
187
Not enough data
8.5
186
Not enough data
8.5
165
Platform Data
Not enough data
8.1
183
Not enough data
8.4
198
Not enough data
8.7
214
Not enough data
8.6
194
Not enough data
8.7
193
Not enough data
8.6
185
Agentic AI - Value Selling Tools
Not enough data
7.5
26
Not enough data
7.4
25
Not enough data
7.1
26
Not enough data
7.3
25
Not enough data
7.2
26
Not enough data
7.8
27
Marketing Operations
7.3
13
8.6
244
|
Verified
9.5
13
8.9
256
|
Verified
7.7
13
7.8
219
|
Verified
8.7
13
9.1
244
|
Verified
7.3
13
8.6
208
6.8
13
Feature Not Available
Campaign Activity
9.0
13
8.7
248
|
Verified
9.6
13
8.6
262
|
Verified
7.7
13
8.0
210
|
Verified
8.6
13
8.7
229
|
Verified
7.6
13
7.6
200
|
Verified
6.9
13
6.9
184
Agentic AI - Marketing Analytics
Not enough data
6.0
24
Not enough data
6.7
23
Not enough data
6.5
24
API Construction
Not enough data
8.1
30
Not enough data
8.2
29
Not enough data
8.9
31
Not enough data
8.6
32
API Management
Not enough data
8.2
29
Not enough data
8.3
29
Not enough data
8.0
30
Not enough data
7.8
28
Not enough data
7.9
28
Data Integration
Not enough data
9.0
27
Not enough data
8.9
28
Not enough data
8.0
26
Audience Targeting
Not enough data
5.4
8
Not enough data
8.1
8
Not enough data
7.4
7
Analytics
Not enough data
9.8
8
Not enough data
9.4
8
Not enough data
9.8
7
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.4
148
Not enough data
Feature Not Available
Not enough data
8.2
149
Not enough data
8.3
141
Not enough data
8.9
154
Categories
Categories
Shared Categories
Coupler.io and Singular are categorized as ETL Tools and Marketing Analytics
Unique Categories
Coupler.io is categorized as Data Extraction
Singular is categorized as Mobile Attribution, Click Fraud, Creative Management Platforms, API Management, Mobile App Analytics, and Smart Link
Reviews
Reviewers' Company Size
Coupler.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Singular
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Non-Profit Organization Management
13.6%
Marketing and Advertising
13.6%
Accounting
6.8%
Information Technology and Services
5.7%
Education Management
4.5%
Other
55.7%
Computer Games
25.8%
Marketing and Advertising
10.8%
Financial Services
10.4%
Entertainment
9.7%
Retail
5.5%
Other
37.9%
Discussions
Coupler.io has no discussions with answers
How can Singular help on media planning and forecast?
1 Comment
Official Response from Singular
Singular provides marketers with visibility into True ROI for marketing campaigns so you can make better decisions about which media sources are driving...Read more
What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?
1 Comment
Official Response from Singular
Fraud is constantly evolving and it's highly dependant on the markets in which your business operates. Our customer success team advises their customers on...Read more
What are the new features and preparations for the Cookieless future?
1 Comment
Official Response from Singular
Our Cross-Device attribution relies 1st party data (such as a customer registration/login for example) which would still work in a cookieless environment....Read more
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