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At a Glance
Market Segments
Small-Business (41.2% of reviews)
Mid-Market (55.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Cordial
Star Rating
(54)4.6 out of 5
Market Segments
Small-Business (41.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about CordialIterable
Star Rating
(756)4.4 out of 5
Market Segments
Mid-Market (55.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Iterable excels in email marketing with a strong score of 9.0 for building and personalizing emails, while Cordial slightly outperforms with a score of 9.4, indicating that Cordial may offer more advanced features for customization.
- Reviewers mention that Cordial has a superior quality of support, scoring 9.7 compared to Iterable's 8.9, suggesting that users may find more responsive and helpful assistance when using Cordial.
- G2 users highlight that Iterable's automated email responses score lower at 8.3 compared to Cordial's 9.2, indicating that Cordial may provide more effective automation features for email campaigns.
- Users on G2 note that while Iterable has a decent score of 8.6 for audience segmentation, Cordial shines with a score of 9.3, suggesting that Cordial offers more robust tools for targeting specific customer groups.
- Reviewers say that Iterable's landing pages and forms score only 6.2, which is significantly lower than Cordial's 8.1, indicating that Cordial may provide a better user experience for creating and managing landing pages.
- Users report that Iterable's performance and reliability score is 8.2, while Cordial impressively scores 9.3, suggesting that Cordial may offer a more stable and dependable platform for marketing activities.
Pricing
Entry-Level Pricing
Cordial
No pricing availableIterable
No pricing availableFree Trial
Cordial
No trial information availableIterable
No trial information availableRatings
Meets Requirements
9.0
46
8.5
607
Ease of Use
8.6
46
8.4
620
Ease of Setup
8.1
26
7.7
309
Ease of Admin
8.9
22
8.5
229
Quality of Support
9.6
46
8.8
591
Has the product been a good partner in doing business?
9.8
22
9.1
231
Product Direction (% positive)
9.5
45
9.1
600
Features by Category
Email Marketing
9.4
31
|
Verified
8.9
465
|
Verified
9.6
31
|
Verified
9.0
455
|
Verified
9.0
31
|
Verified
8.2
441
|
Verified
9.2
27
|
Verified
8.3
392
|
Verified
Online Marketing
7.6
17
|
Verified
6.2
265
|
Verified
9.1
27
|
Verified
8.3
398
|
Verified
8.7
28
|
Verified
8.4
435
|
Verified
8.9
25
|
Verified
8.1
396
|
Verified
7.9
16
6.9
269
|
Verified
Lead Management
8.2
18
|
Verified
7.3
301
|
Verified
8.9
19
|
Verified
7.4
331
|
Verified
9.3
28
|
Verified
8.6
426
|
Verified
8.0
14
|
Verified
6.8
271
|
Verified
8.3
22
|
Verified
7.7
295
|
Verified
8.0
20
|
Verified
7.1
285
|
Verified
8.5
13
|
Verified
7.3
274
|
Verified
8.5
17
|
Verified
7.4
276
|
Verified
Campaign Management
8.6
17
|
Verified
7.7
291
Feature Not Available
6.9
263
|
Verified
Feature Not Available
6.5
240
Feature Not Available
6.0
221
Social
7.2
10
5.7
203
8.0
11
|
Verified
6.1
210
6.5
8
5.8
210
6.5
9
5.7
210
6.7
9
5.8
219
Reporting & Analytics
7.9
30
|
Verified
7.6
427
|
Verified
7.9
19
|
Verified
6.5
285
|
Verified
7.8
16
|
Verified
6.6
274
|
Verified
8.0
16
|
Verified
6.5
272
|
Verified
6.7
10
5.7
224
|
Verified
Platform
9.1
18
|
Verified
8.0
329
|
Verified
9.1
16
|
Verified
8.4
329
|
Verified
8.5
19
|
Verified
8.5
335
|
Verified
7.8
9
|
Verified
7.4
223
9.0
17
|
Verified
8.0
309
|
Verified
9.5
19
|
Verified
8.3
334
|
Verified
8.3
13
|
Verified
7.1
240
|
Verified
Agentic AI - Marketing Automation
Not enough data
7.1
22
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
7.5
21
Not enough data
7.2
22
Not enough data
7.4
22
Integration
9.3
19
|
Verified
7.8
338
|
Verified
9.1
19
|
Verified
8.0
335
|
Verified
8.3
17
|
Verified
7.6
279
|
Verified
Campaigns
8.1
7
8.3
156
10.0
7
8.7
157
9.7
6
8.0
141
9.3
7
8.7
165
9.8
7
8.5
162
Analytics
9.4
6
7.8
166
8.6
6
7.4
158
Optimization
8.9
6
8.2
162
8.6
7
8.5
163
8.3
7
7.6
131
6.9
7
7.9
146
Agentic AI - Push Notification
Not enough data
7.4
9
Not enough data
8.1
9
Not enough data
6.7
10
Segmentation
9.2
8
8.7
41
8.1
8
8.4
40
Targeting
8.5
9
8.0
41
8.3
8
8.0
35
Triggered Content
8.0
5
6.9
30
9.4
9
9.0
40
9.3
9
9.1
39
Personalized Content
Not enough data
7.7
32
7.6
7
7.1
29
7.8
6
6.2
27
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.7
15
Not enough data
5.3
13
Not enough data
8.0
14
Not enough data
8.6
14
Edit
Not enough data
7.1
14
Not enough data
8.8
16
Not enough data
8.7
15
Logistics
Not enough data
8.6
15
Not enough data
7.6
12
Not enough data
8.3
12
Not enough data
7.4
13
Generative AI
Not enough data
7.9
11
Not enough data
7.3
11
Agentic AI - Email Template Builder
Not enough data
7.8
9
Not enough data
7.4
9
Text Messaging
Not enough data
8.5
28
Not enough data
6.9
25
Not enough data
8.6
27
Not enough data
6.9
24
Not enough data
8.4
24
Not enough data
6.9
23
Not enough data
8.5
24
Not enough data
8.5
23
SMS Platform
Not enough data
7.9
26
Not enough data
8.3
26
Not enough data
7.4
20
Not enough data
6.1
19
Not enough data
7.2
22
Not enough data
8.8
23
Agentic AI - SMS Marketing
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.7
5
Data Sourcing
Not enough data
7.9
8
Not enough data
8.1
9
Not enough data
8.1
7
Not enough data
8.3
8
Intelligence
Not enough data
8.6
7
Not enough data
7.9
7
Not enough data
7.6
7
Platform Basics
Not enough data
8.1
37
Not enough data
8.1
37
Platform Data
Not enough data
7.3
37
Not enough data
6.9
36
Not enough data
6.7
36
Not enough data
7.0
35
Platform Additional Functionality
Not enough data
7.3
34
Not enough data
7.3
32
Not enough data
6.8
34
Agentic AI - Customer Journey Analytics
Not enough data
7.5
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
7.7
8
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
7.6
13
Not enough data
7.3
14
Not enough data
7.6
13
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.4
12
Analysis
Not enough data
7.3
123
|
Verified
8.7
5
|
Verified
7.7
168
|
Verified
Not enough data
6.4
110
|
Verified
7.5
6
6.9
137
|
Verified
Campaigns
Not enough data
7.0
112
Not enough data
8.3
143
|
Verified
Not enough data
7.7
122
|
Verified
Not enough data
6.0
100
|
Verified
9.6
9
9.2
163
|
Verified
9.3
9
9.1
161
|
Verified
Engagement
Not enough data
7.0
107
|
Verified
Platform
9.0
8
8.1
139
|
Verified
Not enough data
7.7
124
Not enough data
7.2
111
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Cordial and Iterable are categorized as Personalization Engines, Push Notification, Mobile Marketing, and Marketing Automation
Unique Categories
Cordial has no unique categories
Iterable is categorized as Personalization, SMS Marketing, WhatsApp Marketing, Email Template Builder, Customer Journey Analytics, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Cordial
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
33.3%
Marketing and Advertising
9.8%
Apparel & Fashion
9.8%
Cosmetics
5.9%
Telecommunications
3.9%
Other
37.3%
Marketing and Advertising
10.9%
Health, Wellness and Fitness
8.7%
Financial Services
7.7%
Information Technology and Services
5.6%
Computer Software
4.6%
Other
62.6%
Discussions
Do you support mobile?
1 Comment
Official Response from Cordial
Yes. With our mobile push channel, you can send push notifications to a contact's home screen, or send in-app notifications that display within your app on...Read more
Can I send emails and sequences based on actions a user performs in my application?
1 Comment
Official Response from Cordial
Yes, emails and sequences can easily be triggered based on your contacts real-time behavior. This includes actions a user performs in an application, or any...Read more
What does Cordial actually do?
1 Comment
Official Response from Cordial
Cordial enables you to use real-time data from anywhere in your technology stack to create true 1:1 customer experiences that adapt to changing customer...Read more
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
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