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Compare Cordial and Iterable 
Featured Products
At a Glance
Market Segments
Small-Business (43.4% of reviews)
Mid-Market (55.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Cordial
Star Rating
(57)4.6 out of 5
Market Segments
Small-Business (43.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about CordialIterable
Star Rating
(766)4.4 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Iterable excels in overall user satisfaction, reflected in its higher G2 Score compared to Cordial. Users appreciate its powerful email marketing capabilities and the ability to create complex automated user journeys without extensive coding, making it a versatile tool for various marketing needs.
- According to verified reviews, Cordial shines in its customer support, with users highlighting the professionalism and knowledge of the support team. Many users feel that the team becomes an extension of their brand, which enhances their overall experience with the platform.
- Users say that Iterable's user interface is well-structured and easy to navigate, which simplifies the process of creating customer journeys. This ease of use is a significant advantage for teams looking to implement marketing automation without a steep learning curve.
- Reviewers mention that while Cordial offers a clean and intuitive interface, it may not have the same breadth of features as Iterable, particularly in multi-channel campaign management. Iterable's ability to integrate email, SMS, push notifications, and in-app messages from a single platform is frequently praised.
- G2 reviewers highlight that Iterable's implementation process is generally quick and straightforward, with many users noting the helpful resources available, such as the Iterable Academy. This contrasts with Cordial, where some users have expressed a desire for more comprehensive onboarding support.
- According to recent feedback, while both platforms have their strengths, Iterable's higher volume of recent reviews suggests a more active user base, which may indicate ongoing improvements and updates that enhance user experience over time compared to Cordial.
Pricing
Entry-Level Pricing
Cordial
No pricing availableIterable
No pricing availableFree Trial
Cordial
No trial information availableIterable
No trial information availableRatings
Meets Requirements
9.0
48
8.5
617
Ease of Use
8.5
48
8.4
630
Ease of Setup
8.0
28
7.7
319
Ease of Admin
8.9
22
8.4
232
Quality of Support
9.5
48
8.8
601
Has the product been a good partner in doing business?
9.8
22
9.0
234
Product Direction (% positive)
9.5
47
9.0
610
Features by Category
Email Marketing
9.4
31
|
Verified
9.0
471
|
Verified
9.6
31
|
Verified
9.0
460
|
Verified
9.0
31
|
Verified
8.2
445
|
Verified
9.2
27
|
Verified
8.4
396
|
Verified
Online Marketing
7.6
17
|
Verified
6.2
267
|
Verified
9.1
27
|
Verified
8.3
401
|
Verified
8.7
28
|
Verified
8.4
440
|
Verified
8.9
25
|
Verified
8.1
399
|
Verified
7.9
16
6.9
271
|
Verified
Lead Management
8.2
18
|
Verified
7.3
303
|
Verified
8.9
19
|
Verified
7.4
334
|
Verified
9.3
28
|
Verified
8.6
432
|
Verified
8.0
14
|
Verified
6.8
273
|
Verified
8.3
22
|
Verified
7.7
297
|
Verified
8.0
20
|
Verified
7.1
289
|
Verified
8.5
13
|
Verified
7.3
278
|
Verified
8.6
18
|
Verified
7.4
279
|
Verified
Campaign Management
8.6
17
|
Verified
7.7
294
Feature Not Available
6.9
266
|
Verified
Feature Not Available
6.6
243
Feature Not Available
6.0
224
Social
7.2
10
5.7
206
8.0
11
|
Verified
6.1
212
6.5
8
5.8
212
6.5
9
5.7
212
6.7
9
5.9
223
Reporting & Analytics
7.9
30
|
Verified
7.6
432
|
Verified
7.9
19
|
Verified
6.6
288
|
Verified
7.8
16
|
Verified
6.6
277
|
Verified
8.0
16
|
Verified
6.5
275
|
Verified
6.7
10
5.8
227
|
Verified
Platform
9.1
18
|
Verified
8.1
331
|
Verified
9.1
16
|
Verified
8.4
332
|
Verified
8.5
19
|
Verified
8.5
336
|
Verified
7.8
9
|
Verified
7.4
224
9.0
17
|
Verified
8.0
310
|
Verified
9.5
19
|
Verified
8.3
337
|
Verified
8.3
13
|
Verified
7.1
241
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.9
24
Not enough data
7.0
23
Not enough data
7.2
24
Not enough data
7.5
24
Not enough data
7.3
25
Not enough data
7.5
25
Integration
9.3
19
|
Verified
7.8
340
|
Verified
9.1
19
|
Verified
8.1
338
|
Verified
8.3
17
|
Verified
7.6
280
|
Verified
Campaigns
8.1
7
8.3
158
10.0
7
8.7
159
9.7
6
8.1
144
9.3
7
8.7
167
9.8
7
8.5
165
Analytics
9.4
6
7.8
169
8.6
6
7.5
160
Optimization
8.9
6
8.3
165
8.6
7
8.5
166
8.3
7
7.7
133
6.9
7
7.8
148
Agentic AI - Push Notification
Not enough data
7.4
11
Not enough data
8.0
11
Not enough data
6.8
12
Segmentation
9.2
8
8.8
43
8.1
8
8.5
42
Targeting
8.5
9
8.1
44
8.3
8
8.1
38
Triggered Content
8.0
5
6.9
32
9.4
9
9.1
43
9.3
9
9.2
41
Personalized Content
Not enough data
7.8
34
7.6
7
7.3
31
7.8
6
6.3
28
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.8
16
Not enough data
5.6
14
Not enough data
8.1
15
Not enough data
8.7
15
Edit
Not enough data
7.3
15
Not enough data
8.8
17
Not enough data
8.8
16
Logistics
Not enough data
8.6
16
Not enough data
7.8
13
Not enough data
8.5
13
Not enough data
7.6
14
Generative AI
Not enough data
8.1
12
Not enough data
7.5
12
Agentic AI - Email Template Builder
Not enough data
8.0
10
Not enough data
7.7
10
Text Messaging
Not enough data
8.6
30
Not enough data
6.9
27
Not enough data
8.7
29
Not enough data
6.9
26
Not enough data
8.3
26
Not enough data
6.7
25
Not enough data
8.5
27
Not enough data
8.5
26
SMS Platform
Not enough data
7.9
29
Not enough data
8.2
29
Not enough data
7.4
22
Not enough data
6.2
21
Not enough data
7.2
24
Not enough data
8.6
25
Agentic AI - SMS Marketing
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.1
7
Not enough data
7.6
7
Data Sourcing
Not enough data
8.1
9
Not enough data
8.3
10
Not enough data
8.3
8
Not enough data
8.5
9
Intelligence
Not enough data
8.8
8
Not enough data
8.1
8
Not enough data
7.9
8
Platform Basics
Not enough data
8.1
38
Not enough data
8.2
38
Platform Data
Not enough data
7.4
39
Not enough data
7.1
38
Not enough data
6.8
38
Not enough data
7.1
37
Platform Additional Functionality
Not enough data
7.3
35
Not enough data
7.4
33
Not enough data
6.9
35
Agentic AI - Customer Journey Analytics
Not enough data
7.8
9
Not enough data
7.2
9
Not enough data
7.6
9
Not enough data
8.0
9
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
7.4
15
Not enough data
7.2
16
Not enough data
7.4
15
Not enough data
7.5
14
Not enough data
7.3
14
Not enough data
7.3
14
Analysis
Not enough data
7.3
124
|
Verified
8.7
5
|
Verified
7.7
169
|
Verified
Not enough data
6.5
111
|
Verified
7.5
6
6.9
138
|
Verified
Campaigns
Not enough data
7.0
113
Not enough data
8.3
145
|
Verified
Not enough data
7.7
123
|
Verified
Not enough data
6.0
101
|
Verified
9.6
9
9.2
165
|
Verified
9.3
9
9.1
162
|
Verified
Engagement
Not enough data
7.1
108
|
Verified
Platform
9.0
8
8.2
140
|
Verified
Not enough data
7.7
125
Not enough data
7.2
112
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Cordial and Iterable are categorized as Personalization Engines, Push Notification, Mobile Marketing, and Marketing Automation
Unique Categories
Cordial has no unique categories
Iterable is categorized as Personalization, SMS Marketing, WhatsApp Marketing, Email Template Builder, Customer Journey Analytics, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Cordial
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
32.1%
Marketing and Advertising
11.3%
Apparel & Fashion
9.4%
Cosmetics
5.7%
Telecommunications
3.8%
Other
37.7%
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.5%
Financial Services
7.6%
Information Technology and Services
5.6%
Computer Software
4.5%
Other
62.7%
Discussions
Do you support mobile?
1 Comment
Official Response from Cordial
Yes. With our mobile push channel, you can send push notifications to a contact's home screen, or send in-app notifications that display within your app on...Read more
Can I send emails and sequences based on actions a user performs in my application?
1 Comment
Official Response from Cordial
Yes, emails and sequences can easily be triggered based on your contacts real-time behavior. This includes actions a user performs in an application, or any...Read more
What does Cordial actually do?
1 Comment
Official Response from Cordial
Cordial enables you to use real-time data from anywhere in your technology stack to create true 1:1 customer experiences that adapt to changing customer...Read more
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 Comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
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