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Compare Celigo and Supermetrics 
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At a Glance
Market Segments
Mid-Market (57.7% of reviews)
Small-Business (55.8% of reviews)
Entry-Level Pricing
Free
Starting at €29.00 1 user Per Month
Celigo
Star Rating
(840)4.6 out of 5
Market Segments
Mid-Market (57.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansSupermetrics
Star Rating
(816)4.4 out of 5
Market Segments
Small-Business (55.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansCeligo vs Supermetrics
When assessing the two solutions, reviewers found Celigo easier to use, set up, and administer. Reviewers also preferred doing business with Celigo overall.
- Reviewers felt that Celigo meets the needs of their business better than Supermetrics.
- When comparing quality of ongoing product support, reviewers felt that Celigo is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Celigo over Supermetrics.
Pricing
Entry-Level Pricing
Celigo
Free Edition
Free
Get started with a free integration flow at celigo.com
- 2 Endpoint apps
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Celigo
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
9.2
711
8.5
617
Ease of Use
8.7
719
8.2
625
Ease of Setup
8.4
628
8.2
412
Ease of Admin
8.9
576
8.0
376
Quality of Support
8.9
692
7.8
559
Has the product been a good partner in doing business?
9.2
572
8.2
371
Product Direction (% positive)
9.2
688
7.9
576
Features by Category
Metrics
Not enough data
8.6
310
Not enough data
8.3
291
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
269
Reporting
Not enough data
8.2
310
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Other
Not enough data
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.7
11
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
Not enough data
8.3
274
Not enough data
7.5
213
Not enough data
8.1
314
Not enough data
8.0
295
Management
Not enough data
8.6
67
Not enough data
8.1
57
Functionality
Not enough data
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Functionality
9.6
62
Not enough data
9.6
60
Not enough data
Management
9.4
59
Not enough data
9.3
59
Not enough data
9.1
58
Not enough data
Integrations
9.7
71
Not enough data
9.0
53
Not enough data
Security
9.6
56
Not enough data
9.4
55
Not enough data
Support
9.2
59
Not enough data
Development
9.2
429
Not enough data
8.8
268
Not enough data
9.4
367
|
Verified
Not enough data
9.2
374
|
Verified
Not enough data
9.2
318
|
Verified
Not enough data
9.3
273
Not enough data
9.0
232
Not enough data
Management
9.1
329
|
Verified
Not enough data
9.0
283
|
Verified
Not enough data
9.3
338
|
Verified
Not enough data
9.3
312
|
Verified
Not enough data
9.2
252
Not enough data
Security
9.3
267
|
Verified
Not enough data
9.3
271
|
Verified
Not enough data
9.4
275
|
Verified
Not enough data
Integration Options
9.3
250
Not enough data
9.2
265
|
Verified
Not enough data
8.8
229
Not enough data
9.0
238
|
Verified
Not enough data
Deployment
9.1
213
Not enough data
9.4
245
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
312
|
Verified
Not enough data
8.7
355
|
Verified
Not enough data
7.8
281
|
Verified
Not enough data
7.9
298
|
Verified
Not enough data
8.0
161
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
348
|
Verified
Not enough data
8.9
379
|
Verified
Not enough data
8.0
273
|
Verified
Not enough data
8.3
324
|
Verified
Not enough data
7.9
273
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.5
12
Not enough data
7.0
14
Not enough data
6.3
12
API Construction
9.3
77
Not enough data
9.2
74
Not enough data
9.2
72
Not enough data
9.1
77
Not enough data
API Management
9.0
70
Not enough data
8.6
74
Not enough data
9.1
75
Not enough data
8.5
63
Not enough data
9.0
70
Not enough data
Data Integration
9.5
102
Not enough data
9.4
74
Not enough data
9.0
67
Not enough data
Categories
Categories
Shared Categories
Celigo and Supermetrics share no categories
Unique Categories
Celigo is categorized as iPaaS, API Management, API Marketplace, and Electronic Data Interchange (EDI)
Supermetrics is categorized as ETL Tools, Google Workspace for Marketing, Marketing Analytics, and Digital Analytics
Reviews
Reviewers' Company Size
Celigo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
14.7%
Computer Software
7.7%
Consumer Goods
7.5%
Information Technology and Services
6.2%
Apparel & Fashion
6.0%
Other
57.9%
Marketing and Advertising
53.5%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
34.0%
Discussions
What is the normal implementation timeline?
2 Comments
Official Response from Celigo
Depending on the integration and level of complexity, implementation time can vary. For some customers, they can get started with a custom integration flow...Read more
Are Celigo Integration Apps the same as recipes or accelerators offered by other iPaaS vendors?
2 Comments
Official Response from Celigo
No, they are unique to Celigo. Integration Apps are out-of-the-box Integration applications that contain all the business flows to automate a business...Read more
What integration products does Celigo offer?
2 Comments
Official Response from Celigo
Celigo integrator.io is an intuitive, powerful integration platform (iPaaS). With integrator.io, companies can quickly and easily integrate their cloud...Read more
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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