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At a Glance
Market Segments
Small-Business (75.0% of reviews)
Small-Business (82.9% of reviews)
Entry-Level Pricing
Starting at $50.00 Per Month
$59 Per Year
CallRail
Star Rating
(1,621)4.5 out of 5
Market Segments
Small-Business (75.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $50.00 Per Month
Free Trial is available
Browse all 4 pricing plansGravity Forms
Star Rating
(238)4.7 out of 5
Market Segments
Small-Business (82.9% of reviews)
Pros & Cons
Entry-Level Pricing
$59 Per Year
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that CallRail excels in call analytics, particularly with features like Call Recording (rated 9.3), which allows businesses to review and analyze customer interactions effectively. In contrast, Gravity Forms lacks similar call tracking capabilities, focusing instead on form creation and data collection.
- Reviewers mention that CallRail's Dynamic Number Insertion (rated 9.0) is a standout feature for tracking marketing campaign effectiveness, enabling businesses to attribute calls to specific sources. Gravity Forms does not offer this functionality, as it is primarily designed for form management rather than call tracking.
- Users on G2 highlight that Gravity Forms shines in customization options, particularly with Conditional Logic (rated 9.0) and Custom Fields (rated 9.1), allowing users to create highly tailored forms. CallRail, while offering some customization, does not match the depth of form customization that Gravity Forms provides.
- Reviewers say that CallRail's Lead Qualification (rated 8.3) features are robust, helping businesses efficiently manage and prioritize leads based on call data. Gravity Forms, however, focuses more on data collection and does not provide lead qualification tools, which may be a drawback for users looking for comprehensive lead management.
- G2 users report that CallRail's Quality of Support (rated 8.9) is generally well-received, with many praising the responsiveness and helpfulness of the support team. In comparison, Gravity Forms has a slightly lower support rating (8.8), indicating that while support is adequate, it may not be as strong as CallRail's.
- Users say that CallRail's Multi-Channel Call Attribution (rated 8.6) feature is beneficial for businesses looking to understand the effectiveness of various marketing channels. Gravity Forms, while excellent for form creation, does not provide call attribution features, which could limit insights into customer interactions for users relying on call data.
Pricing
Entry-Level Pricing
CallRail
Call Tracking
Starting at $50.00
Per Month
Know which marketing efforts inspired your best leads to call.
- Call forwarding
- Call recording
- Standard call flow builder
Gravity Forms
Basic License
$59
Per Year
Great for bloggers or small ventures who need a single site installation with simple email capture and marketing.
- 1 Site
- Unlimited Forms
- Unlimited Entries
Free Trial
CallRail
Free Trial is available
Gravity Forms
No trial information availableRatings
Meets Requirements
9.0
1,276
9.1
173
Ease of Use
9.0
1,288
9.0
175
Ease of Setup
9.0
1,040
9.0
126
Ease of Admin
9.1
1,014
8.9
123
Quality of Support
8.8
1,151
8.8
139
Has the product been a good partner in doing business?
9.2
998
9.4
101
Product Direction (% positive)
8.9
1,227
8.0
162
Features by Category
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.8
7
Not enough data
7.5
6
Not enough data
8.3
7
Not enough data
8.6
7
Not enough data
Organization
8.6
7
Not enough data
8.6
6
Not enough data
10.0
7
Not enough data
Performance Analysis
8.8
7
Not enough data
9.0
7
Not enough data
Sales Analysis
8.8
7
Not enough data
9.0
7
Not enough data
Generative AI
8.8
7
Not enough data
9.4
8
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
8.0
5
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
9.2
6
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
Call Analytics
9.3
186
|
Verified
Not enough data
8.1
137
|
Verified
Not enough data
8.6
160
|
Verified
Not enough data
8.2
169
|
Verified
Not enough data
Agent Performance Management
8.3
145
|
Verified
Not enough data
8.2
147
|
Verified
Not enough data
8.1
137
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Agentic AI - Conversation Intelligence
8.6
15
Not enough data
8.6
15
Not enough data
8.8
15
Not enough data
8.7
15
Not enough data
8.6
15
Not enough data
8.4
15
Not enough data
8.3
15
Not enough data
Channels
8.7
81
Not enough data
8.2
57
Not enough data
7.5
56
Not enough data
7.8
69
Not enough data
8.0
64
Not enough data
Generative AI
Feature Not Available
Not enough data
Functions
8.7
67
Not enough data
8.6
62
Not enough data
8.4
59
Not enough data
8.2
63
Not enough data
Feature Not Available
Not enough data
8.2
60
Not enough data
8.2
57
Not enough data
8.0
57
Not enough data
Agentic AI - Contact Center
8.3
6
Not enough data
8.6
6
Not enough data
8.3
6
Not enough data
8.3
6
Not enough data
Administrative
8.4
69
Not enough data
8.9
78
Not enough data
8.7
80
Not enough data
8.7
73
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.6
199
|
Verified
Not enough data
8.1
172
|
Verified
Not enough data
7.7
140
|
Verified
Not enough data
7.8
147
|
Verified
Not enough data
8.1
161
|
Verified
Not enough data
7.9
144
|
Verified
Not enough data
Agentic AI - Attribution
6.4
11
Not enough data
6.8
12
Not enough data
6.7
14
Not enough data
6.4
11
Not enough data
Marketing
8.0
157
|
Verified
Not enough data
8.4
163
|
Verified
Not enough data
8.7
204
|
Verified
Not enough data
8.6
200
|
Verified
Not enough data
Reporting
8.6
241
|
Verified
Not enough data
8.5
229
|
Verified
Not enough data
8.1
205
|
Verified
Not enough data
Lead Monitoring
8.5
209
|
Verified
Not enough data
8.7
218
|
Verified
Not enough data
8.4
213
|
Verified
Not enough data
Agentic AI - Lead Capture
8.2
23
Not enough data
8.1
22
Not enough data
Data Capture
8.3
211
|
Verified
Not enough data
8.6
211
|
Verified
Not enough data
8.0
175
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
Analytics
8.5
205
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
Customization
8.3
168
|
Verified
Not enough data
8.3
174
|
Verified
Not enough data
7.8
163
|
Verified
Not enough data
8.4
198
|
Verified
Not enough data
Customization
9.2
12
9.2
18
8.2
12
9.1
18
Feature Not Available
8.3
17
9.2
12
8.2
18
Additional Functionality
9.4
12
8.9
18
Feature Not Available
5.5
10
8.8
12
9.1
17
Feature Not Available
8.6
16
8.9
11
9.3
18
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
6.3
8
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
8.1
8
Not enough data
6.3
8
Not enough data
Internal Use
7.0
23
Not enough data
8.9
9
Not enough data
8.8
8
Not enough data
8.9
9
Not enough data
6.7
8
Not enough data
7.6
9
Not enough data
Voice Recognition - AI Voice Assistants
8.6
6
Not enough data
Speech Synthesis - AI Voice Assistants
7.8
6
Not enough data
7.5
6
Not enough data
8.3
6
Not enough data
Security and privacy - AI Voice Assistants
9.2
6
Not enough data
Compatibility - AI Voice Assistants
9.0
5
Not enough data
Agentic AI - Outbound Call Tracking
8.0
10
Not enough data
7.7
10
Not enough data
Calling
9.2
43
Not enough data
8.7
40
Not enough data
8.8
42
Not enough data
8.5
40
Not enough data
8.0
9
Not enough data
Contacts
8.5
42
Not enough data
8.2
43
Not enough data
8.6
40
Not enough data
Insights
8.1
42
Not enough data
8.3
42
Not enough data
8.5
39
Not enough data
7.5
36
Not enough data
7.8
36
Not enough data
8.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
9.0
558
Not enough data
8.7
457
Not enough data
8.4
389
Not enough data
Tracking
8.6
505
Not enough data
8.9
495
Not enough data
8.6
417
Not enough data
Analytics
8.9
558
Not enough data
9.2
540
Not enough data
8.5
485
Not enough data
8.3
298
Not enough data
Call Routing
8.1
351
Not enough data
8.0
320
Not enough data
7.9
301
Not enough data
Administration
7.9
257
Not enough data
8.7
304
Not enough data
8.9
355
Not enough data
Agentic AI - Inbound Call Tracking
7.4
53
Not enough data
7.7
55
Not enough data
7.7
54
Not enough data
Marketing Operations
8.2
196
Not enough data
8.8
209
Not enough data
8.4
188
Not enough data
8.9
198
Not enough data
7.8
177
Not enough data
7.5
151
Not enough data
Campaign Activity
8.4
196
Not enough data
8.5
225
Not enough data
7.8
178
Not enough data
8.3
195
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
7.5
25
Not enough data
7.7
27
Not enough data
7.6
24
Not enough data
Categories
Categories
Shared Categories
CallRail and Gravity Forms are categorized as Online Form Builder
Unique Categories
CallRail is categorized as Inbound Call Tracking, AI Voice Assistants, Conversation Intelligence, AI Sales Assistant, Attribution, Marketing Analytics, Lead Capture, Outbound Call Tracking, Contact Center, and Live Chat
Gravity Forms has no unique categories
Reviews
Reviewers' Company Size
CallRail
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Gravity Forms
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
35.4%
Real Estate
8.6%
Construction
7.4%
Hospital & Health Care
4.0%
Legal Services
3.5%
Other
41.1%
Marketing and Advertising
26.8%
Information Technology and Services
7.3%
Non-Profit Organization Management
6.8%
Design
6.3%
Internet
5.9%
Other
46.8%
Discussions
What is CallRail used for?
2 Comments
PH
CallRail is used for marketing attribution and can be used to see where phone calls are coming from. You can specify a marketing campaign or even which...Read more
How can I prevent bots from filling out my forms?
2 Comments
GD
We find this a consistent problem with our customer websites also. Typically we use a Google Capture that you can setup in Gravity Forms that in our...Read more
Will you consider adding templates?
1 Comment
GD
I can't answer on behalf of Gravity however you are able to add classes directly into each field which will control some key elements such as layouts etc....Read more
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