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Compare Buffer and Zapier 
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At a Glance
Market Segments
Small-Business (70.8% of reviews)
Small-Business (70.1% of reviews)
Entry-Level Pricing
Free
Free
Buffer
Star Rating
(1,023)4.3 out of 5
Market Segments
Small-Business (70.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansZapier
Star Rating
(1,729)4.5 out of 5
Market Segments
Small-Business (70.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansBuffer vs Zapier
When assessing the two solutions, reviewers found Buffer easier to use, set up, and administer. However, reviewers felt that both vendors make it equally easy to do business overall.
- Reviewers felt that Zapier meets the needs of their business better than Buffer.
- When comparing quality of ongoing product support, reviewers felt that Buffer is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Zapier over Buffer.
Pricing
Entry-Level Pricing
Buffer
Free
Free
For individuals and businesses getting started with social media.
- 3 social accounts
- Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky
- 10 scheduled posts per social account
Zapier
Free
Free
For individuals starting out with automation.
- 1-to-1 automations
- Unlimited Zaps (Zap = automated workflow)
- Visual editor
Free Trial
Buffer
Free Trial is available
Zapier
Free Trial is available
Ratings
Meets Requirements
8.6
900
9.0
1,451
Ease of Use
9.2
906
8.6
1,478
Ease of Setup
9.2
325
8.6
965
Ease of Admin
9.1
309
8.8
705
Quality of Support
8.5
644
8.3
1,213
Has the product been a good partner in doing business?
8.8
269
8.8
658
Product Direction (% positive)
8.2
880
8.9
1,410
Features by Category
Content & Collaboration
9.0(won by default)
142
Not enough data
8.6(won by default)
125
Not enough data
8.2(won by default)
105
Not enough data
8.6(won by default)
106
Not enough data
8.8(won by default)
115
Not enough data
8.5(won by default)
99
Not enough data
Social Management
7.9(won by default)
666
Not enough data
9.3(won by default)
787
Not enough data
8.4(won by default)
642
Not enough data
8.3(won by default)
693
Not enough data
Feature Not Available
Not enough data
8.6(won by default)
99
Not enough data
8.3(won by default)
25
Not enough data
Agentic AI - Social Media Management
7.2(won by default)
12
Not enough data
7.4(won by default)
12
Not enough data
6.9(won by default)
12
Not enough data
7.4(won by default)
12
Not enough data
7.2(won by default)
12
Not enough data
7.5(won by default)
12
Not enough data
7.2(won by default)
12
Not enough data
Development
Not enough data
9.0
635
Not enough data
8.3
347
|
Verified
Not enough data
9.0
359
|
Verified
Not enough data
9.0
361
|
Verified
Not enough data
8.5
350
|
Verified
Not enough data
8.7
333
Not enough data
8.0
313
Management
Not enough data
8.7
350
|
Verified
Not enough data
8.6
341
|
Verified
Not enough data
8.6
343
|
Verified
Not enough data
8.6
339
|
Verified
Not enough data
8.3
318
Security
Not enough data
8.7
325
|
Verified
Not enough data
8.8
328
|
Verified
Not enough data
8.7
320
|
Verified
Integration Options
Not enough data
8.7
317
|
Verified
Not enough data
8.4
310
|
Verified
Not enough data
8.0
304
|
Verified
Not enough data
8.0
290
|
Verified
Deployment
Not enough data
8.1
287
Not enough data
8.6
295
Customization - AI Agent Builders
Not enough data
8.6
37
Not enough data
8.5
37
Not enough data
8.1
37
Functionality - AI Agent Builders
Not enough data
8.4
37
Not enough data
8.2
37
Not enough data
8.2
36
Not enough data
7.9
36
Data and Analytics - AI Agent Builders
Not enough data
7.8
36
Not enough data
7.6
35
Not enough data
8.0
33
Integration - AI Agent Builders
Not enough data
8.8
36
Not enough data
8.6
36
Not enough data
8.7
35
Not enough data
8.6
37
Workflow Design & Integration - AI Orchestration
Not enough data
8.4
24
Not enough data
9.2
24
Not enough data
8.3
24
Not enough data
8.8
24
Not enough data
8.0
23
Not enough data
8.2
23
Performance Optimization & Analytics - AI Orchestration
Not enough data
7.2
23
Not enough data
7.0
23
Not enough data
7.5
23
Not enough data
7.0
23
Not enough data
7.1
23
Not enough data
7.3
22
Governance & Compliance Controls - AI Orchestration
Not enough data
7.3
22
Not enough data
7.2
22
Not enough data
7.6
22
Not enough data
7.3
21
Not enough data
7.3
22
Agentic AI - Productivity Bots
Not enough data
8.2
91
Not enough data
8.5
90
Not enough data
7.5
87
Not enough data
7.5
88
Categories
Categories
Shared Categories
Buffer and Zapier share no categories
Unique Categories
Buffer is categorized as Social Media Management
Zapier is categorized as Productivity Bots, iPaaS, API Marketplace, AI Agent Builders, and AI Orchestration
Reviews
Reviewers' Company Size
Buffer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zapier
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.1%
Computer Software
7.3%
Information Technology and Services
6.3%
Internet
5.3%
Non-Profit Organization Management
4.2%
Other
53.8%
Marketing and Advertising
17.5%
Information Technology and Services
10.3%
Computer Software
9.2%
Internet
4.0%
Real Estate
3.8%
Other
55.1%
Alternatives
Discussions
Can I have tabs open for multiple companies at a time?
4 Comments
MM
I have one Buffer account with multiple clients on that one account, so I just click on which platform/client I want to work on within that (so just one...Read more
Which platforms are next on the Buffer integration roadmap?
2 Comments
GP
Buffer has a new feature to offer: Shop Grid.
It is a landing page made specifically for your Instagram profile, where you can direct people back to your...Read more
LinkedIn workarounds
2 Comments
ED
When a data source like Facebook or LinkedIn removes an API (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way...Read more
What is the best way to implement this system in a small business?
3 Comments
G2
The implementation of this tool would not be tough. We took around 2 weeks to automate using Zapier.
Read more
What is Zapier used for?
3 Comments
SB
Zapier is the information superhighway for your data. It has become the productivity tool of choice for small to large businesses. Connecting your current...Read more
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