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At a Glance
Market Segments
Enterprise (39.8% of reviews)
Small-Business (65.3% of reviews)
Entry-Level Pricing
No pricing available
$139.94 Per Month
BrightEdge
Star Rating
(764)4.4 out of 5
Market Segments
Enterprise (39.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BrightEdgeSemrush
Star Rating
(2,949)4.5 out of 5
Market Segments
Small-Business (65.3% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that BrightEdge excels in Quality of Support with a score of 9.3, where reviewers mention that the support team is responsive and knowledgeable, providing timely assistance for complex SEO issues.
- Reviewers mention that Semrush shines in SEO Auditing with a score of 9.0, highlighting its comprehensive audit features that help identify technical SEO issues effectively, making it a favorite among small businesses.
- Users on G2 say that BrightEdge's AI Mention Tracking and AI Search Ranking Insights both score a remarkable 9.0, with reviewers praising its ability to provide actionable insights and track brand mentions across various platforms.
- G2 users report that Semrush's Link Building feature, scoring 8.2, is particularly effective, with users mentioning its extensive database of potential link opportunities that streamline outreach efforts.
- Reviewers mention that both products score equally in Keyword Research at 9.1, but users say that Semrush's interface is more intuitive, making it easier for users to discover and analyze keywords.
- Users report that BrightEdge's AI-Driven Content Recommendations score of 8.8 is a standout feature, with reviewers highlighting its ability to suggest content topics based on current trends and user behavior, enhancing content strategy.
Pricing
Entry-Level Pricing
BrightEdge
No pricing availableSemrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
BrightEdge
No trial information availableSemrush
Free Trial is available
Ratings
Meets Requirements
8.8
629
8.8
2,401
Ease of Use
8.0
638
8.3
2,425
Ease of Setup
8.2
341
8.6
1,632
Ease of Admin
8.6
252
8.6
1,241
Quality of Support
9.3
620
8.6
2,108
Has the product been a good partner in doing business?
9.1
264
8.8
1,222
Product Direction (% positive)
9.2
625
8.9
2,309
Features by Category
Metrics
Not enough data
8.4
432
Not enough data
8.2
427
Not enough data
7.9
411
Not enough data
7.7
385
Not enough data
7.4
374
Not enough data
7.5
368
Not enough data
7.4
371
Not enough data
7.5
381
Not enough data
7.1
366
Reporting
Not enough data
8.0
421
Not enough data
8.2
410
Not enough data
7.8
396
Not enough data
7.7
397
Not enough data
7.8
392
Not enough data
7.6
372
Not enough data
8.0
406
Other
Not enough data
7.7
384
Not enough data
8.1
396
Not enough data
7.7
386
Not enough data
8.0
388
Not enough data
7.4
353
Not enough data
7.0
332
Not enough data
7.6
351
Agentic AI - Digital Analytics
Not enough data
6.6
44
Not enough data
7.3
44
Not enough data
6.9
44
Not enough data
7.0
42
Administration
Not enough data
7.7
360
Not enough data
7.4
351
Not enough data
8.5
401
Not enough data
8.3
394
Social Analytics
Not enough data
8.8(won by default)
292
Not enough data
8.5(won by default)
273
Not enough data
8.7(won by default)
279
Not enough data
8.2(won by default)
246
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
216
Not enough data
8.1(won by default)
212
Reports & Dashboards
Not enough data
8.4(won by default)
276
Not enough data
8.8(won by default)
284
Not enough data
8.7(won by default)
270
Not enough data
7.9(won by default)
209
Agentic AI - Social Media Analytics
Not enough data
7.4(won by default)
21
Not enough data
7.3(won by default)
21
Not enough data
7.9(won by default)
21
Not enough data
8.2(won by default)
21
Not enough data
8.0(won by default)
21
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
Not enough data
8.6
240
|
Verified
Not enough data
8.2
236
|
Verified
Not enough data
8.5
239
|
Verified
Not enough data
8.6
250
|
Verified
Performance
Not enough data
8.3
258
|
Verified
Not enough data
8.7
261
|
Verified
Local Search Optimization
Not enough data
8.9
584
|
Verified
Not enough data
8.4
545
|
Verified
Not enough data
8.4
516
|
Verified
Not enough data
8.3
529
|
Verified
Not enough data
7.9
514
|
Verified
Not enough data
8.8
573
|
Verified
Platform Basics
Not enough data
8.5
555
Not enough data
8.5
570
Agentic AI - Competitive Intelligence
Not enough data
7.1
71
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
527
Platform Content
Not enough data
7.3
467
Platform Reporting
Not enough data
8.0
540
Not enough data
8.3
548
Platform Basics
Not enough data
8.5
106
Not enough data
8.2
103
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
95
Not enough data
8.4
106
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
99
Not enough data
8.7
109
Marketing Campaign Performance
Not enough data
8.5
81
Not enough data
8.7
82
Agentic AI - Marketing Calendar
Not enough data
7.3
11
Not enough data
7.3
11
Not enough data
6.5
11
Not enough data
6.8
11
Other Features
Not enough data
8.3
107
Not enough data
8.8
93
SEO Auditing & Monitoring
8.3
411
8.7
1010
8.6
405
9.0
865
8.7
407
8.8
846
8.5
405
8.8
851
Agentic AI - SEO Tools
8.1
61
6.6
173
7.9
59
6.8
172
7.7
58
6.7
171
7.9
58
6.7
172
7.9
57
6.6
171
7.9
57
6.6
168
7.9
58
6.8
168
SEO Content & Rankings
7.1
466
8.2
1479
9.1
555
9.1
1579
8.9
529
8.8
1503
8.0
370
8.2
919
8.7
401
8.4
832
SEO Reporting
8.7
553
8.9
1552
8.6
420
8.6
1002
8.5
418
8.2
957
7.8
319
7.8
836
Generative AI
7.9
217
6.7
395
8.0
213
6.8
395
Content & Collaboration
Not enough data
8.8
194
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
182
Not enough data
Feature Not Available
Not enough data
8.2
164
Social Management
Not enough data
8.7
236
Not enough data
8.8
229
Not enough data
Feature Not Available
Not enough data
8.4
227
Not enough data
7.9
204
Not enough data
8.0
178
Not enough data
7.8
150
Agentic AI - Social Media Management
Not enough data
8.0
14
Not enough data
8.2
14
Not enough data
7.9
14
Not enough data
7.7
14
Not enough data
8.0
14
Not enough data
7.9
14
Not enough data
8.1
14
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
116
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
103
Not enough data
8.1
95
Reporting
Not enough data
9.0
133
Not enough data
Feature Not Available
Not enough data
8.9
122
Not enough data
9.0
131
Agentic AI - Media Monitoring
Not enough data
7.1
14
Not enough data
7.7
14
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
7.3
14
Generative AI
Not enough data
8.3
22
Not enough data
8.1
23
Platform Interoperability
Not enough data
8.4
79
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.8
97
Campaign Management
Not enough data
9.0
95
Not enough data
8.7
94
Not enough data
8.7
94
Not enough data
8.6
87
Not enough data
8.6
88
Not enough data
8.5
89
Not enough data
8.5
86
Not enough data
8.4
88
Not enough data
8.3
87
Not enough data
8.5
91
Not enough data
8.4
87
Not enough data
8.0
85
Not enough data
8.3
87
Targeting
Not enough data
8.6
89
Not enough data
8.5
85
Not enough data
8.5
84
Not enough data
8.7
84
Platform
Not enough data
8.4
87
Not enough data
8.7
94
Not enough data
8.9
93
Not enough data
8.9
94
Not enough data
8.6
90
Not enough data
8.6
89
Not enough data
8.4
83
Not enough data
8.5
85
Not enough data
8.5
88
Grammar Tools
Not enough data
8.4
24
Not enough data
8.9
27
Not enough data
8.1
23
Writing Support
Not enough data
7.7
25
Not enough data
8.3
24
Not enough data
7.5
25
Not enough data
7.7
25
Software Availability
Not enough data
8.4
25
Not enough data
8.3
24
Not enough data
7.2
25
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Data collection
Not enough data
7.7
196
Not enough data
8.1
223
|
Verified
Not enough data
8.1
212
|
Verified
Not enough data
7.5
195
|
Verified
Not enough data
8.1
213
Segment Trending
Not enough data
8.6
243
|
Verified
Not enough data
8.1
232
|
Verified
Not enough data
8.3
238
|
Verified
Not enough data
7.3
200
Analysis
Not enough data
8.3
231
Not enough data
8.6
252
|
Verified
Not enough data
8.3
213
|
Verified
Platform
Not enough data
8.7
257
|
Verified
Not enough data
8.4
236
|
Verified
Not enough data
7.7
212
|
Verified
Not enough data
8.3
234
|
Verified
Not enough data
8.1
209
|
Verified
Not enough data
8.2
206
Agentic AI - Market Intelligence
Not enough data
7.0
32
Not enough data
6.8
32
Platform Basics
Not enough data
8.6
139
Not enough data
7.8
124
Not enough data
8.4
142
Platform Data
Not enough data
8.2
130
Not enough data
8.4
135
Not enough data
8.6
145
Not enough data
8.3
130
Agentic AI - Operational Risk Management
Not enough data
7.2
15
Planning
Not enough data
7.7
232
Publishing
Not enough data
7.7
234
Social Media
Not enough data
7.6
234
Planning
Not enough data
7.9
359
Generative AI
Not enough data
7.4
141
Not enough data
7.2
139
Not enough data
7.2
139
Not enough data
6.7
137
Not enough data
6.4
134
Agentic AI - Content Creation
Not enough data
7.1
46
Not enough data
7.0
46
Not enough data
7.2
46
Not enough data
7.1
46
Not enough data
7.2
47
Not enough data
7.3
46
Not enough data
7.3
46
AI Visibility & Tracking
9.0
24
7.8
58
9.0
24
7.7
58
Sentiment & Brand Analysis
8.8
24
7.6
57
Feature Not Available
6.4
54
Competitive Benchmarking
8.3
24
7.2
55
8.4
24
7.4
55
AI Content Optimization
8.4
22
7.5
56
8.8
23
7.6
54
Reporting & Alerts
7.6
22
6.7
54
8.8
25
7.6
55
Tools
Not enough data
Feature Not Available
Not enough data
8.2
663
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.2
653
Not enough data
8.2
639
Not enough data
8.0
580
Not enough data
7.8
578
Not enough data
8.9
711
Agentic AI - Content Analytics
Not enough data
7.5
56
Not enough data
7.7
56
Not enough data
7.7
57
Not enough data
7.8
57
Not enough data
7.7
57
Marketing Operations
Not enough data
7.7
388
|
Verified
Not enough data
8.4
407
|
Verified
Not enough data
8.0
400
|
Verified
Not enough data
8.0
378
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
389
|
Verified
Not enough data
8.6
426
|
Verified
Not enough data
7.7
362
|
Verified
Not enough data
8.0
376
|
Verified
Not enough data
8.2
399
|
Verified
Not enough data
7.9
352
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.1
57
Not enough data
7.5
57
Not enough data
7.1
56
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
BrightEdge and Semrush are categorized as SEO Tools and Answer Engine Optimization (AEO)
Unique Categories
BrightEdge has no unique categories
Semrush is categorized as Paid Search Intelligence, Competitive Intelligence, Local SEO, Social Media Suites, Social Media Management, Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, and Social Media Analytics
Reviews
Reviewers' Company Size
BrightEdge
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.4%
Retail
6.1%
Computer Software
5.3%
Hospital & Health Care
4.9%
Financial Services
4.7%
Other
63.5%
Marketing and Advertising
29.8%
Information Technology and Services
8.7%
Computer Software
8.1%
Internet
3.9%
Retail
3.8%
Other
45.7%
Discussions
How do you feel about Content IQ?
2 Comments
KK
Ambivalent. It promises more than it delivers, IMO.Read more
What do you think of the platform?
1 Comment
JP
I have been using the platform for over 5 years. It has really helped with the success of all our clients. The platform continues to evolve and grow over...Read more
What is BrightEdge used for?
1 Comment
JO
BrightEdge is a powerful tool for search engine optimization of new and existing web-based content. Used by marketers for keyword research, this program also...Read more
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
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