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Compare BrightEdge and Reputation 
Featured Products
At a Glance
Market Segments
Enterprise (39.9% of reviews)
Mid-Market (45.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
BrightEdge
Star Rating
(764)4.4 out of 5
Market Segments
Enterprise (39.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BrightEdgeReputation
Star Rating
(2,388)4.6 out of 5
Market Segments
Mid-Market (45.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ReputationBrightEdge vs Reputation
When assessing the two solutions, reviewers found Reputation easier to use, set up, and administer. However, reviewers preferred doing business with BrightEdge overall.
- Reviewers felt that Reputation meets the needs of their business better than BrightEdge.
- When comparing quality of ongoing product support, reviewers felt that BrightEdge is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of BrightEdge over Reputation.
Pricing
Entry-Level Pricing
BrightEdge
No pricing availableReputation
No pricing availableFree Trial
BrightEdge
No trial information availableReputation
No trial information availableRatings
Meets Requirements
8.8
630
9.1
1,945
Ease of Use
8.0
639
9.0
1,986
Ease of Setup
8.2
342
8.7
1,104
Ease of Admin
8.5
253
8.9
876
Quality of Support
9.3
621
8.9
1,735
Has the product been a good partner in doing business?
9.1
265
8.9
874
Product Direction (% positive)
9.2
626
8.9
1,920
Features by Category
Social Analytics
Not enough data
8.3(won by default)
235
Not enough data
8.5(won by default)
239
Not enough data
8.7(won by default)
246
Not enough data
8.4(won by default)
204
Not enough data
8.4(won by default)
209
Not enough data
8.1(won by default)
170
Not enough data
8.3(won by default)
188
Reports & Dashboards
Not enough data
8.7(won by default)
250
Not enough data
8.8(won by default)
247
Not enough data
8.7(won by default)
232
Not enough data
8.2(won by default)
158
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
Not enough data
8.2
298
|
Verified
Not enough data
8.3
302
|
Verified
Not enough data
8.0
302
Not enough data
8.1
320
|
Verified
Performance
Not enough data
8.4
345
|
Verified
Not enough data
8.7
369
|
Verified
Local Search Optimization
Not enough data
8.9
146
Not enough data
8.8
161
|
Verified
Not enough data
9.1
176
Not enough data
9.3
186
|
Verified
Not enough data
8.7
156
|
Verified
Not enough data
9.1
182
|
Verified
Platform Basics
Not enough data
9.2
238
Not enough data
8.8
226
Agentic AI - Competitive Intelligence
Not enough data
5.7
5
Platform Data
Not enough data
8.8
226
Not enough data
9.4
267
Not enough data
8.4
195
Platform Content
Not enough data
Feature Not Available
Platform Reporting
Not enough data
9.0
239
Not enough data
9.1
237
SEO Auditing & Monitoring
8.3
412
Not enough data
8.6
406
Not enough data
8.6
408
Not enough data
8.5
406
Not enough data
Agentic AI - SEO Tools
8.1
62
Not enough data
7.9
60
Not enough data
7.7
59
Not enough data
7.9
59
Not enough data
7.8
58
Not enough data
7.9
58
Not enough data
7.9
59
Not enough data
SEO Content & Rankings
7.1
467
Not enough data
9.0
556
Not enough data
8.9
530
Not enough data
8.0
371
Not enough data
8.7
402
Not enough data
SEO Reporting
8.7
554
Not enough data
8.6
421
Not enough data
8.5
419
Not enough data
7.8
320
Not enough data
Generative AI
7.9
218
Not enough data
8.0
214
Not enough data
Content & Collaboration
Not enough data
8.8
386
Not enough data
8.4
366
Not enough data
8.4
321
Not enough data
8.4
323
Not enough data
8.7
369
Not enough data
8.3
312
Social Management
Not enough data
8.6
420
Not enough data
8.7
428
Not enough data
8.5
376
Not enough data
8.7
420
Not enough data
8.3
346
Not enough data
8.3
297
Not enough data
8.2
181
Agentic AI - Social Media Management
Not enough data
6.0
15
Not enough data
6.4
16
Not enough data
6.1
16
Not enough data
6.7
16
Not enough data
6.1
16
Not enough data
6.6
16
Not enough data
6.8
16
Analytics
Not enough data
8.8
569
Not enough data
8.9
596
Not enough data
8.8
550
Not enough data
8.2
484
Customization
Not enough data
8.4
478
Not enough data
8.2
461
Not enough data
8.6
489
Not enough data
8.4
470
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Experience Management
Not enough data
7.6
7
Not enough data
7.9
7
Not enough data
7.9
7
Not enough data
7.9
7
Collection
Not enough data
7.0
23
Not enough data
8.0
23
Not enough data
7.6
23
Not enough data
8.3
23
Not enough data
6.8
23
Agentic AI - Review Management
Not enough data
5.8
18
Not enough data
5.8
19
Moderation
Not enough data
7.3
22
Not enough data
7.3
22
Not enough data
7.4
22
Use Cases
Not enough data
7.3
21
Not enough data
7.4
20
Not enough data
7.5
20
Administration
Not enough data
6.0
20
Not enough data
7.6
20
Not enough data
7.9
21
Not enough data
7.8
20
Not enough data
6.0
20
Display Options
Not enough data
6.9
19
Not enough data
6.6
19
Not enough data
6.9
18
Not enough data
7.1
19
Generative AI
Not enough data
6.6
18
Monitoring & Listening
Not enough data
8.9
242
Not enough data
8.5
189
Not enough data
8.7
174
Not enough data
8.7
150
Not enough data
8.7
162
Not enough data
8.5
154
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Not enough data
8.8
240
Not enough data
9.0
247
Not enough data
9.0
183
Not enough data
8.7
154
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Process
Not enough data
8.7
360
Not enough data
8.4
342
Not enough data
8.4
317
Channels
Not enough data
9.0
373
Not enough data
9.1
408
Not enough data
8.4
314
Not enough data
8.5
327
Not enough data
8.7
337
Insight
Not enough data
9.1
405
Not enough data
9.1
428
Not enough data
Feature Not Available
Not enough data
8.6
349
AI Visibility & Tracking
9.0
24
Not enough data
9.0
24
Not enough data
Sentiment & Brand Analysis
8.8
24
Not enough data
Feature Not Available
Not enough data
Competitive Benchmarking
8.3
24
Not enough data
8.4
24
Not enough data
AI Content Optimization
8.4
22
Not enough data
8.8
23
Not enough data
Reporting & Alerts
7.6
22
Not enough data
8.8
25
Not enough data
Consumer Intelligence
Not enough data
9.0
1042
|
Verified
Not enough data
8.6
932
Not enough data
8.8
1001
|
Verified
Reporting
Not enough data
Feature Not Available
Not enough data
8.6
916
|
Verified
Not enough data
9.1
1121
|
Verified
Media Monitoring
Not enough data
8.6
960
|
Verified
Not enough data
8.6
942
|
Verified
Not enough data
8.5
879
In-House Management
Not enough data
Feature Not Available
Not enough data
8.5
847
Generative AI
Not enough data
7.9
393
Agentic AI - Online Reputation Management
Not enough data
6.7
32
Not enough data
6.6
31
Not enough data
6.7
32
Not enough data
6.8
32
Not enough data
6.8
32
Not enough data
7.0
30
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
BrightEdge and Reputation share no categories
Unique Categories
BrightEdge is categorized as SEO Tools and Answer Engine Optimization (AEO)
Reputation is categorized as Multi-Location Marketing Platforms, Experience Management, Competitive Intelligence, Local Listing Management, Local SEO, Social Customer Service, Online Reputation Management, Social Media Analytics, Social Media Suites, Social Media Management, Social Media Listening Tools, and Review Management
Reviews
Reviewers' Company Size
BrightEdge
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Reputation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.4%
Retail
6.1%
Computer Software
5.3%
Hospital & Health Care
4.9%
Financial Services
4.7%
Other
63.6%
Automotive
27.8%
Real Estate
27.5%
Hospital & Health Care
11.6%
Marketing and Advertising
3.5%
Hospitality
3.3%
Other
26.3%
Discussions
How do you feel about Content IQ?
2 Comments
KK
Ambivalent. It promises more than it delivers, IMO.Read more
What do you think of the platform?
1 Comment
JP
I have been using the platform for over 5 years. It has really helped with the success of all our clients. The platform continues to evolve and grow over...Read more
What is BrightEdge used for?
1 Comment
JO
BrightEdge is a powerful tool for search engine optimization of new and existing web-based content. Used by marketers for keyword research, this program also...Read more
Can we possibly work with sites like INdeed.com or Glassdoor.com to set up profiles correctly?
2 Comments
AP
Yes! We can work with both at this time.Read more
What is the biggest negative of the platform?
2 Comments
DM
Honestly, the customer experience is just okay. The platform is pretty good for the most part, with the exception of a few bugs. Sales and Implementation...Read more
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