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Compare Brevo Customer Data Platform and Insider One 
Featured Products
At a Glance
Market Segments
Small-Business (89.3% of reviews)
Mid-Market (45.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Brevo Customer Data Platform
Star Rating
(84)4.6 out of 5
Market Segments
Small-Business (89.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Brevo Customer Data PlatformInsider One
Star Rating
(1,261)4.8 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Brevo Customer Data Platform. Users appreciate the platform's advanced features, such as the ability to create tailored marketing journeys and the seamless integration of AI assistants for lead tracking.
- Users say that Insider One's implementation process is notably quick and efficient, with many highlighting the intuitive onboarding experience. In contrast, while Brevo is also praised for its straightforward setup, it lacks the same level of advanced technical capabilities that Insider One offers.
- Reviewers mention that Insider One provides exceptional support, with users noting the responsiveness of their account managers and the quality of ongoing guidance. Brevo, while user-friendly, has received feedback indicating that its support could be improved, particularly in more complex scenarios.
- According to verified reviews, Insider One shines in its ability to meet diverse marketing needs, with features like dynamic content and A/B testing receiving high marks. Brevo, while offering a solid range of features, is often seen as more suited for small businesses, which may limit its appeal for mid-market users.
- Users highlight Insider One's superior data management capabilities, including data enrichment and segmentation, which are crucial for targeted marketing efforts. Brevo, on the other hand, is recognized for its ease of use and intuitive interface, making it a good choice for those new to marketing automation.
- G2 reviewers note that Insider One's performance and reliability are top-notch, with many users expressing satisfaction with its speed and functionality. Brevo, while generally reliable, has received some feedback regarding performance issues during peak usage times, which could impact user experience.
Pricing
Entry-Level Pricing
Brevo Customer Data Platform
No pricing availableInsider One
No pricing availableFree Trial
Brevo Customer Data Platform
No trial information availableInsider One
Free Trial is available
Ratings
Meets Requirements
8.7
82
9.4
1,140
Ease of Use
8.9
84
9.4
1,152
Ease of Setup
8.8
84
9.0
610
Ease of Admin
9.0
40
9.1
312
Quality of Support
8.6
78
9.6
1,137
Has the product been a good partner in doing business?
8.8
40
9.5
313
Product Direction (% positive)
9.0
83
9.8
1,094
Features by Category
Email Marketing
9.2
72
9.6
512
9.3
72
9.6
491
8.9
71
9.6
494
8.8
65
9.6
435
Online Marketing
8.4
60
Feature Not Available
8.4
59
9.6
531
8.3
57
9.6
546
8.2
62
9.5
535
8.4
58
Feature Not Available
Lead Management
8.6
58
9.5
505
8.6
57
9.5
503
8.6
58
9.6
550
8.4
55
Feature Not Available
8.3
54
9.5
482
8.5
57
9.5
448
8.4
52
9.5
486
8.0
53
9.5
470
Campaign Management
8.6
53
Feature Not Available
7.6
53
Feature Not Available
7.6
52
Feature Not Available
7.8
49
Feature Not Available
Social
7.7
50
Feature Not Available
7.8
51
9.4
441
7.7
50
9.4
452
7.9
50
Feature Not Available
7.6
50
Feature Not Available
Reporting & Analytics
8.7
59
9.4
532
8.2
54
9.4
527
7.7
52
9.4
521
7.8
51
9.4
518
7.6
52
9.2
421
Platform
8.1
71
9.5
528
8.6
69
9.5
278
8.7
69
9.6
507
8.3
66
9.5
444
7.8
66
9.4
449
8.8
72
9.5
490
8.3
63
9.4
430
Agentic AI - Marketing Automation
6.4
7
8.9
25
6.4
7
8.9
25
6.7
6
8.9
25
5.3
5
8.8
25
6.9
6
8.8
25
6.9
6
8.8
24
Integration
8.2
74
9.4
499
7.5
70
9.4
498
7.5
68
9.4
460
Visitor Behavior
Not enough data
9.5
581
Not enough data
9.6
599
Not enough data
9.5
544
Templates
Not enough data
9.5
560
Not enough data
9.5
604
Not enough data
9.6
597
Personalization
Not enough data
9.6
589
Not enough data
9.5
576
Not enough data
9.6
586
Not enough data
9.4
520
Not enough data
9.6
570
Not enough data
9.6
572
Not enough data
9.6
597
Not enough data
9.6
585
Multichannel
Not enough data
9.6
589
Not enough data
9.5
525
Not enough data
9.6
587
Administration
Not enough data
9.6
581
Not enough data
9.4
600
Not enough data
9.5
576
Not enough data
9.4
578
Agentic AI - E-Commerce Personalization
Not enough data
8.3
20
Not enough data
8.2
20
Segmentation
Not enough data
9.7
602
Not enough data
9.6
582
Targeting
Not enough data
9.6
595
Not enough data
9.6
565
Triggered Content
Not enough data
9.5
503
Not enough data
9.5
500
Not enough data
9.7
554
Personalized Content
Not enough data
9.6
540
Not enough data
9.6
518
Not enough data
9.6
578
Agentic AI - Personalization Engines
Not enough data
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Text Messaging
Not enough data
9.6
86
Not enough data
9.4
80
Not enough data
9.5
81
Not enough data
9.4
82
Not enough data
9.4
86
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
82
SMS Platform
Not enough data
9.4
85
Not enough data
9.5
86
Not enough data
9.3
80
Not enough data
Feature Not Available
Not enough data
9.3
86
Not enough data
9.3
85
Agentic AI - SMS Marketing
Not enough data
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Data Sourcing
8.6
23
9.5
583
|
Verified
8.6
23
9.5
571
|
Verified
8.7
23
9.6
378
8.9
23
9.5
600
|
Verified
Intelligence
8.8
23
9.4
606
|
Verified
8.1
23
9.5
576
|
Verified
7.5
23
9.6
567
|
Verified
Platform Basics
Not enough data
9.5
655
|
Verified
Not enough data
9.5
654
|
Verified
Platform Data
Not enough data
9.4
638
|
Verified
Not enough data
9.4
616
|
Verified
Not enough data
9.3
651
|
Verified
Not enough data
9.3
618
Platform Additional Functionality
Not enough data
9.5
622
|
Verified
Not enough data
9.5
617
|
Verified
Not enough data
9.4
605
Agentic AI - Customer Journey Analytics
Not enough data
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Search Setup
Not enough data
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Product Discovery
Not enough data
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Integration
Not enough data
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
50
Not enough data
9.5
54
Not enough data
9.5
50
Not enough data
9.5
51
Not enough data
9.5
49
Not enough data
9.2
49
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.6
51
Not enough data
9.5
49
Not enough data
9.4
48
Not enough data
9.3
47
Conversational AI - Conversational Commerce Platforms
Not enough data
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Platform integration - Conversational Commerce Platforms
Not enough data
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Feature Not Available
Not enough data
8.7
13
Agentic AI - Personalization
Not enough data
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Analysis
Not enough data
9.3
624
Not enough data
9.4
695
Not enough data
9.3
557
|
Verified
Not enough data
9.4
602
|
Verified
Campaigns
Not enough data
9.4
580
|
Verified
Not enough data
9.7
699
|
Verified
Not enough data
9.4
486
Not enough data
9.2
486
Not enough data
9.6
572
|
Verified
Not enough data
9.6
659
|
Verified
Engagement
Not enough data
9.6
627
Platform
Not enough data
9.6
675
Not enough data
9.4
625
|
Verified
Not enough data
9.5
547
Agentic AI - Mobile Marketing
Not enough data
9.1
32
Not enough data
9.0
31
Not enough data
8.9
30
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Categories
Categories
Shared Categories
Brevo Customer Data Platform and Insider One are categorized as Customer Data Platform (CDP) and Marketing Automation
Unique Categories
Brevo Customer Data Platform has no unique categories
Insider One is categorized as E-Commerce Search, Personalization, Personalization Engines, E-Commerce Personalization, Customer Journey Analytics, Mobile Marketing, SMS Marketing, WhatsApp Marketing, and Conversational Commerce Platforms
Reviews
Reviewers' Company Size
Brevo Customer Data Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Consulting
7.1%
Marketing and Advertising
7.1%
Information Technology and Services
7.1%
Computer Software
6.0%
Sports
4.8%
Other
67.9%
Retail
26.4%
Apparel & Fashion
10.2%
Cosmetics
4.0%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.0%
Alternatives
Discussions
Brevo Customer Data Platform has no discussions with answers
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
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