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At a Glance
Market Segments
Mid-Market (56.9% of reviews)
Small-Business (64.8% of reviews)
Entry-Level Pricing
No pricing available
Free
Braze
Star Rating
(1,421)4.5 out of 5
Market Segments
Mid-Market (56.9% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeOneSignal
Star Rating
(1,095)4.7 out of 5
Market Segments
Small-Business (64.8% of reviews)
Entry-Level Pricing
Free
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that while both Braze and OneSignal offer robust push notification features, OneSignal excels with a score of 9.4 compared to Braze's 9.0. Reviewers mention that OneSignal's user-friendly interface for managing push notifications makes it easier to engage users effectively.
- Reviewers mention that OneSignal's ease of setup is significantly better, scoring 8.9 against Braze's 7.5. Users on G2 highlight that OneSignal's straightforward onboarding process allows for quicker implementation, which is crucial for small businesses looking to get started without extensive technical resources.
- Users say that OneSignal outperforms Braze in mobile optimization, with a score of 9.1 compared to 8.4. Reviewers emphasize that OneSignal's mobile-friendly features enhance user engagement on mobile devices, making it a preferred choice for businesses focusing on mobile marketing.
- G2 users report that OneSignal's customer support is rated higher at 9.0 versus Braze's 8.5. Reviewers mention that OneSignal's responsive support team is particularly helpful for small businesses that may require more guidance during their marketing campaigns.
- Reviewers mention that Braze shines in email campaign management, scoring 8.9 compared to OneSignal's 8.4. Users appreciate Braze's advanced features for building and personalizing emails, which allow for more targeted and effective email marketing strategies.
- Users report that OneSignal has a more favorable entry-level price point, offering a free tier, which is particularly appealing for small businesses. In contrast, Braze's pricing structure may be a barrier for startups looking to leverage marketing automation without upfront costs.
Pricing
Entry-Level Pricing
Braze
No pricing availableOneSignal
Free
Free
Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.
- 10,000 free monthly email sends
- Unlimited mobile push sends
- In-App messaging
Free Trial
Braze
Free Trial is available
OneSignal
Free Trial is available
Ratings
Meets Requirements
8.5
938
9.1
639
Ease of Use
8.3
1,145
9.3
918
Ease of Setup
7.6
633
8.9
543
Ease of Admin
8.5
348
9.0
375
Quality of Support
8.5
893
9.0
591
Has the product been a good partner in doing business?
8.9
356
9.1
351
Product Direction (% positive)
9.2
904
9.0
620
Features by Category
Email Marketing
8.8
562
8.6
98
8.8
534
8.9
96
8.4
538
8.8
95
8.3
449
8.5
90
Online Marketing
6.9
356
Feature Not Available
8.4
478
8.7
95
8.7
518
8.6
98
8.4
493
9.1
95
7.3
370
Feature Not Available
Lead Management
7.5
390
Feature Not Available
7.5
397
8.5
90
8.6
529
9.2
96
6.8
324
Feature Not Available
7.4
351
8.7
91
7.5
380
8.5
92
Feature Not Available
8.7
95
7.8
380
8.4
85
Campaign Management
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
6.7
325
8.3
88
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
6.6
329
Feature Not Available
Reporting & Analytics
7.8
530
8.6
101
Feature Not Available
8.5
88
Feature Not Available
8.0
87
6.7
399
8.1
85
Feature Not Available
Feature Not Available
Platform
8.3
443
8.6
97
Feature Not Available
8.5
91
8.5
441
8.3
100
7.7
348
8.1
61
7.7
399
8.2
63
8.5
428
8.9
100
Feature Not Available
8.0
85
Agentic AI - Marketing Automation
6.4
38
7.3
5
6.6
37
8.0
5
6.7
37
8.3
5
6.5
37
8.0
5
6.4
37
7.3
5
6.4
36
8.0
5
Integration
7.8
447
8.2
91
8.1
430
8.6
99
7.9
391
8.1
89
Campaigns
8.6
447
8.9
465
9.0
483
9.1
455
8.6
442
8.6
411
8.8
491
8.7
459
8.9
467
8.8
448
Analytics
8.2
489
8.6
443
7.7
451
8.4
439
Optimization
8.7
471
8.4
387
8.8
479
8.6
424
8.3
391
8.8
432
8.1
390
8.7
422
Agentic AI - Push Notification
6.4
39
7.0
14
6.5
38
7.1
14
6.3
37
6.9
14
Segmentation
8.7
209
Not enough data
8.5
197
Not enough data
Targeting
8.6
191
Not enough data
8.5
176
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
198
Not enough data
9.1
194
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.2
9
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
128
Not enough data
Edit
7.0
123
Not enough data
8.3
126
Not enough data
7.8
125
Not enough data
Logistics
7.2
126
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
66
9.1
34
8.0
66
Feature Not Available
8.7
67
9.1
34
8.2
64
Feature Not Available
8.1
63
8.1
32
8.1
65
8.5
33
8.7
66
9.0
35
8.3
66
9.0
31
SMS Platform
7.9
64
8.8
33
8.5
63
8.7
33
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.4
63
8.5
30
7.9
63
9.1
34
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Platform Basics
8.3
109
Not enough data
8.5
105
Not enough data
Platform Data
7.7
107
Not enough data
7.4
103
Not enough data
7.6
106
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Messaging Channels
Not enough data
8.0
81
Not enough data
8.7
94
Not enough data
7.2
69
Not enough data
Feature Not Available
Administration
Not enough data
9.2
119
Not enough data
9.2
122
Not enough data
9.0
122
Not enough data
8.9
118
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
8.6
96
7.7
472
|
Verified
8.7
170
|
Verified
7.0
342
|
Verified
8.2
142
6.9
369
|
Verified
8.3
151
Campaigns
7.5
329
|
Verified
8.7
147
|
Verified
9.0
457
|
Verified
9.4
193
|
Verified
7.6
311
8.1
79
6.6
232
Feature Not Available
8.9
435
|
Verified
8.4
138
8.7
451
|
Verified
8.8
181
Engagement
7.4
267
8.3
135
Platform
8.3
391
8.9
148
8.2
363
|
Verified
9.0
156
|
Verified
7.9
320
8.7
141
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.5
40
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
40
Not enough data
Categories
Categories
Shared Categories
Braze and OneSignal are categorized as Push Notification, Mobile Marketing, Marketing Automation, SMS Marketing, and RCS Business Messaging
Unique Categories
Braze is categorized as Email Template Builder, Personalization, Personalization Engines, Customer Journey Analytics, and WhatsApp Marketing
OneSignal is categorized as Proactive Notification
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OneSignal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
11.9%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.4%
Food & Beverages
5.8%
Other
62.2%
Computer Software
13.5%
Information Technology and Services
10.2%
Financial Services
6.2%
Health, Wellness and Fitness
4.6%
Online Media
4.1%
Other
61.3%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
What is OneSignal used for?
3 Comments
VS
Marketing Message, Mail and Notification send to your customer with easy usable tools.Read more
When will you add monitization options?
2 Comments
KH
OneSignal is not a monetization platform/ad network.
But you can generate income with the help of onesignal through other ad networks by sending push...Read more
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