Compare Braze and OneSignal 
Featured Products
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Small-Business (64.8% of reviews)
Entry-Level Pricing
No pricing available
Free
Braze
Star Rating
(1,500)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeOneSignal
Star Rating
(1,176)4.7 out of 5
Market Segments
Small-Business (64.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in overall user satisfaction, boasting a significantly higher G2 Score compared to OneSignal. Users appreciate its clean and easy-to-use platform, which is often highlighted as a major advantage in their marketing automation efforts.
- Users say that OneSignal's free plan is a standout feature, making it an attractive option for small businesses. Many find it intuitive and user-friendly, allowing them to get started quickly with minimal effort, which is particularly beneficial for those with limited budgets.
- Reviewers mention that Braze offers robust support and continuous updates, which contribute to a strong user experience. The integration with platforms like Snowflake is noted as especially smooth, enhancing its appeal for businesses looking for seamless data management.
- According to verified reviews, OneSignal shines in ease of setup, with users noting that it takes less time to discover and start using the platform effectively. This quick onboarding process is a significant plus for teams needing to implement solutions rapidly.
- G2 reviewers highlight that while Braze has a strong presence in mid-market segments, OneSignal is favored by small businesses, which may indicate that OneSignal is better suited for startups or smaller teams looking for cost-effective solutions.
- Users report that Braze's advanced features, such as its powerful push notification capabilities, receive high praise, with many noting the effectiveness of its triggered notifications and dynamic content options, which enhance user engagement significantly.
Pricing
Entry-Level Pricing
Braze
No pricing availableOneSignal
Free
Free
Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.
- 10,000 free monthly email sends
- Unlimited mobile push sends
- In-App messaging
Free Trial
Braze
Free Trial is available
OneSignal
Free Trial is available
Ratings
Meets Requirements
8.5
975
9.0
646
Ease of Use
8.3
1,184
9.3
998
Ease of Setup
7.6
666
8.9
551
Ease of Admin
8.5
362
9.0
377
Quality of Support
8.5
925
9.0
597
Has the product been a good partner in doing business?
8.9
370
9.1
353
Product Direction (% positive)
9.2
938
9.0
626
Features by Category
Email Marketing
8.8
566
8.6
99
8.8
535
8.9
97
8.4
538
8.9
96
8.3
448
8.6
91
Online Marketing
6.9
355
Feature Not Available
8.4
477
8.7
96
8.7
519
8.6
99
8.4
491
9.1
96
7.2
370
Feature Not Available
Lead Management
7.5
389
Feature Not Available
7.4
395
8.5
91
8.6
534
9.2
97
6.8
323
Feature Not Available
7.4
352
8.7
92
7.5
380
8.5
93
Feature Not Available
8.7
96
7.7
382
8.4
86
Campaign Management
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
6.6
325
8.4
89
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
6.6
329
Feature Not Available
Reporting & Analytics
7.7
531
8.7
102
Feature Not Available
8.6
89
Feature Not Available
8.1
88
6.6
398
8.1
86
Feature Not Available
Feature Not Available
Platform
8.3
448
8.6
98
Feature Not Available
8.5
92
8.5
444
8.3
101
7.7
351
8.2
62
7.7
400
8.2
64
8.5
429
8.9
101
Feature Not Available
8.0
86
Agentic AI - Marketing Automation
6.5
39
7.3
5
6.6
37
8.0
5
6.7
37
8.3
5
6.5
37
8.0
5
6.4
37
7.3
5
6.4
36
8.0
5
Integration
7.9
450
8.2
92
8.1
432
8.6
100
7.9
393
8.1
90
Campaigns
8.6
449
8.9
465
9.0
484
9.1
456
8.6
442
8.6
411
8.8
492
8.8
461
8.9
468
8.8
449
Analytics
8.2
490
8.5
445
7.7
452
8.4
439
Optimization
8.7
472
8.4
387
8.8
481
8.6
425
8.3
393
8.8
433
8.1
391
8.7
425
Agentic AI - Push Notification
6.4
40
7.0
14
6.5
38
7.1
14
6.3
37
6.9
14
Segmentation
8.7
211
Not enough data
8.5
199
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.8
118
Not enough data
9.1
200
Not enough data
9.1
196
Not enough data
Personalized Content
7.4
117
Not enough data
7.1
111
Not enough data
7.0
108
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
7.0
10
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
125
Not enough data
7.9
131
Not enough data
Edit
7.1
125
Not enough data
8.3
129
Not enough data
7.9
129
Not enough data
Logistics
7.3
128
Not enough data
7.0
123
Not enough data
7.6
123
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
86
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
68
9.1
35
7.9
67
Feature Not Available
8.7
68
9.1
35
8.2
65
Feature Not Available
8.1
64
8.2
33
8.1
65
8.5
34
8.7
67
8.9
36
8.3
66
9.1
32
SMS Platform
7.9
64
8.9
34
8.5
63
8.8
34
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.4
63
8.5
31
7.9
63
9.1
35
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Platform Basics
8.3
110
Not enough data
8.5
107
Not enough data
Platform Data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
110
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
105
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Messaging Channels
Not enough data
8.0
82
Not enough data
8.7
95
Not enough data
7.2
70
Not enough data
Feature Not Available
Administration
Not enough data
9.2
120
Not enough data
9.2
123
Not enough data
9.0
124
Not enough data
8.9
119
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
385
8.7
97
7.7
474
|
Verified
8.7
170
|
Verified
7.1
343
|
Verified
8.2
142
6.9
375
|
Verified
8.3
151
Campaigns
7.6
330
|
Verified
8.7
147
|
Verified
9.0
464
|
Verified
9.5
194
|
Verified
7.6
312
8.1
80
6.6
233
Feature Not Available
8.9
443
|
Verified
8.4
138
8.7
463
|
Verified
8.8
181
Engagement
7.4
266
8.2
135
Platform
8.2
390
8.9
148
8.2
369
|
Verified
9.0
156
|
Verified
7.9
323
8.7
141
Agentic AI - Mobile Marketing
6.5
41
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and OneSignal are categorized as Push Notification, Mobile Marketing, Marketing Automation, SMS Marketing, and RCS Business Messaging
Unique Categories
Braze is categorized as Email Template Builder, Personalization, Personalization Engines, Customer Journey Analytics, and WhatsApp Marketing
OneSignal is categorized as Proactive Notification
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OneSignal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.4%
Marketing and Advertising
7.2%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.6%
Other
62.3%
Computer Software
13.0%
Information Technology and Services
10.2%
Financial Services
6.1%
Health, Wellness and Fitness
4.5%
Computer Games
4.0%
Other
62.3%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
What is OneSignal used for?
3 Comments
VS
Marketing Message, Mail and Notification send to your customer with easy usable tools.Read more
When will you add monitization options?
2 Comments
KH
OneSignal is not a monetization platform/ad network.
But you can generate income with the help of onesignal through other ad networks by sending push...Read more
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