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Compare Braze and OneSignal 
Featured Products
At a Glance
Market Segments
Mid-Market (56.6% of reviews)
Small-Business (64.7% of reviews)
Entry-Level Pricing
No pricing available
Free
Braze
Star Rating
(1,482)4.5 out of 5
Market Segments
Mid-Market (56.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeOneSignal
Star Rating
(1,128)4.7 out of 5
Market Segments
Small-Business (64.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in delivering a powerful and flexible CRM platform, allowing teams to execute highly personalized, real-time customer journeys at scale. Users appreciate its robust segmentation and event-based triggering capabilities, which enhance multi-channel orchestration.
- Users say OneSignal stands out for its exceptional documentation, which many describe as among the best they've encountered. The user experience is noted to be elegant and intuitive, making it easy for users to find the information they need quickly.
- Reviewers mention that Braze's implementation process is generally more complex, with some users facing challenges in configuration. However, they also highlight the platform's technical capabilities and webhook integrations that help streamline complex audience paths.
- According to verified reviews, OneSignal is praised for its straightforward setup, particularly for static websites. Users find the dashboard clean and intuitive, which contributes to a smooth onboarding experience, making it accessible even for those new to push notifications.
- G2 reviewers highlight that while Braze has a higher overall satisfaction score, OneSignal's ease of use and setup scores are notably better, indicating that smaller businesses may find OneSignal more aligned with their needs.
- Users report that Braze's quality of support is commendable, but OneSignal matches this with its responsive assistance and user-friendly resources, ensuring that users feel supported throughout their experience with the platform.
Pricing
Entry-Level Pricing
Braze
No pricing availableOneSignal
Free
Free
Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.
- 10,000 free monthly email sends
- Unlimited mobile push sends
- In-App messaging
Free Trial
Braze
Free Trial is available
OneSignal
Free Trial is available
Ratings
Meets Requirements
8.5
966
9.0
640
Ease of Use
8.3
1,174
9.3
950
Ease of Setup
7.6
653
8.8
545
Ease of Admin
8.5
358
9.0
376
Quality of Support
8.5
916
9.0
591
Has the product been a good partner in doing business?
8.9
366
9.1
352
Product Direction (% positive)
9.2
930
9.0
620
Features by Category
Email Marketing
8.8
566
8.6
98
8.8
536
8.9
96
8.4
538
8.8
95
8.3
449
8.5
90
Online Marketing
6.9
355
Feature Not Available
8.4
478
8.7
95
8.7
520
8.6
98
8.4
492
9.1
95
7.3
370
Feature Not Available
Lead Management
7.5
390
Feature Not Available
7.4
396
8.5
90
8.6
535
9.2
96
6.8
323
Feature Not Available
7.4
352
8.7
91
7.5
380
8.5
92
Feature Not Available
8.7
95
7.8
382
8.4
85
Campaign Management
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
6.7
325
8.3
88
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
6.6
329
Feature Not Available
Reporting & Analytics
7.7
532
8.6
101
Feature Not Available
8.5
88
Feature Not Available
8.0
87
6.6
398
8.1
85
Feature Not Available
Feature Not Available
Platform
8.3
448
8.6
97
Feature Not Available
8.5
91
8.5
444
8.3
100
7.7
349
8.1
61
7.7
400
8.2
63
8.5
430
8.9
100
Feature Not Available
8.0
85
Agentic AI - Marketing Automation
6.5
39
7.3
5
6.6
37
8.0
5
6.7
37
8.3
5
6.5
37
8.0
5
6.4
37
7.3
5
6.4
36
8.0
5
Integration
7.9
450
8.2
91
8.1
432
8.6
99
7.9
392
8.1
89
Campaigns
8.6
447
8.9
464
9.0
483
9.1
454
8.6
442
8.6
410
8.8
491
8.7
458
8.9
468
8.8
448
Analytics
8.2
489
8.5
442
7.7
451
8.3
438
Optimization
8.7
471
8.4
386
8.8
481
8.6
423
8.3
392
8.8
431
8.1
390
8.7
422
Agentic AI - Push Notification
6.4
39
7.0
14
6.5
38
7.1
14
6.3
37
6.9
14
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.7
128
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.9
127
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
67
9.1
34
8.0
66
Feature Not Available
8.7
67
9.1
34
8.2
64
Feature Not Available
8.1
63
8.1
32
8.1
65
8.5
33
8.7
66
9.0
35
8.3
66
9.0
31
SMS Platform
7.9
64
8.8
33
8.5
63
8.7
33
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.4
63
8.5
30
7.9
63
9.1
34
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
109
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Messaging Channels
Not enough data
8.0
81
Not enough data
8.7
94
Not enough data
7.2
69
Not enough data
Feature Not Available
Administration
Not enough data
9.2
119
Not enough data
9.2
122
Not enough data
9.0
122
Not enough data
8.9
118
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
8.6
96
7.7
473
|
Verified
8.7
169
|
Verified
7.0
342
|
Verified
8.2
141
6.9
370
|
Verified
8.3
150
Campaigns
7.5
329
|
Verified
8.7
146
|
Verified
9.0
464
|
Verified
9.4
192
|
Verified
7.6
311
8.1
79
6.6
232
Feature Not Available
8.9
443
|
Verified
8.4
137
8.7
459
|
Verified
8.8
180
Engagement
7.4
266
8.2
134
Platform
8.3
390
8.9
147
8.2
364
|
Verified
9.0
155
|
Verified
7.9
321
8.7
140
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and OneSignal are categorized as Push Notification, Mobile Marketing, Marketing Automation, SMS Marketing, and RCS Business Messaging
Unique Categories
Braze is categorized as Email Template Builder, Personalization, Personalization Engines, Customer Journey Analytics, and WhatsApp Marketing
OneSignal is categorized as Proactive Notification
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OneSignal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.0%
Marketing and Advertising
7.3%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.7%
Other
62.6%
Computer Software
13.3%
Information Technology and Services
10.4%
Financial Services
6.2%
Health, Wellness and Fitness
4.5%
Online Media
4.1%
Other
61.6%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
What is OneSignal used for?
3 Comments
VS
Marketing Message, Mail and Notification send to your customer with easy usable tools.Read more
When will you add monitization options?
2 Comments
KH
OneSignal is not a monetization platform/ad network.
But you can generate income with the help of onesignal through other ad networks by sending push...Read more
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