Link copied to clipboard # Braze vs OneSignal Comparison - What are their main differences? Share [ Export ](/compare/braze/onesignal/export.csv) BrazeOneSignal[+ Add Product](#) Reviews **Braze** [ 4.4/5(1,939) ](https://www.g2.com/products/braze/reviews#reviews) **OneSignal** [ 4.7/5(1,239) ](https://www.g2.com/products/onesignal/reviews#reviews) Pricing **Braze** Free Trial **Contact Us** · Braze Go **OneSignal** Free Trial **Free** · Free **Pricing Insights** from reviews Time to Implement **Braze** 3 months Based on 82 responses **OneSignal** 1 monthFaster Based on 293 responses Return on Investment **Braze** 11 months Based on 73 responses **OneSignal** 11 months Based on 262 responses Perceived Cost **Braze** $$$$$ **OneSignal** $$$$$ Average Discount **Braze** 11%3% more **OneSignal** 8% ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze") ![OneSignal](https://images.g2crowd.com/uploads/product/hd_favicon/8673c259241abc89782745e0f4687f64/onesignal.svg "OneSignal") G2 offers free advice on this comparison. Chat with an expert How do we contact you? ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message ![](/assets/advisor_router/phone_call-c9171db19e0526ecaea5fcbe1122f2ba459d8ab314c830a23440e5a1a536d62f.svg)Phone Call Who do you want to talk with? ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)AI Agent ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human Pros & Cons **Braze** [ Ease of Use (385) ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1677228&qs=pros-and-cons#reviews)[ Intuitive (189) ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1677044&qs=pros-and-cons#reviews)[ Learning Curve (159) ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1677028&qs=pros-and-cons#reviews)[ Missing Features (149) ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1676176&qs=pros-and-cons#reviews) **OneSignal** [ Ease of Use (180) ](https://www.g2.com/products/onesignal/reviews?filters%5Bsentiment_snippet%5D=1257118&qs=pros-and-cons#reviews)[ Notifications (141) ](https://www.g2.com/products/onesignal/reviews?filters%5Bsentiment_snippet%5D=1255400&qs=pros-and-cons#reviews)[ Missing Features (44) ](https://www.g2.com/products/onesignal/reviews?filters%5Bsentiment_snippet%5D=1264768&qs=pros-and-cons#reviews)[ Learning Curve (42) ](https://www.g2.com/products/onesignal/reviews?filters%5Bsentiment_snippet%5D=1254482&qs=pros-and-cons#reviews) Integrations **Braze** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-campaign.png "Product Avatar Image") Adobe Campaign ](https://www.g2.com/products/adobe-campaign/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-redshift.jpg "Product Avatar Image") Amazon Redshift ](https://www.g2.com/products/amazon-redshift/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cacdec8b8edeace9b3c89e0c2cded695/amazon-s3-glacier.jpg "Product Avatar Image") Amazon S3 Glacier ](https://www.g2.com/products/amazon-s3-glacier/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d63327b58e9e55cbadb26d04e56bb0eb/amplitude-analytics.png "Product Avatar Image") Amplitude ](https://www.g2.com/products/amplitude-analytics/reviews)[ View all ](https://www.g2.com/products/braze/integrations) **OneSignal** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3a1fa602142a9638bc278c815df3eea/django.png "Product Avatar Image") Django ](https://www.g2.com/products/django/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c23124a2abf71984926a5b237255c74f/flutter.png "Product Avatar Image") Flutter ](https://www.g2.com/products/flutter/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b7dd94b9a8ce7b3334f2bca728cbf865/ma-marketing-automation.png "Product Avatar Image") MA - Marketing Automation ](https://www.g2.com/products/ma-marketing-automation/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4aada3525836409d6774553468d34c18/wordpress-com.jpg "Product Avatar Image") WordPress.com ](https://www.g2.com/products/wordpress-com/reviews)[ View all ](https://www.g2.com/products/onesignal/integrations) Screenshots **Braze** ![Braze screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1464905/data-activation.png) **OneSignal** ![OneSignal screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1372751/G2-media-banner-1.png) Ratings Meets Requirements **Braze** 8.5 8.51,082 **OneSignal** 9.0 9.0649 Ease of Use **Braze** 8.3 8.31,442 **OneSignal** 9.3 9.31,059 Ease of Setup **Braze** 7.6 7.6910 **OneSignal** 8.9 8.9554 Ease of Admin **Braze** 8.5 8.5374 **OneSignal** 9.0 9.0378 Quality of Support **Braze** 8.4 8.41,026 **OneSignal** 9.0 9.0599 Has the product been a good partner in doing business? **Braze** 8.9 8.9382 **OneSignal** 9.1 9.1354 Product Direction (% positive) **Braze** 9.2 9.2973 **OneSignal** 9.0 9.0629 Features Marketing Automation[Hide 106 FeaturesShow 106 Features](javascript:void(0);) 7.7 795 8.5 148 Email Marketing Building and Personalizing Emails 8.8(won by 0.2) 590 8.6 98 Sending Outbound Emails 8.8 548 8.9(won by 0.1) 96 Manage Email Deliverability 8.4 548 8.8(won by 0.4) 95 Automated Email Responses 8.4 455 8.5(won by 0.1) 90 Online Marketing Dynamic Content 8.5 495 8.7(won by 0.2) 95 A/B Testing 8.6(tied score) 538 8.6(tied score) 98 Mobile Optimized 8.4 494 9.1(won by 0.7) 95 (There is a greater than 0.5 difference between this product's rating and its competitors) Landing Pages and Forms 6.8(won by default) 359 Feature Not Available Search Tracking and Optimization 7.3(won by default) 371 Feature Not Available Conversion Rate Optimization Not enough data Not enough data Multivariate Testing Not enough data Not enough data Customizable Forms Not enough data Not enough data Lead Management Data Quality Management 7.4 400 8.5(won by 1.1) 90 (There is a greater than 0.5 difference between this product's rating and its competitors) Segmentation 8.6 571 9.2(won by 0.6) 96 (There is a greater than 0.5 difference between this product's rating and its competitors) Lead Nurturing 7.4 354 8.7(won by 1.3) 91 (There is a greater than 0.5 difference between this product's rating and its competitors) Email Tracking 7.5 388 8.5(won by 1.0) 92 (There is a greater than 0.5 difference between this product's rating and its competitors) Automated Alerts and Tasks 7.4 128 8.7(won by 1.3) 95 (There is a greater than 0.5 difference between this product's rating and its competitors) CRM Lead Integration 7.8 387 8.4(won by 0.6) 85 (There is a greater than 0.5 difference between this product's rating and its competitors) Marketing Lead Database 7.5(won by default) 392 Feature Not Available Lead Scoring and Grading 6.8(won by default) 323 Feature Not Available Third-Party Integrations 7.9(won by default) 7 Not enough data Real-Time Data 7.8(won by default) 9 Not enough data Email Marketing 9.0(won by default) 12 Not enough data Multi-Channel Marketing 10.0(won by default) 20 Not enough data SMS Marketing 8.8(won by default) 8 Not enough data Social Marketing Not enough data Not enough data Conversion Tracking Not enough data Not enough data ROI Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Search Marketing Not enough data Not enough data Website Visitor Tracking Not enough data Not enough data Campaign Management Program Management 7.8(won by default) 152 Feature Not Available Calendaring 6.8(won by default) 131 Feature Not Available Campaign Management 7.5(won by default) 6 Not enough data Workflow Management 7.6(won by default) 13 Not enough data Event / Webinar Marketing Feature Not Available Feature Not Available Budgeting Feature Not Available Feature Not Available Template Management Not enough data Not enough data Social Social Sharing 6.7 325 8.3(won by 1.6) 88 (There is a greater than 0.5 difference between this product's rating and its competitors) Social Campaigns 6.4(won by default) 108 Feature Not Available Social Media Advertising 6.6(won by default) 328 Feature Not Available Social Listening Feature Not Available Feature Not Available Social Media Engagement Feature Not Available Feature Not Available Drip Campaigns Not enough data Not enough data Multi-Campaign Not enough data Not enough data Reporting & Analytics Basic Reporting 7.7 544 8.6(won by 0.9) 101 (There is a greater than 0.5 difference between this product's rating and its competitors) Web Analytics 7.1 128 8.5(won by 1.4) 88 (There is a greater than 0.5 difference between this product's rating and its competitors) ROI Analytics 7.0 127 8.1(won by 1.1) 87 (There is a greater than 0.5 difference between this product's rating and its competitors) Revenue Analytics 6.6 401 8.1(won by 1.5) 85 (There is a greater than 0.5 difference between this product's rating and its competitors) Campaign Analytics 8.0(won by default) 5 Not enough data SEO / Keyword Analytics Feature Not Available Feature Not Available Behavior Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Sales Analytics Not enough data Not enough data Platform Customization 8.3 482 8.6(won by 0.3) 97 Workflow Capability 8.5(tied score) 186 8.5(tied score) 91 User, Role, and Access Management 8.6(won by 0.3) 451 8.3 100 Internationalization 7.7 351 8.2(won by 0.5) 61 (There is a greater than 0.5 difference between this product's rating and its competitors) Sandbox / Test Environments 7.7 407 8.2(won by 0.5) 63 (There is a greater than 0.5 difference between this product's rating and its competitors) Performance and Reliability 8.5 455 8.9(won by 0.4) 100 Output Document Generation Feature Not Available 8.0(won by default) 85 Lead Management 3.0(won by default) 5 Not enough data Lead Generation Not enough data Not enough data Content Management Not enough data Not enough data List Management Not enough data Not enough data Mobile Access Feature Not Available Not enough data Agentic AI - Marketing Automation Autonomous Task Execution 6.5(won by default) 40 Not enough data Multi-step Planning 6.5(won by default) 38 Not enough data Cross-system Integration 6.8(won by default) 38 Not enough data Adaptive Learning 6.5(won by default) 37 Not enough data Proactive Assistance 6.4(won by default) 37 Not enough data Decision Making 6.4(won by default) 36 Not enough data Campaign Planning Not enough data Not enough data Integration Data Import & Export Tools 7.9 464 8.2(won by 0.3) 91 Integration APIs 8.1 458 8.6(won by 0.5) 99 (There is a greater than 0.5 difference between this product's rating and its competitors) Breadth of Partner Applications 7.9 401 8.1(won by 0.2) 89 Social Media Integration Not enough data Not enough data Additional Functionality Reporting & Statistics 5.0(won by default) 6 Not enough data Generative AI 8.6(won by default) 7 Not enough data Marketing Automation 10.0(won by default) 8 Not enough data Event Triggered Actions 9.0(won by default) 5 Not enough data Multi-Channel Communication 9.3(won by default) 14 Not enough data Social Promotion Not enough data Not enough data Customizable Branding Not enough data Not enough data Monitoring Not enough data Not enough data CRM Not enough data Not enough data Live Chat Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Mass Texting Not enough data Not enough data Drag & Drop Not enough data Not enough data Email Templates Not enough data Not enough data Automated Scheduling Not enough data Not enough data Campaign Scheduling Not enough data Not enough data AI Copilot Not enough data Not enough data Social Media Monitoring Feature Not Available Not enough data Activity Dashboard Not enough data Not enough data Lead Capture Not enough data Not enough data Customizable Templates Not enough data Not enough data Marketing Calendar Not enough data Not enough data Customizable CTAs Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Qualification Not enough data Not enough data Push Notification[Hide 42 FeaturesShow 42 Features](javascript:void(0);) 7.9 641 8.3 558 Campaigns Customize 8.6 462 8.9(won by 0.3) 465 Scheduling 9.0 501 9.1(won by 0.1) 456 Retarget 8.6(tied score) 450 8.6(tied score) 410 Segmentation 8.8(tied score) 517 8.8(tied score) 460 Triggered Notifications 8.9(won by 0.1) 486 8.8 448 Customer Segmentation 8.1(won by default) 13 Not enough data Analytics Campaign Performance 8.2 504 8.5(won by 0.3) 444 Audience Insights 7.7 460 8.3(won by 0.6) 439 (There is a greater than 0.5 difference between this product's rating and its competitors) Drip Campaigns 3.3(won by default) 9 Not enough data Optimization A/B Testing 8.7(won by 0.3) 482 8.4 386 Personalization 8.8(won by 0.2) 503 8.6 424 Rich Notifications 8.3 394 8.8(won by 0.5) 431 (There is a greater than 0.5 difference between this product's rating and its competitors) Integrations 8.1 406 8.7(won by 0.6) 424 (There is a greater than 0.5 difference between this product's rating and its competitors) App Notifications Not enough data Not enough data SMS Notifications Not enough data Not enough data Web Notifications Not enough data Not enough data Agentic AI - Push Notification Autonomous Task Execution 6.3 41 6.8(won by 0.5) 13 (There is a greater than 0.5 difference between this product's rating and its competitors) Adaptive Learning 6.7 42 7.1(won by 0.4) 13 Proactive Assistance 6.4 40 6.8(won by 0.4) 13 AI/Machine Learning Not enough data Not enough data Additional Functionality Multi-Channel Marketing 8.0(won by default) 10 Not enough data Reporting/Analytics 6.7(won by default) 8 Not enough data Customer Journey Mapping 10.0(won by default) 5 Not enough data Visual Workflow Management 8.0(won by default) 5 Not enough data Campaign Management 7.0(won by default) 5 Not enough data Workflow Automation 9.3(won by default) 7 Not enough data API Not enough data Not enough data Drag & Drop Not enough data Not enough data Communication Management Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Multi-Language Not enough data Not enough data Template Management Not enough data Not enough data Geotargeting Not enough data Not enough data Subscriber Management Not enough data Not enough data Generative AI Not enough data Not enough data Authentication Not enough data Not enough data Conversion Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Contact Management Not enough data Not enough data AI Copilot Not enough data Not enough data Notification Editor Not enough data Not enough data SMS Marketing[Hide 76 FeaturesShow 76 Features](javascript:void(0);) 7.7 94 8.8 46 Text Messaging Bulk SMS 8.6 70 9.1(won by 0.5) 34 (There is a greater than 0.5 difference between this product's rating and its competitors) Text Scheduler 8.5 69 9.1(won by 0.6) 34 (There is a greater than 0.5 difference between this product's rating and its competitors) Automatic URL Shortening 8.1(tied score) 64 8.1(tied score) 32 MMS Marketing 8.1 65 8.5(won by 0.4) 33 Personalization 8.6 68 8.9(won by 0.3) 35 Transactional SMS 8.3 66 9.0(won by 0.7) 31 (There is a greater than 0.5 difference between this product's rating and its competitors) Two-Way Text Messaging 7.7(won by default) 69 Feature Not Available Automatic Replies 8.2(won by default) 65 Feature Not Available Link Shortening Not enough data Not enough data SMS Messaging Not enough data Not enough data Scheduled Messaging Not enough data Not enough data Chat/Messaging Not enough data Not enough data 2-Way Messaging Not enough data Not enough data SMS Platform Reporting 7.8 65 8.8(won by 1.0) 33 (There is a greater than 0.5 difference between this product's rating and its competitors) Marketing Automation 8.5 64 8.7(won by 0.2) 33 Short Codes 8.4 63 8.5(won by 0.1) 30 API Integration 7.9 63 9.1(won by 1.2) 34 (There is a greater than 0.5 difference between this product's rating and its competitors) White Label Feature Not Available Feature Not Available Text-to-Landline Feature Not Available Feature Not Available QR Codes Feature Not Available Not enough data Agentic AI - SMS Marketing Autonomous Task Execution 6.3(won by default) 16 Not enough data Multi-step Planning 6.5(won by default) 16 Not enough data Cross-system Integration 6.5(won by default) 16 Not enough data Natural Language Interaction 6.8(won by default) 16 Not enough data Proactive Assistance 6.6(won by default) 16 Not enough data Decision Making 6.4(won by default) 16 Not enough data Third-Party Integrations Not enough data Not enough data Campaign Planning Not enough data Not enough data Multi-Language Not enough data Not enough data AI Automation - SMS Marketing AI SMS Not enough data Not enough data AI Content Generation - SMS Marketing AI SMS Not enough data Not enough data Additional Functionality Campaign Scheduling Not enough data Not enough data Reputation Management Not enough data Not enough data Polls/Voting Not enough data Not enough data Compliance Management Not enough data Not enough data Customer Segmentation Not enough data Not enough data Landing Pages/Web Forms Not enough data Not enough data AI Copilot Not enough data Not enough data API Not enough data Not enough data Text-to-Win Not enough data Not enough data Mobile Coupons Not enough data Not enough data Natural Language Processing Not enough data Not enough data Customizable Templates Not enough data Not enough data Drip Campaigns Not enough data Not enough data Contact Management Not enough data Not enough data Activity Tracking Not enough data Not enough data Communication Management Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Keyword Tracking Not enough data Not enough data Multi-Campaign Not enough data Not enough data Mass Texting Not enough data Not enough data Interaction Tracking Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Consent Management Not enough data Not enough data Engagement Tracking Not enough data Not enough data Open Rate Tracking Not enough data Not enough data Generative AI Not enough data Not enough data Automated Responses Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Templates Not enough data Not enough data Survey Builder Not enough data Not enough data Contact Database Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Customizable Fields Not enough data Not enough data Reminders Not enough data Not enough data Mobile Alerts Not enough data Not enough data Automated Scheduling Not enough data Not enough data Campaign Management Not enough data Not enough data MMS Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Mobile Keywords Not enough data Not enough data Audience Targeting Not enough data Not enough data Activity Dashboard Not enough data Not enough data Template Management Not enough data Not enough data Autoresponders Not enough data Not enough data Survey/Poll Management Not enough data Not enough data Mobile Marketing[Hide 66 FeaturesShow 66 Features](javascript:void(0);) 7.6 578 8.6 223 Analysis Application Attribution 7.5 383 8.7(won by 1.2) 97 (There is a greater than 0.5 difference between this product's rating and its competitors) Campaign Analysis 7.7 478 | Verified 8.7(won by 1.0) 169 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Uninstall Tracking 7.0 345 | Verified 8.2(won by 1.2) 141 (There is a greater than 0.5 difference between this product's rating and its competitors) Activity Dashboard 6.8 376 | Verified 8.3(won by 1.5) 150 (There is a greater than 0.5 difference between this product's rating and its competitors) Multi-Channel Attribution Not enough data Not enough data ROI Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data Campaigns Proximity Marketing 7.5 329 | Verified 8.7(won by 1.2) 146 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Alerts/Notifications 9.0 468 | Verified 9.4(won by 0.4) 193 | Verified Bulk SMS 7.6 311 8.1(won by 0.5) 80 (There is a greater than 0.5 difference between this product's rating and its competitors) Email Campaigns 8.9(won by 0.5) 445 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.4 137 Audience Segmentation 8.7 473 | Verified 8.8(won by 0.1) 180 Two-Way Text Messaging 6.6(won by default) 231 Feature Not Available Multi-Channel Marketing 9.7(won by default) 6 Not enough data Campaign Segmentation Not enough data Not enough data Drip Campaigns Not enough data Not enough data Multi-Campaign Not enough data Not enough data Email Marketing Not enough data Not enough data Location-Based Marketing Not enough data Not enough data SMS Marketing Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Mobile Alerts Not enough data Not enough data Engagement Coupons and Promotions 7.5 268 8.2(won by 0.7) 134 (There is a greater than 0.5 difference between this product's rating and its competitors) Social Promotion Not enough data Not enough data Platform Optimization 8.3 389 8.9(won by 0.6) 147 (There is a greater than 0.5 difference between this product's rating and its competitors) Integrations - Mobile Marketing 8.2 370 | Verified 9.0(won by 0.8) 155 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Internationalization 7.9 322 8.8(won by 0.9) 140 (There is a greater than 0.5 difference between this product's rating and its competitors) Social Media Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Agentic AI - Mobile Marketing Autonomous Task Execution 6.9(won by default) 45 Not enough data Multi-step Planning 6.7(won by default) 42 Not enough data Cross-system Integration 6.7(won by default) 40 Not enough data Adaptive Learning 6.6(won by default) 40 Not enough data Proactive Assistance 6.6(won by default) 41 Not enough data Decision Making 6.6(won by default) 42 Not enough data Campaign Planning Not enough data Not enough data Additional Functionality Visual Analytics Not enough data Not enough data Autoresponders Not enough data Not enough data Landing Pages/Web Forms Not enough data Not enough data Campaign Analytics Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Contact Management Not enough data Not enough data Text-to-Win Not enough data Not enough data CRM Not enough data Not enough data AI Copilot Not enough data Not enough data Data Import/Export Not enough data Not enough data Contextual Targeting Not enough data Not enough data Real-Time Data Not enough data Not enough data Mobile Access Not enough data Not enough data API Not enough data Not enough data Coupons Not enough data Not enough data Customizable Templates Not enough data Not enough data Drag & Drop Not enough data Not enough data A/B Testing Not enough data Not enough data Generative AI Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Campaign Management Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Contact Database Not enough data Not enough data Customizable Branding Not enough data Not enough data Reminders Not enough data Not enough data Personalization Engines[Hide 16 FeaturesShow 16 Features](javascript:void(0);) 7.7 230 Not enough data Segmentation A/B Testing 8.8(won by default) 214 Not enough data Customer Profiles 8.5(won by default) 200 Not enough data Targeting Behavioral Targeting 8.6(won by default) 196 Not enough data Contextual Targeting 8.5(won by default) 178 Not enough data Triggered Content Geofencing 7.8(won by default) 118 Not enough data Triggered Emails 9.1(won by default) 204 Not enough data Triggered Messages 9.1(won by default) 198 Not enough data Personalized Content Recommendation Engine 7.4(won by default) 117 Not enough data Personalized Discounts 7.1(won by default) 111 Not enough data Website Personalization 7.0(won by default) 108 Not enough data Agentic AI - Personalization Engines Autonomous Task Execution 7.0(won by default) 9 Not enough data Cross-system Integration 7.0(won by default) 10 Not enough data Adaptive Learning 7.5(won by default) 10 Not enough data Natural Language Interaction 6.7(won by default) 9 Not enough data Proactive Assistance 6.9(won by default) 9 Not enough data Decision Making 6.5(won by default) 9 Not enough data Email Template Builder[Hide 15 FeaturesShow 15 Features](javascript:void(0);) 7.2 166 Not enough data Templates Text and Themes 7.8(won by default) 131 Not enough data Proofing 7.5(won by default) 125 Not enough data Mobile Responsive 7.9(won by default) 132 Not enough data Stock Images Feature Not Available Not enough data Edit Pre-Made 7.1(won by default) 125 Not enough data Build 8.3(won by default) 132 Not enough data HTML 7.9(won by default) 128 Not enough data Logistics Analytics 7.2(won by default) 132 Not enough data Issues 7.1(won by default) 125 Not enough data Integrations 7.7(won by default) 127 Not enough data Shareable Link 7.0(won by default) 45 Not enough data Generative AI AI Text Generation 6.8(won by default) 88 Not enough data AI Text Summarization Feature Not Available Not enough data Agentic AI - Email Template Builder Autonomous Task Execution 5.6(won by default) 31 Not enough data Cross-system Integration 5.6(won by default) 31 Not enough data Customer Journey Analytics[Hide 13 FeaturesShow 13 Features](javascript:void(0);) 7.4 128 Not enough data Platform Basics Dynamic Segmentation 8.3(won by default) 110 Not enough data Journey Optimization 8.6(won by default) 109 Not enough data Platform Data Journey Reporting 7.5(won by default) 110 Not enough data Trends Reporting 7.4(won by default) 103 Not enough data Dashboards 7.6(won by default) 111 Not enough data Advanced Data Filtering 7.5(won by default) 107 Not enough data Platform Additional Functionality Journey Mapping 7.8(won by default) 109 Not enough data Integrations 7.6(won by default) 105 Not enough data Automated Alerts 7.5(won by default) 34 Not enough data Agentic AI - Customer Journey Analytics Autonomous Task Execution 6.5(won by default) 31 Not enough data Cross-system Integration 6.6(won by default) 31 Not enough data Adaptive Learning 6.7(won by default) 30 Not enough data Proactive Assistance 6.6(won by default) 30 Not enough data Proactive Notification[Hide 8 FeaturesShow 8 Features](javascript:void(0);) Not enough data 8.6 147 Messaging Channels SMS Messaging Not enough data 8.0(won by default) 82 Email Not enough data 8.7(won by default) 95 Voice Messaging Not enough data 7.2(won by default) 70 Two way messaging Not enough data Feature Not Available Administration Scheduling Not enough data 9.2(won by default) 120 Triggered Notifications Not enough data 9.2(won by default) 123 Segmentation Not enough data 9.0(won by default) 124 Integrations Not enough data 8.9(won by default) 119 WhatsApp Marketing[Hide 10 FeaturesShow 10 Features](javascript:void(0);) 8.3 20 Not enough data WhatsApp Messaging - WhatsApp Marketing Transactional Messages 8.5(won by default) 14 Not enough data Bulk WhatsApp Messaging 7.8(won by default) 15 Not enough data Conversational Messaging 8.5(won by default) 13 Not enough data Personalization 8.9(won by default) 12 Not enough data Promotional Messages 7.9(won by default) 13 Not enough data Automated Replies 8.3(won by default) 12 Not enough data WhatsApp Business Platform - WhatsApp Marketing Segmentation 8.5(won by default) 12 Not enough data API Integration 8.3(won by default) 14 Not enough data Analytics 7.8(won by default) 15 Not enough data WhatsApp Commerce Not enough data Not enough data Personalization[Hide 44 FeaturesShow 44 Features](javascript:void(0);) 6.3 47 Not enough data Agentic AI - Personalization Autonomous Task Execution 6.5(won by default) 33 Not enough data Cross-system Integration 6.3(won by default) 33 Not enough data Adaptive Learning 6.4(won by default) 32 Not enough data Natural Language Interaction 6.3(won by default) 33 Not enough data Proactive Assistance 6.2(won by default) 32 Not enough data Decision Making 6.2(won by default) 32 Not enough data Third-Party Integrations Not enough data Not enough data AI Personalization - Personalization Predictive Recommendations Not enough data Not enough data Audience Segmentation Not enough data Not enough data Adaptive Content Not enough data Not enough data Additional Functionality AI Copilot Not enough data Not enough data Engagement Tracking Not enough data Not enough data Content Management Not enough data Not enough data Visual Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Behavior Tracking Not enough data Not enough data Website Personalization Not enough data Not enough data Recommendations Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Content Analytics Not enough data Not enough data Behavioral Targeting Not enough data Not enough data Account Based Marketing Not enough data Not enough data Website Analytics Not enough data Not enough data Customer Segmentation Not enough data Not enough data Customer Profiles Not enough data Not enough data Template Management Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Customizable Branding Not enough data Not enough data Alerts/Notifications Not enough data Not enough data API Not enough data Not enough data Abandoned Cart Saver Not enough data Not enough data Drag & Drop Not enough data Not enough data Contextual Targeting Not enough data Not enough data Experience Management Not enough data Not enough data Campaign Management Not enough data Not enough data Generative AI Not enough data Not enough data WYSIWYG Editor Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Activity Dashboard Not enough data Not enough data Multi-Campaign Not enough data Not enough data Campaign Segmentation Not enough data Not enough data A/B Testing Not enough data Not enough data Customizable Forms Not enough data Not enough data Email Marketing Not enough data Not enough data Show 4 feature categories with incomplete data Artificial Intelligence[Hide 37 FeaturesShow 37 Features](javascript:void(0);) Not enough data Not enough data Additional Functionality Tagging Not enough data Not enough data Natural Language Processing Not enough data Not enough data Data Extraction Not enough data Not enough data Multi-Language Not enough data Not enough data Predictive Analytics Not enough data Not enough data Drag & Drop Not enough data Not enough data Speech Recognition Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Data Storage Management Not enough data Not enough data Virtual Personal Assistant (VPA) Not enough data Not enough data AI Copilot Not enough data Not enough data Customer Segmentation Not enough data Not enough data Collaboration Tools Not enough data Not enough data Data Import/Export Not enough data Not enough data Generative AI Not enough data Not enough data For eCommerce Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Customizable Branding Not enough data Not enough data Search/Filter Not enough data Not enough data Monitoring Not enough data Not enough data Document Management Not enough data Not enough data API Not enough data Not enough data Data Visualization Not enough data Not enough data Trend Analysis Not enough data Not enough data Machine Learning Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Alerts/Escalation Not enough data Not enough data Performance Metrics Not enough data Not enough data Real-Time Data Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Mobile App Not enough data Not enough data Multiple Data Sources Not enough data Not enough data For Sales Teams/Organizations Not enough data Not enough data Sentiment Analysis Not enough data Not enough data Activity Dashboard Not enough data Not enough data Chatbot Not enough data Not enough data Workflow Automation Not enough data Not enough data RCS Business Messaging[Hide 15 FeaturesShow 15 Features](javascript:void(0);) Not enough data Not enough data Messaging - RCS Business Messaging Personalization Not enough data Not enough data Rich Media Not enough data Not enough data Interactive Messages Not enough data Not enough data Branded Templates Not enough data Not enough data Automation Not enough data Not enough data Conversational RCS Not enough data Not enough data Transactional RCS Not enough data Not enough data Promotional RCS Not enough data Not enough data Security / Verification - RCS Business Messaging Verified Sender Not enough data Not enough data Encryption Not enough data Not enough data Authentication Not enough data Not enough data Analytics / Deliverability - RCS Business Messaging Read Receipts Not enough data Not enough data Analytics Not enough data Not enough data SMS Fallback Not enough data Not enough data AI - RCS Business Messaging AI Not enough data Not enough data AI Marketing Agents[Hide 54 FeaturesShow 54 Features](javascript:void(0);) Not enough data Not enough data Performance Optimization & Learning - AI Marketing Agents Send-Time Optimization Not enough data Not enough data Autonomous A/B Testing Not enough data Not enough data Autonomous Campaign Orchestration - AI Marketing Agents End-to-End Campaign Execution Not enough data Not enough data Goal-Based Campaign Planning Not enough data Not enough data Cross-Channel Orchestration Not enough data Not enough data Conversational Campaign Setup Not enough data Not enough data Real-Time Campaign Adaptation Not enough data Not enough data AI Content Generation - AI Marketing Agents Dynamic Content Optimization Not enough data Not enough data AI Copy Generation Not enough data Not enough data Personalized Content Creation Not enough data Not enough data Generative AI Not enough data Not enough data Lead Generation Not enough data Not enough data Ad Optimization Not enough data Not enough data Audience Intelligence & Segmentation - AI Marketing Agents Predictive Modeling Not enough data Not enough data Behavioral Triggering Not enough data Not enough data Predictive Audience Segmentation Not enough data Not enough data Marketing Automation Not enough data Not enough data AI Writing Assistant Not enough data Not enough data Integrations & Data Connectivity - AI Marketing Agents Event & Data Ingestion Not enough data Not enough data CRM & CDP Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Additional Functionality Grammar Check Not enough data Not enough data Campaign Analytics Not enough data Not enough data For Marketing and Advertising Not enough data Not enough data AI Copilot Not enough data Not enough data Content Ideas Not enough data Not enough data Trend Analysis Not enough data Not enough data SMS Marketing Not enough data Not enough data Performance Metrics Not enough data Not enough data Email Marketing Not enough data Not enough data Chat/Messaging Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Competitor Monitoring Not enough data Not enough data Alerts/Notifications Feature Not Available Not enough data Content Marketing Not enough data Not enough data API Not enough data Not enough data Predictive Analytics Not enough data Not enough data Personalization Not enough data Not enough data Template Management Not enough data Not enough data Behavior Analytics Not enough data Not enough data AI/Machine Learning Not enough data Not enough data Text Editing Not enough data Not enough data Collaboration Tools Not enough data Not enough data Dashboard Not enough data Not enough data Campaign Management Not enough data Not enough data SEO Management Feature Not Available Not enough data Natural Language Processing Not enough data Not enough data Product Recommendations Not enough data Not enough data Tone Selection Not enough data Not enough data Chatbot Not enough data Not enough data Keyword Research Tools Feature Not Available Not enough data Marketing Management Not enough data Not enough data Brand Guidelines Not enough data Not enough data Omnichannel Outreach Not enough data Not enough data AI Agents[Hide 7 FeaturesShow 7 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - AI Agents Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data User Insights Reviewers' Company Size [![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze")](https://www.g2.com/products/braze/reviews) Braze Small-Business(50 or fewer emp.) 18.9% Mid-Market(51-1000 emp.) 53.1% Enterprise(\> 1000 emp.) 28.1% [![OneSignal](https://images.g2crowd.com/uploads/product/hd_favicon/8673c259241abc89782745e0f4687f64/onesignal.svg "OneSignal")](https://www.g2.com/products/onesignal/reviews) OneSignal Small-Business(50 or fewer emp.) 65.5% Mid-Market(51-1000 emp.) 27.6% Enterprise(\> 1000 emp.) 6.8% Small-Business (50 or fewer emp.) 18.9% 65.5% Mid-Market (51-1000 emp.) 53.1% 27.6% Enterprise (\> 1000 emp.) 28.1% 6.8% Reviewers' Industry [![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze")](https://www.g2.com/products/braze/reviews) Braze Financial Services 13.0% Marketing and Advertising 7.2% Information Technology and Services 6.0% Retail 5.8% Health, Wellness and Fitness 5.6% Other 62.4% [![OneSignal](https://images.g2crowd.com/uploads/product/hd_favicon/8673c259241abc89782745e0f4687f64/onesignal.svg "OneSignal")](https://www.g2.com/products/onesignal/reviews) OneSignal Computer Software 12.6% Information Technology and Services 9.9% Financial Services 5.8% Health, Wellness and Fitness 4.4% Online Media 3.8% Other 63.6% FAQs ## Braze vs OneSignal FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Braze vs OneSignal? OneSignal stands out for higher reviewer satisfaction on ease of use and setup, while Braze is favored for its advanced automation and personalization capabilities. | [Braze](https://www.g2.com/products/braze/reviews) | [OneSignal](https://www.g2.com/products/onesignal/reviews) | | --- | --- | | G2 Rating (reviews): 4.5/5 (1,689 reviews) | G2 Rating (reviews): 4.7/5 (1,228 reviews) | | Largest Segment: Mid-Market | Largest Segment: Small-Business | | Ease of Setup score: 7.6 | Ease of Setup score: 8.9 | | Quality of Support score: 8.5 | Quality of Support score: 9.0 | | Top Reviewer-Cited Strength: Ease of Use (385 all-time mentions) | Top Reviewer-Cited Strength: Ease of Use (recent reviews highlight intuitive dashboard and fast setup) | ### How do the pricing models of Braze and OneSignal compare? OneSignal is considered the stronger value by reviewers, reflected in higher satisfaction with price and cost-related dimensions. - **Braze:** In recent reviews, several buyers note that Braze's pricing model can become expensive as usage scales, with additional fees for webhooks, email, and contacts. - **OneSignal:** Reviewers consistently highlight the generous free tier and the ability to access core features without upfront payment, making it attractive for budget-conscious teams. - **Switching Reason:** Recent reviewers mention switching to OneSignal to avoid high costs and complex pricing structures found in other platforms. ### What are the best alternatives to Braze and OneSignal? The top three alternatives to Braze and OneSignal are Iterable, Agentforce Marketing (formerly Salesforce Marketing Cloud), and MoEngage. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5 (1,689 reviews) | Mid-Market | Pricing can become expensive as usage scales | Ease of Use (385 all-time mentions) | | [OneSignal](https://www.g2.com/products/onesignal/reviews) | 4.7/5 (1,228 reviews) | Small-Business | Generous free tier, strong value for small teams | Intuitive dashboard and fast setup (recent reviews) | | [Iterable](https://www.g2.com/products/iterable/reviews) | 4.4/5 (825 reviews) | Mid-Market | — | Cross-channel campaign management (recent reviews) | | [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) | 4.0/5 (4,629 reviews) | Enterprise | — | Enterprise-grade automation (recent reviews) | | [MoEngage](https://www.g2.com/products/moengage/reviews) | 4.5/5 (525 reviews) | Mid-Market | — | Personalization and analytics (recent reviews) | ### Which Push Notification features should I prioritize when comparing Braze and OneSignal? Buyers comparing Braze and OneSignal should prioritize ease of use, automation, integrations, segmentation, and cross-channel messaging. - **Ease of Use:** Braze (385 all-time mentions), OneSignal (reviewers highlight intuitive dashboard and fast setup) - **Automation:** Braze (151 all-time mentions), OneSignal (recent reviews cite automation as a key benefit) - **Integrations:** Braze (123 all-time mentions), OneSignal (recent reviews mention API and SDK integrations) - **Segmentation:** Braze (86 all-time mentions), OneSignal (recent reviews highlight precise targeting and audience segmentation) - **Cross-Channel Messaging:** Braze (recent reviews cite omnichannel capabilities), OneSignal (recent reviews mention unified messaging across push, email, and SMS) ### What are the pros and cons of Braze vs OneSignal? Braze's headline strength is advanced automation and personalization, while OneSignal's is ease of use and fast setup. - **Braze strengths:** Ease of Use (385 all-time mentions), Intuitive interface (189), Automation (151), Personalization (130), Customer Engagement (129), Integrations (123), Segmentation (86) - **Braze trade-offs:** Learning Curve (159), Missing Features (149), Limitations (102), Steep Learning Curve (86), Pricing can become expensive as usage scales (recent reviews) - **OneSignal strengths:** Reviewers highlight intuitive dashboard, fast setup, generous free tier, and reliable push delivery - **OneSignal trade-offs:** Recent reviews mention that advanced automation features are gated behind paid plans and analytics could be deeper for complex reporting ### Is Braze or OneSignal better for small businesses? OneSignal is better suited for small businesses, as reflected by its largest reviewer segment and strong small-business sentiment. - **Braze:** Largest segment is Mid-Market; reviewers note Braze's advanced features but mention a steeper learning curve and higher costs for smaller teams. - **OneSignal:** Largest segment is Small-Business; reviewers consistently praise its ease of use, fast setup, and strong value for small teams. ### Which Push Notification platform has better integrations? Braze is favored for integrations, with more reviewer-cited integration mentions and specific third-party tools highlighted. - **Braze:** Snowflake (24 all-time mentions), Shopify (6), Databricks (2); reviewers highlight straightforward integration with data warehouses and e-commerce platforms. - **OneSignal:** Recent reviews mention API and SDK integrations, with buyers noting easy integration with Supabase Edge Functions and custom platforms. ### How do Braze and OneSignal compare on customer support? OneSignal has a higher Quality of Support score (9.0 vs 8.5), indicating a material advantage in reviewer satisfaction. - **Braze:** Reviewers frequently mention helpful and responsive support, though some note variability in customer success manager quality and a desire for faster chat support. - **OneSignal:** Reviewers consistently praise support responsiveness and helpful documentation, with some noting that support ticket resolution can take longer on the free tier. ### Which is easier to implement, Braze or OneSignal? OneSignal is easier to implement, with a 1.3-point higher Ease of Setup score (8.9 vs 7.6). - **Braze:** Reviewers describe the initial setup as requiring significant involvement from product and development teams, with a steeper learning curve for complex integrations. - **OneSignal:** Reviewers consistently report fast setup, often completed in less than a day, and highlight the intuitive dashboard for non-technical users. ### Which product has better Email? Braze is stronger on Email, with more advanced features and reviewer-cited strengths in cross-channel messaging. - **Braze:** Reviewers highlight advanced email automation, personalization, and integration with other channels; Email is a core feature with frequent positive mentions in recent reviews. - **OneSignal:** Reviewers note email as part of its unified messaging suite, with positive feedback on ease of use but fewer mentions of advanced email-specific features. Alternatives **Braze Alternatives** ![Iterable](https://images.g2crowd.com/uploads/product/hd_favicon/1bf77060f8ae9c8d49864d81c92f41d9/iterable.svg "Iterable") [ Iterable ](/products/iterable/reviews) ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud") [ Salesforce Marketing Cloud ](/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) ![Insider One](https://images.g2crowd.com/uploads/product/hd_favicon/6ef10bb2b86f91c767132efa3390f728/insider-one.svg "Insider One") [ Insider One ](/products/insider-one/reviews) ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") [ Klaviyo ](/products/klaviyo/reviews) **OneSignal Alternatives** ![MoEngage](https://images.g2crowd.com/uploads/product/hd_favicon/bd1c9b522032d3a05f46dab9de39c3a0/moengage.svg "MoEngage") [ MoEngage ](/products/moengage/reviews) ![Iterable](https://images.g2crowd.com/uploads/product/hd_favicon/1bf77060f8ae9c8d49864d81c92f41d9/iterable.svg "Iterable") [ Iterable ](/products/iterable/reviews) ![Customer.io](https://images.g2crowd.com/uploads/product/hd_favicon/796a98b0661c81fd4f6aa01f2c7b5c2a/customer-io.svg "Customer.io") [ Customer.io ](/products/customer-io/reviews) ![Insider One](https://images.g2crowd.com/uploads/product/hd_favicon/6ef10bb2b86f91c767132efa3390f728/insider-one.svg "Insider One") [ Insider One ](/products/insider-one/reviews)