# Braze vs OneSignal Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Braze excels in its customer engagement tools, particularly highlighting its ability to create highly personalized, real-time messaging across multiple channels. Users appreciate the platform's intuitive interface and strong analytics, which enhance their marketing strategies.
- **Users say** OneSignal stands out for its user-friendly interface, making it easy for newcomers to navigate and set up campaigns without a steep learning curve. Reviewers commend the clean design and straightforward features, which contribute to a smooth user experience.
- **According to verified reviews** , Braze's self-serve capabilities are a significant advantage, allowing users to manage the entire process from designing emails to deploying them. This flexibility helps users respond quickly to their audience's needs, a feature that many find invaluable.
- **Reviewers mention** that OneSignal's free plan is a major draw, especially for small businesses looking for cost-effective solutions. Users appreciate that many features are accessible without a paywall, making it an attractive option for startups and smaller teams.
- **G2 reviewers highlight** that while Braze has a robust set of features, some users find challenges in setup and configuration, which can be a hurdle for those with specific workflow needs. This feedback suggests that while the platform is powerful, it may require a learning curve for optimal use.
- **Users report** that OneSignal's support quality is commendable, with many praising the responsiveness and helpfulness of the support team. This aspect is particularly important for users who may need assistance during their campaign setups or troubleshooting.



| | Braze | OneSignal | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 1,680 | 1,185 | 
| **Largest Market Segment** | Mid-Market (55.8% of reviews) | Small-Business (64.9% of reviews) | 
| **Entry Level Price** | Contact Us | Free | 

---
## Top Pros & Cons

### Braze

Pros:
- Ease of Use (385 reviews)
- Intuitive (189 reviews)

Cons:
- Learning Curve (159 reviews)
- Missing Features (149 reviews)

### OneSignal

Pros:
- Ease of Use (143 reviews)
- Notifications (114 reviews)

Cons:
- Missing Features (33 reviews)
- Learning Curve (30 reviews)

---
## Ratings Comparison
| Rating | Braze | OneSignal | 
|---|---|---|
  | **Meets Requirements** | 8.5 (1001 reviews) | 9.0 (645 reviews) | 
  | **Ease of Use** | 8.3 (1264 reviews) | 9.3 (1006 reviews) | 
  | **Ease of Setup** | 7.6 (738 reviews) | 8.9 (550 reviews) | 
  | **Ease of Admin** | 8.5 (363 reviews) | 9.0 (377 reviews) | 
  | **Quality of Support** | 8.5 (948 reviews) | 9.0 (596 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (371 reviews) | 9.1 (353 reviews) | 
  | **Product Direction (% positive)** | 9.2 (955 reviews) | 9.0 (625 reviews) | 

---
## Pricing

### Braze

#### Entry-Level Pricing

Plan: Braze Go

Price: Contact Us

Description: For early-stage growth teams looking to activate customer data and launch personalized cross-channel messaging.

Key Features:
- Core Braze features &  functionality

[Browse all 4 editions](https://www.g2.com/products/braze/pricing)

#### Free Trial

Yes

### OneSignal

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.

Key Features:
- 10,000 free monthly email sends
- Unlimited mobile push sends
- In-App messaging

[Browse all 4 editions](https://www.g2.com/products/onesignal/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.6/10 | 675 |
| **OneSignal** | 8.5/10 | 148 |

#### Email Marketing

| Feature | Braze | OneSignal | 
|---|---|---|
| **Building and Personalizing Emails** | 8.8 (574 reviews) | 8.6 (98 reviews) | 
| **Sending Outbound Emails** | 8.8 (541 reviews) | 8.9 (96 reviews) | 
| **Manage Email Deliverability** | 8.4 (543 reviews) | 8.8 (95 reviews) | 
| **Automated Email Responses** | 8.4 (450 reviews) | 8.5 (90 reviews) | 

#### Online Marketing

| Feature | Braze | OneSignal | 
|---|---|---|
| **Landing Pages and Forms** | 6.9 (356 reviews) | Feature Not Available | 
| **Dynamic Content** | 8.4 (486 reviews) | 8.7 (95 reviews) | 
| **A/B Testing** | 8.7 (525 reviews) | 8.6 (98 reviews) | 
| **Mobile Optimized** | 8.4 (492 reviews) | 9.1 (95 reviews) | 
| **Search Tracking and Optimization** | 7.2 (371 reviews) | Feature Not Available | 

#### Lead Management

| Feature | Braze | OneSignal | 
|---|---|---|
| **Marketing Lead Database** | 7.5 (392 reviews) | Feature Not Available | 
| **Data Quality Management** | 7.5 (397 reviews) | 8.5 (90 reviews) | 
| **Segmentation** | 8.6 (542 reviews) | 9.2 (96 reviews) | 
| **Lead Scoring and Grading** | 6.8 (324 reviews) | Feature Not Available | 
| **Lead Nurturing** | 7.4 (353 reviews) | 8.7 (91 reviews) | 
| **Online Behavior Tracking** | 7.5 (381 reviews) | 8.5 (92 reviews) | 
| **Automated Alerts and Tasks** | Feature Not Available | 8.7 (95 reviews) | 
| **CRM Lead Integration** | 7.8 (384 reviews) | 8.4 (85 reviews) | 

#### Social

| Feature | Braze | OneSignal | 
|---|---|---|
| **Social Sharing** | 6.7 (326 reviews) | 8.3 (88 reviews) | 
| **Social Media Advertising** | 6.6 (328 reviews) | Feature Not Available | 

#### Reporting & Analytics

| Feature | Braze | OneSignal | 
|---|---|---|
| **Basic Reporting** | 7.7 (537 reviews) | 8.6 (101 reviews) | 
| **Web Analytics** | Feature Not Available | 8.5 (88 reviews) | 
| **ROI Analytics** | Feature Not Available | 8.1 (87 reviews) | 
| **Revenue Analytics** | 6.6 (399 reviews) | 8.1 (85 reviews) | 

#### Platform

| Feature | Braze | OneSignal | 
|---|---|---|
| **Customization ** | 8.3 (458 reviews) | 8.6 (97 reviews) | 
| **Workflow Capability** | Feature Not Available | 8.5 (91 reviews) | 
| **User, Role, and Access Management** | 8.6 (448 reviews) | 8.3 (100 reviews) | 
| **Internationalization** | 7.7 (351 reviews) | 8.2 (61 reviews) | 
| **Sandbox / Test Environments** | 7.7 (402 reviews) | 8.2 (63 reviews) | 
| **Performance and Reliability** | 8.5 (439 reviews) | 8.9 (100 reviews) | 
| **Output Document Generation** | Feature Not Available | 8.0 (85 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | Braze | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (39 reviews) | Not enough data | 
| **Multi-step Planning** | 6.6 (37 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (38 reviews) | Not enough data | 
| **Adaptive Learning** | 6.5 (37 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (37 reviews) | Not enough data | 
| **Decision Making** | 6.4 (36 reviews) | Not enough data | 

#### Integration

| Feature | Braze | OneSignal | 
|---|---|---|
| **Data Import & Export Tools** | 7.9 (456 reviews) | 8.2 (91 reviews) | 
| **Integration APIs** | 8.1 (439 reviews) | 8.6 (99 reviews) | 
| **Breadth of Partner Applications** | 7.9 (395 reviews) | 8.1 (89 reviews) | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 8.1/10 | 569 |
| **OneSignal** | 8.3/10 | 553 |

#### Campaigns

| Feature | Braze | OneSignal | 
|---|---|---|
| **Customize** | 8.6 (450 reviews) | 8.9 (464 reviews) | 
| **Scheduling** | 9.0 (487 reviews) | 9.1 (455 reviews) | 
| **Retarget** | 8.6 (444 reviews) | 8.6 (410 reviews) | 
| **Segmentation** | 8.8 (497 reviews) | 8.8 (460 reviews) | 
| **Triggered Notifications** | 8.9 (471 reviews) | 8.8 (448 reviews) | 

#### Analytics

| Feature | Braze | OneSignal | 
|---|---|---|
| **Campaign Performance** | 8.2 (496 reviews) | 8.5 (444 reviews) | 
| **Audience Insights** | 7.7 (454 reviews) | 8.3 (438 reviews) | 

#### Optimization

| Feature | Braze | OneSignal | 
|---|---|---|
| **A/B Testing** | 8.7 (476 reviews) | 8.4 (386 reviews) | 
| **Personalization** | 8.8 (492 reviews) | 8.6 (424 reviews) | 
| **Rich Notifications** | 8.3 (393 reviews) | 8.8 (432 reviews) | 
| **Integrations** | 8.1 (399 reviews) | 8.7 (424 reviews) | 

#### Agentic AI - Push Notification

| Feature | Braze | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (41 reviews) | 6.8 (13 reviews) | 
| **Adaptive Learning** | 6.6 (41 reviews) | 7.1 (13 reviews) | 
| **Proactive Assistance** | 6.4 (40 reviews) | 6.8 (13 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.7/10 | 228 |
| **OneSignal** | N/A | N/A |

#### Segmentation

| Feature | Braze | OneSignal | 
|---|---|---|
| **A/B Testing** | 8.8 (214 reviews) | Not enough data | 
| **Customer Profiles** | 8.5 (200 reviews) | Not enough data | 

#### Targeting

| Feature | Braze | OneSignal | 
|---|---|---|
| **Behavioral Targeting** | 8.6 (195 reviews) | Not enough data | 
| **Contextual Targeting** | 8.5 (178 reviews) | Not enough data | 

#### Triggered Content

| Feature | Braze | OneSignal | 
|---|---|---|
| **Geofencing** | 7.8 (118 reviews) | Not enough data | 
| **Triggered Emails** | 9.1 (203 reviews) | Not enough data | 
| **Triggered Messages** | 9.1 (197 reviews) | Not enough data | 

#### Personalized Content

| Feature | Braze | OneSignal | 
|---|---|---|
| **Recommendation Engine** | 7.4 (117 reviews) | Not enough data | 
| **Personalized Discounts** | 7.1 (111 reviews) | Not enough data | 
| **Website Personalization** | 7.0 (108 reviews) | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Braze | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.7 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (9 reviews) | Not enough data | 
| **Decision Making** | 6.5 (9 reviews) | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.2/10 | 151 |
| **OneSignal** | N/A | N/A |

#### Templates

| Feature | Braze | OneSignal | 
|---|---|---|
| **Text and Themes** | 7.8 (128 reviews) | Not enough data | 
| **Stock Images** | Feature Not Available | Not enough data | 
| **Proofing** | 7.5 (125 reviews) | Not enough data | 
| **Mobile Responsive** | 7.9 (130 reviews) | Not enough data | 

#### Edit

| Feature | Braze | OneSignal | 
|---|---|---|
| **Pre-Made** | 7.1 (124 reviews) | Not enough data | 
| **Build** | 8.4 (129 reviews) | Not enough data | 
| **HTML** | 7.9 (128 reviews) | Not enough data | 

#### Logistics

| Feature | Braze | OneSignal | 
|---|---|---|
| **Analytics** | 7.2 (128 reviews) | Not enough data | 
| **Issues** | 7.1 (123 reviews) | Not enough data | 
| **Integrations** | 7.6 (124 reviews) | Not enough data | 
| **Shareable Link** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Braze | OneSignal | 
|---|---|---|
| **AI Text Generation** | 6.8 (87 reviews) | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Braze | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | 5.6 (31 reviews) | Not enough data | 
| **Cross-system Integration** | 5.6 (31 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.7/10 | 78 |
| **OneSignal** | 8.8/10 | 46 |

#### Text Messaging

| Feature | Braze | OneSignal | 
|---|---|---|
| **Bulk SMS** | 8.6 (68 reviews) | 9.1 (35 reviews) | 
| **Two-Way Text Messaging** | 7.9 (67 reviews) | Feature Not Available | 
| **Text Scheduler** | 8.7 (68 reviews) | 9.1 (35 reviews) | 
| **Automatic Replies** | 8.2 (65 reviews) | Feature Not Available | 
| **Automatic URL Shortening** | 8.1 (64 reviews) | 8.2 (33 reviews) | 
| **MMS Marketing** | 8.1 (65 reviews) | 8.5 (34 reviews) | 
| **Personalization** | 8.7 (67 reviews) | 8.9 (36 reviews) | 
| **Transactional SMS** | 8.3 (66 reviews) | 9.1 (32 reviews) | 

#### SMS Platform

| Feature | Braze | OneSignal | 
|---|---|---|
| **Reporting** | 7.9 (64 reviews) | 8.9 (34 reviews) | 
| **Automation** | 8.5 (63 reviews) | 8.8 (34 reviews) | 
| **Short Codes** | 8.4 (63 reviews) | 8.5 (31 reviews) | 
| **API Integration** | 7.9 (63 reviews) | 9.1 (35 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Braze | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (16 reviews) | Not enough data | 
| **Multi-step Planning** | 6.5 (16 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (16 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.8 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (16 reviews) | Not enough data | 
| **Decision Making** | 6.4 (16 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.4/10 | 120 |
| **OneSignal** | N/A | N/A |

#### Platform Basics

| Feature | Braze | OneSignal | 
|---|---|---|
| **Dynamic Segmentation** | 8.3 (110 reviews) | Not enough data | 
| **Journey Optimization** | 8.5 (108 reviews) | Not enough data | 

#### Platform Data

| Feature | Braze | OneSignal | 
|---|---|---|
| **Journey Reporting** | 7.6 (109 reviews) | Not enough data | 
| **Trends Reporting** | 7.4 (103 reviews) | Not enough data | 
| **Dashboards** | 7.6 (110 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.5 (107 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Braze | OneSignal | 
|---|---|---|
| **Journey Mapping** | 7.7 (105 reviews) | Not enough data | 
| **Integrations** | 7.6 (105 reviews) | Not enough data | 
| **Automated Alerts** | Feature Not Available | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Braze | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (31 reviews) | Not enough data | 
| **Cross-system Integration** | 6.6 (31 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (30 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (30 reviews) | Not enough data | 

### Proactive Notification

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **OneSignal** | 8.6/10 | 147 |

#### Messaging Channels

| Feature | Braze | OneSignal | 
|---|---|---|
| **SMS Messaging** | Not enough data | 8.0 (82 reviews) | 
| **Email** | Not enough data | 8.7 (95 reviews) | 
| **Voice Messaging** | Not enough data | 7.2 (70 reviews) | 
| **Two way messaging** | Not enough data | Feature Not Available | 

#### Administration

| Feature | Braze | OneSignal | 
|---|---|---|
| **Scheduling** | Not enough data | 9.2 (120 reviews) | 
| **Triggered Notifications** | Not enough data | 9.2 (123 reviews) | 
| **Segmentation** | Not enough data | 9.0 (124 reviews) | 
| **Integrations** | Not enough data | 8.9 (119 reviews) | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 8.5/10 | 15 |
| **OneSignal** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Braze | OneSignal | 
|---|---|---|
| **Transactional Messages** | 8.5 (14 reviews) | Not enough data | 
| **Bulk WhatsApp Messaging** | 9.0 (13 reviews) | Not enough data | 
| **Conversational Messaging** | 8.5 (13 reviews) | Not enough data | 
| **Personalization** | 8.9 (12 reviews) | Not enough data | 
| **Promotional Messages** | 8.6 (12 reviews) | Not enough data | 
| **Automated Replies** | 8.3 (12 reviews) | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Braze | OneSignal | 
|---|---|---|
| **Segmentation** | 8.5 (12 reviews) | Not enough data | 
| **API Integration** | 8.2 (13 reviews) | Not enough data | 
| **WhatsApp Commerce** | Feature Not Available | Not enough data | 
| **Analytics** | 8.2 (13 reviews) | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 6.3/10 | 34 |
| **OneSignal** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Braze | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (33 reviews) | Not enough data | 
| **Cross-system Integration** | 6.2 (32 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (32 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.3 (33 reviews) | Not enough data | 
| **Proactive Assistance** | 6.2 (32 reviews) | Not enough data | 
| **Decision Making** | 6.2 (32 reviews) | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **OneSignal** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Braze | OneSignal | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Braze | OneSignal | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Braze | OneSignal | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Braze | OneSignal | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **OneSignal** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Braze | OneSignal | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Braze | OneSignal | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Braze | OneSignal | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Braze | OneSignal | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Braze | OneSignal | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.5/10 | 551 |
| **OneSignal** | 8.6/10 | 223 |

#### Analysis

| Feature | Braze | OneSignal | 
|---|---|---|
| **Application Attribution** | 7.5 (381 reviews) | 8.7 (97 reviews) | 
| **Campaign Analysis** | 7.7 (473 reviews) ✓ Verified | 8.7 (170 reviews) ✓ Verified | 
| **Uninstall Tracking** | 7.1 (342 reviews) ✓ Verified | 8.2 (142 reviews) | 
| **Custom Dashboards** | 6.9 (374 reviews) ✓ Verified | 8.3 (151 reviews) | 

#### Campaigns

| Feature | Braze | OneSignal | 
|---|---|---|
| **Proximity Marketing** | 7.5 (329 reviews) ✓ Verified | 8.7 (147 reviews) ✓ Verified | 
| **Push Notifications** | 9.0 (466 reviews) ✓ Verified | 9.5 (194 reviews) ✓ Verified | 
| **Bulk SMS** | 7.6 (311 reviews) | 8.1 (80 reviews) | 
| **Two-Way Text Messaging** | 6.6 (232 reviews) | Feature Not Available | 
| **Email Campaigns** | 8.9 (445 reviews) ✓ Verified | 8.4 (138 reviews) | 
| **Audience Segmentation** | 8.7 (468 reviews) ✓ Verified | 8.8 (181 reviews) | 

#### Engagement

| Feature | Braze | OneSignal | 
|---|---|---|
| **Coupons and Promotions** | 7.5 (268 reviews) | 8.2 (135 reviews) | 

#### Platform

| Feature | Braze | OneSignal | 
|---|---|---|
| **Optimization** | 8.3 (390 reviews) | 8.9 (148 reviews) | 
| **Integrations - Mobile Marketing** | 8.2 (369 reviews) ✓ Verified | 9.0 (156 reviews) ✓ Verified | 
| **Internationalization** | 7.9 (323 reviews) | 8.7 (141 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Braze | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (44 reviews) | Not enough data | 
| **Multi-step Planning** | 6.7 (42 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (40 reviews) | Not enough data | 
| **Adaptive Learning** | 6.6 (40 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (41 reviews) | Not enough data | 
| **Decision Making** | 6.6 (42 reviews) | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **OneSignal** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Braze | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (5):** [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Push Notification Software](https://www.g2.com/categories/push-notification), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Braze (6):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)

**Unique to OneSignal (1):** [Proactive Notification Software](https://www.g2.com/categories/proactive-notification)


---
## Reviewer Demographics

### By Company Size

| Segment | Braze | OneSignal | 
|---|---|---|
| **Small-Business** | 16.7% | 64.9% | 
| **Mid-Market** | 55.8% | 28.2% | 
| **Enterprise** | 27.5% | 6.9% | 

### By Industry

#### Braze

- **Financial Services:** 12.6%
- **Marketing and Advertising:** 7.2%
- **Information Technology and Services:** 6.1%
- **Health, Wellness and Fitness:** 6.0%
- **Retail:** 5.5%
- **Food & Beverages:** 5.4%
- **Entertainment:** 4.9%
- **Computer Software:** 3.6%
- **Consumer Goods:** 3.1%
- **Consumer Services:** 2.7%
- **Other:** 42.9%

#### OneSignal

- **Computer Software:** 12.9%
- **Information Technology and Services:** 10.1%
- **Financial Services:** 6.0%
- **Health, Wellness and Fitness:** 4.4%
- **Computer Games:** 4.0%
- **Online Media:** 3.9%
- **Entertainment:** 3.8%
- **Marketing and Advertising:** 3.2%
- **Consumer Services:** 2.9%
- **Education Management:** 2.7%
- **Other:** 46.2%

---
## Alternatives

### Alternatives to Braze

- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1352 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (624 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4462 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1203 reviews)
- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (567 reviews)

### Alternatives to OneSignal

- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (828 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (654 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews)
- [Pushwoosh](https://www.g2.com/products/pushwoosh/reviews) — 4.3/5 stars (48 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1352 reviews)
- [SendPulse](https://www.g2.com/products/sendpulse/reviews) — 4.6/5 stars (712 reviews)
- [PushEngage](https://www.g2.com/products/pushengage/reviews) — 4.6/5 stars (53 reviews)

---
## Top Discussions

### Braze

No discussions available for this product.

### OneSignal

- Title: [What is OneSignal used for?](https://www.g2.com/discussions/what-is-onesignal-used-for) — 3 comments, 3 upvotes
  > **Top comment:** "OneSignal is a customer engagement platform primarily used for sending push notifications, email notifications, and in-app messaging. 

"
- Title: [Is One signal a good push notifications service](https://www.g2.com/discussions/is-one-signal-a-good-push-notifications-service) — 3 comments, 1 upvote
  > **Top comment:** "Yes it is"
- Title: [When will you add monitization options?](https://www.g2.com/discussions/24867-when-will-you-add-monitization-options) — 2 comments, 1 upvote
  > **Top comment:** "in my opinion and experience using one signal, you cant monetize the message itself, but you can direct your users to any monetized website and read..."
- Title: [Easy to use](https://www.g2.com/discussions/onesignal-easy-to-use) — 1 comment, 1 upvote
  > **Top comment:** "Certainly"
- Title: [How can I download a report of the goblad outcomes of my push notifications](https://www.g2.com/discussions/how-can-i-download-a-report-of-the-goblad-outcomes-of-my-push-notifications) — 1 comment, 1 upvote
  > **Top comment:** "you need to update your plan to a paid plan ... then you can export it from the page of the message, below the chart."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/braze-vs-onesignal)