Compare Braze and Dynamics 365 Marketing 
Featured Products
At a Glance
Market Segments
Mid-Market (56.8% of reviews)
Mid-Market (44.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Braze
Star Rating
(1,500)4.5 out of 5
Market Segments
Mid-Market (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeDynamics 365 Marketing
Star Rating
(162)4.3 out of 5
Market Segments
Mid-Market (44.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Dynamics 365 MarketingSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in user satisfaction, boasting a significantly higher overall score compared to Dynamics 365 Marketing. Users appreciate how Braze simplifies growth journeys and enhances efficiency, making it a preferred choice for many.
- Users say that Braze's segmentation capabilities allow for highly targeted email communications, ensuring that the right messages reach the right audience. This feature is particularly praised for its effectiveness in driving engagement.
- Reviewers mention that Dynamics 365 Marketing shines in its deep integration with the Microsoft ecosystem, providing a seamless experience for teams across marketing, sales, and service. This unified approach is beneficial for organizations looking for cohesive operations.
- According to verified reviews, Braze's API functionality is a standout feature, enabling users to easily pull and post data from various sources. This flexibility is highlighted as a major advantage for those needing to integrate with other platforms.
- Users appreciate Dynamics 365 Marketing for its centralized event management and easy access to reporting, which helps streamline marketing efforts. This makes it a solid option for businesses starting their marketing journey.
- G2 reviewers note that while Braze has a slightly more complex setup process, its overall ease of use and admin capabilities are highly rated, making it a strong contender for teams that prioritize user-friendly interfaces.
Pricing
Entry-Level Pricing
Braze
No pricing availableDynamics 365 Marketing
No pricing availableFree Trial
Braze
Free Trial is available
Dynamics 365 Marketing
No trial information availableRatings
Meets Requirements
8.5
977
8.2
116
Ease of Use
8.3
1,186
8.0
116
Ease of Setup
7.6
666
8.0
55
Ease of Admin
8.5
362
8.5
40
Quality of Support
8.5
927
8.1
112
Has the product been a good partner in doing business?
8.9
370
8.7
36
Product Direction (% positive)
9.2
940
8.5
102
Features by Category
Email Marketing
8.8
567
8.4
58
8.8
537
8.1
57
8.4
539
8.2
56
8.3
450
8.1
53
Online Marketing
6.9
356
8.3
54
8.4
479
8.4
51
8.7
521
7.8
52
8.4
493
7.6
50
7.2
371
8.0
51
Lead Management
7.5
391
8.0
54
7.5
397
8.1
53
8.6
536
8.1
56
6.8
324
7.7
53
7.4
353
7.4
51
7.5
381
7.5
50
Feature Not Available
7.6
52
7.8
383
8.2
55
Campaign Management
Feature Not Available
7.8
53
Feature Not Available
7.8
52
Feature Not Available
8.2
51
Feature Not Available
7.8
49
Social
Feature Not Available
7.4
50
6.7
326
7.5
49
Feature Not Available
7.7
51
Feature Not Available
7.5
51
6.6
330
7.5
50
Reporting & Analytics
7.7
533
8.2
52
Feature Not Available
7.7
49
Feature Not Available
7.8
50
6.6
399
7.6
51
Feature Not Available
7.1
48
Platform
8.3
450
7.9
37
Feature Not Available
8.1
35
8.5
446
8.1
36
7.7
351
8.2
35
7.7
401
8.1
36
8.5
431
7.9
37
Feature Not Available
7.6
36
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
8.7
5
6.7
37
8.3
5
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.9
452
7.8
39
8.1
434
7.5
38
7.9
394
7.5
38
Campaigns
8.6
449
Not enough data
9.0
485
Not enough data
8.6
443
Not enough data
8.8
493
Not enough data
8.9
469
Not enough data
Analytics
8.2
491
Not enough data
7.7
453
Not enough data
Optimization
8.7
473
Not enough data
8.8
482
Not enough data
8.3
393
Not enough data
8.1
391
Not enough data
Agentic AI - Push Notification
6.4
40
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
212
Not enough data
8.5
200
Not enough data
Targeting
8.6
193
Not enough data
8.5
178
Not enough data
Triggered Content
7.8
118
Not enough data
9.1
201
Not enough data
9.1
197
Not enough data
Personalized Content
7.4
117
Not enough data
7.1
111
Not enough data
7.0
108
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
7.0
10
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
125
Not enough data
7.9
131
Not enough data
Edit
7.1
125
Not enough data
8.3
129
Not enough data
7.9
129
Not enough data
Logistics
7.3
128
Not enough data
7.0
123
Not enough data
7.6
123
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
86
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
68
Not enough data
7.9
67
Not enough data
8.7
68
Not enough data
8.2
65
Not enough data
8.1
64
Not enough data
8.1
65
Not enough data
8.7
67
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Platform Basics
8.3
110
Not enough data
8.5
107
Not enough data
Platform Data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
110
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
105
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
385
Not enough data
7.7
475
|
Verified
Not enough data
7.1
343
|
Verified
Not enough data
6.9
375
|
Verified
Not enough data
Campaigns
7.6
330
|
Verified
Not enough data
9.0
465
|
Verified
Not enough data
7.6
312
Not enough data
6.6
233
Not enough data
8.9
444
|
Verified
Not enough data
8.7
464
|
Verified
Not enough data
Engagement
7.4
267
Not enough data
Platform
8.2
391
Not enough data
8.2
369
|
Verified
Not enough data
7.9
324
Not enough data
Agentic AI - Mobile Marketing
6.5
41
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Marketing Operations
Not enough data
8.0
59
Not enough data
8.4
61
Not enough data
8.1
61
Not enough data
8.3
62
Not enough data
7.9
60
Not enough data
7.8
57
Campaign Activity
Not enough data
8.3
62
Not enough data
8.3
62
Not enough data
8.0
61
Not enough data
7.9
61
Not enough data
7.9
61
Not enough data
8.1
59
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Braze and Dynamics 365 Marketing are categorized as Marketing Automation
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Dynamics 365 Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.4%
Marketing and Advertising
7.2%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.6%
Other
62.3%
Information Technology and Services
20.7%
Marketing and Advertising
11.0%
Computer Software
8.3%
Accounting
3.4%
Higher Education
3.4%
Other
53.1%
Alternatives
Discussions
What is Braze used for?
4 Comments
VR
Braze is a customer engagement platform that enables businesses to create and manage personalized and targeted communication campaigns through paid and owned...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
Does anyone else struggle with the lack of autosave and occasional glitches when building canvases and messages?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Totally get this. I started saving each major step as a versioned draft and it’s saved me multiple times from browser...Read more
Does Microsoft Dynamics have marketing automation?
3 Comments
MP
Microsoft's Dynamics 365 Marketing was launched in spring 2018, a full marketing automation platform with features such as multi-channel campaigns, webinar...Read more
Which three capabilities are included in Dynamics 365 marketing?
2 Comments
MS
Multi-channel campaigns;
Lead Nurturing and event management
Insights and reporting Read more
What is d365 marketing?
1 Comment
MP
Marketing automation features, customer information unification and marketing analytics are all part of Microsoft Dynamics 365 Marketing.Read more
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