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Compare Brandwatch Consumer Intelligence and Launchmetrics 
Featured Products
At a Glance
Market Segments
Enterprise (35.3% of reviews)
Small-Business (49.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Brandwatch Consumer Intelligence
Star Rating
(709)4.4 out of 5
Market Segments
Enterprise (35.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Brandwatch Consumer IntelligenceLaunchmetrics
Star Rating
(89)4.6 out of 5
Market Segments
Small-Business (49.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LaunchmetricsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Brandwatch Consumer Intelligence excels in user experience, with many praising its friendly user interface and the ease of navigating through features. Users appreciate how the platform helps them surface and analyze online conversations effectively, making it a strong choice for those focused on social media analytics.
- Users say that Launchmetrics provides exceptional support, with many highlighting the availability of their consultants. This level of assistance has been noted to enhance efficiency in managing inbound processes, which can be a significant advantage for teams needing reliable support.
- According to verified reviews, Brandwatch Consumer Intelligence has a higher overall satisfaction score, reflecting its ability to meet user needs effectively. Reviewers mention its comprehensive database and innovative interface, which contribute to a more satisfying user experience compared to Launchmetrics.
- Reviewers mention that while both platforms have similar ease of setup scores, Brandwatch Consumer Intelligence's implementation process is often described as quick and intuitive, making it easier for new users to get started without extensive training.
- Users highlight that Launchmetrics shines in its sample management capabilities, which have streamlined processes for many companies. This feature is particularly beneficial for businesses that rely heavily on managing samples and tracking important information.
- G2 reviewers report that Brandwatch Consumer Intelligence has a significantly larger number of reviews, indicating a broader user base and more reliable feedback. This extensive review activity suggests that potential users can trust the insights shared by others who have used the platform extensively.
Pricing
Entry-Level Pricing
Brandwatch Consumer Intelligence
No pricing availableLaunchmetrics
No pricing availableFree Trial
Brandwatch Consumer Intelligence
No trial information availableLaunchmetrics
No trial information availableRatings
Meets Requirements
8.4
579
8.6
67
Ease of Use
8.2
582
8.8
68
Ease of Setup
8.0
382
8.0
16
Ease of Admin
8.3
338
8.1
17
Quality of Support
8.6
546
9.7
68
Has the product been a good partner in doing business?
8.8
337
9.0
17
Product Direction (% positive)
9.1
552
9.6
63
Features by Category
Interface and Performance
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Asset Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Media Types
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.7
5
Not enough data
9.0
7
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Asset Management
Not enough data
Not enough data
Social Analytics
8.4(won by default)
247
Not enough data
7.6(won by default)
234
Not enough data
7.7(won by default)
242
Not enough data
6.7(won by default)
159
Not enough data
6.8(won by default)
175
Not enough data
8.1(won by default)
154
Not enough data
7.2(won by default)
168
Not enough data
Reports & Dashboards
8.1(won by default)
248
Not enough data
8.0(won by default)
250
Not enough data
8.2(won by default)
229
Not enough data
7.1(won by default)
114
Not enough data
Agentic AI - Social Media Analytics
6.2(won by default)
23
Not enough data
6.2(won by default)
23
Not enough data
6.2(won by default)
23
Not enough data
6.3(won by default)
23
Not enough data
6.4(won by default)
23
Not enough data
Marketing and Communications
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
9.3
5
Attendee Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Registration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Event Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel inventory management
Not enough data
8.2
10
Not enough data
7.5
8
Not enough data
7.4
7
3PL inventory management
Not enough data
9.3
9
Not enough data
5.7
7
Not enough data
5.0
7
Inventory Management
Not enough data
8.4
17
Not enough data
5.9
9
Not enough data
7.6
12
Not enough data
6.7
8
Not enough data
7.9
8
Inventory Management Platform Features
Not enough data
8.6
16
Not enough data
8.2
15
Not enough data
8.6
12
Not enough data
5.6
8
Not enough data
5.5
7
Not enough data
8.3
12
Not enough data
7.0
10
Not enough data
6.0
7
Not enough data
5.6
8
Not enough data
8.8
17
Media Channels
6.8
107
7.6
9
6.5
105
7.9
18
8.5
134
8.9
19
Geographic Coverage
7.7
119
7.4
18
8.1
124
8.5
18
8.1
117
7.9
18
Reporting
8.6
135
8.2
13
8.4
128
8.3
15
7.9
124
8.1
18
8.9
136
8.6
16
Agentic AI - Media Monitoring
6.3
23
Not enough data
6.2
23
Not enough data
6.0
23
Not enough data
6.0
23
Not enough data
5.8
22
Not enough data
Generative AI
7.1
54
Not enough data
7.4
56
Not enough data
Barcode support
Not enough data
9.3
7
Not enough data
9.2
8
Not enough data
9.0
7
Not enough data
9.2
11
Not enough data
8.6
7
Design
Not enough data
8.8
12
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.6
6
Not enough data
8.0
9
Not enough data
7.8
6
Audiences
8.3
113
Not enough data
7.7
100
Not enough data
6.8
82
Not enough data
7.7
96
Not enough data
Data Analysis
7.8
90
Not enough data
8.9
116
Not enough data
8.7
112
Not enough data
8.7
112
Not enough data
Administration
7.2
73
Not enough data
7.0
69
Not enough data
8.3
99
Not enough data
Agentic AI - Audience Intelligence Platforms
6.9
9
Not enough data
7.5
10
Not enough data
7.3
10
Not enough data
7.3
10
Not enough data
Monitoring & Listening
8.5
383
Not enough data
7.5
359
Not enough data
8.6
212
Not enough data
8.7
208
Not enough data
8.5
213
Not enough data
8.3
202
Not enough data
Agentic AI - Social Media Listening Tools
6.3
51
Not enough data
6.0
50
Not enough data
5.8
51
Not enough data
5.9
51
Not enough data
6.0
51
Not enough data
Data Management & Analysis
7.1
386
Not enough data
8.2
375
Not enough data
8.0
181
Not enough data
8.2
197
Not enough data
Brand Signals
8.1
90
Not enough data
7.1
91
Not enough data
8.3
91
Not enough data
Brand Analytics
8.3
102
Not enough data
8.2
98
Not enough data
Influencer Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Influencer Marketing Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Not enough data
Lead Intelligence
8.7
82
Not enough data
8.2
74
Not enough data
8.0
71
Not enough data
Lead Management
8.4
73
Not enough data
7.6
62
Not enough data
7.8
63
Not enough data
Marketing Campaigns
7.6
64
Not enough data
7.0
53
Not enough data
7.5
60
Not enough data
7.6
58
Not enough data
8.4
67
Not enough data
Data Availability - Marketing Account Intelligence
8.9
11
Not enough data
Data Accuracy - Marketing Account Intelligence
9.2
11
Not enough data
Agentic AI - Event Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Database
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Outreach
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Reporting
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Media and Influencer Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Rights/Roles
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Brandwatch Consumer Intelligence and Launchmetrics are categorized as Media Monitoring and Social Media Analytics
Unique Categories
Brandwatch Consumer Intelligence is categorized as Audience Intelligence Platforms, Marketing Account Intelligence, Social Media Listening Tools, and Brand Intelligence
Launchmetrics is categorized as Event Marketing, Influencer Marketing Platforms, Barcode, Inventory Control, Event Planning, Media and Influencer Targeting, PR Analytics, and Digital Asset Management
Reviews
Reviewers' Company Size
Brandwatch Consumer Intelligence
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Launchmetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.3%
Public Relations and Communications
8.4%
Market Research
7.2%
Information Technology and Services
5.6%
Consulting
2.8%
Other
46.8%
Apparel & Fashion
49.4%
Luxury Goods & Jewelry
9.2%
Public Relations and Communications
8.0%
Cosmetics
8.0%
Retail
6.9%
Other
18.4%
Discussions
What is the difference between a mention and a query that is referenced in the Brandwatch pricing?
4 Comments
DV
a mention is a single tweet, comment, retweet and so in any site.
a query is a string of keywords that you can use to search for mentions.
In...Read more
Is there any possibility for Brandwatch to gather data from the number of likes?
3 Comments
ZH
Thank you for your help it helped me a lot in solving my issue
https://thenewsaddicts.com/15-best-universities-in-europe/Read more
What is brandwatch used for?
2 Comments
R
Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords.Read more
Launchmetrics has no discussions with answers
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