1. [Home](https://www.g2.com/) 2. ... 3. [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting) 4. [Launchmetrics Discussions](https://www.g2.com/products/launchmetrics/discuss) [ ![Launchmetrics](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_959ff85591a996af87fb989068170530/launchmetrics.png "Launchmetrics") ](/products/launchmetrics/reviews) # Launchmetrics Discussions Launchmetrics is the market’s first AI-powered Brand Performance Cloud, providing more than 1,700 clients with the software, data and insights they need to connect strategy with execution. With over a decade of expertise, its Brand Performance Cloud helps executives launch campaigns, amplify reach, measure ROI and benchmark brand performance. Their AI-driven and proprietary Media Impact Value® algorithm is the answer to modern measurement in a global world, making impact measurable. Launchmetrics brings a sharp focus to profitability, accountability and efficiency while enabling the type of quick decision-making required for agility. With tools for sample management, event organization, PR monitoring and brand performance and Voice analytics, the Launchmetrics Brand Performance Cloud enables brands to build a successful marketing strategy, all in one place. Founded in New York and with operating headquarters in Paris, Launchmetrics has 450+ employees in twelve markets worldwide and offers support in five languages. Launchmetrics has been the trusted provider to brands worldwide such as Tiffany’s, Vogue, KCD, Shiseido, The North Face and Levi’s as well as partners like IMG, the Council of Fashion Designers of America, the Camera Nazionale Della Moda Italiana and the Fédération de la Haute Couture et de la Mode. About Media Impact Value® (MIV®): Media Impact Value® (MIV®) allows brands to assign a monetary value to every post, interaction or article to measure its impact and identify contributions to brand performance across Voices, channels and regions. Recognized as the most comprehensive and modern measurement standard in the industry, MIV® lets you compare and understand which strategies create the most media impact across print, online and social by reflecting the audience perspective. The Launchmetrics methodology is built on more than 15 years of experience, working with and for Fashion, Lifestyle and Beauty (FLB) brands globally, including China. Finely tuned with AI and machine learning, the algorithm relies on both quantitative and qualitative attributes specific to the FLB industries (including audience engagement, industry relevance, source authority and content quality) to ensure overall accuracy and relevance when benchmarking in the growing competitive landscape. ![Launchmetrics](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_959ff85591a996af87fb989068170530/launchmetrics.png "Launchmetrics") Launchmetrics Discussions Most CommentedMost HelpfulCommon QuestionsNewest Showing **1** discussion ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - Share [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=What+is+Launchmetrics+used+for%3F&title=What+is+Launchmetrics+used+for%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-launchmetrics-used-for) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=What+is+Launchmetrics+used+for%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-launchmetrics-used-for&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-launchmetrics-used-for) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=What+is+Launchmetrics+used+for%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-launchmetrics-used-for%0aWhat+is+Launchmetrics+used+for%3F) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=What+is+Launchmetrics+used+for%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-launchmetrics-used-for%0aWhat+is+Launchmetrics+used+for%3F) - Copy link - [ ## What is Launchmetrics used for? ](/discussions/what-is-launchmetrics-used-for) What is Launchmetrics used for? [ Event Marketing Software ](https://www.g2.com/tags/event-marketing-software)[ Influencer Marketing Platforms ](https://www.g2.com/tags/influencer-marketing-platforms)[ Barcode Software ](https://www.g2.com/tags/barcode-software)[ Inventory Control Software ](https://www.g2.com/tags/inventory-control-software)[ Event Planning Software ](https://www.g2.com/tags/event-planning-software)[ Media Monitoring Software ](https://www.g2.com/tags/media-monitoring-software)[ Media and Influencer Targeting Software ](https://www.g2.com/tags/media-and-influencer-targeting-software)[ PR Analytics Software ](https://www.g2.com/tags/pr-analytics-software)[ Digital Asset Management Software ](https://www.g2.com/tags/digital-asset-management-software)[ Social Media Analytics Software ](https://www.g2.com/tags/social-media-analytics-software)[ social media monitoring tools ](https://www.g2.com/tags/social-media-monitoring-tools)[ email marketing software ](https://www.g2.com/tags/email-marketing-software) Show More (Upvote this discussion)\<0\>0\> (Downvote this discussion) 0 (0 Comments) Add a comment [ View discussion ](/discussions/what-is-launchmetrics-used-for) ## Browse by popular topics [email marketing software](/products/launchmetrics/discuss?filters%5Btags%5D%5B%5D=email-marketing-software)[social media monitoring tools](/products/launchmetrics/discuss?filters%5Btags%5D%5B%5D=social-media-monitoring-tools)[Social Media Analytics Software](/products/launchmetrics/discuss?filters%5Btags%5D%5B%5D=social-media-analytics-software)[Media and Influencer Targeting Software](/products/launchmetrics/discuss?filters%5Btags%5D%5B%5D=media-and-influencer-targeting-software)[Event Planning Software](/products/launchmetrics/discuss?filters%5Btags%5D%5B%5D=event-planning-software)[Digital Asset Management Software](/products/launchmetrics/discuss?filters%5Btags%5D%5B%5D=digital-asset-management-software)[Event Marketing Software](/products/launchmetrics/discuss?filters%5Btags%5D%5B%5D=event-marketing-software)[Media Monitoring Software](/products/launchmetrics/discuss?filters%5Btags%5D%5B%5D=media-monitoring-software)