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Compare Bitly and Matomo (Formerly Piwik) 
Featured Products
At a Glance
Market Segments
Small-Business (61.6% of reviews)
Small-Business (54.9% of reviews)
Entry-Level Pricing
Free
FREE download
Bitly
Star Rating
(907)4.5 out of 5
Market Segments
Small-Business (61.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansMatomo (Formerly Piwik)
Star Rating
(93)4.2 out of 5
Market Segments
Small-Business (54.9% of reviews)
Pros & Cons
Entry-Level Pricing
FREE download
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Bitly excels in user satisfaction, with a significantly higher overall score compared to Matomo. Users appreciate its seamless and efficient link shortening capabilities, which are particularly useful for marketing and social media.
- Users say that Bitly's implementation process is quick and intuitive, making it easy for teams to get started. Reviewers highlight the tool's ability to provide analytical insights, such as click tracking and geolocation data, which enhances their marketing strategies.
- Reviewers mention that while Matomo offers strong features for data privacy and control, it falls short in user experience compared to Bitly. Users appreciate Matomo's open-source nature and independence, but some find it less user-friendly, especially in terms of setup and administration.
- According to verified reviews, Bitly's customization options for URLs are a standout feature, allowing users to create branded links that enhance trust and visibility. This level of customization is often cited as a key advantage in their marketing efforts.
- Users highlight that Matomo's strength lies in its precision and compliance with data privacy regulations, making it a solid choice for organizations concerned about GDPR. However, the overall user experience is noted to be less polished than that of Bitly.
- G2 reviewers indicate that Bitly's support quality is rated higher than Matomo's, with users expressing satisfaction with the assistance they receive. This support contributes to a more positive overall experience, especially for small businesses looking for reliable tools.
Pricing
Entry-Level Pricing
Bitly
Free
Free
Get started with Bitly with our Free plan. Get access to a sampler plater of products in the Connections Platform including Short Links, QR Codes and a Link-in-bio page.
- 5 Bitly Links/month (incl. 3 custom backhalves/month)
- 2 customizable Bitly QR Codes/month (incl. unlimited clicks & QR Code scans)
- 2 mobile-friendly, customizable Bitly Landing Pages
Matomo (Formerly Piwik)
On-Premise (Self-Hosted)
FREE download
GPL v3+ licensed. Premium Features & Support options available.
Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/
Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.
Free Trial
Bitly
Free Trial is available
Matomo (Formerly Piwik)
Free Trial is available
Ratings
Meets Requirements
9.1
727
8.5
77
Ease of Use
9.4
734
8.0
79
Ease of Setup
9.4
366
7.6
50
Ease of Admin
9.2
256
7.9
47
Quality of Support
8.6
459
7.7
48
Has the product been a good partner in doing business?
9.0
228
8.4
30
Product Direction (% positive)
7.9
680
8.2
77
Features by Category
Metrics
Not enough data
8.5
61
Not enough data
8.4
56
Not enough data
8.7
57
Not enough data
8.5
60
Not enough data
8.2
56
Not enough data
8.1
49
Not enough data
8.1
51
Not enough data
7.9
46
Not enough data
7.5
38
Reporting
Not enough data
8.3
57
Not enough data
8.1
40
Not enough data
8.2
42
Not enough data
7.8
48
Not enough data
8.1
37
Not enough data
8.0
42
Not enough data
8.3
55
Other
Not enough data
8.4
55
Not enough data
8.5
52
Not enough data
7.8
41
Not enough data
8.2
44
Not enough data
7.9
30
Not enough data
7.4
22
Not enough data
8.3
40
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.4
38
Not enough data
7.8
34
Not enough data
8.5
49
Not enough data
8.9
54
Social Analytics
6.6(won by default)
45
Not enough data
7.2(won by default)
46
Not enough data
8.4(won by default)
49
Not enough data
7.6(won by default)
44
Not enough data
7.6(won by default)
45
Not enough data
7.0(won by default)
43
Not enough data
6.6(won by default)
43
Not enough data
Reports & Dashboards
8.0(won by default)
48
Not enough data
8.2(won by default)
48
Not enough data
8.6(won by default)
47
Not enough data
7.4(won by default)
45
Not enough data
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
URL Shortener
9.3
378
Not enough data
8.5
378
Not enough data
8.1
266
Not enough data
8.5
331
Not enough data
Agentic AI - Digital Sales Room
7.4
11
Not enough data
7.9
16
Not enough data
7.3
11
Not enough data
Page Customization
8.0
20
Not enough data
8.4
21
Not enough data
7.2
18
Not enough data
8.0
20
Not enough data
Page Optimization
6.2
19
Not enough data
7.4
20
Not enough data
7.3
19
Not enough data
5.9
19
Not enough data
Integrations
6.7
17
Not enough data
6.9
18
Not enough data
7.2
19
Not enough data
Generative AI
6.1
18
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Development
Feature Not Available
Not enough data
7.5
98
Not enough data
8.4
120
Not enough data
8.3
111
Not enough data
Formatting
8.2
100
Not enough data
8.7
107
Not enough data
8.7
119
Not enough data
Agentic AI - Penetration Testing
7.3
8
Not enough data
7.3
8
Not enough data
7.9
8
Not enough data
8.1
8
Not enough data
Tools
Feature Not Available
8.2
13
8.4
177
9.3
20
Feature Not Available
8.7
15
Metrics
Feature Not Available
9.1
18
Feature Not Available
8.9
20
Feature Not Available
9.2
19
Feature Not Available
9.0
19
Feature Not Available
9.0
17
Feature Not Available
8.6
14
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.0
5
Not enough data
Audience Targeting
7.1
65
Not enough data
7.0
67
Not enough data
Feature Not Available
Not enough data
Analytics
8.6
81
Not enough data
Feature Not Available
Not enough data
8.1
71
Not enough data
Agentic AI - Business Continuity Management
7.7
5
Not enough data
7.7
5
Not enough data
Categories
Categories
Shared Categories
Bitly and Matomo (Formerly Piwik) are categorized as Content Analytics
Unique Categories
Bitly is categorized as QR Code Generator, Smart Link, URL Shortener, Social Media Analytics, and Landing Page Builders
Matomo (Formerly Piwik) is categorized as Digital Analytics
Reviews
Reviewers' Company Size
Bitly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Matomo (Formerly Piwik)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.8%
Computer Software
6.9%
Information Technology and Services
5.8%
Non-Profit Organization Management
5.4%
Real Estate
3.2%
Other
61.9%
Marketing and Advertising
14.9%
Computer Software
10.3%
Internet
9.2%
Information Technology and Services
9.2%
Retail
4.6%
Other
51.7%
Discussions
Is possible to customize our own domains in Bitly without incluiding complements as .club or any other link complements?
7 Comments
EL
I think yes, this is possible to customize your own domains in Bitly without including complements. I have already done this for this website that is for...Read more
Is possible to customize our own domains in Bitly without incluiding complements as .club or any other link complements?
3 Comments
BB
Thanks You ...Really I have the same Question on my mind for my domain <a href="http://vpnproapk.com">vpn pro apk</a>Read more
I'm using bitly URL's on my website
3 Comments
NL
I have used this for my website https://theprayertimings.com/namaz-times-in-lahore/ and it worked well for me.Read more
Is the data your own?
3 Comments
BT
If by security and privacy reasons you refer to GDPR framework, yes, Matomo has its privacy by design feature, allowing you to use this tool in complete...Read more
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