# Bitly, Matomo (Formerly Piwik) vs Mixpanel Comparison

| | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.2 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 919 | 96 | 1,358 | 
| **Largest Market Segment** | Small-Business (61.5% of reviews) | Small-Business (55.3% of reviews) | Small-Business (52.6% of reviews) | 
| **Entry Level Price** | Free | FREE download | Free Per Year | 

---
## Top Pros & Cons

### Bitly

Pros:
- Ease of Use (107 reviews)
- Link Shortening (76 reviews)

Cons:
- Expensive (27 reviews)
- Limited Analytics (26 reviews)

### Matomo (Formerly Piwik)

Pros:
- Customization (1 reviews)
- Data Collection (1 reviews)


### Mixpanel

Pros:
- Ease of Use (97 reviews)
- Insights (81 reviews)

Cons:
- Steep Learning Curve (37 reviews)
- Learning Curve (35 reviews)

---
## Ratings Comparison
| Rating | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
  | **Meets Requirements** | 9.1 (739 reviews) | 8.5 (80 reviews) | 8.8 (1035 reviews) | 
  | **Ease of Use** | 9.4 (746 reviews) | 8.0 (82 reviews) | 8.5 (1045 reviews) | 
  | **Ease of Setup** | 9.4 (377 reviews) | 7.7 (53 reviews) | 8.1 (505 reviews) | 
  | **Ease of Admin** | 9.2 (262 reviews) | 7.9 (48 reviews) | 8.6 (371 reviews) | 
  | **Quality of Support** | 8.6 (465 reviews) | 7.7 (49 reviews) | 8.4 (793 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (234 reviews) | 8.4 (31 reviews) | 8.8 (339 reviews) | 
  | **Product Direction (% positive)** | 8.0 (689 reviews) | 8.1 (80 reviews) | 8.6 (949 reviews) | 

---
## Pricing

### Bitly

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Get started with Bitly with our Free plan. Get access to a sampler plater of products in the Connections Platform including Short Links, QR Codes and a Link-in-bio page. 

Key Features:
- 5 Bitly Links/month (incl. 3 custom backhalves/month)
- 2 customizable Bitly QR Codes/month (incl. unlimited clicks & QR Code scans)
- 2 mobile-friendly, customizable Bitly Landing Pages

[Browse all 5 editions](https://www.g2.com/products/bitly/pricing)

#### Free Trial

Yes

### Matomo (Formerly Piwik)

#### Entry-Level Pricing

Plan: On-Premise (Self-Hosted)

Price: FREE download

Description: GPL v3+ licensed. Premium Features & Support options available.

Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/

Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.


[Browse all 3 editions](https://www.g2.com/products/matomo-formerly-piwik/pricing)

#### Free Trial

Yes

### Mixpanel

#### Entry-Level Pricing

Plan: Free

Price: Free Per Year

Description: Essentials to find product-market fit

Key Features:
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly

[Browse all 3 editions](https://www.g2.com/products/mixpanel/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Bitly** | N/A | N/A |
| **Matomo (Formerly Piwik)** | 8.2/10 | 69 |
| **Mixpanel** | 8.4/10 | 472 |

#### Metrics

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.5 (63 reviews) | 8.8 (277 reviews) | 
| **Engagement** | Not enough data | 8.5 (57 reviews) | 8.8 (345 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.8 (58 reviews) | 8.2 (294 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.5 (60 reviews) | 8.9 (356 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.2 (58 reviews) | 8.9 (353 reviews) | 
| **Retention** | Not enough data | 8.1 (49 reviews) | 8.5 (319 reviews) | 
| **Return** | Not enough data | 8.1 (51 reviews) | 8.4 (291 reviews) | 
| **Conversions** | Not enough data | 7.9 (47 reviews) | 8.8 (320 reviews) | 
| **Funnels** | Not enough data | 7.5 (38 reviews) | 8.9 (345 reviews) | 

#### Reporting

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.3 (58 reviews) | 8.8 (312 reviews) | 
| **Trending** | Not enough data | 8.1 (40 reviews) | 8.6 (291 reviews) | 
| **Retroactive Reporting** | Not enough data | 8.3 (43 reviews) | 8.4 (213 reviews) | 
| **Segmentation** | Not enough data | 7.9 (49 reviews) | 8.7 (334 reviews) | 
| **Mobile Reporting** | Not enough data | 8.1 (37 reviews) | 8.3 (241 reviews) | 
| **Unification Across Devices** | Not enough data | 8.0 (42 reviews) | 8.2 (242 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.3 (55 reviews) | 8.6 (336 reviews) | 

#### Other

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **User Data** | Not enough data | 8.4 (55 reviews) | 8.8 (331 reviews) | 
| **Site Search Reporting** | Not enough data | 8.5 (52 reviews) | 8.2 (182 reviews) | 
| **Load Time Monitoring** | Not enough data | 7.8 (41 reviews) | 8.0 (175 reviews) | 
| **Campaign Tracking** | Not enough data | 8.3 (45 reviews) | 8.3 (233 reviews) | 
| **E-Commerce** | Not enough data | 7.9 (30 reviews) | 8.1 (181 reviews) | 
| **Promotional Messages** | Not enough data | 7.4 (22 reviews) | 7.9 (175 reviews) | 
| **Administration Alerts** | Not enough data | 8.3 (40 reviews) | 8.0 (184 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.1 (18 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.6 (21 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.4 (17 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.7 (20 reviews) | 

#### Administration

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **API / Integrations** | Not enough data | 8.4 (39 reviews) | 8.5 (280 reviews) | 
| **QA Testing** | Not enough data | 7.8 (34 reviews) | 8.3 (246 reviews) | 
| **Performance and Reliability** | Not enough data | 8.6 (50 reviews) | 8.7 (342 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.9 (54 reviews) | 8.8 (284 reviews) | 

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Bitly** | 7.6/10 | 58 |
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **Mixpanel** | N/A | N/A |

#### Social Analytics

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **Competitor Analysis** | 6.6 (45 reviews) | Not enough data | Not enough data | 
| **Follower Analysis** | 7.2 (46 reviews) | Not enough data | Not enough data | 
| **Post Performance** | 8.4 (49 reviews) | Not enough data | Not enough data | 
| **Paid Campaign Tracking** | 7.6 (44 reviews) | Not enough data | Not enough data | 
| **Attribution** | 7.6 (45 reviews) | Not enough data | Not enough data | 
| **Hashtag Analytics** | 7.0 (43 reviews) | Not enough data | Not enough data | 
| **Sentiment Analysis** | 6.6 (43 reviews) | Not enough data | Not enough data | 

#### Reports & Dashboards

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **Report Customizability** | 8.0 (48 reviews) | Not enough data | Not enough data | 
| **Report Exporting** | 8.2 (48 reviews) | Not enough data | Not enough data | 
| **Scalability** | 8.6 (47 reviews) | Not enough data | Not enough data | 
| **White Label** | 7.4 (45 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Bitly** | N/A | N/A |
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **Mixpanel** | N/A | N/A |

#### Content Creation

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | Not enough data | 

#### Optimization

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **SEO** | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | Not enough data | 

#### Logistics

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Bitly** | N/A | N/A |
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **Mixpanel** | 8.7/10 | 343 |

#### User Identification

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **Demographics** | Not enough data | Not enough data | 8.3 (256 reviews) | 
| **User Segmentation** | Not enough data | Not enough data | 8.8 (276 reviews) | 
| **Geolocation** | Not enough data | Not enough data | 8.4 (263 reviews) | 

#### Tracking & Reporting

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **Custom Event Tracking** | Not enough data | Not enough data | 9.2 (300 reviews) | 
| **Real-Time Insights** | Not enough data | Not enough data | 8.8 (290 reviews) | 
| **Attribution** | Not enough data | Not enough data | 8.3 (242 reviews) | 
| **Dashboard** | Not enough data | Not enough data | 8.9 (302 reviews) | 
| **User Path Tracking** | Not enough data | Not enough data | 8.5 (250 reviews) | 
| **User Activity History** | Not enough data | Not enough data | 8.9 (291 reviews) | 

#### Metrics

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **Engagement** | Not enough data | Not enough data | 9.0 (256 reviews) | 
| **Exit Tracking** | Not enough data | Not enough data | 8.3 (214 reviews) | 
| **Retention** | Not enough data | Not enough data | 8.7 (245 reviews) | 
| **Return** | Not enough data | Not enough data | 8.7 (217 reviews) | 
| **Conversions** | Not enough data | Not enough data | 9.0 (236 reviews) | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Bitly** | N/A | N/A |
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **Mixpanel** | 8.0/10 | 616 |

#### Product Analytics

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **Account-Level Analytics** | Not enough data | Not enough data | 8.6 (419 reviews) | 
| **User-Level Analytics** | Not enough data | Not enough data | 9.0 (538 reviews) | 
| **Segmentation** | Not enough data | Not enough data | 8.6 (461 reviews) | 
| **Funnels** | Not enough data | Not enough data | 8.8 (518 reviews) | 
| **Alerts** | Not enough data | Not enough data | 7.5 (334 reviews) | 
| **Multi-Product Analytics** | Not enough data | Not enough data | 8.3 (372 reviews) | 
| **User Scoring** | Not enough data | Not enough data | 7.5 (304 reviews) | 
| **Integrations** | Not enough data | Not enough data | 7.9 (380 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 5.2 (76 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.4 (79 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 5.8 (74 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 5.8 (75 reviews) | 

#### Behavioral Analytics - Product Analytics

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 9.6 (27 reviews) | 
| **Account level Analytics** | Not enough data | Not enough data | 9.4 (6 reviews) | 
| **Segmentation** | Not enough data | Not enough data | 9.7 (13 reviews) | 
| **Funnels** | Not enough data | Not enough data | 9.8 (30 reviews) | 

#### Platform Infrastructure - Product Analytics

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 7.7 (5 reviews) | 
| **Alerts** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 8.9 (24 reviews) | 

#### AI driven optimization - Product Analytics

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **User scoring** | Not enough data | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | Not enough data | 

### URL Shortener

| Product | Score | Reviews |
|---|---|---|
| **Bitly** | 8.2/10 | 449 |
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **Mixpanel** | N/A | N/A |

#### URL Shortener

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **Branded Shortlinks** | 9.3 (389 reviews) | Not enough data | Not enough data | 
| **Link Analytics** | 8.5 (383 reviews) | Not enough data | Not enough data | 
| **Bulk URL Creation** | 8.1 (269 reviews) | Not enough data | Not enough data | 
| **Historical Shortlink Tracking** | 8.5 (333 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Digital Sales Room

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.4 (11 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.1 (18 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.3 (11 reviews) | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Bitly** | N/A | N/A |
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **Mixpanel** | 8.5/10 | 120 |

#### Analytics

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **Reports** | Not enough data | Not enough data | 9.3 (110 reviews) | 
| **Dashboard** | Not enough data | Not enough data | 8.9 (112 reviews) | 
| **Web Analytics** | Not enough data | Not enough data | 9.0 (99 reviews) | 
| **Campaign Tracking** | Not enough data | Not enough data | 8.8 (89 reviews) | 
| **Customer Demographics** | Not enough data | Not enough data | 8.7 (94 reviews) | 
| **Predictive Analytics** | Not enough data | Not enough data | Feature Not Available | 

#### Administration

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **Data Storage** | Not enough data | Not enough data | 8.7 (83 reviews) | 
| **A/B Testing** | Not enough data | Not enough data | 8.3 (84 reviews) | 
| **Integrations** | Not enough data | Not enough data | 8.7 (88 reviews) | 

#### Generative AI

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 6.9 (13 reviews) | 

#### Agentic AI - E-Commerce Analytics

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.5 (6 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Bitly** | 7.1/10 | 21 |
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **Mixpanel** | N/A | N/A |

#### Page Customization

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **Drag and Drop** | 8.0 (20 reviews) | Not enough data | Not enough data | 
| **Templates** | 8.4 (21 reviews) | Not enough data | Not enough data | 
| **Advanced Customization** | 7.2 (18 reviews) | Not enough data | Not enough data | 
| **Content Library** | 8.0 (20 reviews) | Not enough data | Not enough data | 

#### Page Optimization

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **A/B Testing** | 6.2 (19 reviews) | Not enough data | Not enough data | 
| **Mobile Responsive** | 7.4 (20 reviews) | Not enough data | Not enough data | 
| **Web Analytics** | 7.3 (19 reviews) | Not enough data | Not enough data | 
| **SEO** | 5.9 (19 reviews) | Not enough data | Not enough data | 

#### Integrations

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **E-Commerce Integration** | 6.7 (17 reviews) | Not enough data | Not enough data | 
| **Email Marketing Integration** | 6.9 (18 reviews) | Not enough data | Not enough data | 
| **Domain Integration** | 7.2 (19 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **AI Text Generation** | 6.1 (18 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### QR Code Generator

| Product | Score | Reviews |
|---|---|---|
| **Bitly** | 8.0/10 | 134 |
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **Mixpanel** | N/A | N/A |

#### Development

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **Low-Code or No-Code** | Feature Not Available | Not enough data | Not enough data | 
| **Bulk Creation** | 7.5 (99 reviews) | Not enough data | Not enough data | 
| **Analytics** | 8.4 (122 reviews) | Not enough data | Not enough data | 
| **Intuitive Dashboards** | 8.3 (113 reviews) | Not enough data | Not enough data | 

#### Formatting

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **Dynamics Codes** | 8.2 (102 reviews) | Not enough data | Not enough data | 
| **File Formats** | 8.7 (108 reviews) | Not enough data | Not enough data | 
| **Customization** | 8.8 (120 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Penetration Testing

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.3 (8 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 7.3 (8 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.9 (8 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.1 (8 reviews) | Not enough data | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Bitly** | 8.0/10 | 222 |
| **Matomo (Formerly Piwik)** | 8.9/10 | 23 |
| **Mixpanel** | N/A | N/A |

#### Tools

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **Contact Collection** | Feature Not Available | 8.2 (13 reviews) | Not enough data | 
| **Audience Insights** | 8.4 (178 reviews) | 9.3 (20 reviews) | Not enough data | 
| **Social Sharing** | Feature Not Available | 8.7 (15 reviews) | Not enough data | 

#### Metrics

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **Entry and Exit Pages** | Feature Not Available | 9.1 (18 reviews) | Not enough data | 
| **Sessions** | Feature Not Available | 8.9 (20 reviews) | Not enough data | 
| **Engagement** | Feature Not Available | 9.2 (19 reviews) | Not enough data | 
| **Return** | Feature Not Available | 9.0 (19 reviews) | Not enough data | 
| **Conversions** | Feature Not Available | 9.0 (17 reviews) | Not enough data | 
| **Search Rank** | Feature Not Available | 8.6 (14 reviews) | Not enough data | 

#### Agentic AI - Content Analytics

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.3 (5 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 8.3 (6 reviews) | Not enough data | Not enough data | 

### Smart Link

| Product | Score | Reviews |
|---|---|---|
| **Bitly** | 7.8/10 | 90 |
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **Mixpanel** | N/A | N/A |

#### Audience Targeting

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **Geographic Targeting** | 7.1 (66 reviews) | Not enough data | Not enough data | 
| **Device/OS Targeting** | 7.1 (68 reviews) | Not enough data | Not enough data | 
| **Retargeting** | Feature Not Available | Not enough data | Not enough data | 

#### Analytics

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **Digital Analytics** | 8.6 (82 reviews) | Not enough data | Not enough data | 
| **Attribution** | Feature Not Available | Not enough data | Not enough data | 
| **Data Sharing and Exporting** | 8.1 (72 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Business Continuity Management

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **Multi-step Planning** | 8.1 (6 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.7 (5 reviews) | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Bitly** | N/A | N/A |
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **Mixpanel** | 8.7/10 | 277 |

#### Metrics

| Feature | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **Engagement** | Not enough data | Not enough data | 9.0 (256 reviews) | 
| **Exit Tracking** | Not enough data | Not enough data | 8.3 (214 reviews) | 
| **Retention** | Not enough data | Not enough data | 8.7 (245 reviews) | 
| **Return** | Not enough data | Not enough data | 8.7 (217 reviews) | 
| **Conversions** | Not enough data | Not enough data | 9.0 (236 reviews) | 

---
## Categories

**Unique to Bitly (6):** [QR Code Generator Software](https://www.g2.com/categories/qr-code-generator), [Smart Link Software](https://www.g2.com/categories/smart-link), [URL Shortener ](https://www.g2.com/categories/url-shortener), [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders)

**Unique to Matomo (Formerly Piwik) (2):** [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Mixpanel (4):** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Bitly | Matomo (Formerly Piwik) | Mixpanel | 
|---|---|---|---|
| **Small-Business** | 61.5% | 55.3% | 52.6% | 
| **Mid-Market** | 28.7% | 30.6% | 37.4% | 
| **Enterprise** | 9.7% | 14.1% | 10.0% | 

### By Industry

#### Bitly

- **Marketing and Advertising:** 16.9%
- **Computer Software:** 6.8%
- **Information Technology and Services:** 5.7%
- **Non-Profit Organization Management:** 5.4%
- **Real Estate:** 3.3%
- **Education Management:** 2.9%
- **Health, Wellness and Fitness:** 2.8%
- **Higher Education:** 2.8%
- **Financial Services:** 2.6%
- **Internet:** 2.1%
- **Other:** 48.6%

#### Matomo (Formerly Piwik)

- **Marketing and Advertising:** 14.4%
- **Computer Software:** 11.1%
- **Information Technology and Services:** 8.9%
- **Internet:** 8.9%
- **Retail:** 5.6%
- **Publishing:** 4.4%
- **Airlines/Aviation:** 3.3%
- **Automotive:** 3.3%
- **Government Administration:** 2.2%
- **Health, Wellness and Fitness:** 2.2%
- **Other:** 35.6%

#### Mixpanel

- **Computer Software:** 25.3%
- **Information Technology and Services:** 11.7%
- **Financial Services:** 9.4%
- **Internet:** 6.2%
- **Health, Wellness and Fitness:** 5.2%
- **Marketing and Advertising:** 4.4%
- **Retail:** 2.7%
- **Consumer Goods:** 2.2%
- **Education Management:** 2.0%
- **Hospital & Health Care:** 1.8%
- **Other:** 29.2%

---
## Alternatives

### Alternatives to Bitly

- [BL.INK](https://www.g2.com/products/bl-ink/reviews) — 4.5/5 stars (346 reviews)
- [Uniqode QR](https://www.g2.com/products/uniqode-qr/reviews) — 4.8/5 stars (472 reviews)
- [Rebrandly](https://www.g2.com/products/rebrandly/reviews) — 4.6/5 stars (366 reviews)
- [TinyURL](https://www.g2.com/products/tinyurl/reviews) — 4.3/5 stars (112 reviews)
- [Flowcode](https://www.g2.com/products/flowcode/reviews) — 4.6/5 stars (85 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14758 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7190 reviews)
- [GoLinks](https://www.g2.com/products/golinks/reviews) — 4.7/5 stars (806 reviews)
- [QR.io](https://www.g2.com/products/qr-io/reviews) — 4.5/5 stars (463 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6422 reviews)

### Alternatives to Matomo (Formerly Piwik)

- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6834 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2895 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1216 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1786 reviews)
- [Clicky](https://www.g2.com/products/clicky/reviews) — 4.5/5 stars (33 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (598 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (437 reviews)
- [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews)

### Alternatives to Mixpanel

- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2895 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1786 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews)
- [Countly](https://www.g2.com/products/countly/reviews) — 4.1/5 stars (20 reviews)

---
## Top Discussions

### Bitly

- Title: [Is possible to customize our own domains in Bitly without incluiding complements as .club or any other link complements?](https://www.g2.com/discussions/35668-is-possible-to-customize-our-own-domains-in-bitly-without-incluiding-complements-as-club-or-any-other-link-complements) — 7 comments, 1 upvote
  > **Top comment:** "my website link is https://motherboardinfo.com"
- Title: [What is Bitly used for?](https://www.g2.com/discussions/what-is-bitly-used-for) — 3 comments
  > **Top comment:** "Bitly is a URL shortening and link management platform that provides users with the ability to create short, customized links and track the performance of..."
- Title: [I'm using bitly URL's on my website](https://www.g2.com/discussions/i-m-using-bitly-url-s-on-my-website) — 3 comments, 1 upvote
  > **Top comment:** "Yes, I use it regularly."
- Title: [Is possible to customize our own domains in Bitly without incluiding complements as .club or any other link complements?](https://www.g2.com/discussions/27401-is-possible-to-customize-our-own-domains-in-bitly-without-incluiding-complements-as-club-or-any-other-link-complements) — 3 comments
  > **Top comment:** "Thanks. I have same question for my domain https://clashofclansmodapkdownload.com/"
- Title: [What is the pricing for API URL shortening?](https://www.g2.com/discussions/what-is-the-pricing-for-api-url-shortening) — 2 comments, 1 upvote
  > **Top comment:** "Please help me visit my website https://vip32.co.id"

### Matomo (Formerly Piwik)

- Title: [Is the data your own?](https://www.g2.com/discussions/is-the-data-your-own) — 3 comments, 1 upvote
  > **Top comment:** "What happens with the data you collect ? It's yours, it's hosted on your server, in your database, and yours to use or do with for whatever reason you need..."
- Title: [Deleted](https://www.g2.com/discussions/37573-deleted) — 2 comments, 1 upvote
  > **Top comment:** "I no delete it"
- Title: [How do I? What is the best way?](https://www.g2.com/discussions/34180-how-do-i-what-is-the-best-way) — 1 comment, 1 upvote
  > **Top comment:** "Because your platform is very helpful"

### Mixpanel

- Title: [Is mixpanel free?](https://www.g2.com/discussions/is-mixpanel-free) — 4 comments
  > **Top comment:** "No"
- Title: [What is Mixpanel used for?](https://www.g2.com/discussions/what-is-mixpanel-used-for) — 2 comments
  > **Top comment:** "Mixpanel is a tool that helps businesses track and understand how people use their websites, apps, or software. It collects data on user actions, like..."
- Title: [What can mixpanel do?](https://www.g2.com/discussions/what-can-mixpanel-do) — 1 comment
  > **Top comment:** "MixPanel is an event logging platform that you can use to understand how your users are engaging with your application."
- Title: [C](https://www.g2.com/discussions/mixpanel-c) — 1 comment, 1 upvote
  > **Top comment:** "C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential."
- Title: [Can I use mixpanel with for real-time data?](https://www.g2.com/discussions/can-i-use-mixpanel-with-for-real-time-data) — 1 comment, 1 upvote
  > **Top comment:** "Yes you can"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/bitly-vs-matomo-formerly-piwik-vs-mixpanel)