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Compare AYTM and Qualtrics Strategy & Research 
Featured Products
At a Glance
Market Segments
Mid-Market (37.5% of reviews)
Enterprise (44.9% of reviews)
Entry-Level Pricing
$150.00 1 License Per Month
No pricing available
AYTM
Star Rating
(19)4.7 out of 5
Market Segments
Mid-Market (37.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$150.00 1 License Per Month
Browse all 3 pricing plansQualtrics Strategy & Research
Star Rating
(2,991)4.4 out of 5
Market Segments
Enterprise (44.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Qualtrics Strategy & ResearchSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Qualtrics Strategy & Research excels in providing a comprehensive suite of tools for conducting research, with users highlighting its ability to gather both qualitative and quantitative feedback effectively. This versatility allows for targeted questionnaire flows, ensuring that specific questions reach the right audience.
- Users say that AYTM stands out for its user-friendly interface, making survey creation a smooth experience. Reviewers appreciate the platform's ease of navigation, which significantly aids in gathering valid information essential for their research.
- According to verified reviews, Qualtrics Strategy & Research receives higher overall satisfaction ratings, with users praising its powerful survey design and analytics tools. Many find that creating complex surveys is straightforward, and the reporting features help them quickly identify trends and insights.
- Reviewers mention that while AYTM offers a unique feature of sending surveys to unknown participants, which broadens the scope of data collection, it may not match the depth of analytics and reporting capabilities found in Qualtrics, which users find crucial for in-depth research.
- G2 reviewers highlight that Qualtrics Strategy & Research has a more extensive user base, particularly in the enterprise segment, which may indicate a more robust support system and community for users seeking assistance or best practices.
- Users express mixed feelings about the implementation process for both platforms. While AYTM is noted for its quick setup and user-friendly interface, some Qualtrics users have reported challenges in configuration, suggesting that the initial learning curve can be steeper despite its powerful features.
Pricing
Entry-Level Pricing
AYTM
Aytm Plus License
$150.00
1 License Per Month
Supercharge your research with professional tools and analysis
- $1,440/YR (20% SAVINGS!)
Qualtrics Strategy & Research
No pricing availableFree Trial
AYTM
Free Trial is available
Qualtrics Strategy & Research
Free Trial is available
Ratings
Meets Requirements
9.4
16
8.9
2,498
Ease of Use
9.2
16
8.5
2,502
Ease of Setup
8.9
6
8.3
1,051
Ease of Admin
8.9
6
8.4
1,024
Quality of Support
9.7
15
8.7
2,178
Has the product been a good partner in doing business?
9.0
5
8.7
950
Product Direction (% positive)
9.2
15
8.1
2,411
Features by Category
User Response Methods
Not enough data
8.5
11
Not enough data
6.2
7
Not enough data
5.7
7
Not enough data
7.3
8
Not enough data
8.3
9
Participant Selection
Not enough data
6.9
9
Not enough data
6.9
8
Not enough data
7.5
8
Not enough data
8.1
8
Insights
Not enough data
8.8
11
Not enough data
8.0
9
Not enough data
8.8
10
Generative AI
Not enough data
6.9
7
Administration
Not enough data
8.5
9
Not enough data
8.1
9
Not enough data
9.1
9
Capabilities
Not enough data
8.1
9
Not enough data
8.5
8
Not enough data
8.5
8
Not enough data
8.3
8
Methodology
Not enough data
8.5
8
Not enough data
7.0
9
Not enough data
7.0
9
Generative AI
Not enough data
6.9
7
Not enough data
7.1
7
Analytics
Not enough data
8.6
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
7.4
7
Customization
Not enough data
8.1
6
Not enough data
7.5
6
Not enough data
8.3
6
Not enough data
8.9
6
Generative AI
Not enough data
6.0
5
Not enough data
5.7
5
Agentic AI - Experience Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
Not enough data
7.1
7
Not enough data
7.4
7
Not enough data
8.1
7
Feature Not Available
6.9
6
Not enough data
6.9
7
Segment Trending
Feature Not Available
6.0
7
Feature Not Available
6.1
6
Not enough data
7.4
7
Feature Not Available
5.7
7
Analysis
Not enough data
6.9
8
Not enough data
7.7
8
Not enough data
5.8
8
Platform
Feature Not Available
6.7
8
Not enough data
6.9
8
Not enough data
6.5
8
Feature Not Available
6.0
8
Not enough data
7.1
8
Not enough data
7.1
8
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
9.0
448
Not enough data
9.1
451
Not enough data
8.4
396
Not enough data
8.9
447
Survey Customization
Not enough data
8.9
431
Not enough data
8.5
393
Not enough data
8.6
359
Not enough data
8.6
312
Survey Insights
Not enough data
8.5
440
Not enough data
8.4
288
Not enough data
8.7
436
Not enough data
8.5
385
Agentic AI - Survey
Not enough data
7.7
11
Not enough data
7.9
11
Not enough data
8.3
12
Brand Signals
Not enough data
8.8
67
Not enough data
8.2
66
Not enough data
9.0
66
Brand Analytics
Not enough data
8.8
69
Not enough data
8.7
70
Survey Design - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Access - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AYTM and Qualtrics Strategy & Research are categorized as Survey, Market Intelligence, and Consumer Insights Platforms
Unique Categories
AYTM has no unique categories
Qualtrics Strategy & Research is categorized as Brand Intelligence, Experience Management, Statistical Analysis, and User Research
Reviews
Reviewers' Company Size
AYTM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Qualtrics Strategy & Research
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Market Research
18.8%
Computer Software
12.5%
Writing and Editing
6.3%
Research
6.3%
Packaging and Containers
6.3%
Other
50.0%
Higher Education
21.1%
Education Management
11.7%
Research
7.7%
Information Technology and Services
6.6%
Market Research
4.4%
Other
48.4%
Alternatives
Discussions
Do you offer both list surveys and panel surveys?
1 Comment
Official Response from AYTM
AYTM offers two types of surveys; List Surveys and Panel Surveys.
A Panel Survey is when you want to purchase our proprietary panel of respondents. We...Read more
What is conjoint segmentation?
1 Comment
Official Response from AYTM
Conjoint Segmentation is a Choice-Based Conjoint variant with the aim to provide detailed information on the sample with several segments of respondents...Read more
What is Advanced MaxDiff?
1 Comment
Official Response from AYTM
The Advanced MaxDiff test is a great way to compare many alternatives without overwhelming respondents by asking them to read and consider all items at once....Read more
What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project
3 Comments
MK
I highly recommend my users don't open Qualtrics until they've designed their survey/form/process "on paper." you shouldn't bother using Qualtrics until you...Read more
Is qualtrics better than SurveyMonkey?
3 Comments
RB
Yes in so many ways from the customized survey creation to the dashboards that align with them. With the ability to upload data and automate processes the...Read more
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