Link copied to clipboard # Qualtrics Market Research vs aytm Comparison - What are their main differences? Share [ Export ](/compare/qualtrics-market-research/aytm/export.csv) Qualtrics Market Researchaytm[+ Add Product](#) Reviews **Qualtrics Market Research** [ 4.4/5(3,019) ](https://www.g2.com/products/qualtrics-market-research/reviews#reviews) **aytm** [ 4.5/5(59) ](https://www.g2.com/products/aytm/reviews#reviews) Pricing **Qualtrics Market Research** Free Trial No pricing available **aytm** Free Trial **Contact Us** · Enterprise **Pricing Insights** from reviews Time to Implement **Qualtrics Market Research** 2 months Based on 46 responses **aytm** Not enough reviews yet Return on Investment **Qualtrics Market Research** 20 months Based on 32 responses **aytm** Not enough reviews yet Perceived Cost **Qualtrics Market Research** $$$$$ **aytm** $$$$$ Average Discount **Qualtrics Market Research** 14% **aytm** Not enough reviews yet ![Qualtrics Market Research](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-market-research.svg "Qualtrics Market Research") ![aytm](https://images.g2crowd.com/uploads/product/hd_favicon/dba90d3c8cf0728e5fa68db4fb0b6b5b/aytm.svg "aytm") G2 offers free advice on this comparison. Chat with an expert How do we contact you? ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message ![](/assets/advisor_router/phone_call-c9171db19e0526ecaea5fcbe1122f2ba459d8ab314c830a23440e5a1a536d62f.svg)Phone Call Who do you want to talk with? ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)AI Agent ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human Pros & Cons **Qualtrics Market Research** [ Ease of Use (295) ](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1259285&qs=pros-and-cons#reviews)[ Survey Creation (246) ](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1263803&qs=pros-and-cons#reviews)[ Survey Issues (79) ](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1262978&qs=pros-and-cons#reviews)[ Survey Limitations (62) ](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1263920&qs=pros-and-cons#reviews) **aytm** [ Decision Making (1) ](https://www.g2.com/products/aytm/reviews?filters%5Bsentiment_snippet%5D=2430778&qs=pros-and-cons#reviews)[ Ease of Use (1) ](https://www.g2.com/products/aytm/reviews?filters%5Bsentiment_snippet%5D=2430795&qs=pros-and-cons#reviews)[ Complexity (1) ](https://www.g2.com/products/aytm/reviews?filters%5Bsentiment_snippet%5D=2430799&qs=pros-and-cons#reviews)[ Difficult Learning (1) ](https://www.g2.com/products/aytm/reviews?filters%5Bsentiment_snippet%5D=2430821&qs=pros-and-cons#reviews) Integrations **Qualtrics Market Research** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e89d21750715f4646ed61c011b2917dc/adobe-acrobat.png "Product Avatar Image") Adobe Acrobat ](https://www.g2.com/products/adobe-acrobat/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b732647f0497d66fb1da41f5310ab733/fuel-cycle.png "Product Avatar Image") Fuel Cycle ](https://www.g2.com/products/fuel-cycle/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ View all ](https://www.g2.com/products/qualtrics-market-research/integrations) **aytm** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f758d2433d894eaa5784613227030acd/displayr.jpg "Product Avatar Image") Displayr ](https://www.g2.com/products/displayr/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_24bb2b0b5af8e7d875ea09d767bcb097/ibm-spss-statistics.jpg "Product Avatar Image") SPSS Statistics ](https://www.g2.com/products/ibm-spss-statistics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_033aa224b72b00b72e8860e4e6401efc/microsoft-excel.png "Product Avatar Image") Microsoft Excel ](https://www.g2.com/products/microsoft-excel/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c989113cd8c8cb88da7510f7c1edba01/microsoft-powerpoint.png "Product Avatar Image") Microsoft PowerPoint ](https://www.g2.com/products/microsoft-powerpoint/reviews)[ View all ](https://www.g2.com/products/aytm/integrations) Screenshots **Qualtrics Market Research** ![Qualtrics Market Research screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/192440/Results-dashboards.png) **aytm** ![aytm screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/56947/Screenshot-2026-07-08-at-5.17.58-PM.png) Ratings Meets Requirements **Qualtrics Market Research** 8.9 8.92,516 **aytm** 8.8 8.840 Ease of Use **Qualtrics Market Research** 8.5 8.52,521 **aytm** 8.9 8.947 Ease of Setup **Qualtrics Market Research** 8.3 8.31,070 **aytm** 9.0 9.030 Ease of Admin **Qualtrics Market Research** 8.4 8.41,037 **aytm** 8.8 8.816 Quality of Support **Qualtrics Market Research** 8.7 8.72,190 **aytm** 9.3 9.338 Has the product been a good partner in doing business? **Qualtrics Market Research** 8.7 8.7965 **aytm** 8.7 8.714 Product Direction (% positive) **Qualtrics Market Research** 8.1 8.12,428 **aytm** 9.1 9.137 Features Market Intelligence[Hide 20 FeaturesShow 20 Features](javascript:void(0);) 6.9 11 8.7 8 Data collection Natural Language Processing (NLP) 7.1(won by default) 7 Not enough data Data Sources 7.4(won by default) 7 Not enough data Custom Research Sources 8.1(won by default) 7 Not enough data Lead Enrichment 6.9(won by default) 6 Feature Not Available Advanced Data Collection 6.9(won by default) 7 Not enough data Segment Trending Web 6.0(won by default) 7 Feature Not Available Social 6.1(won by default) 6 Feature Not Available Benchmarks 7.4(won by default) 7 Not enough data Finance 5.7(won by default) 7 Feature Not Available Analysis Reports 7.7 8 8.7(won by 1.0) 5 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Custom Dashboards 7.2(won by default) 9 Not enough data Integrations 5.8(won by default) 8 Not enough data Platform Search 7.0(won by default) 9 Feature Not Available User, Role, And Access Management 6.9(won by default) 8 Not enough data Mobile User Support 6.9(won by default) 9 Not enough data Alerts 6.0(won by default) 8 Feature Not Available Collaboration 7.1(won by default) 8 Not enough data Compliance 7.1(won by default) 8 Not enough data Agentic AI - Market Intelligence Cross-system Integration Not enough data Feature Not Available Proactive Assistance Not enough data Not enough data Survey[Hide 64 FeaturesShow 64 Features](javascript:void(0);) 8.5 511 9.3 18 Survey Management Survey Builder 9.0 457 9.3(won by 0.3) 9 Customizable Questions 9.1 455 9.4(won by 0.3) 8 Survey Distribution 8.9 450 9.2(won by 0.3) 6 Templates 8.4(won by default) 397 Not enough data Mobile Survey Not enough data Not enough data Site Intercept Survey Not enough data Feature Not Available Pulse Surveys Not enough data Not enough data Survey Customization Question Branching 8.9(won by 0.6) 433 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 6 Multimedia Support 8.5 359 9.7(won by 1.2) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Branding 8.5(won by default) 395 Not enough data Multilingual Surveys 8.6(won by default) 313 Not enough data Survey Insights Reporting & Analytics 8.5 453 9.3(won by 0.8) 10 (There is a greater than 0.5 difference between this product's rating and its competitors) Data Exporting 8.7 440 9.7(won by 1.0) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) BI Tools Integration 8.4(won by default) 290 Not enough data Permissions 8.5(won by default) 386 Not enough data Collaboration Tools Not enough data Not enough data Presentation Tools Not enough data Not enough data Data Analysis Tools Not enough data Not enough data Real-Time Data Not enough data Not enough data Visual Analytics Not enough data Not enough data Agentic AI - Survey Adaptive Learning 7.6(won by default) 12 Not enough data Proactive Assistance 7.6(won by default) 12 Not enough data Decision Making 8.4(won by default) 15 Not enough data Dynamic Content Not enough data Feature Not Available Additional Functionality Single Sign On Not enough data Not enough data Phone Polling Not enough data Feature Not Available Online Polling Not enough data Not enough data Support Audio/Images/Video Not enough data Not enough data Engagement Tracking Not enough data Not enough data Question Library Not enough data Not enough data Data Visualization Not enough data Not enough data Survey/Poll Management Not enough data Not enough data Generative AI Not enough data Not enough data Word Clouds Not enough data Not enough data Alerts/Notifications Not enough data Not enough data AI Copilot Not enough data Not enough data Customizable Fields Not enough data Not enough data Template Management Not enough data Not enough data Email Management Not enough data Feature Not Available Interactive Content Not enough data Not enough data Q&A Management Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Activity Tracking Not enough data Feature Not Available Feedback Management Not enough data Not enough data API Not enough data Not enough data Data Cleansing Not enough data Not enough data Email Marketing Not enough data Feature Not Available Data Security Not enough data Not enough data Anonymous Feedback Not enough data Not enough data URL Customization Not enough data Not enough data Question Piping Not enough data Not enough data Offline Response Collection Not enough data Not enough data Activity Dashboard Not enough data Not enough data NPS Survey Structure Not enough data Not enough data Drag & Drop Not enough data Not enough data Data Import/Export Not enough data Not enough data Response Validation Not enough data Not enough data Customer Segmentation Not enough data Not enough data Response Quotas Not enough data Not enough data Multi-Language Not enough data Not enough data Sentiment Analysis Not enough data Not enough data Email Reminders Not enough data Not enough data Gamification Not enough data Feature Not Available Randomization Not enough data Not enough data User Research[Hide 80 FeaturesShow 80 Features](javascript:void(0);) 7.6 19 Not enough data User Response Methods Survey 8.7(won by default) 14 Not enough data Video Snippets 6.3(won by default) 8 Not enough data Video Interview 5.7(won by default) 7 Not enough data Photo Submission 7.3(won by default) 8 Not enough data Text/Notes 8.3(won by default) 9 Not enough data Commenting/Notes Not enough data Not enough data Participant Selection In-App 6.9(won by default) 9 Not enough data In-Store 6.9(won by default) 8 Not enough data On-Site 7.5(won by default) 8 Not enough data Recruitment Pool 8.1(won by default) 8 Not enough data Single Sign On Not enough data Not enough data Insights Analytics 8.9(won by default) 12 Not enough data Collaboration 8.0(won by default) 9 Not enough data Sorting 8.8(won by default) 10 Not enough data Visual Analytics Not enough data Not enough data Generative AI AI Text Summarization 6.9(won by default) 7 Not enough data Generative AI Not enough data Not enough data Additional Functionality User Journeys Not enough data Not enough data Usability Testing Not enough data Not enough data Engagement Tracking Not enough data Not enough data For Mobile Not enough data Not enough data A/B Testing Not enough data Not enough data Search/Filter Not enough data Not enough data AI Copilot Not enough data Not enough data Data Visualization Not enough data Not enough data API Not enough data Not enough data Drag & Drop Not enough data Not enough data Unmoderated Testing Not enough data Not enough data Screen Activity Recording Not enough data Not enough data Behavior Tracking Not enough data Not enough data Software Testing Management Not enough data Not enough data Performance Metrics Not enough data Not enough data Customizable Questions Not enough data Not enough data Heatmaps Not enough data Not enough data Prototype Creation Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customer Segmentation Not enough data Not enough data Data Import/Export Not enough data Not enough data Trend Analysis Not enough data Not enough data User Research Analysis Not enough data Not enough data Monitoring Not enough data Not enough data Third-Party Integrations Not enough data Not enough data For Websites Not enough data Not enough data Issue Tracking Not enough data Not enough data Collaboration Tools Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Customizable Branding Not enough data Not enough data User Management Not enough data Not enough data Customizable Templates Not enough data Not enough data Design Management Not enough data Not enough data Multi-Language Not enough data Not enough data Real-Time Data Not enough data Not enough data Project Management Not enough data Not enough data Customizable Fields Not enough data Not enough data Moderated Usability Testing Not enough data Not enough data Quantitative Metrics Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Categorization/Grouping Not enough data Not enough data Tagging Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Video recording/Transcriptions Not enough data Not enough data Customizable Categories Not enough data Not enough data Annotations Not enough data Not enough data Performance Testing Not enough data Not enough data Benchmarking Not enough data Not enough data Question Library Not enough data Not enough data Customizable Reports Not enough data Not enough data Projections Not enough data Not enough data Survey/Poll Management Not enough data Not enough data Assessment Management Not enough data Not enough data Activity Tracking Not enough data Not enough data Video Support Not enough data Not enough data Demographic Data Not enough data Not enough data Customer Experience Management Not enough data Not enough data Workflow Management Not enough data Not enough data Geotargeting Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Email Reminders Not enough data Not enough data Audience Targeting Not enough data Not enough data Statistical Analysis[Hide 54 FeaturesShow 54 Features](javascript:void(0);) 8.0 14 Not enough data Administration Quality Control 8.5(won by default) 12 Not enough data Data Sampling 8.2(won by default) 12 Not enough data Collaboration 8.9(won by default) 12 Not enough data Multiple Data Sources Not enough data Not enough data Real-Time Data Not enough data Not enough data Statistical Process Control Not enough data Not enough data Capabilities Data Visualization 8.3(won by default) 12 Not enough data Survival Analysis 8.5(won by default) 12 Not enough data Risk Data Attributes 8.3(won by default) 11 Not enough data Cost Analysis 8.1(won by default) 12 Not enough data Multivariate Analysis Not enough data Not enough data What-if Analysis Not enough data Not enough data Statistical Analysis Not enough data Not enough data Bayesian Analysis Not enough data Not enough data Trend Analysis Not enough data Not enough data Regression Analysis Not enough data Not enough data Methodology ANOVA Support 8.3(won by default) 10 Not enough data Regression 7.0(won by default) 10 Not enough data Time Series Analysis 7.1(won by default) 11 Not enough data Generative AI AI Text Generation 7.4(won by default) 9 Not enough data AI Text Summarization 7.7(won by default) 10 Not enough data Generative AI Not enough data Not enough data Additional Functionality Compliance Tracking Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Statistical Simulation Not enough data Not enough data Forecasting Not enough data Not enough data Neural Network Modeling Not enough data Not enough data Visual Analytics Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Data Connectors Not enough data Not enough data Customizable Reports Not enough data Not enough data Drag & Drop Not enough data Not enough data Self Service Data Preparation Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Transformation Not enough data Not enough data Activity Dashboard Not enough data Not enough data Data Extraction Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Predictive Analytics Not enough data Not enough data API Not enough data Not enough data AI Copilot Not enough data Not enough data Association Discovery Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Customization Not enough data Not enough data Search/Filter Not enough data Not enough data Monitoring Not enough data Not enough data Data Clustering Not enough data Not enough data Data Import/Export Not enough data Not enough data SSL Security Not enough data Not enough data File Storage Not enough data Not enough data Decision Tree Not enough data Not enough data Multiple Scoring Models Not enough data Not enough data Brand Intelligence[Hide 5 FeaturesShow 5 Features](javascript:void(0);) 8.7 83 Not enough data Brand Signals Comparison 8.8(won by default) 66 Not enough data AI 8.2(won by default) 65 Not enough data Brand Health 9.0(won by default) 65 Not enough data Brand Analytics Trend Analysis 8.8(won by default) 68 Not enough data Tracking 8.7(won by default) 69 Not enough data Consumer Insights Platforms[Hide 67 FeaturesShow 67 Features](javascript:void(0);) Not enough data 8.8 14 Survey Design - Consumer Insights Platforms Self-Serve Survey Builder Not enough data 7.7(won by default) 5 Multi-Use Methodologies Not enough data Not enough data Industry & Locale Adaptability Not enough data Not enough data Behavioral & Adaptive Logic Guidance Not enough data Not enough data AI Smart Probes Not enough data Not enough data Question Branching Not enough data Not enough data Conditional Logic Not enough data Not enough data Audience Access - Consumer Insights Platforms Flexible Audience Options Not enough data Not enough data Customer Data Upload Not enough data Not enough data Consumer Panels Not enough data Not enough data Real-Time Data Not enough data Not enough data Data Collection - Consumer Insights Platforms Rapid Research Not enough data 9.8(won by default) 9 Quality Assurance Not enough data Not enough data Mobile / Mixed Mode Not enough data Not enough data Analytics - Consumer Insights Platforms AI-Powered Insights Not enough data Not enough data Qualitative Research Support Not enough data Not enough data Benchmarking & Norms Not enough data Not enough data Generative AI Not enough data Not enough data Collaboration - Consumer Insights Platforms Dashboards & Embedded Integrations Not enough data Not enough data Embeddable Reports Not enough data Not enough data Shared Workspaces Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Customizable Reports Not enough data Not enough data Additional Functionality Customizable Questions Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Sentiment Analysis Not enough data Not enough data Activity Tracking Not enough data Feature Not Available Search/Filter Not enough data Not enough data Trend Analysis Not enough data Not enough data Charting Not enough data Feature Not Available Real-Time Reporting Not enough data Not enough data Face-to-Face Not enough data Not enough data Survey Sample Management Not enough data Not enough data Multi-Channel Distribution Not enough data Not enough data Customer Segmentation Not enough data Not enough data SSL Security Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Multi-Language Not enough data Not enough data Data Visualization Not enough data Not enough data Monitoring Not enough data Not enough data Drag & Drop Not enough data Not enough data Offline Access Not enough data Not enough data Data Import/Export Not enough data Not enough data Customizable Fields Not enough data Not enough data Phone-Based Not enough data Feature Not Available Template Management Not enough data Not enough data Reminders Not enough data Not enough data Visual Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Customizable Branding Not enough data Not enough data Panel Management Not enough data Not enough data Question Library Not enough data Not enough data Paper-Based Not enough data Feature Not Available Benchmarking Not enough data Not enough data API Not enough data Not enough data Single Sign On Not enough data Not enough data Survey/Poll Management Not enough data Not enough data Customizable Templates Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Multiple User Accounts Not enough data Not enough data Email Management Not enough data Feature Not Available Statistical Analysis Not enough data Not enough data Email Reminders Not enough data Not enough data AI Copilot Not enough data Not enough data Show 1 feature category with incomplete data Collaboration & Productivity[Hide 45 FeaturesShow 45 Features](javascript:void(0);) Not enough data Not enough data Additional Functionality Third-Party Integrations Not enough data Not enough data To-Do List Not enough data Not enough data @mentions Not enough data Not enough data Single Sign On Not enough data Not enough data File Management Not enough data Not enough data Activity Dashboard Not enough data Not enough data Drag & Drop Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Prioritization Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Screen Sharing Not enough data Not enough data Content Management Not enough data Not enough data Brainstorming Not enough data Not enough data AI Copilot Not enough data Not enough data File Transfer Not enough data Not enough data Calendar Management Not enough data Not enough data Status Tracking Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Version Control Not enough data Not enough data Task Management Not enough data Not enough data Activity Tracking Not enough data Not enough data Real Time Editing Not enough data Not enough data Communication Management Not enough data Not enough data Chat/Messaging Not enough data Not enough data Tagging Not enough data Not enough data Generative AI Not enough data Not enough data Assignment Management Not enough data Not enough data Task Scheduling Not enough data Not enough data Project Management Not enough data Not enough data Collaboration Tools Not enough data Not enough data Workflow Management Not enough data Not enough data Secure Data Storage Not enough data Not enough data File Sharing Not enough data Not enough data Document Storage Not enough data Not enough data Task Progress Tracking Not enough data Not enough data Discussions/Forums Not enough data Not enough data Commenting/Notes Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Contact Management Not enough data Not enough data Video Conferencing Not enough data Not enough data Progress Tracking Not enough data Not enough data Mobile Access Not enough data Not enough data API Not enough data Not enough data Document Management Not enough data Not enough data Customizable Branding Not enough data Not enough data User Insights Reviewers' Company Size [![Qualtrics Market Research](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-market-research.svg "Qualtrics Market Research")](https://www.g2.com/products/qualtrics-market-research/reviews) Qualtrics Market Research Small-Business(50 or fewer emp.) 21.6% Mid-Market(51-1000 emp.) 33.4% Enterprise(\> 1000 emp.) 44.9% [![aytm](https://images.g2crowd.com/uploads/product/hd_favicon/dba90d3c8cf0728e5fa68db4fb0b6b5b/aytm.svg "aytm")](https://www.g2.com/products/aytm/reviews) aytm Small-Business(50 or fewer emp.) 40.7% Mid-Market(51-1000 emp.) 25.9% Enterprise(\> 1000 emp.) 33.3% Small-Business (50 or fewer emp.) 21.6% 40.7% Mid-Market (51-1000 emp.) 33.4% 25.9% Enterprise (\> 1000 emp.) 44.9% 33.3% Reviewers' Industry [![Qualtrics Market Research](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-market-research.svg "Qualtrics Market Research")](https://www.g2.com/products/qualtrics-market-research/reviews) Qualtrics Market Research Higher Education 21.1% Education Management 11.7% Research 7.7% Information Technology and Services 6.7% Market Research 4.3% Other 48.5% [![aytm](https://images.g2crowd.com/uploads/product/hd_favicon/dba90d3c8cf0728e5fa68db4fb0b6b5b/aytm.svg "aytm")](https://www.g2.com/products/aytm/reviews) aytm Consumer Goods 14.9% Market Research 12.8% Financial Services 8.5% Computer Software 6.4% Information Technology and Services 6.4% Other 51.1% FAQs ## Qualtrics Market Research vs aytm FAQs Generated using AI Last updated: August 16, 2026 ### What is the difference between Qualtrics Market Research vs aytm? Qualtrics Market Research stands out for its enterprise focus and advanced analytics, while aytm is favored for its higher ease of use and support scores among a smaller review base. | [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) | [aytm](https://www.g2.com/products/aytm/reviews) | | --- | --- | | 4.4/5 (3018 reviews) | 4.6/5 (26 reviews) | | Enterprise | Mid-Market | | 8.3 | 8.8 | | 8.7 | 9.2 | | Ease of Use (296 all-time mentions) | Ease of Use (recent reviews) | ### How do the pricing models of Qualtrics Market Research and aytm compare? aytm is rated as the stronger value on price/cost satisfaction, with reviewers expressing higher satisfaction with its pricing compared to Qualtrics Market Research. - **Qualtrics Market Research:** Reviewers frequently cite pricing as a trade-off, noting the platform is expensive and may not be economical for small businesses. - **aytm:** Reviewers describe aytm as offering reasonable ROI and value, though some mention it is expensive, they feel the results justify the cost. - **Switching reasons:** Reviewers mention switching to Qualtrics Market Research for better quality and more advanced features, despite higher costs. ### What are the best alternatives to Qualtrics Market Research and aytm? The top 3 alternatives to Qualtrics Market Research and aytm are SurveyMonkey, SurveySparrow, and QuestionPro. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) | 4.4/5 (3018 reviews) | Enterprise | Pricing is a frequent trade-off, cited as expensive | Ease of Use (296 all-time mentions) | | [aytm](https://www.g2.com/products/aytm/reviews) | 4.6/5 (26 reviews) | Mid-Market | Reasonable ROI, but some mention high cost | Ease of Use (recent reviews) | | [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) | 4.4/5 (23901 reviews) | Small-Business | — | — | | [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) | 4.4/5 (2067 reviews) | Small-Business | — | — | | [QuestionPro](https://www.g2.com/products/questionpro/reviews) | 4.5/5 (1152 reviews) | Small-Business | — | — | ### Which Survey features should I prioritize when comparing Qualtrics Market Research and aytm? Buyers should prioritize Ease of Use, Survey Creation, Reporting, Customizability, and Data Analysis when comparing Qualtrics Market Research and aytm. - **Ease of Use:** Qualtrics Market Research (296 all-time mentions), aytm (recent reviews cite as a key strength) - **Survey Creation:** Qualtrics Market Research (246 all-time mentions), aytm (recent reviews highlight high customization and intuitive builder) - **Reporting:** Qualtrics Market Research (48 all-time mentions), aytm (recent reviews highlight advanced reporting features and statistical analysis) - **Customizability:** Qualtrics Market Research (48 all-time mentions), aytm (recent reviews highlight high customization of target population and survey logic) - **Data Analysis:** Qualtrics Market Research (58 all-time mentions), aytm (recent reviews highlight advanced analytics and statistical tests) ### What are the pros and cons of Qualtrics Market Research vs aytm? Qualtrics Market Research's headline strength is its robust feature set and analytics, while aytm is praised for its ease of use and high customization. - **Qualtrics Market Research strengths:** Ease of Use (296 all-time mentions), Survey Creation (246), Features (109), Intuitive (99), Data Analysis (58), Reporting (48), Customer Support (55), Customizability (48) - **Qualtrics Market Research trade-offs:** Survey Issues (79), Survey Limitations (62), Learning Curve (53), Limited Customization (47), Pricing Issues (47) - **aytm strengths:** Recent reviews highlight ease of use, high customization, advanced analytics, and efficient reporting features - **aytm trade-offs:** Recent reviews mention complexity for non-tech users, higher cost, and a desire for more integrations and improved UI ### Is Qualtrics Market Research or aytm better for small businesses? SurveyMonkey is the top alternative for small businesses, but between Qualtrics Market Research and aytm, aytm is better suited for small-business needs based on reviewer sentiment and market segment focus. - **Qualtrics Market Research:** Largest segment is Enterprise; reviewers note the platform is expensive and may not be economical for small businesses. - **aytm:** Largest segment is Mid-Market; reviewers highlight ease of use, fast setup, and value for smaller teams, though cost is still a consideration. ### Which Survey platform has better integrations? Qualtrics Market Research is favored for integrations, with reviewers citing integration with Microsoft ecosystem tools and Azure DevOps, while aytm reviewers express a desire for more integration options. - **Qualtrics Market Research:** Reviewers mention integration with Microsoft ecosystem, Azure DevOps, and Power BI in recent reviews. - **aytm:** Recent reviews express a desire for more integrating tools and note limited integration options. ### How do Qualtrics Market Research and aytm compare on customer support? aytm has a higher Quality of Support score (9.2 vs 8.7), a material difference favoring aytm. - **Qualtrics Market Research:** Reviewers frequently mention helpful customer support (55 all-time mentions), but some cite slow or insufficient support for complex issues. - **aytm:** Recent reviews consistently praise responsive and knowledgeable support, with several reviewers highlighting the support team's effectiveness and availability. ### Which is easier to implement, Qualtrics Market Research or aytm? aytm is rated higher for Ease of Setup (8.8 vs 8.3), a material difference favoring aytm. - **Qualtrics Market Research:** Reviewers describe setup as straightforward for basic surveys but note a steep learning curve for advanced features and complex logic. - **aytm:** Reviewers highlight easy onboarding, intuitive setup, and efficient project launch, with minimal training required for most use cases. ### Which product has better Survey Builder? aytm is rated higher for Survey Builder, with reviewers citing its intuitive builder and advanced customization. - **Qualtrics Market Research:** Survey Builder is a top-cited feature (246 all-time mentions for Survey Creation), with reviewers noting robust options but a steeper learning curve for advanced logic. - **aytm:** Recent reviews highlight the intuitive survey builder, high customization, and advanced logic as key strengths, with ease of form creation and AI-assisted drafting frequently mentioned. 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