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At a Glance
Market Segments
Mid-Market (37.5% of reviews)
Enterprise (44.8% of reviews)
Entry-Level Pricing
$150.00 1 License Per Month
No pricing available
AYTM
Star Rating
(20)4.7 out of 5
Market Segments
Mid-Market (37.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$150.00 1 License Per Month
Free Trial is available
Browse all 3 pricing plansQualtrics Strategy & Research
Star Rating
(2,981)4.4 out of 5
Market Segments
Enterprise (44.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Qualtrics Strategy & ResearchSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Qualtrics Strategy & Research excels in its "Survey Builder" feature, scoring 9.0, which allows for extensive customization and flexibility in creating surveys, while AYTM's survey management capabilities, although strong, are rated slightly lower.
- Reviewers mention that AYTM shines in "Quality of Support," achieving a score of 9.7, indicating that users find their customer service responsive and helpful, whereas Qualtrics, while still good at 8.7, does not match the level of support provided by AYTM.
- G2 users highlight that AYTM's "Ease of Use" is rated at 9.2, making it particularly appealing for mid-market users who may not have extensive experience with survey tools, while Qualtrics, with a score of 8.5, may require a steeper learning curve for new users.
- Users on G2 report that Qualtrics offers superior "Survey Customization" options, particularly in "Branching/Skip Logic" with a score of 8.9, allowing for more complex survey flows compared to AYTM, which, while functional, does not provide the same level of depth.
- Reviewers mention that AYTM's "Data Exporting" capabilities are rated at 8.7, which is highly regarded for its ease of integration with other tools, while Qualtrics, with a score of 8.4, may not be as seamless in this area, leading to potential challenges for users needing to analyze data across platforms.
- Users say that both platforms offer strong "Reporting & Analytics," but Qualtrics' custom dashboards are particularly noted for their flexibility and depth, scoring 8.5, while AYTM's reporting features, although effective, are perceived as less comprehensive by some users.
Pricing
Entry-Level Pricing
AYTM
Aytm Plus License
$150.00
1 License Per Month
Supercharge your research with professional tools and analysis
- $1,440/YR (20% SAVINGS!)
Qualtrics Strategy & Research
No pricing availableFree Trial
AYTM
Free Trial is available
Qualtrics Strategy & Research
Free Trial is available
Ratings
Meets Requirements
9.4
16
8.9
2,498
Ease of Use
9.2
16
8.5
2,502
Ease of Setup
8.9
6
8.3
1,051
Ease of Admin
8.9
6
8.4
1,024
Quality of Support
9.7
15
8.7
2,178
Has the product been a good partner in doing business?
9.0
5
8.7
950
Product Direction (% positive)
9.2
15
8.1
2,411
Features by Category
User Response Methods
Not enough data
8.6
12
Not enough data
6.7
8
Not enough data
6.3
8
Not enough data
7.6
9
Not enough data
8.5
10
Participant Selection
Not enough data
7.2
10
Not enough data
7.2
9
Not enough data
7.8
9
Not enough data
8.3
9
Insights
Not enough data
8.9
12
Not enough data
8.2
10
Not enough data
8.9
11
Generative AI
Not enough data
7.3
8
Administration
Not enough data
8.5
9
Not enough data
8.1
9
Not enough data
9.1
9
Capabilities
Not enough data
8.1
9
Not enough data
8.5
8
Not enough data
8.5
8
Not enough data
8.3
8
Methodology
Not enough data
8.5
8
Not enough data
7.0
9
Not enough data
7.0
9
Generative AI
Not enough data
6.9
7
Not enough data
7.1
7
Analytics
Not enough data
8.6
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
7.4
7
Customization
Not enough data
8.1
6
Not enough data
7.5
6
Not enough data
8.3
6
Not enough data
8.9
6
Generative AI
Not enough data
6.0
5
Not enough data
5.7
5
Agentic AI - Experience Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
Not enough data
7.1
7
Not enough data
7.4
7
Not enough data
8.1
7
Feature Not Available
6.9
6
Not enough data
6.9
7
Segment Trending
Feature Not Available
6.0
7
Feature Not Available
6.1
6
Not enough data
7.4
7
Feature Not Available
5.7
7
Analysis
Not enough data
6.9
8
Not enough data
7.7
8
Not enough data
5.8
8
Platform
Feature Not Available
6.7
8
Not enough data
6.9
8
Not enough data
6.5
8
Feature Not Available
6.0
8
Not enough data
7.1
8
Not enough data
7.1
8
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
9.0
449
Not enough data
9.1
452
Not enough data
8.4
397
Not enough data
8.9
448
Survey Customization
Not enough data
8.9
432
Not enough data
8.5
394
Not enough data
8.6
360
Not enough data
8.6
313
Survey Insights
Not enough data
8.5
440
Not enough data
8.4
289
Not enough data
8.7
437
Not enough data
8.5
386
Agentic AI - Survey
Not enough data
7.9
12
Not enough data
8.1
12
Not enough data
8.5
13
Brand Signals
Not enough data
8.8
67
Not enough data
8.2
66
Not enough data
9.0
66
Brand Analytics
Not enough data
8.8
69
Not enough data
8.7
70
Survey Design - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Access - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AYTM and Qualtrics Strategy & Research are categorized as Survey, Market Intelligence, and Consumer Insights Platforms
Unique Categories
AYTM has no unique categories
Qualtrics Strategy & Research is categorized as Brand Intelligence, Experience Management, Statistical Analysis, and User Research
Reviews
Reviewers' Company Size
AYTM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Qualtrics Strategy & Research
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Market Research
18.8%
Computer Software
12.5%
Writing and Editing
6.3%
Research
6.3%
Packaging and Containers
6.3%
Other
50.0%
Higher Education
21.1%
Education Management
11.7%
Research
7.7%
Information Technology and Services
6.6%
Market Research
4.4%
Other
48.4%
Alternatives
Discussions
Do you offer both list surveys and panel surveys?
1 Comment
Official Response from AYTM
AYTM offers two types of surveys; List Surveys and Panel Surveys.
A Panel Survey is when you want to purchase our proprietary panel of respondents. We...Read more
What is conjoint segmentation?
1 Comment
Official Response from AYTM
Conjoint Segmentation is a Choice-Based Conjoint variant with the aim to provide detailed information on the sample with several segments of respondents...Read more
What is Advanced MaxDiff?
1 Comment
Official Response from AYTM
The Advanced MaxDiff test is a great way to compare many alternatives without overwhelming respondents by asking them to read and consider all items at once....Read more
What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project
3 Comments
MK
I highly recommend my users don't open Qualtrics until they've designed their survey/form/process "on paper." you shouldn't bother using Qualtrics until you...Read more
Is qualtrics better than SurveyMonkey?
3 Comments
RB
Yes in so many ways from the customized survey creation to the dashboards that align with them. With the ability to upload data and automate processes the...Read more
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