1. [Home](https://www.g2.com/) 2. ... 3. [Survey Software](https://www.g2.com/categories/survey) 4. [aytm Discussions](https://www.g2.com/products/aytm/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a1cec460938e2e85ea4087a229a91dd6/aytm.jpg "Product Avatar Image") ![Reward for good aytm reviews](https://images.g2crowd.com/uploads/report_medal_translation/image/35795/medal.svg "Reward for good aytm reviews") ](/products/aytm/reviews) [ aytm ](/products/aytm/reviews) (25)4.7/5 aytm is a consumer insights and market research platform that combines survey design, a proprietary respondent panel, AI-powered analysis, and real-time reporting in a single system. Researchers, brand leaders, product managers, and brand strategists use aytm to design studies, collect consumer data, and deliver actionable findings without coordinating across multiple vendors or tools. The platform supports the full research lifecycle: from survey authoring with built-in methodology (including MaxDiff, conjoint analysis, discrete choice, Van Westendorp, and concept testing frameworks) to fielding through PaidViewpoint, aytm's proprietary panel of 100M+ respondents across 50+ countries. A trust-score system verifies respondent quality at the panel level, reducing fraud and improving the reliability of longitudinal data. Skipper, aytm's AI research suite, assists at every stage of the research process. Skipper Draft generates methodology-guided survey drafts from a research brief. Skipper Explore surfaces key findings, significance, and trends from completed studies. Skipper Autocode transforms open-ended responses into coded themes. Skipper Translate supports survey translation across 40+ languages for global research. Conversation AI conducts AI-moderated qualitative interviews at quantitative scale, combining the depth of qualitative exploration with the structure of coded, analyzable data. aytm offers flexible engagement models tailored to how teams work. Self-serve users get full platform access with AI assistance at every step. Assisted engagements pair the user's research strategy with aytm's team for execution, programming, and analysis. Full-service engagements handle everything from study design to final deliverable. Xpert solutions provide custom research programs designed by PhD-level research scientists for high-stakes challenges. Teams can blend models and transition between them as their research needs evolve. The platform is SOC 2 Type II certified, GDPR and CCPA compliant, and supports SAML 2.0 SSO, role-based access controls, and API access. Research data is never used to train public AI models. Lighthouse Academy, aytm's training and certification program, supports onboarding and ongoing skill development for customer teams. Organizations across consumer goods, retail, financial services, and other sectors use aytm for concept tests, brand trackers, pricing studies, customer segmentation, ad effectiveness research, and path-to-purchase analysis within a single, secure infrastructure. Show More * * * ### 86.0 Nps Score Already have aytm? ### All aytm Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 2 years ago More Options - [ # What is AYTM used for? ](/discussions/what-is-aytm-used-for) What is AYTM used for? [ survey software ](https://www.g2.com/tags/survey-software)[ Market Intelligence Software ](https://www.g2.com/tags/market-intelligence-software) * * * \<0\>0\>Upvotes 0 * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+aytm+questions+and+get+answers+from+expert+users+in+our+aytm+Discussions+section.&title=aytm+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=aytm+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=aytm+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss%0aAsk+aytm+questions+and+get+answers+from+expert+users+in+our+aytm+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=aytm+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss%0aAsk+aytm+questions+and+get+answers+from+expert+users+in+our+aytm+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User in Market Research](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Market Research") G2 Verified User in Market Research • about 7 years ago More Options - [ # What is Advanced MaxDiff? ](/discussions/advanced-maxdiff) Advanced MaxDiff [ survey software ](https://www.g2.com/tags/survey-software)[ Market Intelligence Software ](https://www.g2.com/tags/market-intelligence-software) * * * \<0\>0\>Upvotes 1 * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+aytm+questions+and+get+answers+from+expert+users+in+our+aytm+Discussions+section.&title=aytm+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=aytm+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=aytm+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss%0aAsk+aytm+questions+and+get+answers+from+expert+users+in+our+aytm+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=aytm+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss%0aAsk+aytm+questions+and+get+answers+from+expert+users+in+our+aytm+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User in Market Research](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Market Research") G2 Verified User in Market Research • about 7 years ago More Options - [ # What is conjoint segmentation? ](/discussions/conjoint-segmentation) Conjoint Segmentation [ survey software ](https://www.g2.com/tags/survey-software)[ Market Intelligence Software ](https://www.g2.com/tags/market-intelligence-software) * * * \<0\>0\>Upvotes 1 * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+aytm+questions+and+get+answers+from+expert+users+in+our+aytm+Discussions+section.&title=aytm+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=aytm+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=aytm+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss%0aAsk+aytm+questions+and+get+answers+from+expert+users+in+our+aytm+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=aytm+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss%0aAsk+aytm+questions+and+get+answers+from+expert+users+in+our+aytm+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User in Market Research](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Market Research") G2 Verified User in Market Research • about 7 years ago More Options - [ # Do you offer both list surveys and panel surveys? ](/discussions/panels) Panels [ survey software ](https://www.g2.com/tags/survey-software)[ Market Intelligence Software ](https://www.g2.com/tags/market-intelligence-software) * * * \<0\>0\>Upvotes 1 * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+aytm+questions+and+get+answers+from+expert+users+in+our+aytm+Discussions+section.&title=aytm+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=aytm+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=aytm+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss%0aAsk+aytm+questions+and+get+answers+from+expert+users+in+our+aytm+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=aytm+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss%0aAsk+aytm+questions+and+get+answers+from+expert+users+in+our+aytm+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • almost 6 years ago More Options - [ # How do i get customer support? ](/discussions/30101-how-do-i-get-customer-support) Customer support while browsing through services. [ survey software ](https://www.g2.com/tags/survey-software)[ Market Intelligence Software ](https://www.g2.com/tags/market-intelligence-software) * * * \<0\>0\>Upvotes 0 * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+aytm+questions+and+get+answers+from+expert+users+in+our+aytm+Discussions+section.&title=aytm+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=aytm+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=aytm+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss%0aAsk+aytm+questions+and+get+answers+from+expert+users+in+our+aytm+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=aytm+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss%0aAsk+aytm+questions+and+get+answers+from+expert+users+in+our+aytm+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/aytm/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/dba90d3c8cf0728e5fa68db4fb0b6b5b/aytm.svg "Product Avatar Image") ### Have you used aytm before? Answer a few questions to help the aytm community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss%3Fsmall_ask%3Daytm) No ## Top Contributors in aytm 1 ![Tiffany M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tiffany M.") TM Loading... ### [Tiffany M.](https://www.g2.com/users/af739b06-89aa-4795-a542-e05329d60df2 "Tiffany M.") Vice President Marketing 3 pts