aytm is a market research automation solution that provides researchers and brand leaders with the technology to design, launch, and analyze consumer studies. By integrating a proprietary respondent panel with an advanced survey platform, the solution removes the friction between identifying a business question and capturing the human data required to answer it. Organizations across various sectors, including ecommerce and consumer goods, utilize this environment to manage the entire research lifecycle, ensuring that data remains secure and actionable. The software addresses the modern data quality crisis by treating respondent integrity as a priority: Proactive fraud detection and a direct relationship with panel members result in lower fraud rates and higher longitudinal reliability. This control allows users to transition from reactive data collection to proactive consumer intelligence. • Own the data ecosystem: Access a proprietary respondent panel, PaidViewpoint, which utilizes a unique trust-score system to ensure high-quality, honest human feedback. • Scale research expertise: Use Skipper, an AI research companion, to draft surveys in minutes and identify the most significant findings within complex datasets. • Choose your partnership level: Select between self-service tools for immediate projects or full-service support for complex, strategic initiatives. Consolidate audience access, survey logic, and automated visualization into one interface to eliminate the need for disconnected tools. This integration allows teams to focus on strategic storytelling rather than manual data cleaning. Move from raw numbers to decisive breakthroughs in a fraction of the time required by legacy methods. Bridge the gap between service dependency and true insights ownership. The platform provides professional-grade methodology without the traditional delays or "black box" nature of outsourced research agencies. Because aytm owns the end-to-end ecosystem—from the survey engine to the respondents themselves—users gain a level of transparency and speed that is not possible when stitching together multiple third-party vendors. Manage everything from rapid concept testing to complex, global brand tracking within a single, secure infrastructure.