1. [Home](https://www.g2.com/) 2. ... 3. [Survey Software](https://www.g2.com/categories/survey) 4. [aytm Discussions](https://www.g2.com/products/aytm/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a1cec460938e2e85ea4087a229a91dd6/aytm.jpg "Product Avatar Image") ![Reward for good aytm reviews](https://images.g2crowd.com/uploads/report_medal_translation/image/35795/medal.svg "Reward for good aytm reviews") ](/products/aytm/reviews) [ aytm ](/products/aytm/reviews) (59)4.5/5 aytm is a consumer insights and market research platform for teams that need research-grade answers on a business timeline, bringing survey design, a proprietary respondent panel, AI-powered analysis, and real-time reporting together in one system. Researchers, brand and marketing leaders, product managers, and strategists use it to turn a business question into a designed, fielded, and analyzed study in days. Skipper, aytm's AI suite, carries the work that used to fill the calendar—drafting your survey from a brief, reviewing it for logic and length before launch, translating it into 40+ languages. Then Skipper codes the open ends and writes the presentation-ready report once results land. Every output is transparent and editable, so you stay the one making the call, and research data is never used to train public AI models. Teams working with aytm reach insight 60% faster and run 3x more studies in a quarter without adding headcount. Conversation AI runs AI-moderated interviews at quantitative scale, pairing the depth of a real qual conversation with the structure of coded, analyzable data, so you can learn “the why” behind your results. And with aytm, the methodology comes built in—from MaxDiff, conjoint, and discrete choice, all the way through TURF, Van Westendorp, Gabor-Granger, and concept testing—all fielded to 100M+ respondents across 50+ countries. And because a shelf works differently from a feed, their in-context simulations let you test the concept where the choice actually happens: on a virtual retail shelf, in a simulated online marketplace, or in a scrollable social feed. Quality is also measurable because aytm owns the panel it fields to. PaidViewpoint verifies every respondent at registration and tracks behavior across their whole tenure, Data Centrifuge screens each response in field for fraud and AI-written text, and every study closes with a record of what was checked and what came out. Across 1.1 million survey attempts in Q1 2026, post-survey cleanout removed 5.4% of qualified completes. Whether you want to design a study yourself, take advantage of expert-built templates, or put aytm’s PhD-level research scientists to work on a polished deliverable, teams can engage however their work demands. Plus, aytm’s very own Lighthouse Academy provides help on everything from quick video tutorials to comprehensive live sessions that get new teams up to speed. aytm is SOC 2 Type II, ISO 20252, ISO 27001, and ISO 42001 certified, and the platform is GDPR and CCPA compliant with single sign-on and role-based access controls. Organizations across consumer goods, retail, financial services, and other sectors use aytm for concept testing, brand tracking, pricing studies, customer segmentation, ad effectiveness research, and path-to-purchase analysis. Show More * * * ### 32 Discussions ### 29 Participants ### 71.0 Nps Score Already have aytm? ### All aytm Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - [ # What is AYTM used for? ](/discussions/what-is-aytm-used-for) What is AYTM used for? [ survey software ](https://www.g2.com/tags/survey-software)[ Market Intelligence Software ](https://www.g2.com/tags/market-intelligence-software) * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+aytm+questions+and+get+answers+from+expert+users+in+our+aytm+Discussions+section.&title=aytm+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=aytm+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=aytm+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss%0aAsk+aytm+questions+and+get+answers+from+expert+users+in+our+aytm+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=aytm+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss%0aAsk+aytm+questions+and+get+answers+from+expert+users+in+our+aytm+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User in Market Research](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Market Research") G2 Verified User in Market Research • over 7 years ago Posted by aytm Posted by aytm More Options - [ # What is Advanced MaxDiff? ](/discussions/advanced-maxdiff) Advanced MaxDiff [ survey software ](https://www.g2.com/tags/survey-software)[ Market Intelligence Software ](https://www.g2.com/tags/market-intelligence-software) * * * (true)\<0\>0\>Upvotes (false) * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+aytm+questions+and+get+answers+from+expert+users+in+our+aytm+Discussions+section.&title=aytm+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=aytm+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=aytm+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss%0aAsk+aytm+questions+and+get+answers+from+expert+users+in+our+aytm+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=aytm+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss%0aAsk+aytm+questions+and+get+answers+from+expert+users+in+our+aytm+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User in Market Research](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Market Research") G2 Verified User in Market Research • over 7 years ago Posted by aytm Posted by aytm More Options - [ # What is conjoint segmentation? ](/discussions/conjoint-segmentation) Conjoint Segmentation [ survey software ](https://www.g2.com/tags/survey-software)[ Market Intelligence Software ](https://www.g2.com/tags/market-intelligence-software) * * * (true)\<0\>0\>Upvotes (false) * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+aytm+questions+and+get+answers+from+expert+users+in+our+aytm+Discussions+section.&title=aytm+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=aytm+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=aytm+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss%0aAsk+aytm+questions+and+get+answers+from+expert+users+in+our+aytm+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=aytm+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss%0aAsk+aytm+questions+and+get+answers+from+expert+users+in+our+aytm+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User in Market Research](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Market Research") G2 Verified User in Market Research • over 7 years ago Posted by aytm Posted by aytm More Options - [ # Do you offer both list surveys and panel surveys? ](/discussions/panels) Panels [ survey software ](https://www.g2.com/tags/survey-software)[ Market Intelligence Software ](https://www.g2.com/tags/market-intelligence-software) * * * (true)\<0\>0\>Upvotes (false) * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+aytm+questions+and+get+answers+from+expert+users+in+our+aytm+Discussions+section.&title=aytm+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=aytm+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=aytm+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss%0aAsk+aytm+questions+and+get+answers+from+expert+users+in+our+aytm+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=aytm+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss%0aAsk+aytm+questions+and+get+answers+from+expert+users+in+our+aytm+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/aytm/discussions/new?entry_point=discussions%23product) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/dba90d3c8cf0728e5fa68db4fb0b6b5b/aytm.svg "Product Avatar Image") ### Have you used aytm before? Answer a few questions to help the aytm community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/login?context=product_review&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faytm%2Fdiscuss%3Fsmall_ask%3Daytm) No ## Top Contributors in aytm 1 ![Tiffany M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tiffany M.") TM Loading... ### [Tiffany M.](https://www.g2.com/users/af739b06-89aa-4795-a542-e05329d60df2 "Tiffany M.") Vice President Marketing 3 pts