Compare Audiense and Sprout Social 
Featured Products
At a Glance
Market Segments
Small-Business (50.8% of reviews)
Small-Business (44.6% of reviews)
Entry-Level Pricing
from $948 billed annually
Starting at $79.00 1 user/per month (billed annually)
Audiense
Star Rating
(247)4.5 out of 5
Market Segments
Small-Business (50.8% of reviews)
Pros & Cons
Entry-Level Pricing
from $948 billed annually
Browse all 3 pricing plansSprout Social
Star Rating
(6,377)4.4 out of 5
Market Segments
Small-Business (44.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $79.00 1 user/per month (billed annually)
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sprout Social excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Audiense. Users appreciate its intuitive interface and the ability to monitor messages, mentions, and keywords across various platforms, making it a favorite for social media management.
- Users say that Sprout Social's implementation process is notably smooth, with many highlighting how quickly they were able to get up to speed. One user mentioned, "From setup to scheduling, it’s such a cool breeze," indicating that the onboarding experience is user-friendly and efficient.
- According to verified reviews, while Audiense has a slightly higher star rating, it faces challenges in overall market presence and user engagement, as evidenced by its lack of recent reviews. Users have praised its audience clustering capabilities, but the absence of recent feedback may raise concerns about its current relevance in the market.
- Reviewers mention that Sprout Social's reporting features are particularly strong, with many finding the reports and graphs helpful for presentations. Users noted, "The reports and graphs are very helpful when presenting," which highlights its effectiveness in delivering insights.
- Users appreciate Audiense's flexibility and depth in audience exploration, with one reviewer stating, "I like how flexible the software is and how deep you can explore audiences." This feature is particularly beneficial for businesses looking to understand their target demographics better.
- G2 reviewers highlight that while Sprout Social offers robust social media analytics, Audiense shines in specific analytical features like influencer identification and trend analysis, with users noting its ability to cluster audiences based on demographics and interests, which can be invaluable for targeted marketing strategies.
Pricing
Entry-Level Pricing
Audiense
Twitter Marketing
from $948
billed annually
aka Socialbro
- Best time to tweet for Twitter
- Browse your community for Twitter and Instagram
- Filter, Follow & Unfollow for Twitter and Instagram
Sprout Social
Essentials
Starting at $79.00
1 user/per month (billed annually)
Created for social media professionals focused on simplifying publishing workflows.
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting
Free Trial
Audiense
Free Trial is available
Sprout Social
Free Trial is available
Ratings
Meets Requirements
8.5
189
8.5
5,390
Ease of Use
8.7
191
8.8
5,451
Ease of Setup
8.7
109
8.7
3,806
Ease of Admin
8.6
104
8.8
2,241
Quality of Support
9.1
176
8.6
4,809
Has the product been a good partner in doing business?
9.3
103
8.7
2,207
Product Direction (% positive)
8.7
192
8.9
5,284
Features by Category
Social Analytics
8.9(won by 1.2)
97
7.7
2979
9.2(won by 1.4)
106
7.8
3157
Feature Not Available
8.8(won by default)
3374
Feature Not Available
7.2(won by default)
2602
Feature Not Available
7.0(won by default)
2609
8.0(won by 0.7)
22
7.3
2369
7.4(won by 0.3)
20
7.1
2308
Reports & Dashboards
7.9
87
8.1(won by 0.2)
3226
8.7(won by 0.2)
97
8.5
3270
Feature Not Available
8.5(won by default)
3128
8.4(won by default)
20
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
6.2(won by default)
894
Not enough data
6.3(won by default)
890
Not enough data
6.2(won by default)
879
Not enough data
6.2(won by default)
887
Not enough data
6.3(won by default)
893
Content & Collaboration
Not enough data
8.9
3208
Not enough data
7.9
2926
Not enough data
8.2
3023
Not enough data
8.0
2908
Not enough data
8.3
3010
Not enough data
Feature Not Available
Social Management
Not enough data
8.6
4360
Not enough data
8.9
4390
Not enough data
8.1
3819
Not enough data
8.5
4227
Not enough data
Feature Not Available
Not enough data
7.9
2908
Not enough data
7.5
2490
Agentic AI - Social Media Management
Not enough data
6.2
1064
Not enough data
6.4
1055
Not enough data
6.5
1066
Not enough data
6.5
1045
Not enough data
6.4
1036
Not enough data
6.4
1037
Not enough data
6.5
1037
Audiences
9.4
63
Not enough data
8.4
57
Not enough data
8.5
59
Not enough data
8.7
60
Not enough data
Data Analysis
8.4
58
Not enough data
9.0
58
Not enough data
9.1
60
Not enough data
8.7
61
Not enough data
Administration
8.2
48
Not enough data
8.0
46
Not enough data
8.5
59
Not enough data
Agentic AI - Audience Intelligence Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Listening
Feature Not Available
8.5
1907
8.7
67
7.0
1433
7.6
18
8.0
1227
7.2
17
7.9
1196
8.2
18
7.7
1165
8.2
19
7.8
1190
Agentic AI - Social Media Listening Tools
Not enough data
6.4
386
Not enough data
6.4
391
Not enough data
6.4
386
Not enough data
6.4
385
Not enough data
6.5
386
Data Management & Analysis
Feature Not Available
7.5
1213
8.2
65
8.6
1983
7.5
18
8.1
1229
8.7
19
7.8
1126
Brand Signals
8.3
15
Not enough data
7.7
16
Not enough data
7.6
15
Not enough data
Brand Analytics
8.2
15
Not enough data
7.9
15
Not enough data
Influencer Marketing
7.8
22
|
Verified
Not enough data
7.8
26
|
Verified
Not enough data
9.6
27
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
7.4
12
Not enough data
6.9
12
Not enough data
6.5
11
Not enough data
7.7
11
Not enough data
9.1
13
Not enough data
9.0
25
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Influencer Marketing Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
7.1
864
Not enough data
6.9
849
Process
Not enough data
8.4
1469
Not enough data
7.9
1248
Not enough data
7.7
1007
Channels
Not enough data
Feature Not Available
Not enough data
8.8
1523
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1126
Not enough data
8.4
1434
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Audiense and Sprout Social are categorized as Social Media Analytics and Social Media Listening Tools
Unique Categories
Audiense is categorized as Audience Intelligence Platforms, Influencer Marketing Platforms, and Brand Intelligence
Sprout Social is categorized as Social Media Suites, Social Media Management, and Social Customer Service
Reviews
Reviewers' Company Size
Audiense
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
32.8%
Market Research
6.6%
Public Relations and Communications
5.4%
Entertainment
4.1%
Computer Software
4.1%
Other
46.9%
Marketing and Advertising
20.5%
Non-Profit Organization Management
6.2%
Higher Education
5.6%
Information Technology and Services
3.7%
Financial Services
3.2%
Other
60.8%
Alternatives
Discussions
Audiense has no discussions with answers
Is there a place of education for users?
7 Comments
BR
General education: https://sproutsocial.com/insights/webinars/ and overall intro webinar:...Read more
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