Compare Audiense and Quantcast Platform 
At a Glance
Market Segments
Small-Business (50.8% of reviews)
Mid-Market (40.4% of reviews)
Entry-Level Pricing
from $948 billed annually
For Pricing
Audiense
Star Rating
(247)4.5 out of 5
Market Segments
Small-Business (50.8% of reviews)
Pros & Cons
Entry-Level Pricing
from $948 billed annually
Browse all 3 pricing plansQuantcast Platform
Star Rating
(185)4.2 out of 5
Market Segments
Mid-Market (40.4% of reviews)
Pros & Cons
Entry-Level Pricing
For Pricing
Free Trial is available
Learn more about Quantcast PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that both platforms offer solid user experiences, but Audiense edges out with a more intuitive interface. Users appreciate Audiense's flexibility and depth in audience exploration, particularly highlighting its ability to cluster audiences based on demographics and interests.
- Users say that Quantcast Platform excels in its continuous evolution, with features like an AI assistant that enhances work efficiency. Reviewers have noted the platform's straightforward layout, making navigation easy and purposeful, which is a significant advantage for those new to audience intelligence tools.
- According to verified reviews, Audiense receives higher marks for its quality of support, with users praising the team's responsiveness to feedback and their willingness to implement requested features. This level of support can be crucial for businesses that rely on timely assistance.
- Reviewers mention that while Quantcast Platform has a strong algorithm for dynamic look-alike targeting, it struggles with influencer identification, scoring significantly lower than Audiense. This could be a deciding factor for users focused on influencer marketing strategies.
- Users highlight that Audiense's advanced audience insights and clustering functionalities allow for deeper analysis, which is particularly beneficial for marketing teams looking to present data in an easily digestible format. This capability is often cited as a game-changer for understanding audience engagement.
- G2 reviewers note that while both platforms have their strengths, Quantcast Platform's recent updates and features are seen as a positive direction. However, the lack of recent reviews compared to Audiense may indicate a need for more user engagement and feedback on its latest offerings.
Pricing
Entry-Level Pricing
Audiense
Twitter Marketing
from $948
billed annually
aka Socialbro
- Best time to tweet for Twitter
- Browse your community for Twitter and Instagram
- Filter, Follow & Unfollow for Twitter and Instagram
Free Trial
Audiense
Free Trial is available
Quantcast Platform
Free Trial is available
Ratings
Meets Requirements
8.5
189
8.0
155
Ease of Use
8.7
191
8.3
162
Ease of Setup
8.7
109
8.3
114
Ease of Admin
8.6
104
8.2
73
Quality of Support
9.1
176
8.9
141
Has the product been a good partner in doing business?
9.3
103
8.9
72
Product Direction (% positive)
8.7
192
8.3
154
Features by Category
Metrics
Not enough data
8.1
48
Not enough data
7.8
48
Not enough data
7.7
44
Not enough data
8.4
47
Not enough data
7.9
43
Not enough data
7.8
44
Not enough data
7.8
44
Not enough data
7.9
47
Not enough data
7.6
41
Reporting
Not enough data
6.9
26
Not enough data
7.9
48
Not enough data
8.0
42
Not enough data
8.2
49
Not enough data
7.7
45
Not enough data
7.5
43
Not enough data
7.7
48
Other
Not enough data
8.0
50
Not enough data
8.1
45
Not enough data
7.8
35
Not enough data
8.5
40
Not enough data
8.0
38
Not enough data
7.3
37
Not enough data
7.9
37
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.9
35
Not enough data
7.9
36
Not enough data
7.8
41
Not enough data
8.0
40
Channel Functionality
Not enough data
8.5
68
Platform Interoperability
Not enough data
7.1
38
Agentic AI - Display Advertising
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
7.3
11
Not enough data
7.5
12
Not enough data
7.4
13
Not enough data
7.4
13
Campaign Management
Not enough data
8.3
86
Not enough data
7.9
84
Not enough data
8.3
84
Not enough data
6.9
74
Not enough data
7.5
67
Not enough data
8.2
77
Not enough data
7.8
74
Not enough data
8.0
78
Not enough data
8.2
82
Not enough data
7.6
75
Not enough data
7.3
66
Not enough data
7.2
64
Not enough data
7.2
61
Targeting
Not enough data
8.3
83
Not enough data
8.6
76
Not enough data
8.2
73
Not enough data
8.4
70
Platform
Not enough data
7.2
66
Not enough data
7.8
75
Not enough data
7.8
67
Not enough data
8.2
75
Not enough data
7.7
63
Not enough data
7.3
67
Not enough data
7.7
64
Not enough data
7.6
63
Not enough data
7.5
65
Social Analytics
8.9(won by default)
97
Not enough data
9.2(won by default)
106
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0(won by default)
22
Not enough data
7.4(won by default)
20
Not enough data
Reports & Dashboards
7.9(won by default)
87
Not enough data
8.7(won by default)
97
Not enough data
Feature Not Available
Not enough data
8.4(won by default)
20
Not enough data
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
6.9
7
Mobile Functionality
Not enough data
8.1
19
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.3
86
Not enough data
7.9
84
Not enough data
8.3
84
Not enough data
6.9
74
Not enough data
7.5
67
Not enough data
8.2
77
Not enough data
7.8
74
Not enough data
8.0
78
Not enough data
8.2
82
Not enough data
7.6
75
Not enough data
7.3
66
Not enough data
7.2
64
Not enough data
7.2
61
Targeting
Not enough data
8.3
83
Not enough data
8.6
76
Not enough data
8.2
73
Not enough data
8.4
70
Mobile
Not enough data
7.8
16
Not enough data
7.2
64
Not enough data
7.2
61
Platform
Not enough data
7.2
66
Not enough data
7.8
75
Not enough data
7.8
67
Not enough data
8.2
75
Not enough data
7.7
63
Not enough data
7.3
67
Not enough data
7.7
64
Not enough data
7.6
63
Not enough data
7.5
65
Platform Interoperability
Not enough data
6.6
17
Video Functionality
Not enough data
7.8
28
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.3
86
Not enough data
7.9
84
Not enough data
8.3
84
Not enough data
6.9
74
Not enough data
7.5
67
Not enough data
8.2
77
Not enough data
7.8
74
Not enough data
8.0
78
Not enough data
8.2
82
Not enough data
7.6
75
Not enough data
7.3
66
Not enough data
7.2
64
Not enough data
7.2
61
Targeting
Not enough data
8.3
83
Not enough data
8.6
76
Not enough data
8.2
73
Not enough data
8.4
70
Platform
Not enough data
7.2
66
Not enough data
7.8
75
Not enough data
7.8
67
Not enough data
8.2
75
Not enough data
7.7
63
Not enough data
7.3
67
Not enough data
7.7
64
Not enough data
7.6
63
Not enough data
7.5
65
Audiences
9.4
63
8.3
6
8.4
57
5.8
6
8.5
59
7.5
6
8.7
60
7.5
6
Data Analysis
8.4
58
8.1
6
9.0
58
7.8
6
9.1
60
8.3
7
8.7
61
7.2
6
Administration
8.2
48
7.5
6
8.0
46
8.1
6
8.5
59
7.8
6
Agentic AI - Audience Intelligence Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Listening
Feature Not Available
Not enough data
8.7
67
Not enough data
7.6
18
Not enough data
7.2
17
Not enough data
8.2
18
Not enough data
8.2
19
Not enough data
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Feature Not Available
Not enough data
8.2
65
Not enough data
7.5
18
Not enough data
8.7
19
Not enough data
Demand Side Platforms
Not enough data
7.5
42
Agentic AI - Demand Side Platform (DSP)
Not enough data
6.9
7
Not enough data
6.4
7
Not enough data
6.9
7
Not enough data
6.7
7
Not enough data
6.4
7
Not enough data
6.7
7
Campaign Management
Not enough data
8.3
86
Not enough data
7.9
84
Not enough data
8.3
84
Not enough data
6.9
74
Not enough data
7.5
67
Not enough data
8.2
77
Not enough data
7.8
74
Not enough data
8.0
78
Not enough data
8.2
82
Not enough data
7.6
75
Not enough data
7.3
66
Not enough data
7.2
64
Not enough data
7.2
61
Targeting
Not enough data
8.3
83
Not enough data
8.6
76
Not enough data
8.2
73
Not enough data
8.4
70
Demand Side Platforms
Not enough data
8.3
45
Not enough data
7.8
45
Not enough data
8.0
43
Platform
Not enough data
7.2
66
Not enough data
7.8
75
Not enough data
7.8
67
Not enough data
8.2
75
Not enough data
7.7
63
Not enough data
7.3
67
Not enough data
7.7
64
Not enough data
7.6
63
Not enough data
7.5
65
Brand Signals
8.3
15
Not enough data
7.7
16
Not enough data
7.6
15
Not enough data
Brand Analytics
8.2
15
Not enough data
7.9
15
Not enough data
Influencer Marketing
7.8
22
|
Verified
Not enough data
7.8
26
|
Verified
Not enough data
9.6
27
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
7.4
12
Not enough data
6.9
12
Not enough data
6.5
11
Not enough data
7.7
11
Not enough data
9.1
13
Not enough data
9.0
25
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Influencer Marketing Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting & Personalization - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monetization & Reporting - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.8
9
Not enough data
8.2
11
Not enough data
8.2
10
Not enough data
7.5
8
Not enough data
7.8
10
Not enough data
6.7
8
Campaign Activity
Not enough data
8.5
11
Not enough data
8.7
10
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
8.1
8
Not enough data
6.5
8
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Audiense and Quantcast Platform are categorized as Audience Intelligence Platforms
Unique Categories
Audiense is categorized as Influencer Marketing Platforms, Social Media Analytics, Social Media Listening Tools, and Brand Intelligence
Quantcast Platform is categorized as Demand Side Platform (DSP), Connected TV (CTV) Advertising Platforms, Display Advertising, Cross-Channel Advertising, Native Advertising, Digital Audio Advertising, Video Advertising, Mobile Advertising, Marketing Analytics, Publisher Ad Server, and Digital Analytics
Reviews
Reviewers' Company Size
Audiense
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Quantcast Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
32.8%
Market Research
6.6%
Public Relations and Communications
5.4%
Entertainment
4.1%
Computer Software
4.1%
Other
46.9%
Marketing and Advertising
42.0%
Gambling & Casinos
4.1%
Retail
4.1%
Online Media
4.1%
Information Technology and Services
3.6%
Other
42.0%
Alternatives
Discussions
Audiense has no discussions with answers
What is Quantcast Measure?
1 Comment
G2
Quantcast Measure provides free, accurate and dependable audience insights for over 100 million web and mobile destinations. With detailed demographic,...Read more
Quantcast Platform has no more discussions with answers
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