Compare AppsFlyer and Similarweb App Intelligence (Previously 42Matters) 
Featured Products
At a Glance
Market Segments
Mid-Market (43.5% of reviews)
Small-Business (55.8% of reviews)
Entry-Level Pricing
No pricing available
Free Trial
AppsFlyer
Star Rating
(690)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerSimilarweb App Intelligence (Previously 42Matters)
Star Rating
(53)4.8 out of 5
Market Segments
Small-Business (55.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Learn more about Similarweb App Intelligence (Previously 42Matters)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AppsFlyer excels in providing a comprehensive analytics platform, with users praising its user-friendly interface and seamless integrations across multiple ad platforms, which facilitate unified insights for mobile app marketing.
- Users say that Similarweb App Intelligence (Previously 42Matters) effectively addresses specific needs, particularly in app identification for omni-channel DSPs, showcasing its strength in providing programmatic access to appIDs for iOS, Android, and CTV.
- Reviewers mention that AppsFlyer has a strong reputation for accurate and transparent attribution, which builds trust in campaign data, a feature that many users find essential for their marketing strategies.
- According to verified reviews, Similarweb App Intelligence shines in its ability to consolidate app store listings into unified entities, making it particularly useful for users with narrow use cases in media buying platforms.
- G2 reviewers highlight that while AppsFlyer has a higher overall satisfaction score, it faces challenges in areas like ease of setup compared to Similarweb, which boasts a more intuitive onboarding process that users find less cumbersome.
- Users report that AppsFlyer, despite its strengths, has fewer recent reviews compared to Similarweb, indicating a more established user base that may reflect a broader range of experiences and insights over time.
Pricing
Entry-Level Pricing
AppsFlyer
No pricing availableSimilarweb App Intelligence (Previously 42Matters)
Free Trial
Free Trial
If you’d like more information, feel free to reach out to us.
- Explore data any iOS or Android app
- Access full-funnel metrics (downloads, rankings, usage, sessions, retention, revenue)
- Analyze competitor reviews and sentiment
Free Trial
AppsFlyer
Free Trial is available
Similarweb App Intelligence (Previously 42Matters)
Free Trial is available
Ratings
Meets Requirements
8.7
445
9.2
33
Ease of Use
8.4
589
9.4
35
Ease of Setup
8.0
350
9.7
10
Ease of Admin
8.4
190
9.8
8
Quality of Support
8.6
422
9.6
29
Has the product been a good partner in doing business?
8.7
188
9.3
9
Product Direction (% positive)
9.3
438
9.1
26
Features by Category
User Identification
Feature Not Available
10.0
5
8.2
266
10.0
7
8.2
255
Feature Not Available
Tracking & Reporting
8.7
291
8.9
6
8.4
281
9.7
6
8.9
297
9.3
5
8.4
298
9.0
8
8.3
269
10.0
5
8.2
268
9.7
6
Metrics
8.6
232
9.2
6
8.4
221
Not enough data
8.5
228
Not enough data
8.4
219
Not enough data
8.8
243
Not enough data
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Competition Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
8.2
59
Not enough data
7.9
58
Not enough data
9.0
73
Not enough data
Threat Detection
8.6
68
Not enough data
8.4
67
Not enough data
8.2
61
Not enough data
8.4
66
Not enough data
Blocking
8.0
58
Not enough data
8.3
62
Not enough data
8.1
59
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.0
209
Not enough data
8.7
195
Not enough data
8.5
173
Not enough data
8.6
179
Not enough data
8.4
167
Not enough data
8.4
166
Not enough data
Platform Data
8.0
180
Not enough data
8.4
193
Not enough data
8.5
216
Not enough data
8.3
180
Not enough data
8.4
193
Not enough data
8.5
184
Not enough data
Agentic AI - Value Selling Tools
7.7
8
Not enough data
7.5
8
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
7.9
8
Not enough data
8.1
8
Not enough data
Platform Basics
Not enough data
8.9
9
Not enough data
7.9
8
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
9.3
9
Not enough data
8.3
8
Not enough data
7.9
7
Platform Content
Not enough data
8.5
8
Platform Reporting
Not enough data
8.1
8
Not enough data
8.8
8
Data collection
Not enough data
7.4
7
Not enough data
8.6
7
Not enough data
9.4
6
Not enough data
8.3
6
Not enough data
9.2
6
Segment Trending
Not enough data
8.9
6
Not enough data
7.8
6
Not enough data
7.5
6
Not enough data
9.0
5
Analysis
Not enough data
7.9
7
Not enough data
9.2
8
Not enough data
7.9
7
Platform
Not enough data
9.8
7
Not enough data
9.4
6
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
9.7
6
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Centralized computation
8.8
18
Not enough data
Localized computation
9.0
18
Not enough data
Analysis
9.0
211
Not enough data
8.8
215
|
Verified
Not enough data
8.1
164
Not enough data
8.4
179
Not enough data
Campaigns
Feature Not Available
Not enough data
7.7
117
Not enough data
7.0
101
Not enough data
7.1
97
Not enough data
7.7
108
Not enough data
8.6
141
Not enough data
Engagement
7.8
112
Not enough data
Platform
8.5
172
Not enough data
8.8
183
|
Verified
Not enough data
8.3
125
Not enough data
Agentic AI - Mobile Marketing
8.0
10
Not enough data
8.3
9
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
Audience Targeting
8.7
10
Not enough data
8.5
9
Not enough data
8.9
9
Not enough data
Analytics
9.4
9
Not enough data
9.4
9
Not enough data
9.3
9
Not enough data
Agentic AI - Business Continuity Management
7.8
6
Not enough data
7.8
6
Not enough data
Metrics
8.6
232
9.2
6
8.4
221
Not enough data
8.5
228
Not enough data
8.4
219
Not enough data
8.8
243
Not enough data
Variation Testing
8.0
129
Not enough data
7.5
109
Not enough data
Feature Not Available
Not enough data
8.4
136
Not enough data
Feature Not Available
Not enough data
7.9
115
Not enough data
Reporting
8.3
165
Not enough data
8.5
190
Not enough data
Personalization
8.3
141
Not enough data
8.5
143
Not enough data
8.7
140
Not enough data
Administration
8.4
163
Not enough data
7.9
133
Not enough data
8.7
176
Not enough data
8.9
172
Not enough data
Categories
Categories
Shared Categories
AppsFlyer and Similarweb App Intelligence (Previously 42Matters) are categorized as Mobile App Analytics
Unique Categories
AppsFlyer is categorized as Data Clean Room, Mobile Attribution, Click Fraud, Creative Management Platforms, Mobile App Optimization, Mobile Marketing, and Smart Link
Similarweb App Intelligence (Previously 42Matters) is categorized as Market Intelligence, App Store Optimization, and Competitive Intelligence
Reviews
Reviewers' Company Size
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Similarweb App Intelligence (Previously 42Matters)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.1%
Marketing and Advertising
15.7%
Retail
7.0%
Information Technology and Services
4.6%
Computer Games
4.2%
Other
52.3%
Computer Software
25.0%
Marketing and Advertising
17.3%
Research
11.5%
Information Technology and Services
11.5%
Market Research
5.8%
Other
28.8%
Discussions
What is Mobile Attribution?
2 Comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 Comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
What is Explorer by 42matters used for?
1 Comment
Official Response from Similarweb App Intelligence (Previously 42Matters)
The 42matters Explorer is a visual app market research platform. It transforms mobile and connected TV (CTV) app data into tangible insights, providing...Read more
Similarweb App Intelligence (Previously 42Matters) has no more discussions with answers
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