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Compare Amplitude Activation and Insider One 
Featured Products
At a Glance
Market Segments
Mid-Market (64.6% of reviews)
Mid-Market (45.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Amplitude Activation
Star Rating
(50)4.3 out of 5
Market Segments
Mid-Market (64.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Amplitude ActivationInsider One
Star Rating
(1,261)4.8 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in user satisfaction, boasting a significantly higher overall score compared to Amplitude Activation. Users appreciate the platform's ability to create tailored experiences, such as designing high-performing WhatsApp journeys and effectively merchandising priority categories.
- Users say that Insider One's implementation process is notably quick and intuitive, with many highlighting the platform's technical capabilities and the responsive support from account managers. In contrast, Amplitude Activation, while easy to manage, has received feedback indicating that it may not be as seamless in setup.
- Reviewers mention that Insider One provides exceptional support quality, with a score that reflects users' positive experiences with technical assistance and ongoing guidance. Amplitude Activation, while still offering decent support, has been noted to lag behind in this area, with users expressing a desire for more robust assistance.
- According to verified reviews, Insider One shines in its advanced personalization features, such as behavioral targeting and recommendation engines, which users find invaluable for engaging different customer segments. Amplitude Activation, while offering useful tools like cohort analysis, does not match the depth of personalization that Insider One provides.
- Users highlight that Insider One's ability to treat different visitor types distinctly enhances user engagement, a feature that many find lacking in Amplitude Activation, which tends to focus more on general user behavior rather than personalized experiences.
- Reviewers appreciate the comprehensive analytics capabilities of both platforms, but Insider One's superior ratings in A/B testing and contextual targeting indicate a more robust offering for users looking to optimize their marketing strategies. Amplitude Activation's strengths lie in its funnel reports, but it doesn't quite reach the same level of sophistication in personalization.
Pricing
Entry-Level Pricing
Amplitude Activation
No pricing availableInsider One
No pricing availableFree Trial
Amplitude Activation
No trial information availableInsider One
Free Trial is available
Ratings
Meets Requirements
7.9
29
9.4
1,140
Ease of Use
8.4
29
9.4
1,152
Ease of Setup
7.9
8
9.0
610
Ease of Admin
9.0
8
9.1
311
Quality of Support
8.3
25
9.6
1,137
Has the product been a good partner in doing business?
9.1
9
9.5
312
Product Direction (% positive)
8.2
26
9.8
1,094
Features by Category
Email Marketing
Not enough data
9.6
511
Not enough data
9.6
490
Not enough data
9.6
493
Not enough data
9.6
434
Online Marketing
Not enough data
Feature Not Available
Not enough data
9.6
530
Not enough data
9.6
545
Not enough data
9.5
534
Not enough data
Feature Not Available
Lead Management
Not enough data
9.5
504
Not enough data
9.5
502
Not enough data
9.6
549
Not enough data
Feature Not Available
Not enough data
9.5
481
Not enough data
9.5
447
Not enough data
9.5
485
Not enough data
9.6
469
Campaign Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
9.4
440
Not enough data
9.4
451
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
9.4
531
Not enough data
9.4
526
Not enough data
9.4
520
Not enough data
9.4
517
Not enough data
9.2
420
Platform
Not enough data
9.5
527
Not enough data
9.5
278
Not enough data
9.6
506
Not enough data
9.5
443
Not enough data
9.4
448
Not enough data
9.5
489
Not enough data
9.4
429
Agentic AI - Marketing Automation
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.8
25
Not enough data
8.8
25
Not enough data
8.8
24
Integration
Not enough data
9.4
498
Not enough data
9.4
497
Not enough data
9.4
459
Visitor Behavior
Not enough data
9.5
581
Not enough data
9.6
599
Not enough data
9.5
544
Templates
Not enough data
9.5
560
Not enough data
9.5
604
Not enough data
9.6
597
Personalization
Not enough data
9.6
589
Not enough data
9.5
576
Not enough data
9.6
586
Not enough data
9.4
520
Not enough data
9.6
570
Not enough data
9.6
572
Not enough data
9.6
597
Not enough data
9.6
585
Multichannel
Not enough data
9.6
589
Not enough data
9.5
525
Not enough data
9.6
587
Administration
Not enough data
9.6
581
Not enough data
9.4
600
Not enough data
9.5
576
Not enough data
9.4
578
Agentic AI - E-Commerce Personalization
Not enough data
8.3
20
Not enough data
8.2
20
Segmentation
8.6
15
9.7
602
8.2
19
9.6
582
Targeting
8.2
16
9.6
595
8.2
16
9.6
565
Triggered Content
7.1
14
9.5
503
8.2
10
9.5
500
8.2
11
9.7
554
Personalized Content
7.6
13
9.6
540
7.4
11
9.6
518
7.3
10
9.6
578
Agentic AI - Personalization Engines
Not enough data
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Text Messaging
Not enough data
9.6
86
Not enough data
9.4
80
Not enough data
9.5
81
Not enough data
9.4
82
Not enough data
9.4
86
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
82
SMS Platform
Not enough data
9.4
85
Not enough data
9.5
86
Not enough data
9.3
80
Not enough data
Feature Not Available
Not enough data
9.3
86
Not enough data
9.3
85
Agentic AI - SMS Marketing
Not enough data
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Data Sourcing
Not enough data
9.5
582
|
Verified
Not enough data
9.5
570
|
Verified
Not enough data
9.6
377
Not enough data
9.5
599
|
Verified
Intelligence
Not enough data
9.4
605
|
Verified
Not enough data
9.5
575
|
Verified
Not enough data
9.6
566
|
Verified
Platform Basics
Not enough data
9.5
655
|
Verified
Not enough data
9.5
654
|
Verified
Platform Data
Not enough data
9.4
638
|
Verified
Not enough data
9.4
616
|
Verified
Not enough data
9.3
651
|
Verified
Not enough data
9.3
618
Platform Additional Functionality
Not enough data
9.5
622
|
Verified
Not enough data
9.5
617
|
Verified
Not enough data
9.4
605
Agentic AI - Customer Journey Analytics
Not enough data
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Search Setup
Not enough data
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Product Discovery
Not enough data
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Integration
Not enough data
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
50
Not enough data
9.5
54
Not enough data
9.5
50
Not enough data
9.5
51
Not enough data
9.5
49
Not enough data
9.2
49
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.6
51
Not enough data
9.5
49
Not enough data
9.4
48
Not enough data
9.3
47
Conversational AI - Conversational Commerce Platforms
Not enough data
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Platform integration - Conversational Commerce Platforms
Not enough data
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Feature Not Available
Not enough data
8.7
13
Agentic AI - Personalization
Not enough data
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Analysis
Not enough data
9.3
624
Not enough data
9.4
696
Not enough data
9.3
557
|
Verified
Not enough data
9.4
602
|
Verified
Campaigns
Not enough data
9.4
580
|
Verified
Not enough data
9.7
699
|
Verified
Not enough data
9.4
486
Not enough data
9.2
486
Not enough data
9.6
573
|
Verified
Not enough data
9.6
659
|
Verified
Engagement
Not enough data
9.6
627
Platform
Not enough data
9.6
675
Not enough data
9.4
626
|
Verified
Not enough data
9.5
547
Agentic AI - Mobile Marketing
Not enough data
9.1
32
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Categories
Categories
Shared Categories
Amplitude Activation and Insider One are categorized as Personalization Engines
Unique Categories
Amplitude Activation has no unique categories
Reviews
Reviewers' Company Size
Amplitude Activation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
16.7%
Financial Services
16.7%
Computer Games
10.4%
Internet
8.3%
Leisure, Travel & Tourism
6.3%
Other
41.7%
Retail
26.4%
Apparel & Fashion
10.2%
Cosmetics
4.0%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.0%
Alternatives
Discussions
Amplitude Activation has no discussions with answers
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
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