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At a Glance
Market Segments
Enterprise (55.1% of reviews)
Mid-Market (51.4% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
% Fee of Media Spend
Amobee
Star Rating
(51)3.8 out of 5
Market Segments
Enterprise (55.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about AmobeeSmartly
Star Rating
(468)4.4 out of 5
Market Segments
Mid-Market (51.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
% Fee of Media Spend
Browse all 2 pricing plansAmobee vs Smartly
When assessing the two solutions, reviewers found Smartly easier to use, set up, and administer. Reviewers also preferred doing business with Smartly overall.
- Reviewers felt that Smartly meets the needs of their business better than Amobee.
- When comparing quality of ongoing product support, reviewers felt that Smartly is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Smartly over Amobee.
Pricing
Entry-Level Pricing
Amobee
No pricing availableSmartly
Self-Serve + Support
% Fee
of Media Spend
The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.
Free Trial
Amobee
No trial information availableSmartly
No trial information availableRatings
Meets Requirements
8.0
47
8.5
385
Ease of Use
7.7
45
8.3
387
Ease of Setup
7.5
27
8.3
178
Ease of Admin
7.5
27
8.3
178
Quality of Support
7.9
47
9.3
380
Has the product been a good partner in doing business?
7.9
33
8.9
176
Product Direction (% positive)
6.4
45
8.6
381
Features by Category
Channel Functionality
8.2
26
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
26
|
Verified
8.2
320
7.9
32
|
Verified
8.5
317
7.7
24
Feature Not Available
7.1
23
|
Verified
7.8
284
6.9
20
|
Verified
7.7
238
7.2
26
8.2
204
7.2
32
|
Verified
8.0
161
7.5
26
8.1
211
7.7
33
|
Verified
8.2
273
7.5
27
|
Verified
8.5
296
7.3
22
|
Verified
8.3
193
6.8
11
7.9
141
7.2
13
8.2
151
Targeting
8.1
36
|
Verified
8.8
312
8.3
29
|
Verified
8.9
293
8.1
30
|
Verified
8.9
288
8.1
33
|
Verified
Feature Not Available
Platform
7.5
17
|
Verified
8.3
221
7.7
26
|
Verified
8.4
273
7.2
23
|
Verified
8.3
291
7.9
30
|
Verified
8.3
311
7.8
20
|
Verified
8.5
261
7.8
23
|
Verified
8.3
279
7.8
24
|
Verified
8.4
258
7.9
19
|
Verified
8.6
223
7.3
20
|
Verified
8.2
274
Data Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Authoring Tools
Not enough data
8.5
57
Not enough data
7.8
24
Not enough data
8.5
56
Not enough data
8.2
32
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
8.7
45
Not enough data
8.8
54
Publishing Tools
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
56
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
7.8
22
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
26
|
Verified
8.2
320
7.9
32
|
Verified
8.5
317
7.7
24
Feature Not Available
7.1
23
|
Verified
7.8
284
6.9
20
|
Verified
7.7
238
7.2
26
8.2
204
7.2
32
|
Verified
8.0
161
7.5
26
8.1
211
7.7
33
|
Verified
8.2
273
7.5
27
|
Verified
8.5
296
7.3
22
|
Verified
8.3
193
6.8
11
7.9
141
7.2
13
8.2
151
Targeting
8.1
36
|
Verified
8.8
312
8.3
29
|
Verified
8.9
293
8.1
30
|
Verified
8.9
288
8.1
33
|
Verified
Feature Not Available
Mobile
7.7
18
Not enough data
6.8
11
7.9
141
7.2
13
8.2
151
Platform
7.5
17
|
Verified
8.3
221
7.7
26
|
Verified
8.4
273
7.2
23
|
Verified
8.3
291
7.9
30
|
Verified
8.3
311
7.8
20
|
Verified
8.5
261
7.8
23
|
Verified
8.3
279
7.8
24
|
Verified
8.4
258
7.9
19
|
Verified
8.6
223
7.3
20
|
Verified
8.2
274
Platform Interoperability
9.3
5
8.8
20
Video Functionality
7.8
22
8.4
68
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
26
|
Verified
8.2
320
7.9
32
|
Verified
8.5
317
7.7
24
Feature Not Available
7.1
23
|
Verified
7.8
284
6.9
20
|
Verified
7.7
238
7.2
26
8.2
204
7.2
32
|
Verified
8.0
161
7.5
26
8.1
211
7.7
33
|
Verified
8.2
273
7.5
27
|
Verified
8.5
296
7.3
22
|
Verified
8.3
193
6.8
11
7.9
141
7.2
13
8.2
151
Targeting
8.1
36
|
Verified
8.8
312
8.3
29
|
Verified
8.9
293
8.1
30
|
Verified
8.9
288
8.1
33
|
Verified
Feature Not Available
Platform
7.5
17
|
Verified
8.3
221
7.7
26
|
Verified
8.4
273
7.2
23
|
Verified
8.3
291
7.9
30
|
Verified
8.3
311
7.8
20
|
Verified
8.5
261
7.8
23
|
Verified
8.3
279
7.8
24
|
Verified
8.4
258
7.9
19
|
Verified
8.6
223
7.3
20
|
Verified
8.2
274
Platform Interoperability
Not enough data
8.2(won by default)
27
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Feature Not Available
8.7(won by default)
286
Campaign Management
8.1
26
|
Verified
8.2(won by 0.1)
320
7.9
32
|
Verified
8.5(won by 0.6)
317
7.7(won by default)
24
Feature Not Available
7.1
23
|
Verified
7.8(won by 0.7)
284
6.9
20
|
Verified
7.7(won by 0.8)
238
7.2
26
8.2(won by 1.0)
204
7.2
32
|
Verified
8.0(won by 0.8)
161
7.5
26
8.1(won by 0.6)
211
7.7
33
|
Verified
8.2(won by 0.5)
273
7.5
27
|
Verified
8.5(won by 1.0)
296
7.3
22
|
Verified
8.3(won by 1.0)
193
6.8
11
7.9(won by 1.1)
141
7.2
13
8.2(won by 1.0)
151
Targeting
8.1
36
|
Verified
8.8(won by 0.7)
312
8.3
29
|
Verified
8.9(won by 0.6)
293
8.1
30
|
Verified
8.9(won by 0.8)
288
8.1(won by default)
33
|
Verified
Feature Not Available
Platform
7.5
17
|
Verified
8.3(won by 0.8)
221
7.7
26
|
Verified
8.4(won by 0.7)
273
7.2
23
|
Verified
8.3(won by 1.1)
291
7.9
30
|
Verified
8.3(won by 0.4)
311
7.8
20
|
Verified
8.5(won by 0.7)
261
7.8
23
|
Verified
8.3(won by 0.5)
279
7.8
24
|
Verified
8.4(won by 0.6)
258
7.9
19
|
Verified
8.6(won by 0.7)
223
7.3
20
|
Verified
8.2(won by 0.9)
274
Demand Side Platforms
8.3
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
26
|
Verified
8.2
320
7.9
32
|
Verified
8.5
317
7.7
24
Feature Not Available
7.1
23
|
Verified
7.8
284
6.9
20
|
Verified
7.7
238
7.2
26
8.2
204
7.2
32
|
Verified
8.0
161
7.5
26
8.1
211
7.7
33
|
Verified
8.2
273
7.5
27
|
Verified
8.5
296
7.3
22
|
Verified
8.3
193
6.8
11
7.9
141
7.2
13
8.2
151
Targeting
8.1
36
|
Verified
8.8
312
8.3
29
|
Verified
8.9
293
8.1
30
|
Verified
8.9
288
8.1
33
|
Verified
Feature Not Available
Demand Side Platforms
7.7
19
|
Verified
Not enough data
7.4
18
|
Verified
Not enough data
7.5
18
|
Verified
Not enough data
Platform
7.5
17
|
Verified
8.3
221
7.7
26
|
Verified
8.4
273
7.2
23
|
Verified
8.3
291
7.9
30
|
Verified
8.3
311
7.8
20
|
Verified
8.5
261
7.8
23
|
Verified
8.3
279
7.8
24
|
Verified
8.4
258
7.9
19
|
Verified
8.6
223
7.3
20
|
Verified
8.2
274
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Amobee and Smartly are categorized as Social Media Advertising and Video Advertising
Unique Categories
Amobee is categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Display Advertising, Mobile Advertising, and Data Management Platform (DMP)
Smartly is categorized as Creative Management Platforms
Reviews
Reviewers' Company Size
Amobee
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
86.0%
Telecommunications
4.0%
Pharmaceuticals
2.0%
Online Media
2.0%
Newspapers
2.0%
Other
4.0%
Marketing and Advertising
18.1%
Retail
13.1%
Leisure, Travel & Tourism
8.2%
Apparel & Fashion
7.3%
Food & Beverages
5.6%
Other
47.7%
Alternatives
Discussions
Amobee has no discussions with answers
What is your favorite feature of Smartly? How are you utilizing it to drop your CPA?
1 Comment
AM
I think the dinamyc ads through image templates are a powerful feature but requires a lot of work.
If you want something quick, I suggest you to try these...Read more
Would you add the option of creating reach and frequency campaigns?
1 Comment
AM
I think it is not available since Smartly is focus on performance.
R&F campaigns reserves inventory paying a fixed CPM but I guess you can create this kind...Read more
what is the best use-case of smartly you have seen in the industry?
1 Comment
JC
There are so many great use cases of our platform that it is hard to pick just one as the best! But being able to customize, personalize, and localize...Read more
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