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Compare Amobee and Facebook for Business 
Featured Products
At a Glance
Market Segments
Enterprise (55.1% of reviews)
Small-Business (66.4% of reviews)
Entry-Level Pricing
No pricing available
Cost per 1,000 Impressions
Amobee
Star Rating
(51)3.8 out of 5
Market Segments
Enterprise (55.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about AmobeeFacebook for Business
Star Rating
(1,422)4.2 out of 5
Market Segments
Small-Business (66.4% of reviews)
Pros & Cons
Entry-Level Pricing
Cost per 1,000 Impressions
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Facebook for Business excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Amobee. Users appreciate its familiar interface and ease of use, which facilitates effective communication and strategy implementation.
- According to verified reviews, Amobee's support team is frequently praised for being helpful and responsive. Users highlight the platform's BI targeting capabilities and insights, which enhance campaign effectiveness, showcasing Amobee's commitment to user feedback and continuous improvement.
- Reviewers mention that Facebook for Business offers a wide range of features, such as scheduling posts and running ads, which are easy to integrate with other platforms. This versatility makes it a preferred choice for small businesses looking to build fan loyalty and drive sales conversions.
- Users say that Amobee's user interface is particularly trader-friendly, with convenient reporting features that simplify campaign management. However, some users feel that it may not fully meet their specific workflow needs, indicating room for improvement in customization.
- Reviewers highlight that Facebook for Business has a robust market presence, reflected in its large number of reviews and high satisfaction ratings. This extensive user base contributes to a wealth of shared experiences and best practices, making it easier for new users to find support and resources.
- According to recent feedback, while Amobee is recognized for its strong support and evolving features, it faces challenges in user adoption due to its lower overall ratings and fewer recent reviews. This suggests that potential users may want to consider the more established and widely used Facebook for Business for immediate needs.
Pricing
Entry-Level Pricing
Amobee
No pricing availableFree Trial
Amobee
No trial information availableFacebook for Business
No trial information availableRatings
Meets Requirements
8.0
47
8.6
1,190
Ease of Use
7.7
45
8.2
1,194
Ease of Setup
7.5
27
8.1
649
Ease of Admin
7.5
27
8.3
616
Quality of Support
7.9
47
6.6
1,084
Has the product been a good partner in doing business?
7.9
33
7.8
603
Product Direction (% positive)
6.4
45
7.2
1,160
Features by Category
Channel Functionality
8.2
26
8.7
40
Platform Interoperability
Not enough data
8.2
30
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
26
|
Verified
8.3
963
7.9
32
|
Verified
8.2
948
7.7
24
8.3
990
7.1
23
|
Verified
7.5
803
6.9
20
|
Verified
7.7
762
7.2
26
Feature Not Available
7.2
32
|
Verified
7.6
699
7.5
26
Feature Not Available
7.7
33
|
Verified
Feature Not Available
7.5
27
|
Verified
8.0
862
7.3
22
|
Verified
8.2
794
6.8
11
8.1
403
7.2
13
8.4
420
Targeting
8.1
36
|
Verified
8.7
980
8.3
29
|
Verified
8.6
874
8.1
30
|
Verified
8.8
906
8.1
33
|
Verified
Feature Not Available
Platform
7.5
17
|
Verified
8.0
682
7.7
26
|
Verified
8.0
839
7.2
23
|
Verified
8.5
937
7.9
30
|
Verified
8.4
970
7.8
20
|
Verified
8.3
752
7.8
23
|
Verified
8.0
903
7.8
24
|
Verified
8.0
805
7.9
19
|
Verified
8.3
685
7.3
20
|
Verified
8.4
967
Data Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management & Optimization
Not enough data
7.7
14
Not enough data
7.6
14
Not enough data
8.1
14
Not enough data
8.2
13
Not enough data
8.1
13
Not enough data
7.6
13
Not enough data
8.5
13
Not enough data
6.4
13
Not enough data
7.1
12
Not enough data
7.6
13
Not enough data
8.1
15
Analytics & Administration
Not enough data
8.5
14
Not enough data
8.4
15
Not enough data
8.6
14
Platform
Not enough data
8.0
14
Not enough data
8.5
14
Not enough data
7.9
14
Not enough data
8.2
15
Not enough data
8.1
14
Not enough data
8.1
13
Not enough data
8.2
14
Not enough data
8.1
14
Authoring Tools
Not enough data
8.0
24
Not enough data
8.1
19
Not enough data
8.1
21
Not enough data
8.5
21
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
8.7
19
Not enough data
8.7
19
Publishing Tools
Not enough data
8.4
20
Not enough data
8.2
19
Not enough data
9.3
21
Platform Interoperability
Not enough data
7.2
18
Mobile Functionality
7.8
22
8.1
26
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
26
|
Verified
8.3
963
7.9
32
|
Verified
8.2
948
7.7
24
8.3
990
7.1
23
|
Verified
7.5
803
6.9
20
|
Verified
7.7
762
7.2
26
Feature Not Available
7.2
32
|
Verified
7.6
699
7.5
26
Feature Not Available
7.7
33
|
Verified
Feature Not Available
7.5
27
|
Verified
8.0
862
7.3
22
|
Verified
8.2
794
6.8
11
8.1
403
7.2
13
8.4
420
Targeting
8.1
36
|
Verified
8.7
980
8.3
29
|
Verified
8.6
874
8.1
30
|
Verified
8.8
906
8.1
33
|
Verified
Feature Not Available
Mobile
7.7
18
7.9
23
6.8
11
8.1
403
7.2
13
8.4
420
Platform
7.5
17
|
Verified
8.0
682
7.7
26
|
Verified
8.0
839
7.2
23
|
Verified
8.5
937
7.9
30
|
Verified
8.4
970
7.8
20
|
Verified
8.3
752
7.8
23
|
Verified
8.0
903
7.8
24
|
Verified
8.0
805
7.9
19
|
Verified
8.3
685
7.3
20
|
Verified
8.4
967
Platform Interoperability
9.3
5
8.2
18
Video Functionality
7.8
22
8.1
25
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
26
|
Verified
8.3
963
7.9
32
|
Verified
8.2
948
7.7
24
8.3
990
7.1
23
|
Verified
7.5
803
6.9
20
|
Verified
7.7
762
7.2
26
Feature Not Available
7.2
32
|
Verified
7.6
699
7.5
26
Feature Not Available
7.7
33
|
Verified
Feature Not Available
7.5
27
|
Verified
8.0
862
7.3
22
|
Verified
8.2
794
6.8
11
8.1
403
7.2
13
8.4
420
Targeting
8.1
36
|
Verified
8.7
980
8.3
29
|
Verified
8.6
874
8.1
30
|
Verified
8.8
906
8.1
33
|
Verified
Feature Not Available
Platform
7.5
17
|
Verified
8.0
682
7.7
26
|
Verified
8.0
839
7.2
23
|
Verified
8.5
937
7.9
30
|
Verified
8.4
970
7.8
20
|
Verified
8.3
752
7.8
23
|
Verified
8.0
903
7.8
24
|
Verified
8.0
805
7.9
19
|
Verified
8.3
685
7.3
20
|
Verified
8.4
967
Platform Interoperability
Not enough data
8.3(won by default)
170
Agentic AI - Social Media Advertising
Not enough data
6.9(won by default)
12
Not enough data
7.2(won by default)
12
Not enough data
7.5(won by default)
12
Not enough data
7.5(won by default)
12
Not enough data
7.1(won by default)
12
Not enough data
7.2(won by default)
12
Social Functionality
Feature Not Available
Feature Not Available
Campaign Management
8.1
26
|
Verified
8.3(won by 0.2)
963
7.9
32
|
Verified
8.2(won by 0.3)
948
7.7
24
8.3(won by 0.6)
990
7.1
23
|
Verified
7.5(won by 0.4)
803
6.9
20
|
Verified
7.7(won by 0.8)
762
7.2(won by default)
26
Feature Not Available
7.2
32
|
Verified
7.6(won by 0.4)
699
7.5(won by default)
26
Feature Not Available
7.7(won by default)
33
|
Verified
Feature Not Available
7.5
27
|
Verified
8.0(won by 0.5)
862
7.3
22
|
Verified
8.2(won by 0.9)
794
6.8
11
8.1(won by 1.3)
403
7.2
13
8.4(won by 1.2)
420
Targeting
8.1
36
|
Verified
8.7(won by 0.6)
980
8.3
29
|
Verified
8.6(won by 0.3)
874
8.1
30
|
Verified
8.8(won by 0.7)
906
8.1(won by default)
33
|
Verified
Feature Not Available
Platform
7.5
17
|
Verified
8.0(won by 0.5)
682
7.7
26
|
Verified
8.0(won by 0.3)
839
7.2
23
|
Verified
8.5(won by 1.3)
937
7.9
30
|
Verified
8.4(won by 0.5)
970
7.8
20
|
Verified
8.3(won by 0.5)
752
7.8
23
|
Verified
8.0(won by 0.2)
903
7.8
24
|
Verified
8.0(won by 0.2)
805
7.9
19
|
Verified
8.3(won by 0.4)
685
7.3
20
|
Verified
8.4(won by 1.1)
967
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.3
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
26
|
Verified
8.3
963
7.9
32
|
Verified
8.2
948
7.7
24
8.3
990
7.1
23
|
Verified
7.5
803
6.9
20
|
Verified
7.7
762
7.2
26
Feature Not Available
7.2
32
|
Verified
7.6
699
7.5
26
Feature Not Available
7.7
33
|
Verified
Feature Not Available
7.5
27
|
Verified
8.0
862
7.3
22
|
Verified
8.2
794
6.8
11
8.1
403
7.2
13
8.4
420
Targeting
8.1
36
|
Verified
8.7
980
8.3
29
|
Verified
8.6
874
8.1
30
|
Verified
8.8
906
8.1
33
|
Verified
Feature Not Available
Demand Side Platforms
7.7
19
|
Verified
Not enough data
7.4
18
|
Verified
Not enough data
7.5
18
|
Verified
Not enough data
Platform
7.5
17
|
Verified
8.0
682
7.7
26
|
Verified
8.0
839
7.2
23
|
Verified
8.5
937
7.9
30
|
Verified
8.4
970
7.8
20
|
Verified
8.3
752
7.8
23
|
Verified
8.0
903
7.8
24
|
Verified
8.0
805
7.9
19
|
Verified
8.3
685
7.3
20
|
Verified
8.4
967
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Amobee and Facebook for Business are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Display Advertising, Mobile Advertising, Social Media Advertising, and Video Advertising
Unique Categories
Amobee is categorized as Data Management Platform (DMP)
Facebook for Business is categorized as Creative Management Platforms, Digital Audio Advertising, Native Advertising, and Paid Search Advertising
Reviews
Reviewers' Company Size
Amobee
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Facebook for Business
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
86.0%
Telecommunications
4.0%
Pharmaceuticals
2.0%
Online Media
2.0%
Newspapers
2.0%
Other
4.0%
Marketing and Advertising
19.6%
Retail
4.9%
Real Estate
3.7%
Information Technology and Services
3.5%
Internet
3.2%
Other
65.2%
Alternatives
Discussions
Amobee has no discussions with answers
How to promote myself as a professional content writer?
2 Comments
MS
Here an article write me about Personal Brand: https://micaelasabja.com/marketing/5-respuestas-sobre-marca-personal/Read more
What is Facebook for Business used for?
2 Comments
DC
It allows me to explore tools that are useful for improving the way of advertising within the platform. Additionally, the statistics it provides are useful...Read more
I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?
2 Comments
SV
Try and utilize the Advantage+ Shopping campaigns feature it is AI-integrated and it works wonders.Read more
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