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At a Glance
Market Segments
Small-Business (63.9% of reviews)
Small-Business (85.5% of reviews)
Entry-Level Pricing
Starting at $29.00
$0.00
Ahrefs
Star Rating
(623)4.5 out of 5
Market Segments
Small-Business (63.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00
Free Trial is available
Browse all 6 pricing plansSmartlook
Star Rating
(873)4.6 out of 5
Market Segments
Small-Business (85.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 3 pricing plansAhrefs vs Smartlook
When assessing the two solutions, reviewers found Smartlook easier to use, set up, and administer. Reviewers also preferred doing business with Smartlook overall.
- Reviewers felt that Ahrefs meets the needs of their business better than Smartlook.
- When comparing quality of ongoing product support, reviewers felt that Smartlook is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Smartlook over Ahrefs.
Pricing
Entry-Level Pricing
Ahrefs
Starter
Starting at $29.00
Ideal for website owners who need to do keyword research.
- All in Free
- 1 unverified project
- 1 month of history
Smartlook
Free
$0.00
For small projects
- 3000 sessions per month
- 1 month data history
- 10 events definitions
Free Trial
Ahrefs
Free Trial is available
Smartlook
Free Trial is available
Ratings
Meets Requirements
9.0
492
8.9
656
Ease of Use
8.8
498
8.9
662
Ease of Setup
8.9
235
9.1
459
Ease of Admin
8.8
183
9.1
451
Quality of Support
8.3
411
8.8
470
Has the product been a good partner in doing business?
8.7
176
9.0
385
Product Direction (% positive)
8.9
467
9.0
620
Features by Category
Metrics
Not enough data
8.8
157
Not enough data
8.7
78
Not enough data
8.5
153
Not enough data
8.6
149
Not enough data
8.6
130
Not enough data
8.2
65
Not enough data
8.4
68
Not enough data
8.6
126
Not enough data
8.7
126
Reporting
Not enough data
8.8
149
Not enough data
8.5
63
Not enough data
8.6
121
Not enough data
8.6
117
Not enough data
8.3
108
Not enough data
7.8
18
Not enough data
8.7
119
Other
Not enough data
8.7
135
Not enough data
8.6
109
Not enough data
Feature Not Available
Not enough data
8.5
91
Not enough data
8.4
90
Not enough data
Feature Not Available
Not enough data
8.3
91
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.4
208
Not enough data
8.6
100
Not enough data
8.8
316
Not enough data
Feature Not Available
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
Feature Not Available
Not enough data
8.4
59
Not enough data
8.7
64
Tracking & Reporting
Not enough data
8.3
64
Not enough data
8.6
69
Not enough data
8.5
60
Not enough data
8.6
77
Not enough data
8.9
72
Not enough data
8.7
74
Metrics
Not enough data
8.8
34
Not enough data
8.5
33
Not enough data
8.1
29
Not enough data
8.0
29
Not enough data
8.5
28
User Behavior
Not enough data
9.1
221
|
Verified
Not enough data
8.9
205
|
Verified
Not enough data
8.4
166
|
Verified
A/B Testing
Not enough data
8.4
126
|
Verified
Not enough data
8.0
86
|
Verified
Not enough data
8.3
124
|
Verified
Not enough data
8.3
104
|
Verified
Visitor Information
Not enough data
8.4
167
|
Verified
Not enough data
8.4
125
|
Verified
Agentic AI - Session Replay
Not enough data
Not enough data
Product Analytics
Not enough data
Feature Not Available
Not enough data
8.7
109
Not enough data
8.5
91
Not enough data
8.7
97
Not enough data
8.4
72
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.9
83
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.4
97
Not enough data
8.3
103
Not enough data
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
88
Not enough data
Platform Content
Feature Not Available
Not enough data
Platform Reporting
7.6
97
Not enough data
8.3
99
Not enough data
SEO Auditing & Monitoring
8.3
196
Not enough data
8.7
183
Not enough data
8.6
180
Not enough data
8.5
180
Not enough data
Agentic AI - SEO Tools
7.1
16
Not enough data
7.2
16
Not enough data
7.7
16
Not enough data
6.9
16
Not enough data
7.0
16
Not enough data
7.5
16
Not enough data
7.6
16
Not enough data
SEO Content & Rankings
9.1
389
Not enough data
8.8
379
Not enough data
8.5
358
Not enough data
7.8
182
Not enough data
8.1
169
Not enough data
SEO Reporting
9.0
379
Not enough data
8.2
202
Not enough data
7.8
185
Not enough data
Feature Not Available
Not enough data
Generative AI
6.2
68
Not enough data
6.2
67
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
31
Not enough data
Geographic Coverage
8.1
27
Not enough data
7.6
26
Not enough data
7.7
27
Not enough data
Reporting
9.0
32
Not enough data
8.7
30
Not enough data
8.2
12
Not enough data
8.2
12
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.3
11
Not enough data
6.7
11
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.6
252
Not enough data
8.5
229
Not enough data
8.4
220
Not enough data
8.5
207
Not enough data
8.7
140
Reporting
Not enough data
8.7
279
Not enough data
9.1
312
Not enough data
9.0
275
Not enough data
8.4
223
Tools
Feature Not Available
Not enough data
8.3
90
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.1
83
Not enough data
Feature Not Available
Not enough data
7.0
73
Not enough data
Feature Not Available
Not enough data
8.9
91
Not enough data
Agentic AI - Content Analytics
7.0
5
Not enough data
7.3
5
Not enough data
8.3
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.8
34
Not enough data
8.5
33
Not enough data
8.1
29
Not enough data
8.0
29
Not enough data
8.5
28
Variation Testing
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
9.0
29
Not enough data
8.9
33
Personalization
Not enough data
9.2
28
Not enough data
9.0
28
Not enough data
8.9
30
Administration
Not enough data
8.9
41
Not enough data
Feature Not Available
Not enough data
8.9
45
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Ahrefs and Smartlook share no categories
Unique Categories
Ahrefs is categorized as Paid Search Intelligence, Competitive Intelligence, AI Writing Assistant, Local SEO, Content Analytics, Media Monitoring, SEO Tools, and Answer Engine Optimization (AEO)
Smartlook is categorized as Product Analytics, Session Replay, Heatmap Tools, Mobile App Analytics, Digital Analytics, and Mobile App Optimization
Reviews
Reviewers' Company Size
Ahrefs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartlook
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
37.3%
Computer Software
12.0%
Information Technology and Services
9.1%
Internet
7.5%
Financial Services
2.6%
Other
31.5%
Computer Software
10.4%
Information Technology and Services
8.2%
Marketing and Advertising
7.9%
Retail
5.4%
Internet
4.9%
Other
63.2%
Discussions
Ahrefs KD is different from Moz
6 Comments
AP
Go for Ahrefs. Ahrefs is a far better tool than Moz. Ahrefs has better crawlers and shows more accurate results.Read more
Can I use Ahrefs for free?
6 Comments
QM
For the basic level information of your desire website you can use it you'll have some sort of idea about it. Read more
Is Ahrefs worth the money?
5 Comments
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
How can I exclude myself from the recordings?
2 Comments
RC
You can exclude your IP, here's the page: https://app.smartlook.com/settings/ipsRead more
Is there a whitelabel version of this software?
1 Comment
LM
Hi Kristen,
I am really sorry, but we don't offer that.
Best regards,
lukasRead more
I would to know how to use all the features, is there any number I can dial?
1 Comment
LM
Hi Gurpeet,
you can chat with our customer success team and arrange a demo.
Best regards,
LukasRead more
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