Introducing G2.ai, the future of software buying.Try now
Compare AdRoll and Twitter Ads 
At a Glance
Market Segments
Small-Business (56.3% of reviews)
Small-Business (52.8% of reviews)
Entry-Level Pricing
Pay As You Go
Pay for Performance
AdRoll
Star Rating
(694)4.0 out of 5
Market Segments
Small-Business (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansTwitter Ads
Star Rating
(242)3.9 out of 5
Market Segments
Small-Business (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
Pay for Performance
Learn more about Twitter AdsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in customer support, with users praising its responsive service and the ability to create dynamic ads easily. One user highlighted, "Adroll Customer Care tops all companies that provide support to our company," indicating a strong commitment to user satisfaction.
- Users say that Twitter Ads offers a familiar user interface, making it easier for newcomers to adapt. Reviewers appreciate the ability to create ads from scratch or modify existing tweets, which streamlines the campaign setup process and enhances usability.
- According to verified reviews, AdRoll's retargeting capabilities are considered top-tier, with users noting that the platform is intuitive and straightforward. One user mentioned, "The platform is so easy to use and to see everything," which speaks to its effectiveness in managing retargeting campaigns.
- Reviewers mention that Twitter Ads provides excellent ROI, with many users finding it easy to track results. This feature is particularly appealing for businesses looking to measure the impact of their advertising efforts effectively.
- G2 reviewers highlight that AdRoll's ease of use is a significant advantage, with a user stating, "I like how AdRoll makes dynamic ads very easy to create." This suggests that users find the platform accessible, which is crucial for small businesses with limited resources.
- Users report that while both platforms have strong campaign optimization features, Twitter Ads slightly edges out in terms of user experience, with a reviewer noting the ease of implementing campaigns. However, AdRoll's robust support and creative tools still make it a strong contender for those focused on dynamic advertising.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Free Trial
AdRoll
Free Trial is available
Twitter Ads
No trial information availableRatings
Meets Requirements
8.2
582
7.9
213
Ease of Use
8.3
587
8.4
213
Ease of Setup
8.2
371
8.1
85
Ease of Admin
8.1
336
8.2
87
Quality of Support
8.0
556
7.4
182
Has the product been a good partner in doing business?
8.1
335
7.8
86
Product Direction (% positive)
7.2
572
6.7
209
Features by Category
Channel Functionality
8.2
400
Not enough data
Platform Interoperability
7.5
80
Not enough data
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
437
8.0
176
7.6
426
7.6
175
8.1
429
7.9
178
7.0
373
6.8
143
7.7
367
7.2
136
7.8
356
Feature Not Available
7.7
313
7.5
132
7.7
359
Feature Not Available
8.1
399
7.4
165
7.5
375
7.7
161
7.5
331
7.9
158
7.7
212
7.9
71
7.8
210
8.3
74
Targeting
7.9
406
8.0
177
8.7
428
8.0
160
8.0
372
8.0
166
7.7
338
7.9
166
Platform
7.7
284
7.6
111
7.2
333
Feature Not Available
8.0
368
7.6
154
8.1
404
8.2
172
7.8
314
7.7
138
7.4
325
7.3
144
7.5
321
7.4
138
7.8
267
8.0
125
7.6
333
8.1
158
Retargeting
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
207
Not enough data
8.2
194
Not enough data
8.3
197
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
203
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
437
8.0
176
7.6
426
7.6
175
8.1
429
7.9
178
7.0
373
6.8
143
7.7
367
7.2
136
7.8
356
Feature Not Available
7.7
313
7.5
132
7.7
359
Feature Not Available
8.1
399
7.4
165
7.5
375
7.7
161
7.5
331
7.9
158
7.7
212
7.9
71
7.8
210
8.3
74
Targeting
7.9
406
8.0
177
8.7
428
8.0
160
8.0
372
8.0
166
7.7
338
7.9
166
Mobile
7.8
169
Not enough data
7.7
212
7.9
71
7.8
210
8.3
74
Platform
7.7
284
7.6
111
7.2
333
Feature Not Available
8.0
368
7.6
154
8.1
404
8.2
172
7.8
314
7.7
138
7.4
325
7.3
144
7.5
321
7.4
138
7.8
267
8.0
125
7.6
333
8.1
158
Platform Interoperability
6.7
12
Not enough data
Video Functionality
7.9
14
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
437
8.0
176
7.6
426
7.6
175
8.1
429
7.9
178
7.0
373
6.8
143
7.7
367
7.2
136
7.8
356
Feature Not Available
7.7
313
7.5
132
7.7
359
Feature Not Available
8.1
399
7.4
165
7.5
375
7.7
161
7.5
331
7.9
158
7.7
212
7.9
71
7.8
210
8.3
74
Targeting
7.9
406
8.0
177
8.7
428
8.0
160
8.0
372
8.0
166
7.7
338
7.9
166
Platform
7.7
284
7.6
111
7.2
333
Feature Not Available
8.0
368
7.6
154
8.1
404
8.2
172
7.8
314
7.7
138
7.4
325
7.3
144
7.5
321
7.4
138
7.8
267
8.0
125
7.6
333
8.1
158
Platform Interoperability
8.0
35
8.5(won by 0.5)
27
Agentic AI - Social Media Advertising
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
Social Functionality
8.0(won by default)
221
Feature Not Available
Campaign Management
8.0(tied score)
437
8.0(tied score)
176
7.6(tied score)
426
7.6(tied score)
175
8.1(won by 0.2)
429
7.9
178
7.0(won by 0.2)
373
6.8
143
7.7(won by 0.5)
367
7.2
136
7.8(won by default)
356
Feature Not Available
7.7(won by 0.2)
313
7.5
132
7.7(won by default)
359
Feature Not Available
8.1(won by 0.7)
399
7.4
165
7.5
375
7.7(won by 0.2)
161
7.5
331
7.9(won by 0.4)
158
7.7
212
7.9(won by 0.2)
71
7.8
210
8.3(won by 0.5)
74
Targeting
7.9
406
8.0(won by 0.1)
177
8.7(won by 0.7)
428
8.0
160
8.0(tied score)
372
8.0(tied score)
166
7.7
338
7.9(won by 0.2)
166
Platform
7.7(won by 0.1)
284
7.6
111
7.2(won by default)
333
Feature Not Available
8.0(won by 0.4)
368
7.6
154
8.1
404
8.2(won by 0.1)
172
7.8(won by 0.1)
314
7.7
138
7.4(won by 0.1)
325
7.3
144
7.5(won by 0.1)
321
7.4
138
7.8
267
8.0(won by 0.2)
125
7.6
333
8.1(won by 0.5)
158
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
437
8.0
176
7.6
426
7.6
175
8.1
429
7.9
178
7.0
373
6.8
143
7.7
367
7.2
136
7.8
356
Feature Not Available
7.7
313
7.5
132
7.7
359
Feature Not Available
8.1
399
7.4
165
7.5
375
7.7
161
7.5
331
7.9
158
7.7
212
7.9
71
7.8
210
8.3
74
Targeting
7.9
406
8.0
177
8.7
428
8.0
160
8.0
372
8.0
166
7.7
338
7.9
166
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
284
7.6
111
7.2
333
Feature Not Available
8.0
368
7.6
154
8.1
404
8.2
172
7.8
314
7.7
138
7.4
325
7.3
144
7.5
321
7.4
138
7.8
267
8.0
125
7.6
333
8.1
158
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Twitter Ads are categorized as Social Media Advertising
Unique Categories
Twitter Ads has no unique categories
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twitter Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.6%
Computer Software
7.4%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Marketing and Advertising
25.5%
Information Technology and Services
8.2%
Internet
6.1%
Computer Software
4.8%
Retail
3.5%
Other
51.9%
Alternatives
Discussions
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
how do i add a call button on twitter ads
2 Comments
AS
Twitter clients will remark on your tweets, pose inquiries, or react to items. Cooperations like this will make your relationship with customers closer.Read more
"Benefits of using twitter ads as a tool to promote my business"
2 Comments
AS
Assemble a decent standing for your itemRead more
Twitter Ads has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
