Compare AdRoll and Twitter Ads 
Featured Products
At a Glance
Market Segments
Small-Business (56.7% of reviews)
Small-Business (52.8% of reviews)
Entry-Level Pricing
Pay As You Go
Pay for Performance
AdRoll
Star Rating
(769)4.1 out of 5
Market Segments
Small-Business (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansTwitter Ads
Star Rating
(242)3.9 out of 5
Market Segments
Small-Business (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
Pay for Performance
Learn more about Twitter AdsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in retargeting capabilities, with users highlighting its effectiveness in re-engaging previous prospects. The platform's cross-channel marketing features allow businesses to launch and track ads across various platforms seamlessly.
- Users say that Twitter Ads offers a familiar user interface that resembles the X home page, making it easy for new users to adapt. This intuitive design helps streamline the campaign creation process, allowing users to create ads from scratch or modify existing ones effortlessly.
- Reviewers mention that AdRoll's dashboard is particularly user-friendly, enabling quick audience creation and providing clear performance reports. This feature helps users make informed decisions to improve their campaigns, which is a significant advantage for small businesses.
- According to verified reviews, Twitter Ads is praised for its excellent ROI, with users finding it straightforward to see results from their campaigns. This effectiveness in delivering measurable outcomes is a strong point for those looking to maximize their advertising budget.
- G2 reviewers highlight that AdRoll has a higher quality of support compared to Twitter Ads, with users appreciating the assistance they receive when navigating the platform. This support can be crucial for businesses that may need extra help during their advertising journey.
- Users report that while both platforms have strong targeting features, Twitter Ads slightly edges out with its targeting capabilities, allowing for more precise audience engagement. This can be particularly beneficial for campaigns focused on trending topics or specific demographics.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Free Trial
AdRoll
Free Trial is available
Twitter Ads
No trial information availableRatings
Meets Requirements
8.2
627
7.9
213
Ease of Use
8.3
632
8.4
213
Ease of Setup
8.3
415
8.1
85
Ease of Admin
8.1
343
8.2
87
Quality of Support
8.0
596
7.4
182
Has the product been a good partner in doing business?
8.1
342
7.8
86
Product Direction (% positive)
7.3
615
6.7
209
Features by Category
Channel Functionality
8.3
417
Not enough data
Platform Interoperability
7.5
82
Not enough data
Agentic AI - Display Advertising
6.9
26
Not enough data
6.9
24
Not enough data
7.4
24
Not enough data
7.3
24
Not enough data
7.5
25
Not enough data
7.2
24
Not enough data
Campaign Management
8.0
447
8.0
176
7.6
431
7.6
175
8.2
439
7.9
178
7.0
375
6.8
143
7.7
370
7.2
136
7.9
359
Feature Not Available
7.7
315
7.5
132
7.6
364
Feature Not Available
8.1
403
7.4
165
7.5
381
7.7
161
7.5
334
7.9
158
7.7
213
7.9
71
7.8
211
8.3
74
Targeting
7.9
417
8.0
177
8.7
451
8.0
160
8.0
374
8.0
166
7.7
340
7.9
166
Platform
7.7
295
7.6
111
7.2
339
Feature Not Available
8.1
371
7.6
154
8.1
412
8.2
172
7.8
315
7.7
138
7.4
330
7.3
144
7.5
322
7.4
138
7.8
269
8.0
125
7.6
334
8.1
158
Retargeting
8.2
167
Not enough data
8.3
201
Not enough data
8.0
188
Not enough data
8.2
215
Not enough data
8.2
195
Not enough data
8.3
202
Not enough data
8.2
178
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.1
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
204
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
447
8.0
176
7.6
431
7.6
175
8.2
439
7.9
178
7.0
375
6.8
143
7.7
370
7.2
136
7.9
359
Feature Not Available
7.7
315
7.5
132
7.6
364
Feature Not Available
8.1
403
7.4
165
7.5
381
7.7
161
7.5
334
7.9
158
7.7
213
7.9
71
7.8
211
8.3
74
Targeting
7.9
417
8.0
177
8.7
451
8.0
160
8.0
374
8.0
166
7.7
340
7.9
166
Mobile
7.8
169
Not enough data
7.7
213
7.9
71
7.8
211
8.3
74
Platform
7.7
295
7.6
111
7.2
339
Feature Not Available
8.1
371
7.6
154
8.1
412
8.2
172
7.8
315
7.7
138
7.4
330
7.3
144
7.5
322
7.4
138
7.8
269
8.0
125
7.6
334
8.1
158
Platform Interoperability
6.4
13
Not enough data
Video Functionality
8.1
16
Not enough data
Agentic AI - Video Advertising
5.6
6
Not enough data
5.6
6
Not enough data
5.8
6
Not enough data
5.8
6
Not enough data
5.8
6
Not enough data
5.6
6
Not enough data
Campaign Management
8.0
447
8.0
176
7.6
431
7.6
175
8.2
439
7.9
178
7.0
375
6.8
143
7.7
370
7.2
136
7.9
359
Feature Not Available
7.7
315
7.5
132
7.6
364
Feature Not Available
8.1
403
7.4
165
7.5
381
7.7
161
7.5
334
7.9
158
7.7
213
7.9
71
7.8
211
8.3
74
Targeting
7.9
417
8.0
177
8.7
451
8.0
160
8.0
374
8.0
166
7.7
340
7.9
166
Platform
7.7
295
7.6
111
7.2
339
Feature Not Available
8.1
371
7.6
154
8.1
412
8.2
172
7.8
315
7.7
138
7.4
330
7.3
144
7.5
322
7.4
138
7.8
269
8.0
125
7.6
334
8.1
158
Platform Interoperability
7.9
34
8.5(won by 0.6)
27
Agentic AI - Social Media Advertising
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
7.9(won by default)
7
Not enough data
6.7(won by default)
6
Not enough data
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
Social Functionality
8.1(won by default)
222
Feature Not Available
Campaign Management
8.0(tied score)
447
8.0(tied score)
176
7.6(tied score)
431
7.6(tied score)
175
8.2(won by 0.3)
439
7.9
178
7.0(won by 0.2)
375
6.8
143
7.7(won by 0.5)
370
7.2
136
7.9(won by default)
359
Feature Not Available
7.7(won by 0.2)
315
7.5
132
7.6(won by default)
364
Feature Not Available
8.1(won by 0.7)
403
7.4
165
7.5
381
7.7(won by 0.2)
161
7.5
334
7.9(won by 0.4)
158
7.7
213
7.9(won by 0.2)
71
7.8
211
8.3(won by 0.5)
74
Targeting
7.9
417
8.0(won by 0.1)
177
8.7(won by 0.7)
451
8.0
160
8.0(tied score)
374
8.0(tied score)
166
7.7
340
7.9(won by 0.2)
166
Platform
7.7(won by 0.1)
295
7.6
111
7.2(won by default)
339
Feature Not Available
8.1(won by 0.5)
371
7.6
154
8.1
412
8.2(won by 0.1)
172
7.8(won by 0.1)
315
7.7
138
7.4(won by 0.1)
330
7.3
144
7.5(won by 0.1)
322
7.4
138
7.8
269
8.0(won by 0.2)
125
7.6
334
8.1(won by 0.5)
158
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
447
8.0
176
7.6
431
7.6
175
8.2
439
7.9
178
7.0
375
6.8
143
7.7
370
7.2
136
7.9
359
Feature Not Available
7.7
315
7.5
132
7.6
364
Feature Not Available
8.1
403
7.4
165
7.5
381
7.7
161
7.5
334
7.9
158
7.7
213
7.9
71
7.8
211
8.3
74
Targeting
7.9
417
8.0
177
8.7
451
8.0
160
8.0
374
8.0
166
7.7
340
7.9
166
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
295
7.6
111
7.2
339
Feature Not Available
8.1
371
7.6
154
8.1
412
8.2
172
7.8
315
7.7
138
7.4
330
7.3
144
7.5
322
7.4
138
7.8
269
8.0
125
7.6
334
8.1
158
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Twitter Ads are categorized as Social Media Advertising
Unique Categories
Twitter Ads has no unique categories
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twitter Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.4%
Computer Software
7.5%
Retail
5.8%
Apparel & Fashion
4.4%
Information Technology and Services
4.1%
Other
52.9%
Marketing and Advertising
25.5%
Information Technology and Services
8.2%
Internet
6.1%
Computer Software
4.8%
Retail
3.5%
Other
51.9%
Alternatives
Discussions
What is AdRoll used for?
1 Comment
FB
For retargeting and setting up ads to those already familiar/seen your product but hasn't converted yet.Read more
What is AdRoll used for?
1 Comment
KB
retargeting that means someone goes on your website and they do not convert. You can then show ads to those folks through AdRoll.Read more
"Benefits of using twitter ads as a tool to promote my business"
2 Comments
AS
Assemble a decent standing for your itemRead more
how do i add a call button on twitter ads
2 Comments
JC
You first have to create a "direct message card" in your Twitter Ads dashboard. Calls to action buttons can then be added to this cardRead more
Twitter Ads has no more discussions with answers
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