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At a Glance
Market Segments
Small-Business (56.3% of reviews)
Small-Business (52.8% of reviews)
Entry-Level Pricing
Pay As You Go
Pay for Performance
AdRoll
Star Rating
(692)4.0 out of 5
Market Segments
Small-Business (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansTwitter Ads
Star Rating
(242)3.9 out of 5
Market Segments
Small-Business (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
Pay for Performance
Learn more about Twitter AdsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AdRoll excels in Manage Email Deliverability with a score of 8.5, indicating that it effectively helps users ensure their emails reach the intended inboxes. In contrast, Twitter Ads lacks a dedicated email management feature, which may limit its effectiveness in email marketing campaigns.
- Reviewers mention that AdRoll's Cross-Device Attribution feature scores an impressive 8.6, allowing for a comprehensive understanding of user interactions across multiple devices. Twitter Ads, while offering some attribution capabilities, scores lower at 8.0, which may hinder users' ability to track customer journeys effectively.
- G2 users highlight AdRoll's strong performance in Retargeting with a score of 8.6, particularly praising its Behavioral Targeting and Audience Segmentation features. Twitter Ads, on the other hand, scores 8.0 in retargeting, suggesting it may not be as robust in targeting specific user behaviors.
- Reviewers say that AdRoll's Campaign Optimization feature, scoring 7.5, provides valuable insights for improving ad performance. In comparison, Twitter Ads scores slightly higher at 7.6, but users report that AdRoll's optimization tools are more user-friendly and effective in driving results.
- Users on G2 mention that AdRoll's Custom Attribution feature, with a score of 8.5, allows for tailored tracking of marketing efforts, which is crucial for businesses looking to measure specific campaign impacts. Twitter Ads, while offering some attribution options, does not provide the same level of customization, scoring lower at 7.5.
- Reviewers mention that AdRoll's Quality of Support scores 7.9, indicating a generally positive experience with customer service. In contrast, Twitter Ads scores lower at 7.4, with users reporting longer response times and less effective support for troubleshooting issues.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Free Trial
AdRoll
Free Trial is available
Twitter Ads
No trial information availableRatings
Meets Requirements
8.2
580
7.9
213
Ease of Use
8.3
585
8.4
213
Ease of Setup
8.2
369
8.1
85
Ease of Admin
8.1
336
8.2
87
Quality of Support
8.0
554
7.4
182
Has the product been a good partner in doing business?
8.1
335
7.8
86
Product Direction (% positive)
7.2
570
6.7
209
Features by Category
Channel Functionality
8.2
400
Not enough data
Platform Interoperability
7.5
80
Not enough data
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
436
8.0
176
7.6
426
7.6
175
8.1
429
7.9
178
7.0
373
6.8
143
7.7
367
7.2
136
7.8
356
Feature Not Available
7.7
313
7.5
132
7.7
359
Feature Not Available
8.1
399
7.4
165
7.5
375
7.7
161
7.5
331
7.9
158
7.7
212
7.9
71
7.8
210
8.3
74
Targeting
7.9
406
8.0
177
8.7
427
8.0
160
8.0
372
8.0
166
7.7
338
7.9
166
Platform
7.7
284
7.6
111
7.2
332
Feature Not Available
8.0
368
7.6
154
8.1
404
8.2
172
7.8
313
7.7
138
7.4
324
7.3
144
7.5
321
7.4
138
7.8
267
8.0
125
7.6
333
8.1
158
Retargeting
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
206
Not enough data
8.2
194
Not enough data
8.2
196
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
203
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
436
8.0
176
7.6
426
7.6
175
8.1
429
7.9
178
7.0
373
6.8
143
7.7
367
7.2
136
7.8
356
Feature Not Available
7.7
313
7.5
132
7.7
359
Feature Not Available
8.1
399
7.4
165
7.5
375
7.7
161
7.5
331
7.9
158
7.7
212
7.9
71
7.8
210
8.3
74
Targeting
7.9
406
8.0
177
8.7
427
8.0
160
8.0
372
8.0
166
7.7
338
7.9
166
Mobile
7.8
169
Not enough data
7.7
212
7.9
71
7.8
210
8.3
74
Platform
7.7
284
7.6
111
7.2
332
Feature Not Available
8.0
368
7.6
154
8.1
404
8.2
172
7.8
313
7.7
138
7.4
324
7.3
144
7.5
321
7.4
138
7.8
267
8.0
125
7.6
333
8.1
158
Platform Interoperability
6.7
12
Not enough data
Video Functionality
7.9
14
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
436
8.0
176
7.6
426
7.6
175
8.1
429
7.9
178
7.0
373
6.8
143
7.7
367
7.2
136
7.8
356
Feature Not Available
7.7
313
7.5
132
7.7
359
Feature Not Available
8.1
399
7.4
165
7.5
375
7.7
161
7.5
331
7.9
158
7.7
212
7.9
71
7.8
210
8.3
74
Targeting
7.9
406
8.0
177
8.7
427
8.0
160
8.0
372
8.0
166
7.7
338
7.9
166
Platform
7.7
284
7.6
111
7.2
332
Feature Not Available
8.0
368
7.6
154
8.1
404
8.2
172
7.8
313
7.7
138
7.4
324
7.3
144
7.5
321
7.4
138
7.8
267
8.0
125
7.6
333
8.1
158
Platform Interoperability
8.0
35
8.5(won by 0.5)
27
Agentic AI - Social Media Advertising
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
Social Functionality
8.0(won by default)
221
Feature Not Available
Campaign Management
8.0(tied score)
436
8.0(tied score)
176
7.6(tied score)
426
7.6(tied score)
175
8.1(won by 0.2)
429
7.9
178
7.0(won by 0.2)
373
6.8
143
7.7(won by 0.5)
367
7.2
136
7.8(won by default)
356
Feature Not Available
7.7(won by 0.2)
313
7.5
132
7.7(won by default)
359
Feature Not Available
8.1(won by 0.7)
399
7.4
165
7.5
375
7.7(won by 0.2)
161
7.5
331
7.9(won by 0.4)
158
7.7
212
7.9(won by 0.2)
71
7.8
210
8.3(won by 0.5)
74
Targeting
7.9
406
8.0(won by 0.1)
177
8.7(won by 0.7)
427
8.0
160
8.0(tied score)
372
8.0(tied score)
166
7.7
338
7.9(won by 0.2)
166
Platform
7.7(won by 0.1)
284
7.6
111
7.2(won by default)
332
Feature Not Available
8.0(won by 0.4)
368
7.6
154
8.1
404
8.2(won by 0.1)
172
7.8(won by 0.1)
313
7.7
138
7.4(won by 0.1)
324
7.3
144
7.5(won by 0.1)
321
7.4
138
7.8
267
8.0(won by 0.2)
125
7.6
333
8.1(won by 0.5)
158
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
436
8.0
176
7.6
426
7.6
175
8.1
429
7.9
178
7.0
373
6.8
143
7.7
367
7.2
136
7.8
356
Feature Not Available
7.7
313
7.5
132
7.7
359
Feature Not Available
8.1
399
7.4
165
7.5
375
7.7
161
7.5
331
7.9
158
7.7
212
7.9
71
7.8
210
8.3
74
Targeting
7.9
406
8.0
177
8.7
427
8.0
160
8.0
372
8.0
166
7.7
338
7.9
166
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
284
7.6
111
7.2
332
Feature Not Available
8.0
368
7.6
154
8.1
404
8.2
172
7.8
313
7.7
138
7.4
324
7.3
144
7.5
321
7.4
138
7.8
267
8.0
125
7.6
333
8.1
158
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Twitter Ads are categorized as Social Media Advertising
Unique Categories
Twitter Ads has no unique categories
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twitter Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.7%
Computer Software
7.3%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Marketing and Advertising
25.5%
Information Technology and Services
8.2%
Internet
6.1%
Computer Software
4.8%
Retail
3.5%
Other
51.9%
Alternatives
Discussions
Does anybody knows a good source of AdRoll documentation?
1 Comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 Comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 Comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
how do i add a call button on twitter ads
2 Comments
AS
Twitter clients will remark on your tweets, pose inquiries, or react to items. Cooperations like this will make your relationship with customers closer.Read more
"Benefits of using twitter ads as a tool to promote my business"
2 Comments
AS
Assemble a decent standing for your itemRead more
Twitter Ads has no more discussions with answers
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