Compare AdRoll and SmartyAds DSP 
Featured Products
At a Glance
Market Segments
Small-Business (56.7% of reviews)
Small-Business (84.2% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(771)4.1 out of 5
Market Segments
Small-Business (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansSmartyAds DSP
Star Rating
(22)4.5 out of 5
Market Segments
Small-Business (84.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SmartyAds DSPSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in cross-channel marketing, allowing users to effectively launch and track ads across platforms like Facebook and Google. This feature is particularly praised for helping businesses re-engage with previous prospects, making conversions easier.
- Users say that SmartyAds DSP shines in ease of use and campaign setup, with many highlighting the straightforward onboarding process and intuitive dashboard. Reviewers appreciate the quick response from the support team, which enhances the overall user experience.
- According to verified reviews, AdRoll's dashboard is noted for being easy to understand and use, with users finding it simple to create audiences and generate reports that clearly show ad performance. This functionality helps users make informed decisions to improve their campaigns.
- Reviewers mention that SmartyAds DSP offers strong campaign reporting and optimization features, making it easy for users to analyze their campaigns. The platform's user-friendly interface is frequently highlighted, making it accessible even for those new to digital advertising.
- G2 reviewers report that while AdRoll has a solid reputation for retargeting capabilities, some users feel it could improve in areas like customization and advanced targeting options compared to SmartyAds DSP, which is praised for its robust targeting features.
- Users say that AdRoll's support is generally good, but SmartyAds DSP's friendly and professional support team stands out, with many users noting their availability and quick response times, which can be crucial for businesses needing immediate assistance.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
SmartyAds DSP
No pricing availableFree Trial
AdRoll
Free Trial is available
SmartyAds DSP
No trial information availableRatings
Meets Requirements
8.2
627
9.0
16
Ease of Use
8.3
632
9.1
16
Ease of Setup
8.3
415
8.3
6
Ease of Admin
8.1
343
7.7
5
Quality of Support
8.0
596
8.5
16
Has the product been a good partner in doing business?
8.1
342
8.7
5
Product Direction (% positive)
7.3
615
9.2
15
Features by Category
Channel Functionality
8.3
417
7.8
6
Platform Interoperability
7.5
82
Not enough data
Agentic AI - Display Advertising
6.9
26
Not enough data
6.9
24
Not enough data
7.4
24
Not enough data
7.3
24
Not enough data
7.5
25
Not enough data
7.2
24
Not enough data
Campaign Management
8.0
447
9.3
12
|
Verified
7.6
431
9.0
12
|
Verified
8.2
439
8.9
12
|
Verified
7.0
375
7.0
10
|
Verified
7.7
370
7.4
9
|
Verified
7.9
359
9.2
11
|
Verified
7.7
315
8.8
10
|
Verified
7.6
364
9.3
12
|
Verified
8.1
403
9.3
12
|
Verified
7.5
381
9.1
11
|
Verified
7.5
334
9.2
11
|
Verified
7.7
213
9.2
11
|
Verified
7.8
211
9.0
10
|
Verified
Targeting
7.9
417
8.6
12
|
Verified
8.7
451
9.1
11
|
Verified
8.0
374
9.3
12
|
Verified
7.7
340
8.8
7
Platform
7.7
295
Feature Not Available
7.2
339
8.8
11
|
Verified
8.1
371
Feature Not Available
8.1
412
8.9
11
|
Verified
7.8
315
8.8
8
7.4
330
7.8
10
|
Verified
7.5
322
8.5
10
|
Verified
7.8
269
8.7
10
|
Verified
7.6
334
8.8
10
|
Verified
Retargeting
8.2
167
Not enough data
8.3
201
Not enough data
8.0
188
Not enough data
8.2
215
Not enough data
8.2
195
Not enough data
8.3
202
Not enough data
8.2
178
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.1
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
204
8.3
5
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
447
9.3
12
|
Verified
7.6
431
9.0
12
|
Verified
8.2
439
8.9
12
|
Verified
7.0
375
7.0
10
|
Verified
7.7
370
7.4
9
|
Verified
7.9
359
9.2
11
|
Verified
7.7
315
8.8
10
|
Verified
7.6
364
9.3
12
|
Verified
8.1
403
9.3
12
|
Verified
7.5
381
9.1
11
|
Verified
7.5
334
9.2
11
|
Verified
7.7
213
9.2
11
|
Verified
7.8
211
9.0
10
|
Verified
Targeting
7.9
417
8.6
12
|
Verified
8.7
451
9.1
11
|
Verified
8.0
374
9.3
12
|
Verified
7.7
340
8.8
7
Mobile
7.8
169
8.3
5
7.7
213
9.2
11
|
Verified
7.8
211
9.0
10
|
Verified
Platform
7.7
295
Feature Not Available
7.2
339
8.8
11
|
Verified
8.1
371
Feature Not Available
8.1
412
8.9
11
|
Verified
7.8
315
8.8
8
7.4
330
7.8
10
|
Verified
7.5
322
8.5
10
|
Verified
7.8
269
8.7
10
|
Verified
7.6
334
8.8
10
|
Verified
Platform Interoperability
6.4
13
Not enough data
Video Functionality
8.1
16
Not enough data
Agentic AI - Video Advertising
5.6
6
Not enough data
5.6
6
Not enough data
5.8
6
Not enough data
5.8
6
Not enough data
5.8
6
Not enough data
5.6
6
Not enough data
Campaign Management
8.0
447
9.3
12
|
Verified
7.6
431
9.0
12
|
Verified
8.2
439
8.9
12
|
Verified
7.0
375
7.0
10
|
Verified
7.7
370
7.4
9
|
Verified
7.9
359
9.2
11
|
Verified
7.7
315
8.8
10
|
Verified
7.6
364
9.3
12
|
Verified
8.1
403
9.3
12
|
Verified
7.5
381
9.1
11
|
Verified
7.5
334
9.2
11
|
Verified
7.7
213
9.2
11
|
Verified
7.8
211
9.0
10
|
Verified
Targeting
7.9
417
8.6
12
|
Verified
8.7
451
9.1
11
|
Verified
8.0
374
9.3
12
|
Verified
7.7
340
8.8
7
Platform
7.7
295
Feature Not Available
7.2
339
8.8
11
|
Verified
8.1
371
Feature Not Available
8.1
412
8.9
11
|
Verified
7.8
315
8.8
8
7.4
330
7.8
10
|
Verified
7.5
322
8.5
10
|
Verified
7.8
269
8.7
10
|
Verified
7.6
334
8.8
10
|
Verified
Platform Interoperability
7.9(won by default)
34
Not enough data
Agentic AI - Social Media Advertising
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
7.9(won by default)
7
Not enough data
6.7(won by default)
6
Not enough data
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
Social Functionality
8.1(won by default)
222
Not enough data
Campaign Management
8.0
447
9.3(won by 1.3)
12
|
Verified
7.6
431
9.0(won by 1.4)
12
|
Verified
8.2
439
8.9(won by 0.7)
12
|
Verified
7.0(tied score)
375
7.0(tied score)
10
|
Verified
7.7(won by 0.3)
370
7.4
9
|
Verified
7.9
359
9.2(won by 1.3)
11
|
Verified
7.7
315
8.8(won by 1.1)
10
|
Verified
7.6
364
9.3(won by 1.7)
12
|
Verified
8.1
403
9.3(won by 1.2)
12
|
Verified
7.5
381
9.1(won by 1.6)
11
|
Verified
7.5
334
9.2(won by 1.7)
11
|
Verified
7.7
213
9.2(won by 1.5)
11
|
Verified
7.8
211
9.0(won by 1.2)
10
|
Verified
Targeting
7.9
417
8.6(won by 0.7)
12
|
Verified
8.7
451
9.1(won by 0.4)
11
|
Verified
8.0
374
9.3(won by 1.3)
12
|
Verified
7.7
340
8.8(won by 1.1)
7
Platform
7.7(won by default)
295
Feature Not Available
7.2
339
8.8(won by 1.6)
11
|
Verified
8.1(won by default)
371
Feature Not Available
8.1
412
8.9(won by 0.8)
11
|
Verified
7.8
315
8.8(won by 1.0)
8
7.4
330
7.8(won by 0.4)
10
|
Verified
7.5
322
8.5(won by 1.0)
10
|
Verified
7.8
269
8.7(won by 0.9)
10
|
Verified
7.6
334
8.8(won by 1.2)
10
|
Verified
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
447
9.3
12
|
Verified
7.6
431
9.0
12
|
Verified
8.2
439
8.9
12
|
Verified
7.0
375
7.0
10
|
Verified
7.7
370
7.4
9
|
Verified
7.9
359
9.2
11
|
Verified
7.7
315
8.8
10
|
Verified
7.6
364
9.3
12
|
Verified
8.1
403
9.3
12
|
Verified
7.5
381
9.1
11
|
Verified
7.5
334
9.2
11
|
Verified
7.7
213
9.2
11
|
Verified
7.8
211
9.0
10
|
Verified
Targeting
7.9
417
8.6
12
|
Verified
8.7
451
9.1
11
|
Verified
8.0
374
9.3
12
|
Verified
7.7
340
8.8
7
Demand Side Platforms
8.3
5
7.6
9
|
Verified
8.3
5
7.2
10
|
Verified
8.3
5
8.6
12
|
Verified
Platform
7.7
295
Feature Not Available
7.2
339
8.8
11
|
Verified
8.1
371
Feature Not Available
8.1
412
8.9
11
|
Verified
7.8
315
8.8
8
7.4
330
7.8
10
|
Verified
7.5
322
8.5
10
|
Verified
7.8
269
8.7
10
|
Verified
7.6
334
8.8
10
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and SmartyAds DSP are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, Native Advertising, and Social Media Advertising
SmartyAds DSP has no unique categories
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SmartyAds DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.4%
Computer Software
7.5%
Retail
5.8%
Apparel & Fashion
4.4%
Information Technology and Services
4.1%
Other
52.9%
Marketing and Advertising
52.6%
Information Technology and Services
10.5%
Program Development
5.3%
Internet
5.3%
Health, Wellness and Fitness
5.3%
Other
21.1%
Alternatives
Discussions
What is AdRoll used for?
1 Comment
FB
For retargeting and setting up ads to those already familiar/seen your product but hasn't converted yet.Read more
What is AdRoll used for?
1 Comment
KB
retargeting that means someone goes on your website and they do not convert. You can then show ads to those folks through AdRoll.Read more
What is SmartyAds DSP used for?
1 Comment
ZP
Hello!
I’m Zoriana from SmartyAds Marketing team.
SmartyAds DSP automates ad buying through real-time bidding, ensuring advertisers secure targeted...Read more
SmartyAds DSP has no more discussions with answers
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