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Compare AdRoll and SmartyAds DSP 
Featured Products
At a Glance
Market Segments
Small-Business (56.2% of reviews)
Small-Business (84.2% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(733)4.0 out of 5
Market Segments
Small-Business (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansSmartyAds DSP
Star Rating
(22)4.5 out of 5
Market Segments
Small-Business (84.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SmartyAds DSPSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in user satisfaction, particularly highlighting its dynamic ad creation features and the ease of use of its inbuilt ad maker. Users appreciate the ability to request custom artworks tailored to their needs, making the platform very user-friendly.
- Users say that SmartyAds DSP offers a straightforward onboarding process, with many praising its ease of setting up campaigns and the intuitive dashboard. This simplicity is a significant advantage for those new to digital advertising.
- Reviewers mention that AdRoll's retargeting capabilities are top-tier, making it a strong choice for businesses focused on re-engaging customers. The platform's overall usability is frequently noted as a strong point, allowing users to navigate and manage their campaigns effectively.
- According to verified reviews, SmartyAds DSP shines in customer support, with users describing the support team as friendly and professional. The quick response times and availability of account managers contribute to a positive user experience.
- G2 reviewers highlight that while AdRoll has a larger market presence and more reviews, SmartyAds DSP has a higher star rating, indicating that users find it to be a reliable option despite its smaller user base. This suggests that users may feel more satisfied with their experience on SmartyAds DSP.
- Users report that AdRoll's campaign optimization features are effective, but some find that the platform can be overwhelming due to its extensive options. In contrast, SmartyAds DSP is praised for its easy campaign reporting and optimization, making it a more manageable choice for users who prefer simplicity.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
SmartyAds DSP
No pricing availableFree Trial
AdRoll
Free Trial is available
SmartyAds DSP
No trial information availableRatings
Meets Requirements
8.2
611
9.0
16
Ease of Use
8.3
616
9.1
16
Ease of Setup
8.3
400
8.3
6
Ease of Admin
8.2
345
7.7
5
Quality of Support
8.0
581
8.5
16
Has the product been a good partner in doing business?
8.1
344
8.7
5
Product Direction (% positive)
7.3
601
9.2
15
Features by Category
Channel Functionality
8.3
408
7.8
6
Platform Interoperability
7.6
81
Not enough data
Agentic AI - Display Advertising
6.8
23
Not enough data
7.1
23
Not enough data
7.4
22
Not enough data
7.5
23
Not enough data
7.6
24
Not enough data
7.2
23
Not enough data
Campaign Management
8.0
445
9.3
12
|
Verified
7.6
433
9.0
12
|
Verified
8.1
437
8.9
12
|
Verified
7.0
375
7.0
10
|
Verified
7.7
369
7.4
9
|
Verified
7.9
359
9.2
11
|
Verified
7.7
315
8.8
10
|
Verified
7.7
361
9.3
12
|
Verified
8.1
402
9.3
12
|
Verified
7.5
381
9.1
11
|
Verified
7.5
334
9.2
11
|
Verified
7.7
213
9.2
11
|
Verified
7.8
211
9.0
10
|
Verified
Targeting
7.9
414
8.6
12
|
Verified
8.7
443
9.1
11
|
Verified
8.0
373
9.3
12
|
Verified
7.7
340
8.8
7
Platform
7.7
287
Feature Not Available
7.2
336
8.8
11
|
Verified
8.1
369
Feature Not Available
8.1
405
8.9
11
|
Verified
7.8
315
8.8
8
7.5
327
7.8
10
|
Verified
7.5
322
8.5
10
|
Verified
7.8
268
8.7
10
|
Verified
7.6
334
8.8
10
|
Verified
Retargeting
8.2
167
Not enough data
8.3
201
Not enough data
8.1
188
Not enough data
8.2
214
Not enough data
8.2
195
Not enough data
8.3
202
Not enough data
8.2
179
Not enough data
Agentic AI - Retargeting
7.7
27
Not enough data
7.3
27
Not enough data
7.7
26
Not enough data
7.3
27
Not enough data
7.5
27
Not enough data
7.7
27
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
204
8.3
5
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
445
9.3
12
|
Verified
7.6
433
9.0
12
|
Verified
8.1
437
8.9
12
|
Verified
7.0
375
7.0
10
|
Verified
7.7
369
7.4
9
|
Verified
7.9
359
9.2
11
|
Verified
7.7
315
8.8
10
|
Verified
7.7
361
9.3
12
|
Verified
8.1
402
9.3
12
|
Verified
7.5
381
9.1
11
|
Verified
7.5
334
9.2
11
|
Verified
7.7
213
9.2
11
|
Verified
7.8
211
9.0
10
|
Verified
Targeting
7.9
414
8.6
12
|
Verified
8.7
443
9.1
11
|
Verified
8.0
373
9.3
12
|
Verified
7.7
340
8.8
7
Mobile
7.8
169
8.3
5
7.7
213
9.2
11
|
Verified
7.8
211
9.0
10
|
Verified
Platform
7.7
287
Feature Not Available
7.2
336
8.8
11
|
Verified
8.1
369
Feature Not Available
8.1
405
8.9
11
|
Verified
7.8
315
8.8
8
7.5
327
7.8
10
|
Verified
7.5
322
8.5
10
|
Verified
7.8
268
8.7
10
|
Verified
7.6
334
8.8
10
|
Verified
Platform Interoperability
6.7
12
Not enough data
Video Functionality
8.1
16
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
445
9.3
12
|
Verified
7.6
433
9.0
12
|
Verified
8.1
437
8.9
12
|
Verified
7.0
375
7.0
10
|
Verified
7.7
369
7.4
9
|
Verified
7.9
359
9.2
11
|
Verified
7.7
315
8.8
10
|
Verified
7.7
361
9.3
12
|
Verified
8.1
402
9.3
12
|
Verified
7.5
381
9.1
11
|
Verified
7.5
334
9.2
11
|
Verified
7.7
213
9.2
11
|
Verified
7.8
211
9.0
10
|
Verified
Targeting
7.9
414
8.6
12
|
Verified
8.7
443
9.1
11
|
Verified
8.0
373
9.3
12
|
Verified
7.7
340
8.8
7
Platform
7.7
287
Feature Not Available
7.2
336
8.8
11
|
Verified
8.1
369
Feature Not Available
8.1
405
8.9
11
|
Verified
7.8
315
8.8
8
7.5
327
7.8
10
|
Verified
7.5
322
8.5
10
|
Verified
7.8
268
8.7
10
|
Verified
7.6
334
8.8
10
|
Verified
Platform Interoperability
8.0(won by default)
35
Not enough data
Agentic AI - Social Media Advertising
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
Social Functionality
8.1(won by default)
224
Not enough data
Campaign Management
8.0
445
9.3(won by 1.3)
12
|
Verified
7.6
433
9.0(won by 1.4)
12
|
Verified
8.1
437
8.9(won by 0.8)
12
|
Verified
7.0(tied score)
375
7.0(tied score)
10
|
Verified
7.7(won by 0.3)
369
7.4
9
|
Verified
7.9
359
9.2(won by 1.3)
11
|
Verified
7.7
315
8.8(won by 1.1)
10
|
Verified
7.7
361
9.3(won by 1.6)
12
|
Verified
8.1
402
9.3(won by 1.2)
12
|
Verified
7.5
381
9.1(won by 1.6)
11
|
Verified
7.5
334
9.2(won by 1.7)
11
|
Verified
7.7
213
9.2(won by 1.5)
11
|
Verified
7.8
211
9.0(won by 1.2)
10
|
Verified
Targeting
7.9
414
8.6(won by 0.7)
12
|
Verified
8.7
443
9.1(won by 0.4)
11
|
Verified
8.0
373
9.3(won by 1.3)
12
|
Verified
7.7
340
8.8(won by 1.1)
7
Platform
7.7(won by default)
287
Feature Not Available
7.2
336
8.8(won by 1.6)
11
|
Verified
8.1(won by default)
369
Feature Not Available
8.1
405
8.9(won by 0.8)
11
|
Verified
7.8
315
8.8(won by 1.0)
8
7.5
327
7.8(won by 0.3)
10
|
Verified
7.5
322
8.5(won by 1.0)
10
|
Verified
7.8
268
8.7(won by 0.9)
10
|
Verified
7.6
334
8.8(won by 1.2)
10
|
Verified
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
445
9.3
12
|
Verified
7.6
433
9.0
12
|
Verified
8.1
437
8.9
12
|
Verified
7.0
375
7.0
10
|
Verified
7.7
369
7.4
9
|
Verified
7.9
359
9.2
11
|
Verified
7.7
315
8.8
10
|
Verified
7.7
361
9.3
12
|
Verified
8.1
402
9.3
12
|
Verified
7.5
381
9.1
11
|
Verified
7.5
334
9.2
11
|
Verified
7.7
213
9.2
11
|
Verified
7.8
211
9.0
10
|
Verified
Targeting
7.9
414
8.6
12
|
Verified
8.7
443
9.1
11
|
Verified
8.0
373
9.3
12
|
Verified
7.7
340
8.8
7
Demand Side Platforms
8.3
5
7.6
9
|
Verified
8.3
5
7.2
10
|
Verified
8.3
5
8.6
12
|
Verified
Platform
7.7
287
Feature Not Available
7.2
336
8.8
11
|
Verified
8.1
369
Feature Not Available
8.1
405
8.9
11
|
Verified
7.8
315
8.8
8
7.5
327
7.8
10
|
Verified
7.5
322
8.5
10
|
Verified
7.8
268
8.7
10
|
Verified
7.6
334
8.8
10
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and SmartyAds DSP are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, Native Advertising, and Social Media Advertising
SmartyAds DSP has no unique categories
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SmartyAds DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.7%
Computer Software
7.5%
Retail
5.8%
Apparel & Fashion
4.3%
Information Technology and Services
4.2%
Other
52.5%
Marketing and Advertising
52.6%
Information Technology and Services
10.5%
Program Development
5.3%
Internet
5.3%
Health, Wellness and Fitness
5.3%
Other
21.1%
Alternatives
Discussions
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
What is SmartyAds DSP used for?
1 Comment
ZP
Hello!
I’m Zoriana from SmartyAds Marketing team.
SmartyAds DSP automates ad buying through real-time bidding, ensuring advertisers secure targeted...Read more
SmartyAds DSP has no more discussions with answers
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