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At a Glance
Market Segments
Small-Business (56.3% of reviews)
Small-Business (84.2% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(692)4.0 out of 5
Market Segments
Small-Business (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansSmartyAds DSP
Star Rating
(21)4.6 out of 5
Market Segments
Small-Business (84.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SmartyAds DSPSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AdRoll excels in its High-Volume Sending capabilities, scoring 8.3, which allows businesses to efficiently manage large email campaigns. In contrast, SmartyAds DSP does not have a specific rating for this feature, indicating a potential gap in high-volume email management.
- Reviewers mention that SmartyAds DSP shines in Cross-Device Capabilities with a score of 8.8, enabling seamless advertising across multiple devices. AdRoll, while effective, does not provide a specific score for this feature, suggesting it may not be as robust in this area.
- G2 users highlight that SmartyAds DSP offers superior Campaign Optimization tools, achieving a score of 9.2, which helps users refine their advertising strategies effectively. AdRoll's score of 7.5 indicates it may not provide the same level of optimization support.
- Users on G2 report that AdRoll's Manage Email Deliverability feature, rated at 8.5, is particularly beneficial for ensuring emails reach their intended audience. SmartyAds DSP lacks a comparable feature rating, which may affect its email marketing effectiveness.
- Reviewers mention that SmartyAds DSP's Brand Safety measures, scoring 9.4, are highly regarded, providing users with confidence in their advertising placements. AdRoll's score of 7.8 suggests it may not offer the same level of assurance in this critical area.
- Users say that SmartyAds DSP's Fraud Protection features, rated at 8.9, are robust and help safeguard advertising investments. In comparison, AdRoll's score of 7.7 indicates it may not be as comprehensive in protecting against fraudulent activities.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
SmartyAds DSP
No pricing availableFree Trial
AdRoll
Free Trial is available
SmartyAds DSP
No trial information availableRatings
Meets Requirements
8.2
580
9.0
16
Ease of Use
8.3
585
9.1
16
Ease of Setup
8.2
369
8.3
6
Ease of Admin
8.1
336
7.7
5
Quality of Support
8.0
554
8.5
16
Has the product been a good partner in doing business?
8.1
335
8.7
5
Product Direction (% positive)
7.2
570
9.2
15
Features by Category
Channel Functionality
8.2
400
7.8
6
Platform Interoperability
7.5
80
Not enough data
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
436
9.3
12
|
Verified
7.6
426
9.0
12
|
Verified
8.1
429
8.9
12
|
Verified
7.0
373
7.0
10
|
Verified
7.7
367
7.4
9
|
Verified
7.8
356
9.2
11
|
Verified
7.7
313
8.8
10
|
Verified
7.7
359
9.3
12
|
Verified
8.1
399
9.3
12
|
Verified
7.5
375
9.1
11
|
Verified
7.5
331
9.2
11
|
Verified
7.7
212
9.2
11
|
Verified
7.8
210
9.0
10
|
Verified
Targeting
7.9
406
8.6
12
|
Verified
8.7
427
9.1
11
|
Verified
8.0
372
9.3
12
|
Verified
7.7
338
8.8
7
Platform
7.7
284
Feature Not Available
7.2
332
8.8
11
|
Verified
8.0
368
Feature Not Available
8.1
404
8.9
11
|
Verified
7.8
313
8.8
8
7.4
324
7.8
10
|
Verified
7.5
321
8.5
10
|
Verified
7.8
267
8.7
10
|
Verified
7.6
333
8.8
10
|
Verified
Retargeting
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
206
Not enough data
8.2
194
Not enough data
8.2
196
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
203
8.3
5
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
436
9.3
12
|
Verified
7.6
426
9.0
12
|
Verified
8.1
429
8.9
12
|
Verified
7.0
373
7.0
10
|
Verified
7.7
367
7.4
9
|
Verified
7.8
356
9.2
11
|
Verified
7.7
313
8.8
10
|
Verified
7.7
359
9.3
12
|
Verified
8.1
399
9.3
12
|
Verified
7.5
375
9.1
11
|
Verified
7.5
331
9.2
11
|
Verified
7.7
212
9.2
11
|
Verified
7.8
210
9.0
10
|
Verified
Targeting
7.9
406
8.6
12
|
Verified
8.7
427
9.1
11
|
Verified
8.0
372
9.3
12
|
Verified
7.7
338
8.8
7
Mobile
7.8
169
8.3
5
7.7
212
9.2
11
|
Verified
7.8
210
9.0
10
|
Verified
Platform
7.7
284
Feature Not Available
7.2
332
8.8
11
|
Verified
8.0
368
Feature Not Available
8.1
404
8.9
11
|
Verified
7.8
313
8.8
8
7.4
324
7.8
10
|
Verified
7.5
321
8.5
10
|
Verified
7.8
267
8.7
10
|
Verified
7.6
333
8.8
10
|
Verified
Platform Interoperability
6.7
12
Not enough data
Video Functionality
7.9
14
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
436
9.3
12
|
Verified
7.6
426
9.0
12
|
Verified
8.1
429
8.9
12
|
Verified
7.0
373
7.0
10
|
Verified
7.7
367
7.4
9
|
Verified
7.8
356
9.2
11
|
Verified
7.7
313
8.8
10
|
Verified
7.7
359
9.3
12
|
Verified
8.1
399
9.3
12
|
Verified
7.5
375
9.1
11
|
Verified
7.5
331
9.2
11
|
Verified
7.7
212
9.2
11
|
Verified
7.8
210
9.0
10
|
Verified
Targeting
7.9
406
8.6
12
|
Verified
8.7
427
9.1
11
|
Verified
8.0
372
9.3
12
|
Verified
7.7
338
8.8
7
Platform
7.7
284
Feature Not Available
7.2
332
8.8
11
|
Verified
8.0
368
Feature Not Available
8.1
404
8.9
11
|
Verified
7.8
313
8.8
8
7.4
324
7.8
10
|
Verified
7.5
321
8.5
10
|
Verified
7.8
267
8.7
10
|
Verified
7.6
333
8.8
10
|
Verified
Platform Interoperability
8.0(won by default)
35
Not enough data
Agentic AI - Social Media Advertising
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
Social Functionality
8.0(won by default)
221
Not enough data
Campaign Management
8.0
436
9.3(won by 1.3)
12
|
Verified
7.6
426
9.0(won by 1.4)
12
|
Verified
8.1
429
8.9(won by 0.8)
12
|
Verified
7.0(tied score)
373
7.0(tied score)
10
|
Verified
7.7(won by 0.3)
367
7.4
9
|
Verified
7.8
356
9.2(won by 1.4)
11
|
Verified
7.7
313
8.8(won by 1.1)
10
|
Verified
7.7
359
9.3(won by 1.6)
12
|
Verified
8.1
399
9.3(won by 1.2)
12
|
Verified
7.5
375
9.1(won by 1.6)
11
|
Verified
7.5
331
9.2(won by 1.7)
11
|
Verified
7.7
212
9.2(won by 1.5)
11
|
Verified
7.8
210
9.0(won by 1.2)
10
|
Verified
Targeting
7.9
406
8.6(won by 0.7)
12
|
Verified
8.7
427
9.1(won by 0.4)
11
|
Verified
8.0
372
9.3(won by 1.3)
12
|
Verified
7.7
338
8.8(won by 1.1)
7
Platform
7.7(won by default)
284
Feature Not Available
7.2
332
8.8(won by 1.6)
11
|
Verified
8.0(won by default)
368
Feature Not Available
8.1
404
8.9(won by 0.8)
11
|
Verified
7.8
313
8.8(won by 1.0)
8
7.4
324
7.8(won by 0.4)
10
|
Verified
7.5
321
8.5(won by 1.0)
10
|
Verified
7.8
267
8.7(won by 0.9)
10
|
Verified
7.6
333
8.8(won by 1.2)
10
|
Verified
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
436
9.3
12
|
Verified
7.6
426
9.0
12
|
Verified
8.1
429
8.9
12
|
Verified
7.0
373
7.0
10
|
Verified
7.7
367
7.4
9
|
Verified
7.8
356
9.2
11
|
Verified
7.7
313
8.8
10
|
Verified
7.7
359
9.3
12
|
Verified
8.1
399
9.3
12
|
Verified
7.5
375
9.1
11
|
Verified
7.5
331
9.2
11
|
Verified
7.7
212
9.2
11
|
Verified
7.8
210
9.0
10
|
Verified
Targeting
7.9
406
8.6
12
|
Verified
8.7
427
9.1
11
|
Verified
8.0
372
9.3
12
|
Verified
7.7
338
8.8
7
Demand Side Platforms
8.3
5
7.6
9
|
Verified
8.3
5
7.2
10
|
Verified
8.3
5
8.6
12
|
Verified
Platform
7.7
284
Feature Not Available
7.2
332
8.8
11
|
Verified
8.0
368
Feature Not Available
8.1
404
8.9
11
|
Verified
7.8
313
8.8
8
7.4
324
7.8
10
|
Verified
7.5
321
8.5
10
|
Verified
7.8
267
8.7
10
|
Verified
7.6
333
8.8
10
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and SmartyAds DSP are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, Native Advertising, and Social Media Advertising
SmartyAds DSP has no unique categories
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SmartyAds DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.7%
Computer Software
7.3%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Marketing and Advertising
52.6%
Information Technology and Services
10.5%
Program Development
5.3%
Internet
5.3%
Health, Wellness and Fitness
5.3%
Other
21.1%
Alternatives
Discussions
Does anybody knows a good source of AdRoll documentation?
1 Comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 Comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 Comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
What is SmartyAds DSP used for?
1 Comment
ZP
Hello!
I’m Zoriana from SmartyAds Marketing team.
SmartyAds DSP automates ad buying through real-time bidding, ensuring advertisers secure targeted...Read more
SmartyAds DSP has no more discussions with answers
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