Compare AdRoll and Quantcast Platform 
At a Glance
Market Segments
Small-Business (56.1% of reviews)
Mid-Market (40.4% of reviews)
Entry-Level Pricing
Pay As You Go
For Pricing
AdRoll
Star Rating
(729)4.0 out of 5
Market Segments
Small-Business (56.1% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansQuantcast Platform
Star Rating
(185)4.2 out of 5
Market Segments
Mid-Market (40.4% of reviews)
Pros & Cons
Entry-Level Pricing
For Pricing
Free Trial is available
Learn more about Quantcast PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in retargeting capabilities, with users highlighting how it effectively helps businesses re-engage with previous prospects, making conversions easier. The platform's cross-channel marketing features allow for seamless ad tracking across various platforms like Facebook and Google.
- Users say that Quantcast Platform stands out for its user-friendly interface, making it easier to plan, build, and launch programmatic campaigns. Reviewers appreciate the clean reporting module and intuitive navigation, which enhances their overall experience.
- According to verified reviews, AdRoll's dashboard is praised for being easy to understand and use, allowing users to quickly create audiences and access performance reports. This functionality helps users make informed decisions to improve their campaigns.
- Reviewers mention that while AdRoll has a higher overall satisfaction score, Quantcast Platform's quality of support is notably higher, with users appreciating the assistance they receive, which contributes to a smoother experience when troubleshooting issues.
- G2 reviewers highlight that both platforms offer similar scores in ease of use and setup, but AdRoll's recent user feedback emphasizes its ability to launch remarketing display ads quickly, which can be a significant advantage for businesses looking to optimize their advertising efforts.
- Users report that AdRoll's cross-channel capabilities are a major strength, allowing for effective ad management across multiple platforms, while Quantcast Platform is noted for its ability to target niche audiences, making it a strong contender for businesses focused on specific market segments.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Free Trial
AdRoll
Free Trial is available
Quantcast Platform
Free Trial is available
Ratings
Meets Requirements
8.2
607
8.0
155
Ease of Use
8.3
612
8.3
162
Ease of Setup
8.2
396
8.3
114
Ease of Admin
8.1
343
8.2
73
Quality of Support
8.0
577
8.9
141
Has the product been a good partner in doing business?
8.1
342
8.9
72
Product Direction (% positive)
7.2
597
8.3
154
Features by Category
Metrics
Not enough data
8.1
48
Not enough data
7.8
48
Not enough data
7.7
44
Not enough data
8.4
47
Not enough data
7.9
43
Not enough data
7.8
44
Not enough data
7.8
44
Not enough data
7.9
47
Not enough data
7.6
41
Reporting
Not enough data
6.9
26
Not enough data
7.9
48
Not enough data
8.0
42
Not enough data
8.2
49
Not enough data
7.7
45
Not enough data
7.5
43
Not enough data
7.7
48
Other
Not enough data
8.0
50
Not enough data
8.1
45
Not enough data
7.8
35
Not enough data
8.5
40
Not enough data
8.0
38
Not enough data
7.3
37
Not enough data
7.9
37
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.9
35
Not enough data
7.9
36
Not enough data
7.8
41
Not enough data
8.0
40
Channel Functionality
8.3
407
8.5
68
Platform Interoperability
7.6
81
7.1
38
Agentic AI - Display Advertising
6.8
23
7.4
12
7.1
23
7.3
11
7.4
22
7.3
11
7.5
23
7.5
12
7.6
24
7.4
13
7.2
23
7.4
13
Campaign Management
8.0
441
8.3
86
7.6
429
7.9
84
8.1
435
8.3
84
7.0
374
6.9
74
7.7
368
7.5
67
7.9
358
8.2
77
7.7
314
7.8
74
7.7
360
8.0
78
8.1
401
8.2
82
7.5
379
7.6
75
7.5
333
7.3
66
7.7
212
7.2
64
7.8
210
7.2
61
Targeting
7.9
411
8.3
83
8.7
439
8.6
76
8.0
372
8.2
73
7.7
339
8.4
70
Platform
7.7
286
7.2
66
7.2
335
7.8
75
8.1
368
7.8
67
8.1
404
8.2
75
7.8
314
7.7
63
7.5
326
7.3
67
7.5
321
7.7
64
7.8
267
7.6
63
7.6
333
7.5
65
Retargeting
8.2
165
Not enough data
8.3
200
Not enough data
8.1
187
Not enough data
8.2
213
Not enough data
8.3
193
Not enough data
8.3
201
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.7
25
Not enough data
7.2
25
Not enough data
7.7
24
Not enough data
7.3
25
Not enough data
7.5
25
Not enough data
7.8
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
6.9
7
Mobile Functionality
8.0
204
8.1
19
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
441
8.3
86
7.6
429
7.9
84
8.1
435
8.3
84
7.0
374
6.9
74
7.7
368
7.5
67
7.9
358
8.2
77
7.7
314
7.8
74
7.7
360
8.0
78
8.1
401
8.2
82
7.5
379
7.6
75
7.5
333
7.3
66
7.7
212
7.2
64
7.8
210
7.2
61
Targeting
7.9
411
8.3
83
8.7
439
8.6
76
8.0
372
8.2
73
7.7
339
8.4
70
Mobile
7.8
169
7.8
16
7.7
212
7.2
64
7.8
210
7.2
61
Platform
7.7
286
7.2
66
7.2
335
7.8
75
8.1
368
7.8
67
8.1
404
8.2
75
7.8
314
7.7
63
7.5
326
7.3
67
7.5
321
7.7
64
7.8
267
7.6
63
7.6
333
7.5
65
Platform Interoperability
6.7
12
6.6
17
Video Functionality
8.0
15
7.8
28
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
441
8.3
86
7.6
429
7.9
84
8.1
435
8.3
84
7.0
374
6.9
74
7.7
368
7.5
67
7.9
358
8.2
77
7.7
314
7.8
74
7.7
360
8.0
78
8.1
401
8.2
82
7.5
379
7.6
75
7.5
333
7.3
66
7.7
212
7.2
64
7.8
210
7.2
61
Targeting
7.9
411
8.3
83
8.7
439
8.6
76
8.0
372
8.2
73
7.7
339
8.4
70
Platform
7.7
286
7.2
66
7.2
335
7.8
75
8.1
368
7.8
67
8.1
404
8.2
75
7.8
314
7.7
63
7.5
326
7.3
67
7.5
321
7.7
64
7.8
267
7.6
63
7.6
333
7.5
65
Platform Interoperability
7.9(won by default)
34
Not enough data
Agentic AI - Social Media Advertising
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
7.5(won by default)
6
Not enough data
6.7(won by default)
6
Not enough data
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
Social Functionality
8.1(won by default)
222
Not enough data
Campaign Management
8.0
441
8.3(won by 0.3)
86
7.6
429
7.9(won by 0.3)
84
8.1
435
8.3(won by 0.2)
84
7.0(won by 0.1)
374
6.9
74
7.7(won by 0.2)
368
7.5
67
7.9
358
8.2(won by 0.3)
77
7.7
314
7.8(won by 0.1)
74
7.7
360
8.0(won by 0.3)
78
8.1
401
8.2(won by 0.1)
82
7.5
379
7.6(won by 0.1)
75
7.5(won by 0.2)
333
7.3
66
7.7(won by 0.5)
212
7.2
64
7.8(won by 0.6)
210
7.2
61
Targeting
7.9
411
8.3(won by 0.4)
83
8.7(won by 0.1)
439
8.6
76
8.0
372
8.2(won by 0.2)
73
7.7
339
8.4(won by 0.7)
70
Platform
7.7(won by 0.5)
286
7.2
66
7.2
335
7.8(won by 0.6)
75
8.1(won by 0.3)
368
7.8
67
8.1
404
8.2(won by 0.1)
75
7.8(won by 0.1)
314
7.7
63
7.5(won by 0.2)
326
7.3
67
7.5
321
7.7(won by 0.2)
64
7.8(won by 0.2)
267
7.6
63
7.6(won by 0.1)
333
7.5
65
Audiences
Not enough data
8.3
6
Not enough data
5.8
6
Not enough data
7.5
6
Not enough data
7.5
6
Data Analysis
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.3
7
Not enough data
7.2
6
Administration
Not enough data
7.5
6
Not enough data
8.1
6
Not enough data
7.8
6
Agentic AI - Audience Intelligence Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
7.7
5
7.5
42
Agentic AI - Demand Side Platform (DSP)
Not enough data
6.9
7
8.0
5
6.4
7
7.3
5
6.9
7
7.7
5
6.7
7
Not enough data
6.4
7
7.7
5
6.7
7
Campaign Management
8.0
441
8.3
86
7.6
429
7.9
84
8.1
435
8.3
84
7.0
374
6.9
74
7.7
368
7.5
67
7.9
358
8.2
77
7.7
314
7.8
74
7.7
360
8.0
78
8.1
401
8.2
82
7.5
379
7.6
75
7.5
333
7.3
66
7.7
212
7.2
64
7.8
210
7.2
61
Targeting
7.9
411
8.3
83
8.7
439
8.6
76
8.0
372
8.2
73
7.7
339
8.4
70
Demand Side Platforms
8.3
5
8.3
45
8.3
5
7.8
45
8.3
5
8.0
43
Platform
7.7
286
7.2
66
7.2
335
7.8
75
8.1
368
7.8
67
8.1
404
8.2
75
7.8
314
7.7
63
7.5
326
7.3
67
7.5
321
7.7
64
7.8
267
7.6
63
7.6
333
7.5
65
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting & Personalization - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monetization & Reporting - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.8
9
Not enough data
8.2
11
Not enough data
8.2
10
Not enough data
7.5
8
Not enough data
7.8
10
Not enough data
6.7
8
Campaign Activity
Not enough data
8.5
11
Not enough data
8.7
10
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
8.1
8
Not enough data
6.5
8
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Quantcast Platform are categorized as Connected TV (CTV) Advertising Platforms, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Quantcast Platform is categorized as Digital Audio Advertising, Audience Intelligence Platforms, Marketing Analytics, Publisher Ad Server, and Digital Analytics
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Quantcast Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.3%
Computer Software
7.5%
Retail
5.8%
Apparel & Fashion
4.4%
Information Technology and Services
4.2%
Other
52.8%
Marketing and Advertising
42.0%
Gambling & Casinos
4.1%
Retail
4.1%
Online Media
4.1%
Information Technology and Services
3.6%
Other
42.0%
Alternatives
Discussions
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
What is Quantcast Measure?
1 Comment
G2
Quantcast Measure provides free, accurate and dependable audience insights for over 100 million web and mobile destinations. With detailed demographic,...Read more
Quantcast Platform has no more discussions with answers
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