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At a Glance
Market Segments
Small-Business (56.3% of reviews)
Small-Business (78.9% of reviews)
Entry-Level Pricing
Pay As You Go
$ Unlimited Seats / Month
AdRoll
Star Rating
(692)4.0 out of 5
Market Segments
Small-Business (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansBrandzooka
Star Rating
(44)4.5 out of 5
Market Segments
Small-Business (78.9% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$ Unlimited Seats / Month
Learn more about BrandzookaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AdRoll excels in its Quality of Support with a score of 7.9, while Brandzooka shines with an impressive score of 9.5, indicating that users find Brandzooka's support to be significantly more responsive and helpful.
- Reviewers mention that Brandzooka offers superior Mobile Functionality with a score of 9.2 compared to AdRoll's 8.0, highlighting that Brandzooka's mobile capabilities are more robust and user-friendly, making it easier for users to manage campaigns on the go.
- G2 users indicate that Brandzooka's Fraud Protection features are rated higher at 8.8, compared to AdRoll's 7.7, suggesting that Brandzooka provides more effective measures to safeguard against ad fraud, which is a critical concern for advertisers.
- Users on G2 report that AdRoll's Campaign Management tools, particularly the Campaign Dashboard, are rated at 7.9, while Brandzooka's tools are slightly lower at 7.6, indicating that AdRoll may offer a more intuitive interface for managing campaigns.
- Reviewers say that Brandzooka's In-App Ads functionality is rated exceptionally high at 9.0, while AdRoll's score of 7.7 suggests that Brandzooka provides a more effective platform for engaging users through in-app advertising.
- Users report that Brandzooka's Creative Optimization features score 8.7, outperforming AdRoll's 7.5, indicating that Brandzooka offers better tools for enhancing ad creatives, which can lead to improved campaign performance.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Brandzooka
Unlimited: Free to Use
$
Unlimited Seats / Month
Brandzooka offers the only free to access DSP in the industry. No sign-up costs, no minimums, no seat licenses.
Free Trial
AdRoll
Free Trial is available
Brandzooka
No trial information availableRatings
Meets Requirements
8.2
580
8.8
32
Ease of Use
8.3
585
8.4
32
Ease of Setup
8.2
369
8.8
17
Ease of Admin
8.1
336
8.4
17
Quality of Support
8.0
554
9.5
32
Has the product been a good partner in doing business?
8.1
335
9.7
17
Product Direction (% positive)
7.2
570
8.2
32
Features by Category
Channel Functionality
8.2
400
8.6
13
Platform Interoperability
7.5
80
Not enough data
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
436
7.6
14
7.6
426
7.4
14
8.1
429
8.9
14
7.0
373
7.0
10
7.7
367
6.5
9
7.8
356
8.5
13
7.7
313
8.8
11
7.7
359
8.1
9
8.1
399
8.6
13
7.5
375
8.7
10
7.5
331
8.3
8
7.7
212
9.0
16
7.8
210
8.7
17
Targeting
7.9
406
8.6
14
8.7
427
9.1
11
8.0
372
8.3
13
7.7
338
8.6
12
Platform
7.7
284
Not enough data
7.2
332
6.4
11
8.0
368
9.0
7
8.1
404
8.5
13
7.8
313
8.3
6
7.4
324
7.2
9
7.5
321
7.6
7
7.8
267
9.4
6
7.6
333
6.7
9
Retargeting
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
206
Not enough data
8.2
194
Not enough data
8.2
196
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
203
9.2
15
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
436
7.6
14
7.6
426
7.4
14
8.1
429
8.9
14
7.0
373
7.0
10
7.7
367
6.5
9
7.8
356
8.5
13
7.7
313
8.8
11
7.7
359
8.1
9
8.1
399
8.6
13
7.5
375
8.7
10
7.5
331
8.3
8
7.7
212
9.0
16
7.8
210
8.7
17
Targeting
7.9
406
8.6
14
8.7
427
9.1
11
8.0
372
8.3
13
7.7
338
8.6
12
Mobile
7.8
169
8.2
11
7.7
212
9.0
16
7.8
210
8.7
17
Platform
7.7
284
Not enough data
7.2
332
6.4
11
8.0
368
9.0
7
8.1
404
8.5
13
7.8
313
8.3
6
7.4
324
7.2
9
7.5
321
7.6
7
7.8
267
9.4
6
7.6
333
6.7
9
Platform Interoperability
6.7
12
Not enough data
Video Functionality
7.9
14
9.5
28
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
436
7.6
14
7.6
426
7.4
14
8.1
429
8.9
14
7.0
373
7.0
10
7.7
367
6.5
9
7.8
356
8.5
13
7.7
313
8.8
11
7.7
359
8.1
9
8.1
399
8.6
13
7.5
375
8.7
10
7.5
331
8.3
8
7.7
212
9.0
16
7.8
210
8.7
17
Targeting
7.9
406
8.6
14
8.7
427
9.1
11
8.0
372
8.3
13
7.7
338
8.6
12
Platform
7.7
284
Not enough data
7.2
332
6.4
11
8.0
368
9.0
7
8.1
404
8.5
13
7.8
313
8.3
6
7.4
324
7.2
9
7.5
321
7.6
7
7.8
267
9.4
6
7.6
333
6.7
9
Platform Interoperability
8.0(won by default)
35
Not enough data
Agentic AI - Social Media Advertising
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
Social Functionality
8.0(won by default)
221
Not enough data
Campaign Management
8.0(won by 0.4)
436
7.6
14
7.6(won by 0.2)
426
7.4
14
8.1
429
8.9(won by 0.8)
14
7.0(tied score)
373
7.0(tied score)
10
7.7(won by 1.2)
367
6.5
9
7.8
356
8.5(won by 0.7)
13
7.7
313
8.8(won by 1.1)
11
7.7
359
8.1(won by 0.4)
9
8.1
399
8.6(won by 0.5)
13
7.5
375
8.7(won by 1.2)
10
7.5
331
8.3(won by 0.8)
8
7.7
212
9.0(won by 1.3)
16
7.8
210
8.7(won by 0.9)
17
Targeting
7.9
406
8.6(won by 0.7)
14
8.7
427
9.1(won by 0.4)
11
8.0
372
8.3(won by 0.3)
13
7.7
338
8.6(won by 0.9)
12
Platform
7.7(won by default)
284
Not enough data
7.2(won by 0.8)
332
6.4
11
8.0
368
9.0(won by 1.0)
7
8.1
404
8.5(won by 0.4)
13
7.8
313
8.3(won by 0.5)
6
7.4(won by 0.2)
324
7.2
9
7.5
321
7.6(won by 0.1)
7
7.8
267
9.4(won by 1.6)
6
7.6(won by 0.9)
333
6.7
9
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
436
7.6
14
7.6
426
7.4
14
8.1
429
8.9
14
7.0
373
7.0
10
7.7
367
6.5
9
7.8
356
8.5
13
7.7
313
8.8
11
7.7
359
8.1
9
8.1
399
8.6
13
7.5
375
8.7
10
7.5
331
8.3
8
7.7
212
9.0
16
7.8
210
8.7
17
Targeting
7.9
406
8.6
14
8.7
427
9.1
11
8.0
372
8.3
13
7.7
338
8.6
12
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
284
Not enough data
7.2
332
6.4
11
8.0
368
9.0
7
8.1
404
8.5
13
7.8
313
8.3
6
7.4
324
7.2
9
7.5
321
7.6
7
7.8
267
9.4
6
7.6
333
6.7
9
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Brandzooka are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, Native Advertising, and Social Media Advertising
Brandzooka has no unique categories
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Brandzooka
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.7%
Computer Software
7.3%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Marketing and Advertising
36.8%
Consumer Goods
7.9%
Entertainment
5.3%
Wine and Spirits
2.6%
Utilities
2.6%
Other
44.7%
Alternatives
Discussions
Does anybody knows a good source of AdRoll documentation?
1 Comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 Comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 Comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
Africa outreach
1 Comment
SB
Hi Chike,
We absolutely can! Just shoot an email to salesteam@brandzooka.com or head over to our site to chat live with a member of our sales team.Read more
What areas are you focused on expanding in the future?
1 Comment
AG
Over the coming weeks, you'll see a lot of new solutions rolling out from the development shop. You can expect to see the first all-new software solution...Read more
Brandzooka has no more discussions with answers
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