# Brandzooka Reviews
**Vendor:** Brandzooka  
**Category:** [Video Advertising Software](https://www.g2.com/categories/video-advertising)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 44
## About Brandzooka
Brandzooka makes it possible for anyone to put their ads on Primetime TV, Internet Radio and the Web affordably in minutes. Our revolutionary self-service platform is built with the mission of making world-class digital advertising accessible and affordable to all. With the first ad-buying experience that outsmarts traditional advertisers, we deliver effective and automated management of TV &amp; digital ad-buying with none of the complexity. Based in Boulder, Colorado. We’re a venture-backed technology company; founded, funded and run by the most successful professionals working in media today. Trusted by 60,000 advertisers across 110 countries, we are disrupting the $500b digital and programmatic media ecosystems. We&#39;re proud to have built the first scalable platform connecting millions of business and agencies worldwide to the power of premium media.




## Brandzooka Reviews
  ### 1. Go with the Best!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sean T. | Co-Founder , Small-Business (50 or fewer emp.)

**Reviewed Date:** June 09, 2022

**What do you like best about Brandzooka?**

Very Knowledgable team, they digital buying plaform is by far the easiest and most repsonsive I have seen. We have increased our digital budgets because of Brandzooka.

**What do you dislike about Brandzooka?**

Honestly I have not found a reason to complain. Wehen we have ticket items they are resolved same day and many times same hour. I rarely have found this level of service in the Marketing/political world.

**What problems is Brandzooka solving and how is that benefiting you?**

They are democratizing digital buying to the client level. Simialr to Facebook ad buying which is made easy Brandzooka has done the same and better with their digital platform. No smoke and mirrors.

  ### 2. Great service and communication

**Rating:** 5.0/5.0 stars

**Reviewed by:** Brad H. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 28, 2022

**What do you like best about Brandzooka?**

Simple and straightforward process for building ad campaigns.

**What do you dislike about Brandzooka?**

Advanced attribution tech and limited report customization.

**What problems is Brandzooka solving and how is that benefiting you?**

The ability to serve our local clients with value with video ads.

  ### 3. I am open to other options.

**Rating:** 2.0/5.0 stars

**Reviewed by:** Richard S. | CMO

**Reviewed Date:** December 12, 2021

**What do you like best about Brandzooka?**

The reach and channels are similar with other Native Ads platforms.

**What do you dislike about Brandzooka?**

I can not create an article ad that shows up on a channel to look like an article from that channel. I don't like that their Upload Youtube feature doesn't work at all. I don't like that I can't review all campaigns in a single screen  like I can in Google ads for example. I don't like that I can't see a breakdown of billing or spend for a selected date range. I don't like that I can't view performance from a single or multiple campaigns that span multiple months. I don't like that it doesn't show me the spend for a selected time period, it only shows the total spend for that campaign from day 1 to the current date.

**What problems is Brandzooka solving and how is that benefiting you?**

Our banner ads are showing on high profile websites. This is just for brand awareness and retargeting.

  ### 4. Hard to Imagine Running a Digital Strategy Ever Again Without Brandzooka

**Rating:** 5.0/5.0 stars

**Reviewed by:** John  K. | Director

**Reviewed Date:** June 09, 2022

**What do you like best about Brandzooka?**

An amazing platform allowing direct placement of digital ads, very easy to use and great support from knowledgeble Brandzooka staff.

**What do you dislike about Brandzooka?**

The only downside might be that it makes spending on digital budgets too fast because it's so easy.

**What problems is Brandzooka solving and how is that benefiting you?**

Branzooka is making it quicker and more efficient to place digital advertisements.  Allows for more money to be spent directly on campaigns.

  ### 5. Over Promise and Under Deliver

**Rating:** 1.0/5.0 stars

**Reviewed by:** Queen J. | Founder | Principal Project Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 19, 2021

**What do you like best about Brandzooka?**

The many options to advertise on multiple platforms, including connected TV.

**What do you dislike about Brandzooka?**

1. At first, customer support was nice and helpful. Then after I met with them (turned out to be sales reps), they went ghost. They overpromised and under-delivered. They promised a few follow-up items and answers and never did. I'm unsure if it was because of my low (test) budget or they are SELECTIVE about their customers in a bad way.  I was very disappointed because I had high hopes of using this platform. 
2. The platform is not robust enough for B2B marketing. They only have options such as business owners and zero options to target specific job titles, company types, and seniority levels. They claim to add it on the back end, however, I wouldn't trust that. 
3. The user interface is a bit crammed together when looking at stuff on my dashboard. The color isn't pleasing to the eye either.
4. Too many bugs and errors.

**Recommendations to others considering Brandzooka:**

Try it first with small budget to familiarize yourself with the reporting and features. Also, if you are doing B2B marketing, I'd look elsewhere.

**What problems is Brandzooka solving and how is that benefiting you?**

Promote my business and raise awareness off of social media in multiple places.

  ### 6. Brandzooka has potential

**Rating:** 3.0/5.0 stars

**Reviewed by:** Wágner d. | President / Account Planner

**Reviewed Date:** September 12, 2021

**What do you like best about Brandzooka?**

All of the ad publishing opportunities available.

**What do you dislike about Brandzooka?**

Site is very buggy and needs better UX. Navigating the site can be puzzling.

**What problems is Brandzooka solving and how is that benefiting you?**

Running part of a client's ad campaign.

  ### 7. Dynamic media capabilities that can scale alongside your brand.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alex T. | Freelance Marketing | Brand Strategy | CD, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 12, 2020

**What do you like best about Brandzooka?**

I like that I can use Brandzooka for all of my client needs, both big and small. Brandzooka's suite of options enable us to run both small, localized test campaigns as well as national efforts. Their Connected TV capabilities are next level. Their many OTT and tech partnerships allow for a one-top shop when running CTV campaigns. I can get a campaign up and running in minutes, and get spots out there across multiple platforms, all for one line item on the budget. This significantly cuts down on the time and effort it takes to place media buys, allowing us more time to devote to other client needs or pitch and source new business.

**What do you dislike about Brandzooka?**

I have partnered with Brandzooka since the early days, and as a startup, the platform is constantly changing. Most of the time, these are positive changes and offerings, but it still creates a change and workflow and adjustment on our end. Also, I've had many different account reps and contacts during my time working with Brandzooka. Again, symptoms of being a startup, and I know there isn't much you can do about that.

**Recommendations to others considering Brandzooka:**

Do a demo before getting started and lean in to the Brandzooka team to help manage and optimize your campaign.

**What problems is Brandzooka solving and how is that benefiting you?**

One major benefit Brandzooka is solving is being able to track attribution to TV. With their CTV pixel, we can gauge the effectiveness of our e-commerce focused campaigns in a way that wasn't possible prior. In turn, we're finding that our clients are much more reluctant now to jump into TV for the first time and start speaking to people beyond their targeted audience on Facebook.

  ### 8. A Lot of Promise, But Full of Bugs

**Rating:** 3.0/5.0 stars

**Reviewed by:** Chandler S. | Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 10, 2020

**What do you like best about Brandzooka?**

Brandzooka is great for small businesses looking to get into programmatic advertising and reach viewers on connected TV. Before Brandzooka, it wasn't possible for us to execute mass media branded campaigns at an affordable rate.

**What do you dislike about Brandzooka?**

Constantly encountering errors & bugs in the system. On most occasions, I have to reach out to customer support for them to manually make campaign edits for me.

**Recommendations to others considering Brandzooka:**

I would recommend researching other vendors as thas is a quickly growing space. In addition, if you decide to go with Brandzooka, understand that there needs to be a dedicated point of contact with ~5 hrs/week to spend managing campaigns in order to be successful with Brandzooka.

**What problems is Brandzooka solving and how is that benefiting you?**

Our business is now able to reach audiences on different platforms and execute mass media ads that actually drive revenu.e

  ### 9. Easy to use, powerful results

**Rating:** 5.0/5.0 stars

**Reviewed by:** Paul G. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 06, 2020

**What do you like best about Brandzooka?**

The ease of use and effectiveness. Brandzooka has built a platform that anyone can use to launch a campaign in minutes. The UI is much simpler and easier to use than Facebook Ads, and you can reach your audience everywhere outside of social media with just a few clicks. The targeting capabilities on the platform are pretty hard to believe until you see the results for yourself. Highly recommend.

**What do you dislike about Brandzooka?**

Due to the nature of our product, social media often works better for us in terms of direct attributable sales. However, Brandzooka is an amazing awareness driver and we're able to get in front of tons of eyeballs when we need to (i.e. expanding our product into a new consumer category, event-specific awareness campaigns, general brand awareness).

**What problems is Brandzooka solving and how is that benefiting you?**

With Brandzooka we're able to target audiences that we KNOW will be interested in our product, and we don't have to go through a third party to do it. No back-and-forth with a media agency, no insane advertising costs, just results at a budget that feels right for us. As a small team of 4, this is a huge benefit for us.

  ### 10. Helps Me Provide More Reach for My Clients in the Music Industry

**Rating:** 5.0/5.0 stars

**Reviewed by:** Andrew F. | Digital Advertising Specialist, Internet, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 19, 2019

**What do you like best about Brandzooka?**

I love the ability to schedule advertisements on streaming TV platforms for my clients. This is providing them another facet to their marketing strategy that wasn't there prior. With the ever-growing popularity of streaming services, this is a MUST for many of my clients, and Brandzooka delivers, effortlessly. The first campaign we ran outperformed 83% of the rest of the platform, which was an impressive statistic to use to get other clients behind using the product in their marketing efforts. We now try to incorporate Brandzooka into all of our client marketing campaigns.

**What do you dislike about Brandzooka?**

I personally dislike the depth of the placement reporting, I wish there was a bit more detail as to what page or page(s) an ad was served when using web placements, not just the root URL. There's not much else to dislike about Brandzooka. I urge others to find reasons they dislike the platform as I'm struggling to find more to provide.

**Recommendations to others considering Brandzooka:**

Brandzooka is a great platform for providing Streaming TV Placements for your company and clients. Setting up campaigns is effortless and can easily be done by any skill set. If you're looking for an alternative to placements offered by Google, Brandzooka is a great option to expand your offering and your reach for any of your campaigns.

**What problems is Brandzooka solving and how is that benefiting you?**

I'm being able to provide my clients placements on streaming TV services where other solutions do not provide this capability. The speed of being able to deploy campaigns is also very convenient when working on a plethora of client campaigns with needs on streaming TV. In the music industry, this increased ability makes for a stronger reach when making new releases and content.


## Brandzooka Discussions
  - [What areas are you focused on expanding in the future?](https://www.g2.com/discussions/25200-what-areas-are-you-focused-on-expanding-in-the-future) - 1 comment, 2 upvotes
  - [Africa outreach](https://www.g2.com/discussions/12188-africa-outreach) - 1 comment, 1 upvote

- [View Brandzooka pricing details and edition comparison](https://www.g2.com/products/brandzooka/reviews/brandzooka-review-2430588?section=pricing&secure%5Bexpires_at%5D=2026-05-16+11%3A01%3A49+-0500&secure%5Bsession_id%5D=502de55e-f083-4b9f-918d-4ea92a25977c&secure%5Btoken%5D=ca987be201f222dce8c6db486161cd1015b01de4bc15bc02de9bf1e2786d76ae&format=llm_user)

## Brandzooka Features
**Channel Functionality**
- Display Functionality

**Platform Interoperability**
- Close Ecosystem API

**Platform Interoperability**
- Close Ecosystem API

**Platform Interoperability**
- Close Ecosystem API

**Demand Side Platforms**
- Cross Channel Capabilities 

**Agentic AI - Demand Side Platform (DSP)**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Cross-Channel Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Video Functionality**
- Video Functionality

**Agentic AI - Display Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Video Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Mobile Functionality**
- Mobile Functionality

**Agentic AI - Mobile Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Campaign Management**
- Campaign Dashboard
- Campaign Optimization
- Reach
- Bulk Editing
- Batch Uploading
- Brand Safety
- Fraud Protection
- Frequency Capping
- Budget Pacing
- Creative Optimization
- Rich Media Capabilties
- In-App Ads
- Mobile Rich Media Capabilities

**Targeting**
- Targeting
- Retargeting
- Geo-Targeting
- Contextual Targeting

**Mobile**
- Mobile Tracking
- In-App Ads
- Mobile Rich Media Capabilities

**Demand Side Platforms**
- Machine Learning Optimization
- Estimate and Projections
- Cross-Device Capabilities

**Platform**
- API / Integrations
- Custom Reports
- User, Role, and Access Management
- Performance and Reliability
- Enterprise Scalability
- Customization
- Workflow Capability
- Internationalization
- Notifications

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