# Brandzooka Reviews **Vendor:** Brandzooka **Category:** [Video Advertising Software](https://www.g2.com/categories/video-advertising) **Average Rating:** 4.5/5.0 **Total Reviews:** 44 ## About Brandzooka Brandzooka makes it possible for anyone to put their ads on Primetime TV, Internet Radio and the Web affordably in minutes. Our revolutionary self-service platform is built with the mission of making world-class digital advertising accessible and affordable to all. With the first ad-buying experience that outsmarts traditional advertisers, we deliver effective and automated management of TV & digital ad-buying with none of the complexity. Based in Boulder, Colorado. We’re a venture-backed technology company; founded, funded and run by the most successful professionals working in media today. Trusted by 60,000 advertisers across 110 countries, we are disrupting the $500b digital and programmatic media ecosystems. We're proud to have built the first scalable platform connecting millions of business and agencies worldwide to the power of premium media. ## Brandzooka Reviews ### 1. Go with the Best! **Rating:** 5.0/5.0 stars **Reviewed by:** Sean T. | Co-Founder , Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2022 **What do you like best about Brandzooka?** Very Knowledgable team, they digital buying plaform is by far the easiest and most repsonsive I have seen. We have increased our digital budgets because of Brandzooka. **What do you dislike about Brandzooka?** Honestly I have not found a reason to complain. Wehen we have ticket items they are resolved same day and many times same hour. I rarely have found this level of service in the Marketing/political world. **What problems is Brandzooka solving and how is that benefiting you?** They are democratizing digital buying to the client level. Simialr to Facebook ad buying which is made easy Brandzooka has done the same and better with their digital platform. No smoke and mirrors. ### 2. Great service and communication **Rating:** 5.0/5.0 stars **Reviewed by:** Brad H. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2022 **What do you like best about Brandzooka?** Simple and straightforward process for building ad campaigns. **What do you dislike about Brandzooka?** Advanced attribution tech and limited report customization. **What problems is Brandzooka solving and how is that benefiting you?** The ability to serve our local clients with value with video ads. ### 3. I am open to other options. **Rating:** 2.0/5.0 stars **Reviewed by:** Richard S. | CMO **Reviewed Date:** December 12, 2021 **What do you like best about Brandzooka?** The reach and channels are similar with other Native Ads platforms. **What do you dislike about Brandzooka?** I can not create an article ad that shows up on a channel to look like an article from that channel. I don't like that their Upload Youtube feature doesn't work at all. I don't like that I can't review all campaigns in a single screen like I can in Google ads for example. I don't like that I can't see a breakdown of billing or spend for a selected date range. I don't like that I can't view performance from a single or multiple campaigns that span multiple months. I don't like that it doesn't show me the spend for a selected time period, it only shows the total spend for that campaign from day 1 to the current date. **What problems is Brandzooka solving and how is that benefiting you?** Our banner ads are showing on high profile websites. This is just for brand awareness and retargeting. ### 4. Hard to Imagine Running a Digital Strategy Ever Again Without Brandzooka **Rating:** 5.0/5.0 stars **Reviewed by:** John K. | Director **Reviewed Date:** June 09, 2022 **What do you like best about Brandzooka?** An amazing platform allowing direct placement of digital ads, very easy to use and great support from knowledgeble Brandzooka staff. **What do you dislike about Brandzooka?** The only downside might be that it makes spending on digital budgets too fast because it's so easy. **What problems is Brandzooka solving and how is that benefiting you?** Branzooka is making it quicker and more efficient to place digital advertisements. Allows for more money to be spent directly on campaigns. ### 5. Over Promise and Under Deliver **Rating:** 1.0/5.0 stars **Reviewed by:** Queen J. | Founder | Principal Project Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2021 **What do you like best about Brandzooka?** The many options to advertise on multiple platforms, including connected TV. **What do you dislike about Brandzooka?** 1. At first, customer support was nice and helpful. Then after I met with them (turned out to be sales reps), they went ghost. They overpromised and under-delivered. They promised a few follow-up items and answers and never did. I'm unsure if it was because of my low (test) budget or they are SELECTIVE about their customers in a bad way. I was very disappointed because I had high hopes of using this platform. 2. The platform is not robust enough for B2B marketing. They only have options such as business owners and zero options to target specific job titles, company types, and seniority levels. They claim to add it on the back end, however, I wouldn't trust that. 3. The user interface is a bit crammed together when looking at stuff on my dashboard. The color isn't pleasing to the eye either. 4. Too many bugs and errors. **Recommendations to others considering Brandzooka:** Try it first with small budget to familiarize yourself with the reporting and features. Also, if you are doing B2B marketing, I'd look elsewhere. **What problems is Brandzooka solving and how is that benefiting you?** Promote my business and raise awareness off of social media in multiple places. ### 6. Brandzooka has potential **Rating:** 3.0/5.0 stars **Reviewed by:** Wágner d. | President / Account Planner **Reviewed Date:** September 12, 2021 **What do you like best about Brandzooka?** All of the ad publishing opportunities available. **What do you dislike about Brandzooka?** Site is very buggy and needs better UX. Navigating the site can be puzzling. **What problems is Brandzooka solving and how is that benefiting you?** Running part of a client's ad campaign. ### 7. Dynamic media capabilities that can scale alongside your brand. **Rating:** 5.0/5.0 stars **Reviewed by:** Alex T. | Freelance Marketing | Brand Strategy | CD, Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2020 **What do you like best about Brandzooka?** I like that I can use Brandzooka for all of my client needs, both big and small. Brandzooka's suite of options enable us to run both small, localized test campaigns as well as national efforts. Their Connected TV capabilities are next level. Their many OTT and tech partnerships allow for a one-top shop when running CTV campaigns. I can get a campaign up and running in minutes, and get spots out there across multiple platforms, all for one line item on the budget. This significantly cuts down on the time and effort it takes to place media buys, allowing us more time to devote to other client needs or pitch and source new business. **What do you dislike about Brandzooka?** I have partnered with Brandzooka since the early days, and as a startup, the platform is constantly changing. Most of the time, these are positive changes and offerings, but it still creates a change and workflow and adjustment on our end. Also, I've had many different account reps and contacts during my time working with Brandzooka. Again, symptoms of being a startup, and I know there isn't much you can do about that. **Recommendations to others considering Brandzooka:** Do a demo before getting started and lean in to the Brandzooka team to help manage and optimize your campaign. **What problems is Brandzooka solving and how is that benefiting you?** One major benefit Brandzooka is solving is being able to track attribution to TV. With their CTV pixel, we can gauge the effectiveness of our e-commerce focused campaigns in a way that wasn't possible prior. In turn, we're finding that our clients are much more reluctant now to jump into TV for the first time and start speaking to people beyond their targeted audience on Facebook. ### 8. A Lot of Promise, But Full of Bugs **Rating:** 3.0/5.0 stars **Reviewed by:** Chandler S. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2020 **What do you like best about Brandzooka?** Brandzooka is great for small businesses looking to get into programmatic advertising and reach viewers on connected TV. Before Brandzooka, it wasn't possible for us to execute mass media branded campaigns at an affordable rate. **What do you dislike about Brandzooka?** Constantly encountering errors & bugs in the system. On most occasions, I have to reach out to customer support for them to manually make campaign edits for me. **Recommendations to others considering Brandzooka:** I would recommend researching other vendors as thas is a quickly growing space. In addition, if you decide to go with Brandzooka, understand that there needs to be a dedicated point of contact with ~5 hrs/week to spend managing campaigns in order to be successful with Brandzooka. **What problems is Brandzooka solving and how is that benefiting you?** Our business is now able to reach audiences on different platforms and execute mass media ads that actually drive revenu.e ### 9. Easy to use, powerful results **Rating:** 5.0/5.0 stars **Reviewed by:** Paul G. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2020 **What do you like best about Brandzooka?** The ease of use and effectiveness. Brandzooka has built a platform that anyone can use to launch a campaign in minutes. The UI is much simpler and easier to use than Facebook Ads, and you can reach your audience everywhere outside of social media with just a few clicks. The targeting capabilities on the platform are pretty hard to believe until you see the results for yourself. Highly recommend. **What do you dislike about Brandzooka?** Due to the nature of our product, social media often works better for us in terms of direct attributable sales. However, Brandzooka is an amazing awareness driver and we're able to get in front of tons of eyeballs when we need to (i.e. expanding our product into a new consumer category, event-specific awareness campaigns, general brand awareness). **What problems is Brandzooka solving and how is that benefiting you?** With Brandzooka we're able to target audiences that we KNOW will be interested in our product, and we don't have to go through a third party to do it. No back-and-forth with a media agency, no insane advertising costs, just results at a budget that feels right for us. As a small team of 4, this is a huge benefit for us. ### 10. Helps Me Provide More Reach for My Clients in the Music Industry **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew F. | Digital Advertising Specialist, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2019 **What do you like best about Brandzooka?** I love the ability to schedule advertisements on streaming TV platforms for my clients. This is providing them another facet to their marketing strategy that wasn't there prior. With the ever-growing popularity of streaming services, this is a MUST for many of my clients, and Brandzooka delivers, effortlessly. The first campaign we ran outperformed 83% of the rest of the platform, which was an impressive statistic to use to get other clients behind using the product in their marketing efforts. We now try to incorporate Brandzooka into all of our client marketing campaigns. **What do you dislike about Brandzooka?** I personally dislike the depth of the placement reporting, I wish there was a bit more detail as to what page or page(s) an ad was served when using web placements, not just the root URL. There's not much else to dislike about Brandzooka. I urge others to find reasons they dislike the platform as I'm struggling to find more to provide. **Recommendations to others considering Brandzooka:** Brandzooka is a great platform for providing Streaming TV Placements for your company and clients. Setting up campaigns is effortless and can easily be done by any skill set. If you're looking for an alternative to placements offered by Google, Brandzooka is a great option to expand your offering and your reach for any of your campaigns. **What problems is Brandzooka solving and how is that benefiting you?** I'm being able to provide my clients placements on streaming TV services where other solutions do not provide this capability. The speed of being able to deploy campaigns is also very convenient when working on a plethora of client campaigns with needs on streaming TV. In the music industry, this increased ability makes for a stronger reach when making new releases and content. ### 11. Great Easy to Use Platform for Programmatic Advertising. Some Minor Bugs. **Rating:** 4.0/5.0 stars **Reviewed by:** Matt D. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2019 **What do you like best about Brandzooka?** BrandBlaster is a great platform for any business that is looking to move its marketing spend toward programmatic video & display advertising. The platform makes it easy to get started and build campaigns. There isn't a steep learning curve to getting into the programmatic space like with other DSPs. It is easy to upload your creative, set an objective and start building campaigns. This is a great platform for agencies and others who want to set it and forget it when it comes to programmatic advertising. **What do you dislike about Brandzooka?** One of the biggest downsides to Brandzooka is the platform's recurring bugs and some issues with reporting. The platform tends to get buggy with larger campaigns and some of the reporting functionality doesn't work or load upon command. However, the team has been very forthcoming with the limitations of the platform and have been diligent about fixing these for their clients. However, there are also issues with the pixels generated in the platform and saving these audiences to use in remarketing campaigns. **Recommendations to others considering Brandzooka:** I would recommend anyone considering Brandzooka to educate yourself on some of the principles of programmatic advertising as well as take any of the guided pieces of training they offer. This will help you to better familiarize yourself in the field. **What problems is Brandzooka solving and how is that benefiting you?** The problem of selecting inventory to programmatic place our ads have been solved with this platform. It makes it easy to go in and create campaigns and let the platform do the bidding and selection of placements for the ads. It's very beneficial to set up campaigns and then check on them periodically without having to go in manually buy ad space like with other DSPs. ### 12. Strong programmatic platform with an easy-to-use UX experience **Rating:** 5.0/5.0 stars **Reviewed by:** Nick P. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2020 **What do you like best about Brandzooka?** Brandzooka (BZ) takes the best parts of an enterprise level DSP and strips away the aspects that make DSP's unfriendly to many users. The UX design of the BZ platform is what makes them a game-changer. A simple, step-by-step process to get rich digital media ads (video, display, CTV/OTT) running in little to no time at all. Another big win for us as an agency is the ease of reporting to clients. The analytics suite that BZ has built in by default is definitely one of the best we've seen, with custom charts, graphs and PDF / csv reports all easily viewable in an online dashboard or downloadable to send to clients. Lastly, we also love the BZ team - they have been great partners with us in developing new feature requests and offerings relevant to our client verticals. Whenever a bug pops up, they are fast to respond, provide support and offer make-goods when appropriate. **What do you dislike about Brandzooka?** This is still a startup and occasionally development time on features or bug fixes extends past original estimates. There are also the occasional bugs placing buys, mostly with geo-targeting errors, where sometimes the geo-settings just dont lock in as they should and a buy goes to a wider audience than anticipated. But in those circumstances, BZ has always made right by us, credited the account and gotten the ads to where they need to be. **What problems is Brandzooka solving and how is that benefiting you?** We wanted an easy to use programmatic solution for both our agency team, as well as a direct to consumer self-serve product that we could offer in conjunction with some of our other services. Brandzooka has been a great partner in those endeavors and has allowed us to serve both managed service and self-service clients through their programmatic platform. ### 13. Video advertising precisely where your customers are **Rating:** 5.0/5.0 stars **Reviewed by:** Joseph L. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2020 **What do you like best about Brandzooka?** Geotargeting. Great location-specific ad delivery. My team used this to draw customers to retail locations that carried our product. **What do you dislike about Brandzooka?** I can't think of anything. Once you use Brandzooka, it's hard to imagine what it was like without. **Recommendations to others considering Brandzooka:** Be clear on your goals and success metrics. You can produce substantial ROAS if you are focused and intentional. **What problems is Brandzooka solving and how is that benefiting you?** With physical products in retail stores, the launch needs to be strong and the awareness and attribution have to be consistent and manageable. Brandzooka helped us identify which customers to attract to each new location, and we were able to keep turning product once the awareness was there. ### 14. TV ads for dirt cheap **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas D. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2020 **What do you like best about Brandzooka?** Brandzooka's tag line is "TV ads at Facebook prices," that's exactly what they deliver. We're been running campaigns for a month now and getting views on Connected TVs at $0.03 per view. As with any new ad network, we had concerns about their quality and reach. But they offer a good deal of transparency as to where and when your ads run. Across all of our campaigns, the most frequent placements are on Xumo, Pluto TV and the Discovery Channel TV app. Reach is also good enough that we aren't showing the same ads to the same people excessively. We're targeting narrow zip code sets with moderate budgets, and our average frequency is 2.8 per week. **What do you dislike about Brandzooka?** The user interface is clumsy and their reporting has a long way to go. It's especially hard to get performance data across multiple campaigns. **What problems is Brandzooka solving and how is that benefiting you?** Cheap TV ads. ### 15. Brandzooka Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2020 **What do you like best about Brandzooka?** The service it self is great. The customer service is excellent. The connected TV targeting ability is excellent The ease of setting up campaigns is excellent **What do you dislike about Brandzooka?** The interface for analytics while visually appealing isn't as robust or user friendly as it could be. The analytics page is hard to work with on a laptop, because of the size of the header and the slider popping in and out of the top of the page. Having a more user friendly dashboard for showing active and inactive campaigns would be helpful. If they had a streamlined pure data view (think Google Ads) it would be easier to get what you needed quicker for agencies to work with. **What problems is Brandzooka solving and how is that benefiting you?** It came down to this or Comcast on connected TV products, and while Comcast might be a bit more robust, Brandzooka is much better at targeting specifics localized areas. ### 16. New to the Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Athena G. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2020 **What do you like best about Brandzooka?** I like that it is easy to use. I also really like the different reports I have access too. Also, Sean was super helpful from the beginning when I messed up on my initial set up. **What do you dislike about Brandzooka?** I think for the most part everything was pretty smooth. I can't say there is anything that I really dislike **What problems is Brandzooka solving and how is that benefiting you?** Branzooka has helped us offer OTT to customers. ### 17. Brandzooka is my favorite business tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2020 **What do you like best about Brandzooka?** I love the ease with which I am able to launch campaigns, and the analytics delivered. I always know how my campaigns are doing due to the platform’s transparency. **What do you dislike about Brandzooka?** I dislike that reporting is not more customizable (PDF downloads). **Recommendations to others considering Brandzooka:** Don’t use G2. Its UI makes me want to throw my phone. **What problems is Brandzooka solving and how is that benefiting you?** Brandzooka allows me to solve the problem of launch and serve premium campaigns with no commitments. The platform is flexible for all budgets, and saves me money I would’ve otherwise spent with an agency. ### 18. After Trying Everything, One Platform Stood Out - Brandzooka **Rating:** 5.0/5.0 stars **Reviewed by:** Trevor P. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2020 **What do you like best about Brandzooka?** The aspects of BZ that I like best are the results and the support. BZ is able to put us in a position to succeed, and help us achieve the results that we hoped for - and then some! **What do you dislike about Brandzooka?** If I had to pick one thing - it would be the reporting. However, they have been transparent, helpful, and willing to listen to our voice. They are already working on improvements to the reporting and we are excited to see what their incredible team comes up with! **Recommendations to others considering Brandzooka:** Do it! **What problems is Brandzooka solving and how is that benefiting you?** We are able to have the consistent results that we have been looking for. We have been able to expand our scope of capabilities due to their willingness to adapt to the problems that we have thrown at them. ### 19. Massive ad engagement at a budget price. **Rating:** 5.0/5.0 stars **Reviewed by:** Jay S. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2020 **What do you like best about Brandzooka?** Brandzooka's hyper-targeted video ad placement has transformed the way I do internet advertizing. Instead of nebulous stats about engagement and useless data, Brandzooka delivers customers. Brandzooka has delivered leads to my consulting business that are excited and eager to engage my services. **What do you dislike about Brandzooka?** It was a bit of a learning curve for me to learn how to make effective video ads. **What problems is Brandzooka solving and how is that benefiting you?** Google ads were only generating about two leads per month. Since Brandzooka ads are generating 6-8 leads that eventually engage my services. ### 20. A Stellar Programmatic Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Matt P. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2020 **What do you like best about Brandzooka?** The user interface is great for launching campaigns, but the support and service of the company is second to none. **What do you dislike about Brandzooka?** The only downside I have found so far is some limits on reporting, but they are working on getting them addressed. **Recommendations to others considering Brandzooka:** If you are looking for an easy to use platform for programmatic with premium inventory, use it. They have a great selections of OTT capabilities as well as banner and web video. **What problems is Brandzooka solving and how is that benefiting you?** We have specialty clients we work with and BZ has been great with them. They have also been able to help us customize our capabilities. ### 21. With Brandzooka, I'm On TV! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2020 **What do you like best about Brandzooka?** Using the Brandzooka platform allows me to get my video ads in front of consumers watching their favorite TV shows on OTT platforms, and that is not a common offering. **What do you dislike about Brandzooka?** I dislike that there is not more transparency on exactly what channels it show on in each category, or group. I am sure I might omit some, if give n a choice. **Recommendations to others considering Brandzooka:** Try it, you'll like it. A lot. **What problems is Brandzooka solving and how is that benefiting you?** Finding a platform that is easy to navigate is not easy. Brandzooka has uncommon offerings that bring great value to my ad dollars, and it's pretty easy to get a campaign up and running in 10-15 minutes. This solves time-management issues as well. ### 22. Incredible Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Hailey K. | Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2019 **What do you like best about Brandzooka?** Brandzooka gives our agency a competitive edge. We are able to run TV ads without huge financial commitments. We also love the data and insights! You don't get this kind of information on traditional media. **What do you dislike about Brandzooka?** We sometimes have a hard time making edits. I have had to reach out a few times to customer support just to find a way to increase campaign budgets and to edit the duration of the ad. **Recommendations to others considering Brandzooka:** Look at the targeting offered by Brandzooka. You cannot get this level of detail on traditional media. You also cannot get it starting a fair price - I'd rather pay $100 - $500 to test rather than do a 15k gamble on traditional. **What problems is Brandzooka solving and how is that benefiting you?** We are able to find where our customers are. For example, we thought for a cruise campaign that we would get the most interest from travel channels, but instead, it was HGTV. We then were able to adjust our targeting to get more bang for our buck. ### 23. Great all around **Rating:** 5.0/5.0 stars **Reviewed by:** Dunya D. | Digital Marketing & Communications Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2020 **What do you like best about Brandzooka?** Great offerings (retargeting, geo, etc). Awesome customer service, I love my rep (Andrea)!! Professional and helpful. Easy to use operating system. **What do you dislike about Brandzooka?** Not the latest (newest) updated techniques but allows us to do what most agencies do. Would be cool to be able to the newest, greatest thing. **Recommendations to others considering Brandzooka:** I couldn’t imagine life without them!! Learn all the options and plan your calendar around that. **What problems is Brandzooka solving and how is that benefiting you?** Solving reaching people I couldn’t normally. We are able to control and do things that most of the time I need an agency or “middle-(wo)man” to do. Benefits include narrow audience reach, all digital reports, and ability to try new things. ### 24. Geo Targeting Made Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Kyra R. | Director Of Digital Media, Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2020 **What do you like best about Brandzooka?** I was very impressed with the sales lift generated by Brandzooka. I work in the natural foods industry focused on digital marketing. Through Brandzooka targeted campaigns I was able to drive consumers in store to purchase our product, resulting in a sales lift of 20% MoM. The platform is very intuitive and grants access to premium inventory without the commitment of normal DSPs. **What do you dislike about Brandzooka?** I thoroughly enjoy using this platform!! **Recommendations to others considering Brandzooka:** Such an awesome platform for your programmatic needs. Premium programmatic inventory with no minimums or commitments. **What problems is Brandzooka solving and how is that benefiting you?** Brandzooka fulfills my programmatic needs by helping me to work the entirety of the marketing funnel to help drive sales. ### 25. An easy to use self service platform for the modern programmatic era **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2020 **What do you like best about Brandzooka?** I like how easy it is to use the Brandzooka platform. The estimates the platform provides are great to understand how your dollars are going to translate into impressions and views. Their targeting capabilities are extensive. I highly recommend to heads of marketing who need to utilize programmatic advertising. **What do you dislike about Brandzooka?** I don't have an dislikes. I truly enjoy the BZ. **Recommendations to others considering Brandzooka:** N/A **What problems is Brandzooka solving and how is that benefiting you?** With Brandzooka you can target new audiences as well as retarget people who have already visited your site and have clicked on your ads. This is vital for serving multiple ads to new potential consumers. ### 26. Review of Brandzooka services **Rating:** 4.0/5.0 stars **Reviewed by:** Linda W. | Manager, Performance Marketing & Analytics, Enterprise (> 1000 emp.) **Reviewed Date:** March 10, 2020 **What do you like best about Brandzooka?** Brandzooka has given us the ability to trial connected TV for the first time. The onboarding, ongoing service and reporting has been personalised for our business and we have been impressed with the results **What do you dislike about Brandzooka?** Being a new client, setting up our own tracking so it aligned with Brandzooka's results took some time to get right **Recommendations to others considering Brandzooka:** Absolutely worth trialling for display, retargeting and connected TV with minimal spends **What problems is Brandzooka solving and how is that benefiting you?** Increased brand awareness at a hotel level. A more positive ROAS than the rest of our current display activity for this hotel. New users to site ### 27. Brandzooka is a top-notch programmatic platform with a low barrier to entry **Rating:** 4.5/5.0 stars **Reviewed by:** Michael H. | Director Of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2020 **What do you like best about Brandzooka?** Brandzooka has a very user-friendly interface that makes RTB possible without any previous knowledge of programmatic buying. **What do you dislike about Brandzooka?** CPMs can get high and if you are working as an agency it may be difficult **What problems is Brandzooka solving and how is that benefiting you?** Solving the issue of a 1-stop shop for video and audio platform with solid 3rd party behaviors. ### 28. Wonderful Support **Rating:** 4.0/5.0 stars **Reviewed by:** Rachel V. | Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2020 **What do you like best about Brandzooka?** We as a company have really enjoyed working with Gus, the communication he has offered has been exceptional. **What do you dislike about Brandzooka?** Would love some Tutorials, however Gus was amazing at walking us through! **What problems is Brandzooka solving and how is that benefiting you?** Nothing currently. ### 29. Brandzooka Review from Present LLC **Rating:** 4.5/5.0 stars **Reviewed by:** Taylor S. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2020 **What do you like best about Brandzooka?** Brandzooka assists any size business grow their reach and Brand Awareness by providing a user friendly, self service, interactive digital advertising platform. On top of that our Account Executive is amazing, super helpful, and always available to enhance our experience, answer any questions, and fulfill any of our needs. **What do you dislike about Brandzooka?** Not much! I haven't run into any issues! **What problems is Brandzooka solving and how is that benefiting you?** In Brandzooka we have found a cost efficient model that gets our brands out to the masses! ### 30. Easy Way to Increase Exposure **Rating:** 3.5/5.0 stars **Reviewed by:** Brendan N. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2020 **What do you like best about Brandzooka?** Easy targeting, user friendly, let's you play with the big leagues. **What do you dislike about Brandzooka?** You need a decent sized budget to make it worth while. Longevity is key. **Recommendations to others considering Brandzooka:** If you have a message you want to increase view-ability with, this is a good platform to use. **What problems is Brandzooka solving and how is that benefiting you?** We use Brandzooka in order to get trailers for our upcoming theatre shows onto Smart TV's and mobile devices across our demographic area. ### 31. Great Platform For Advertising **Rating:** 4.0/5.0 stars **Reviewed by:** Justin P. | Director of Business Development, Mid-Market (51-1000 emp.) **Reviewed Date:** July 03, 2019 **What do you like best about Brandzooka?** Brandzooka offers a variety of advertising platforms from video pre-roll advertising and web banner ads to radio spot distribution. Also, the targeting available is pretty good allowing users to select areas of interest, age, gender, interests, and geographic demographics. I feel like we generally get a good amount of impressions and engagements for the cost. I've been a member since 2016, and have run 41 campaigns on the platform since. Overall, I'm fairly happy with the product and I like seeing constant improvements made to the platform. Also, the representatives at Brandzooka have always been super helpful, answering any questions I have or helping me in fine-tuning my ad campaigns. **What do you dislike about Brandzooka?** I've had ad campaigns on occasion pause themselves or not complete the campaign budget before the set dates. The zipcode uploader is temperamental. And I'd like to see more real-time reporting in the analytics. Maybe also a pixel tracker or UTM tag for tracking users that click to my website. I've noticed that sometimes when I set a target demographic within certain zipcodes around Spokane, we're still getting users from outside of that geographic location. **Recommendations to others considering Brandzooka:** Brandzooka is a great platform worth checking out. They offer training courses from time to time and would be a great introductory in learning how the platform works. Also, Brandzooka's representatives are always helpful in helping you setup your campaigns. **What problems is Brandzooka solving and how is that benefiting you?** Allows me to reach an audience that I can't obtain through our social media efforts or things like Google Adwords and Bing. I also like the ability to target people on Spotify with the radio advertising. **Official Response from Paul Groth:** > Hey Justin, Thanks so much for being such an amazing Brandzooka user! We really appreciate your feedback and review on here. Feedback from power users like you are what help us constantly improve our product. We have some good news! Pixel and UTM tracking are both capabilities that are built into our platform – if you need any help setting that up let us know. We also just made an update to our ZIP code uploader to improve its capabilities, so hopefully you'll find it more reliable in the future. If there are any new features that you’d like to see in the platform in the future, please reach out and let us know! Cheers and happy advertising! Brandzooka ### 32. Expanding Our Reach with Brandzooka **Rating:** 4.5/5.0 stars **Reviewed by:** Gil O. | Chief Rainmaker, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2020 **What do you like best about Brandzooka?** We load specific audiences into Brandzooka for additional retargeting. Their platform is easy to use, however, I've found the best feature is Brandzooka's customer service. **What do you dislike about Brandzooka?** I wish I could load a specific audience in real-time via API for retargeting. **What problems is Brandzooka solving and how is that benefiting you?** More reach with specific audiences we're targeting in other channels. More channels gives us a better ROAS. ### 33. Very attentive and helpful **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Medical Practice | Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2020 **What do you like best about Brandzooka?** I like the ease-of-use, but especially the ability to run so many ads across so many platforms/services. **What do you dislike about Brandzooka?** No white-label reporting for my clients. **Recommendations to others considering Brandzooka:** There's no reason not to try it. **What problems is Brandzooka solving and how is that benefiting you?** I've not been running my ads long enough to really answer this accurately, but so far, so good. Traffic seems to have increased to my website. ### 34. Wonderful Online Video Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Ignacio D. | Marketing Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2019 **What do you like best about Brandzooka?** What I liked the best is that is easy to use and deploy within minutes. It was a seamless process during the campaign creation. I love the targeting capabilities; the geographical and data targeting tools allows a marketeer to test and access consumers in their households when it matters. **What do you dislike about Brandzooka?** I would love to have the opportunity to upload directly crm data and be able to do Ip targeting from the leads we generate through other marketing channels. However the Brandzooka team has been there for me all the time helping us through the process and uploading the data for us. **Recommendations to others considering Brandzooka:** Quick and Easy to use. Powerful and measurable, immediate access to programmatic online video to all marketeers. **What problems is Brandzooka solving and how is that benefiting you?** We are moving from a Traditional TV advertising spend to a measurable and concrete acquisition channel. Consumers have to watch the commercial on their smart TVs and we are able to interrupt with the right message when it matters the most to them. The prospecting side of things is very powerful by using the data providers that connect to their platform as well as your own data. **Official Response from Paul Groth:** > Hey Ignacio, Thanks so much for your review and feedback on here! We are stoked that you find the platform easy to use and our targeting capabilities are helping you reach your audience. We’re always glad to hear that the team helps out with any additional requests and assistance with the platform. I’m happy to tell you that we recently added CRM data uploads to the platform, and we hope to add IP targeting soon! Your feedback helps us look into adding new features, so if there is anything else you’d like to see in the platform or need from us, please don’t hesitate to let us know. Cheers! Brandzooka ### 35. Great teams here. Working on the product. Its getting better **Rating:** 4.5/5.0 stars **Reviewed by:** Anthony D. | GM, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2019 **What do you like best about Brandzooka?** I love being able to place ads for OTT on my own schedule. I don't need to work with anyone. I can be independent. The new UI is looking nice and they have said there are a lot of tools on the way. **What do you dislike about Brandzooka?** We have had a couple of snafus with placement. The Brandzooka team was helpful in resolving all issues. Sometimes problems with the CSV upload. One time the Geo did not get captured and the ads ran nation wide (we are a local business.) They actually owned the issue and gave us all the funds used in that campaign as Brandzooka Credits. **Recommendations to others considering Brandzooka:** Start with some help. Check on your campaigns often. Ask for a very clearly defined way that your money is being applied. Get clarity on the sliding scale on the campaign creation pages for what spend will be going to purchase media and what spend is going to the company. **What problems is Brandzooka solving and how is that benefiting you?** Speed to launch. Cut out the consultations etc. with sales people. I know what I want to do and where I want it to land. I have the creative. Its great to just launch and implement without all the time waste of meetings and interactions. **Official Response from Paul Groth:** > Hey Anthony, Thanks a million for leaving us this awesome review! Hearing from users like you helps us gain insight into how we’re doing and what we can do to improve. Speaking of which, we’re sorry to hear that you ran into some bugs, but glad we were able to help you resolve it. Some good news is that we recently updated the CSV uploading feature, so you shouldn’t be running into any more of those problems. As always, your Platform Ambassador is there to answer any questions or help with any issues! We’re glad to hear that you’re crushing your advertising goals independently through Brandzooka and that you’re liking the new UI! If there are any features or changes that you’d like to see in the platform in the future, please reach out and let us know. Cheers and happy advertising! Brandzooka ### 36. Access Makes the Difference **Rating:** 5.0/5.0 stars **Reviewed by:** W. Vito M. | COO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2020 **What do you like best about Brandzooka?** Bid, buy and distribution automation ease. **What do you dislike about Brandzooka?** Interface difficulty in making mobile-only custome the campaign...needed to be done by rep. **What problems is Brandzooka solving and how is that benefiting you?** Yes ### 37. Easy to upload, target, launch and analyze an engaging digital marketing campagin. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2020 **What do you like best about Brandzooka?** The platform is intuitive and the analytics are stellar. Very easy to share results with our team. **What do you dislike about Brandzooka?** At times it would be better to have more information on how to deal with a campaign target audience that is too broad. **What problems is Brandzooka solving and how is that benefiting you?** Stretching dollars with results! ### 38. Exceeded all our agency expectations **Rating:** 5.0/5.0 stars **Reviewed by:** Zak W. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 04, 2019 **What do you like best about Brandzooka?** We manage 30-40 client advertising budgets every month. Brandzooka helps us set up efficient, ROI focused campaigns that perform equally or better than our previous, high priced vendors/platforms like Choozle/Kenshoo. **What do you dislike about Brandzooka?** As our client needs evolve, our media managers will require API integrations for more custom & advanced reporting. **Recommendations to others considering Brandzooka:** Give it a shot and see how you like it. Too many digital advertisers over-complicate their buys; BZ is a no bullshit solution to multi-vendor, zero transparency digital marketing campaigns. **What problems is Brandzooka solving and how is that benefiting you?** My account managers and coordinators have more time to focus on media and audience strategy/optimizations. Onboarding and day to day optimizations move much quicker. **Official Response from Paul Groth:** > Hi there Zak, Thanks a ton for taking the time to leave us this review! We’re stoked to hear that Brandzooka is helping to make your client’s advertising dollars count. We see the benefits of adding API capabilities, and that’s why it’s in the future plans for the platform! Thank you for reinforcing the importance of that and for letting us know what you are looking forward to seeing in the platform. Users like you make it possible for us to keep Brandzooka a no BS, efficient way to advertise online. Big thank you again and feel free to reach out with any questions or anything you’d like to see on the platform! We love hearing from awesome users like you any time. Cheers and advertise on! Brandzooka ### 39. Great awareness driver for our brand **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2019 **What do you like best about Brandzooka?** The ability to hyper-target across the web and get in front of our target consumers where they aren't used to seeing such relevant ads and the ability to show our videos on TV **What do you dislike about Brandzooka?** As I've become more adept at launching programmatic video campaigns and targeting, having a more advanced interface that allowed me to set bid caps, etc. would be a nice addition **Recommendations to others considering Brandzooka:** Easiest interface I've worked with to date and their customer service has been very helpful and responsive. They offer low minimum campaign budgets that allowed us to run a series of tests on the platform while getting comfortable with the reporting and features. Highly recommend testing the platform, as we've seen great engagement results **What problems is Brandzooka solving and how is that benefiting you?** It is our primary awareness driving tool, which is our number challenge as a young brand **Official Response from Paul Groth:** > Hi there, Thank you for your awesome review – we love hearing that Brandzooka has been able to drive brand awareness for you on TV! We’re also psyched that you found the platform so easy to use and definitely hear you on adding advanced features. Have you checked out Brandzooka+? It’s the more customizable version of our platform and may provide a lot of what you’re looking for. Don’t hesitate to reach out to your Platform Ambassador for more information. If you have any other features that you would like to see or improvements on the platform, let us know! Cheers, Brandzooka ### 40. High impact platform for practically each client with very competitive CPM for video advertising. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** July 03, 2019 **What do you like best about Brandzooka?** A wide selection of website placement that allows a more "scientific" approach for each clients needs. And I have to admit I have had really good support directly from Brandzooka employees which is impressive. I've worked for multiple other large corp advertising groups (Gannett, YP, Hearst) and had difficulty navigating the complicated internal hang ups on behalf of clients; getting problems resolved could take weeks or months (sometimes never). **What do you dislike about Brandzooka?** More insights on reports for smart TV placement and results. **Recommendations to others considering Brandzooka:** You won't find an easier path for video ad placement. **What problems is Brandzooka solving and how is that benefiting you?** I can help clients with very specific goals (short term campaign vs long term). No lengthy contracts and ability to target at the local/regional levels. **Official Response from Paul Groth:** > Hi there, We appreciate you taking the time to leave us a review! Hearing back from awesome users like you helps us to make improvements to the platform so you can keep advertising online with ease. We love hearing that your clients can hit their target audience every time with Brandzooka. We just added a new extended PDF report over twenty pages long that gives you more detailed insight into your campaign performance. Give it a look and let us know what you think! As always, you can reach out to your Platform Ambassador to discuss what kind of reports you’re looking for. Thank you again and if there is anything else we can do to help or if you have any features that you would like to see on the platform, please reach out! Cheers and happy advertising! ### 41. They give you access to various digital TV platforms that you can only dream of **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Renewables & Environment | Small-Business (50 or fewer emp.) **Reviewed Date:** June 14, 2019 **What do you like best about Brandzooka?** You are given $50 free coupon to start your campaign, this literally allows you to test the platform properly. **What do you dislike about Brandzooka?** Not much, everything is straight forward and the dashboard gives you a nice feeling, everything right in front of you. **Recommendations to others considering Brandzooka:** Try them and you will never regret. You literally have access to the whole digital world right from your own computer. **What problems is Brandzooka solving and how is that benefiting you?** With Brandooka we are now able to target customers who have access to multiple digital platforms. We can also rip our video from Youtube and use it directly as a TV ad, how cool is that? We can also select the exact industry we are looking to target. **Official Response from Paul Groth:** > Hey there! Thanks so much for taking the time to review us! We’re pumped to hear that you got your video on TV! Brandzooka aims to make advertising online easy and available for all, and we’re so glad that was your experience in the platform. If there are ever any features you’d like to see on the platform or questions you have, always feel free to reach out! We are happy to help and love hearing from users like you. Cheers & happy advertising! Brandzooka ### 42. My Go To For VOD/OTT **Rating:** 5.0/5.0 stars **Reviewed by:** Doug B. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2019 **What do you like best about Brandzooka?** Brandzooka is easy to target, plan and and launch any campaign. **What do you dislike about Brandzooka?** I wish there was more robust reporting and it could integrate into our marketing dashboard. **What problems is Brandzooka solving and how is that benefiting you?** Local TV salespeople are limited in what they can offer and often at high minimums for VOD/OTT. Brandzooka gives me the level of targeting I want at any budget with attractive CPMs **Official Response from Paul Groth:** > Hi Doug, Stoked to hear that Brandzooka is your “go to” for VOD and OTT! Brandzooka is all about making advertising online and on TV seamless for users like you. We appreciate your feedback regarding reporting – providing outstanding analytics and data is very important to us. In fact, we recently added an extended PDF report that might have more of what you’re looking for. If you’re looking to gain more insight into your campaigns, we suggest getting in touch with your Platform Ambassador to discuss your specific needs. Thank you for being such an awesome user as well as for leaving us this review! If there is ever anything you’d like to see on the platform or if you have any questions, we’re here to help. :) Cheers, Brandzooka ### 43. A Review **Rating:** 3.5/5.0 stars **Reviewed by:** Kip P. | Digital Content Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2019 **What do you like best about Brandzooka?** Friendly support staff, always willing to help out. **What do you dislike about Brandzooka?** Terrible user interface, lacking in report exports (give me some csv options for all data). Glitchy date selection, csv upload on campaign creation is busted. **Recommendations to others considering Brandzooka:** Very high CPMs. Hope your focus is on viewability... **What problems is Brandzooka solving and how is that benefiting you?** Getting great view completion, and love accessing CTV inventory. ### 44. Quick and easy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2019 **What do you like best about Brandzooka?** Super simple interface, great customer service. **What do you dislike about Brandzooka?** Due to the simplicity of the interface, targeting options are somewhat limited, but more than sufficient for most advertisers. **What problems is Brandzooka solving and how is that benefiting you?** The need to quickly get digital campaigns up and running, allows us to run multiple efforts with limited time/manpower. **Official Response from Paul Groth:** > Hey there, Thank you for taking the time to write this review! We’re glad you hear that you found our platform efficient and quick to use! Your opinions and feedback are highly valued and crucial for us in order to keep cranking out new features and improve the platform. We’re adding more and more targeting to the platform every day and we rely on our users to help us understand which targeting options they would find most valuable. Let us know what you’re looking for and we’ll see if we can help you out. Thanks again for the review and for being part of the Brandzooka fam! Cheers & advertise on! Brandzooka ## Brandzooka Discussions - [What areas are you focused on expanding in the future?](https://www.g2.com/discussions/25200-what-areas-are-you-focused-on-expanding-in-the-future) - 1 comment, 2 upvotes - [Africa outreach](https://www.g2.com/discussions/12188-africa-outreach) - 1 comment, 1 upvote - [View Brandzooka pricing details and edition comparison](https://www.g2.com/products/brandzooka/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-29+22%3A49%3A01+-0500&secure%5Bsession_id%5D=e3e06e0b-c643-4a67-9147-08faac3edd0c&secure%5Btoken%5D=2820dee45538ea2adc9b8995137eb31fb53f225ba33cdf1ba9395ab4fe3a732b&format=llm_user) ## Brandzooka Features **Channel Functionality** - Display Functionality **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Brandzooka Alternatives - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (862 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (755 reviews) - [Celtra](https://www.g2.com/products/celtra/reviews) - 4.4/5.0 (357 reviews)