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Compare Adobe Marketo Engage and Vendasta Yesware 
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Small-Business (45.3% of reviews)
Entry-Level Pricing
Contact Us Per Month
$15.00 1 Seat Per Month
Adobe Marketo Engage
Star Rating
(3,070)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansVendasta Yesware
Star Rating
(820)4.4 out of 5
Market Segments
Small-Business (45.3% of reviews)
Pros & Cons
Entry-Level Pricing
$15.00 1 Seat Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexibility, with users appreciating its robust features for managing campaigns and forecasting. The platform's ability to handle complex workflows without manual intervention is frequently highlighted, making it a strong choice for those needing scalable solutions.
- Users say Vendasta Yesware shines in its email tracking capabilities, with feedback noting that it effectively manages larger volumes of email sending. Reviewers specifically mention the value of email and attachment tracking, which helps them understand engagement levels with their communications.
- According to verified reviews, Adobe Marketo Engage has a higher overall satisfaction score, reflecting its strong performance in areas like reporting and dashboard features. Users find these tools essential for keeping their campaigns organized and data-driven.
- Reviewers mention that Vendasta Yesware offers a more user-friendly experience, particularly in terms of setup and ease of use. Many users appreciate the intuitive interface, which allows for quicker onboarding and less time spent on training.
- G2 reviewers highlight that while Adobe Marketo Engage has a wealth of features, some users face challenges with its complexity, particularly during the initial setup phase. This can be a hurdle for teams looking for a straightforward implementation process.
- Users report that both platforms have strong support, but Vendasta Yesware edges out with higher ratings for quality of support. Reviewers appreciate the responsiveness and helpfulness of the support team, which can be crucial for users needing assistance with their sales engagement tools.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Vendasta Yesware
Pro
$15.00
1 Seat Per Month
For solo sales professionals & small businesses
- Unlimited email open tracking
- Unlimited email link tracking
- Unlimited attachment tracking
Free Trial
Adobe Marketo Engage
Free Trial is available
Vendasta Yesware
Free Trial is available
Ratings
Meets Requirements
8.3
2,610
8.7
730
Ease of Use
7.3
2,665
8.8
736
Ease of Setup
6.7
1,316
8.9
165
Ease of Admin
7.6
1,173
8.7
160
Quality of Support
7.5
2,460
8.5
586
Has the product been a good partner in doing business?
7.7
1,166
8.7
153
Product Direction (% positive)
8.0
2,579
7.9
729
Features by Category
Email Marketing
8.3
1754
|
Verified
Not enough data
8.7
1741
|
Verified
Not enough data
8.1
1717
|
Verified
Not enough data
8.5
1651
|
Verified
Not enough data
Online Marketing
7.8
1701
|
Verified
Not enough data
7.8
1520
|
Verified
Not enough data
7.9
1577
|
Verified
Not enough data
7.4
1576
|
Verified
Not enough data
7.4
1341
|
Verified
Not enough data
Lead Management
8.5
1357
|
Verified
Not enough data
7.9
1254
|
Verified
Not enough data
8.2
1628
|
Verified
Not enough data
8.2
1595
|
Verified
Not enough data
8.4
1647
|
Verified
Not enough data
8.0
1537
|
Verified
Not enough data
8.3
1551
|
Verified
Not enough data
8.2
1593
|
Verified
Not enough data
Campaign Management
8.3
1606
|
Verified
Not enough data
8.3
1497
|
Verified
Not enough data
7.3
1194
|
Verified
Not enough data
7.0
949
Not enough data
Social
7.3
751
|
Verified
Not enough data
7.5
802
|
Verified
Not enough data
7.6
790
|
Verified
Not enough data
7.5
758
|
Verified
Not enough data
7.5
720
|
Verified
Not enough data
Reporting & Analytics
7.7
1643
|
Verified
Not enough data
7.2
1418
|
Verified
Not enough data
7.2
1237
|
Verified
Not enough data
7.2
1165
|
Verified
Not enough data
6.9
1016
|
Verified
Not enough data
Platform
7.7
900
|
Verified
Not enough data
8.0
890
|
Verified
Not enough data
8.4
916
|
Verified
Not enough data
7.7
638
|
Verified
Not enough data
7.3
640
|
Verified
Not enough data
7.7
896
|
Verified
Not enough data
7.6
597
Not enough data
Agentic AI - Marketing Automation
7.4
65
Not enough data
7.5
64
Not enough data
7.3
64
Not enough data
7.0
64
Not enough data
7.3
64
Not enough data
7.5
64
Not enough data
Integration
8.0
914
|
Verified
Not enough data
7.9
868
|
Verified
Not enough data
8.1
794
|
Verified
Not enough data
Lead Intelligence
8.3
321
Not enough data
8.2
325
Not enough data
8.4
339
Not enough data
Lead Management
8.4
361
Not enough data
8.0
327
Not enough data
8.2
337
Not enough data
Marketing Campaigns
8.4
315
Not enough data
8.1
300
Not enough data
8.0
298
Not enough data
8.1
315
|
Verified
Not enough data
8.3
342
Not enough data
Campaign Execution
8.2
321
Not enough data
8.1
311
Not enough data
8.1
301
Not enough data
9.0
161
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
Not enough data
Integrated Workflows
7.9
32
7.9
113
|
Verified
8.2
32
9.1
170
|
Verified
6.9
25
6.7
58
7.7
25
7.6
80
|
Verified
7.6
30
8.3
119
|
Verified
7.6
25
7.6
33
8.0
24
7.2
24
Repeatability and Reportability
7.6
29
8.2
111
|
Verified
7.7
31
8.3
110
|
Verified
7.7
30
8.2
115
|
Verified
7.2
27
7.6
71
7.6
23
5.8
18
AI and Automation
7.8
24
Feature Not Available
8.0
25
Feature Not Available
8.2
25
Feature Not Available
8.1
26
Feature Not Available
7.8
23
Feature Not Available
Generative AI
7.5
23
Feature Not Available
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Notifications
Not enough data
9.3
10
Not enough data
9.4
9
Not enough data
9.4
9
Settings
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.0
8
Personalization
Not enough data
4.3
5
Not enough data
8.2
11
Integrations
Not enough data
8.1
7
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Branding & Customizatio
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automatic Rules & Configurations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Business Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
84
8.7
373
8.0
83
8.5
348
7.8
47
8.4
325
Customizations
7.7
82
8.6
328
8.5
80
8.7
324
7.9
46
8.6
350
7.6
48
8.4
161
7.9
83
8.5
334
Generative AI
6.7
41
Feature Not Available
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
7.9
12
Not enough data
8.1
12
Not enough data
8.2
14
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
298
Not enough data
8.2
291
Not enough data
8.3
312
Not enough data
Lead Management
8.6
309
Not enough data
8.1
296
Not enough data
8.3
295
Not enough data
Marketing Campaigns
8.3
278
Not enough data
8.1
259
Not enough data
8.2
267
Not enough data
8.2
276
Not enough data
8.3
298
Not enough data
Data Availability - Marketing Account Intelligence
7.9
35
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
35
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
257
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Vendasta Yesware are categorized as Email Tracking and Sales Engagement
Unique Categories
Adobe Marketo Engage is categorized as Marketing Automation, Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Mobile Marketing, and Outbound Call Tracking
Vendasta Yesware is categorized as Business Scheduling, Salesforce AppExchange Apps, and Online Appointment Scheduling
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Vendasta Yesware
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.2%
Computer Software
21.0%
Internet
14.6%
Information Technology and Services
13.6%
Marketing and Advertising
12.2%
Financial Services
3.1%
Other
35.6%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 Comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
Mac OS X + Office 365
2 Comments
NP
Yesware works with Gmail and the desktop version of Outlook.Read more
How does Yesware email tracking work?
1 Comment
CK
They put in a small, undetectable picture into the email that when the email loads, the picture is loaded from a unique website. They track when the website...Read more
Is there a plan to make a better individual package for a single person that contains more but not all the features offered through Yesware?
1 Comment
DM
Hi - I have an individual plan that works nicely for me. I pay month-to-month auto-billing. Works great! Read more
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