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Compare Adobe Journey Optimizer and Braze 
Featured Products
At a Glance
Market Segments
Small-Business (43.6% of reviews)
Mid-Market (56.7% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Adobe Journey Optimizer
Star Rating
(130)4.3 out of 5
Market Segments
Small-Business (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansBraze
Star Rating
(1,447)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Adobe Journey Optimizer. Users appreciate its powerful capabilities for executing highly personalized, real-time customer journeys, highlighting features like robust segmentation and event-based triggering.
- Users say that Braze's ease of use is a standout feature, with many praising its intuitive interface and quality documentation. This allows teams to efficiently create complex audience paths and integrate external tools, making their workflows smoother and more effective.
- According to verified reviews, Adobe Journey Optimizer shines in its ability to manage and design personalized customer journeys across multiple channels. Users find its UI intuitive and appreciate the seamless integration with other Adobe tools, which enhances their campaign management experience.
- Reviewers mention that while Adobe Journey Optimizer is user-friendly, it sometimes lacks the advanced technical capabilities that Braze offers. Users have noted that Braze's webhook integrations and multi-channel orchestration provide a more flexible and powerful solution for complex marketing needs.
- G2 reviewers highlight that Braze has a much larger volume of reviews, indicating a more established presence in the market. This extensive feedback contributes to a more reliable understanding of its strengths and weaknesses, with users consistently praising its performance in push notifications and email campaigns.
- Users report that Adobe Journey Optimizer simplifies the process of automating customer journeys, but some feel it may not meet the needs of larger organizations as effectively as Braze. The clear, visual approach to journey design is appreciated, yet users desire more advanced features that can handle complex marketing strategies.
Pricing
Entry-Level Pricing
Adobe Journey Optimizer
Select
Contact Us
The essential tools for orchestrating and delivering connected customer journeys — including one-to-one moments — across channels, apps, devices, or screens.
- Unified Customer Profile and Audience Orchestration
- Journey Orchestration Canvas
- Campaigns (Batch and API)
Braze
No pricing availableFree Trial
Adobe Journey Optimizer
No trial information availableBraze
Free Trial is available
Ratings
Meets Requirements
8.2
102
8.5
953
Ease of Use
7.7
110
8.3
1,161
Ease of Setup
7.5
100
7.6
645
Ease of Admin
7.4
31
8.5
354
Quality of Support
8.3
98
8.5
906
Has the product been a good partner in doing business?
7.9
29
8.9
362
Product Direction (% positive)
9.2
99
9.2
918
Features by Category
Email Marketing
8.8
31
Not enough data
8.7
31
Not enough data
8.5
30
Not enough data
8.7
31
Not enough data
8.8
28
Not enough data
8.5
30
Not enough data
8.6
29
Not enough data
8.1
28
Not enough data
7.8
28
Not enough data
Reporting & Analytics
8.4
31
Not enough data
8.7
31
Not enough data
Generative AI
7.5
27
Not enough data
7.8
27
Not enough data
Agentic AI - Email Marketing
9.2
8
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.0
8
Not enough data
9.2
8
Not enough data
Integration
8.1
32
Not enough data
7.6
31
Not enough data
7.4
29
Not enough data
8.0
29
Not enough data
8.4
27
Not enough data
8.0
28
Not enough data
Email Marketing
Not enough data
8.8
564
Not enough data
8.8
536
Not enough data
8.4
539
Not enough data
8.3
449
Online Marketing
Not enough data
6.9
356
Not enough data
8.4
478
Not enough data
8.7
519
Not enough data
8.4
493
Not enough data
7.3
371
Lead Management
Not enough data
7.5
390
Not enough data
7.5
397
Not enough data
8.6
533
Not enough data
6.8
324
Not enough data
7.4
352
Not enough data
7.5
380
Not enough data
Feature Not Available
Not enough data
7.8
381
Campaign Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
6.7
325
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
329
Reporting & Analytics
Not enough data
7.8
530
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.7
399
Not enough data
Feature Not Available
Platform
Not enough data
8.3
445
Not enough data
Feature Not Available
Not enough data
8.5
442
Not enough data
7.7
349
Not enough data
7.7
400
Not enough data
8.5
430
Not enough data
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Integration
Not enough data
7.8
447
Not enough data
8.1
430
Not enough data
7.9
391
Campaigns
8.8
7
8.6
448
8.6
6
9.0
484
7.4
7
8.6
443
9.3
7
8.8
492
7.5
8
8.9
468
Analytics
8.1
7
8.2
490
8.1
6
7.7
452
Optimization
8.6
7
8.7
471
7.9
7
8.8
481
6.9
7
8.3
392
7.4
7
8.1
390
Agentic AI - Push Notification
Not enough data
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Segmentation
8.6
15
8.8
210
8.9
17
8.5
198
Targeting
8.9
16
8.6
192
8.3
10
8.5
177
Triggered Content
8.5
10
7.7
116
8.3
14
9.1
199
8.1
15
9.1
195
Personalized Content
8.6
14
7.4
116
7.8
10
7.1
110
8.4
16
7.0
107
Agentic AI - Personalization Engines
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Templates
9.6
12
7.8
129
8.8
12
Feature Not Available
8.3
12
7.4
124
9.3
12
7.9
130
Edit
8.9
12
7.1
124
8.6
13
8.3
128
8.1
13
7.8
126
Logistics
8.5
13
7.3
127
7.8
13
7.0
122
8.5
12
7.6
122
8.7
13
Feature Not Available
Generative AI
8.2
12
6.7
85
8.5
12
Feature Not Available
Agentic AI - Email Template Builder
Not enough data
5.5
30
Not enough data
5.5
30
Text Messaging
8.1
8
8.6
67
7.0
9
8.0
66
7.7
8
8.7
67
7.5
8
8.2
64
8.3
9
8.1
63
7.1
8
8.1
65
8.5
8
8.7
66
6.7
8
8.3
66
SMS Platform
7.1
8
7.9
64
7.3
8
8.5
63
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.4
63
6.3
8
7.9
63
Agentic AI - SMS Marketing
Not enough data
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Platform Basics
8.4
58
8.3
110
8.5
64
8.5
106
Platform Data
8.5
60
7.6
108
8.2
57
7.4
103
8.3
57
7.6
107
8.2
57
7.5
107
Platform Additional Functionality
Feature Not Available
7.7
105
8.2
60
7.6
104
8.4
55
Feature Not Available
Agentic AI - Customer Journey Analytics
8.4
26
6.5
31
8.3
27
6.4
30
8.1
26
6.7
30
7.9
26
6.6
30
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Agentic AI - Personalization
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.2
14
7.5
384
8.3
14
7.7
473
|
Verified
7.6
14
7.0
342
|
Verified
7.6
14
6.9
370
|
Verified
Campaigns
9.0
13
7.5
329
|
Verified
8.2
15
9.0
462
|
Verified
8.2
14
7.6
311
7.7
14
6.6
232
9.2
14
8.9
441
|
Verified
9.0
16
8.7
454
|
Verified
Engagement
9.0
14
7.4
267
Platform
8.9
14
8.3
391
8.3
15
8.2
363
|
Verified
7.8
13
7.9
320
Agentic AI - Mobile Marketing
Not enough data
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Categories
Categories
Shared Categories
Adobe Journey Optimizer and Braze are categorized as Customer Journey Analytics, Personalization Engines, Email Template Builder, Push Notification, SMS Marketing, and Mobile Marketing
Unique Categories
Adobe Journey Optimizer is categorized as Email Marketing
Braze is categorized as Personalization, Marketing Automation, WhatsApp Marketing, and RCS Business Messaging
Reviews
Reviewers' Company Size
Adobe Journey Optimizer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.7%
Information Technology and Services
12.8%
Computer Software
7.7%
Consulting
4.3%
Health, Wellness and Fitness
4.3%
Other
57.3%
Financial Services
12.1%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.7%
Other
62.3%
Alternatives
Discussions
Adobe Journey Optimizer has no discussions with answers
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
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