Compare Adobe Analytics and Supermetrics 
Featured Products
At a Glance
Market Segments
Enterprise (43.3% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
No pricing available
Starting at €29.00 1 user Per Month
Adobe Analytics
Star Rating
(1,151)4.2 out of 5
Market Segments
Enterprise (43.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsSupermetrics
Star Rating
(819)4.4 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Analytics excels in providing deep, actionable insights into user behavior, with features like advanced segmentation and a highly customizable Analysis Workspace that allows users to create tailored visualizations effortlessly.
- Users say that Supermetrics shines in its ease of use and integration with tools like Google Sheets, making it a favorite for those who need to quickly access and manipulate data without the hassle of logging into multiple platforms.
- According to verified reviews, Adobe Analytics has a higher overall satisfaction score, reflecting its robust capabilities for data granularity and reliability, which users appreciate when analyzing complex customer journeys.
- Reviewers mention that Supermetrics offers a straightforward user interface that simplifies the process of changing data sources, allowing users to focus on their core tasks rather than getting bogged down in technical details.
- Users highlight that while Adobe Analytics has a steeper learning curve, its speed and reliability in delivering accurate data insights make it a powerful tool for enterprises looking to leverage comprehensive analytics.
- G2 reviewers note that Supermetrics provides excellent customer support, with quick and personal responses that enhance the user experience, particularly for small businesses that may require more hands-on assistance.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableSupermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Adobe Analytics
No trial information availableSupermetrics
Free Trial is available
Ratings
Meets Requirements
8.6
893
8.5
620
Ease of Use
7.5
950
8.2
628
Ease of Setup
7.2
389
8.2
415
Ease of Admin
7.6
283
8.0
380
Quality of Support
7.8
819
7.8
562
Has the product been a good partner in doing business?
8.0
283
8.2
375
Product Direction (% positive)
7.6
854
7.9
579
Features by Category
Metrics
8.6
609
8.6
311
8.4
601
8.3
292
8.4
606
8.1
262
8.4
580
8.4
291
8.4
565
8.0
280
8.1
542
7.9
250
8.1
562
8.0
250
8.5
569
8.6
322
8.2
535
7.8
269
Reporting
8.3
598
8.2
311
8.3
580
7.9
278
8.2
556
8.4
304
8.4
577
8.1
292
8.1
513
7.6
251
8.0
497
Feature Not Available
8.5
599
8.7
326
Other
8.4
555
8.2
271
8.3
531
7.9
241
8.1
499
7.2
218
8.5
550
8.6
317
8.4
476
8.4
267
8.0
434
7.2
207
8.2
459
7.4
215
Agentic AI - Digital Analytics
8.5
40
6.7
11
8.8
40
7.0
10
8.5
40
6.7
10
8.7
41
6.8
10
Administration
8.1
456
8.3
274
8.2
444
7.5
213
8.4
554
8.1
314
8.4
531
8.0
295
User Identification
8.3
205
Not enough data
8.6
209
Not enough data
8.5
201
Not enough data
Tracking & Reporting
8.7
205
Not enough data
8.4
211
Not enough data
8.4
207
Not enough data
8.7
219
Not enough data
8.5
211
Not enough data
8.6
203
Not enough data
Metrics
8.9
79
Not enough data
8.7
80
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Management
Not enough data
8.6
67
Not enough data
8.1
57
Functionality
Not enough data
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Audiences
9.2
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
24
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
24
Not enough data
9.2
24
Not enough data
9.2
24
Not enough data
Administration
9.4
24
Not enough data
8.9
24
Not enough data
9.1
24
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.1
68
Not enough data
9.0
66
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
67
Not enough data
9.0
68
Not enough data
8.9
65
Not enough data
Generative AI
8.8
39
Not enough data
9.1
39
Not enough data
Marketing Operations
Not enough data
8.2
312
|
Verified
Not enough data
8.7
358
|
Verified
Not enough data
7.8
282
|
Verified
Not enough data
7.9
300
|
Verified
Not enough data
8.0
161
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
349
|
Verified
Not enough data
8.9
384
|
Verified
Not enough data
8.0
273
|
Verified
Not enough data
8.3
327
|
Verified
Not enough data
7.9
273
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.7
14
Not enough data
6.9
16
Not enough data
6.3
12
Metrics
8.9
79
Not enough data
8.7
80
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Adobe Analytics and Supermetrics are categorized as Digital Analytics
Unique Categories
Adobe Analytics is categorized as Predictive Analytics, Mobile App Analytics, and Audience Intelligence Platforms
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.4%
Information Technology and Services
7.9%
Financial Services
5.7%
Retail
5.2%
Computer Software
5.2%
Other
62.6%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
34.0%
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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