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Compare Adobe Analytics and Moz Pro 
Featured Products
At a Glance
Market Segments
Enterprise (43.6% of reviews)
Small-Business (58.1% of reviews)
Entry-Level Pricing
No pricing available
$49.00 1 User Per Month
Adobe Analytics
Star Rating
(1,131)4.2 out of 5
Market Segments
Enterprise (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsMoz Pro
Star Rating
(606)4.3 out of 5
Market Segments
Small-Business (58.1% of reviews)
Pros & Cons
Entry-Level Pricing
$49.00 1 User Per Month
Free Trial is available
Browse all 5 pricing plansAdobe Analytics vs Moz Pro
When assessing the two solutions, reviewers found Moz Pro easier to use, set up, and administer. Reviewers also preferred doing business with Moz Pro overall.
- Reviewers felt that Adobe Analytics meets the needs of their business better than Moz Pro.
- When comparing quality of ongoing product support, reviewers felt that Moz Pro is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Moz Pro over Adobe Analytics.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableMoz Pro
Starter
$49.00
1 User Per Month
$39/mo when you pay yearly. For small businesses or startups with only one website.
- User seats - 1
- MozBar Premium
- 24/7 Support
Free Trial
Adobe Analytics
No trial information availableMoz Pro
Free Trial is available
Ratings
Meets Requirements
8.6
883
8.4
527
Ease of Use
7.5
939
8.6
530
Ease of Setup
7.2
378
8.8
323
Ease of Admin
7.6
279
8.9
248
Quality of Support
7.8
809
8.5
430
Has the product been a good partner in doing business?
8.0
279
8.9
238
Product Direction (% positive)
7.6
844
8.3
521
Features by Category
Metrics
8.6
606
Not enough data
8.4
600
Not enough data
8.4
606
Not enough data
8.4
580
Not enough data
8.4
565
Not enough data
8.1
543
Not enough data
8.1
563
Not enough data
8.5
569
Not enough data
8.2
534
Not enough data
Reporting
8.3
594
Not enough data
8.3
581
Not enough data
8.2
555
Not enough data
8.4
574
Not enough data
8.1
513
Not enough data
8.0
497
Not enough data
8.5
596
Not enough data
Other
8.4
554
Not enough data
8.3
532
Not enough data
8.1
500
Not enough data
8.5
549
Not enough data
8.4
477
Not enough data
8.1
435
Not enough data
8.2
460
Not enough data
Agentic AI - Digital Analytics
8.6
41
Not enough data
8.8
41
Not enough data
8.6
41
Not enough data
8.8
42
Not enough data
Administration
8.1
455
Not enough data
8.2
445
Not enough data
8.4
551
Not enough data
8.4
532
Not enough data
User Identification
8.4
206
Not enough data
8.6
210
Not enough data
8.5
202
Not enough data
Tracking & Reporting
8.7
206
Not enough data
8.4
211
Not enough data
8.4
207
Not enough data
8.7
220
Not enough data
8.5
212
Not enough data
8.6
204
Not enough data
Metrics
9.0
80
Not enough data
8.7
81
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
SEO Auditing & Monitoring
Not enough data
8.1
246
Not enough data
8.4
232
Not enough data
Feature Not Available
Not enough data
8.1
232
Agentic AI - SEO Tools
Not enough data
5.6
28
Not enough data
5.7
27
Not enough data
5.8
28
Not enough data
6.3
29
Not enough data
6.1
28
Not enough data
5.8
28
Not enough data
5.8
28
SEO Content & Rankings
Not enough data
7.8
450
Not enough data
8.5
458
Not enough data
8.6
449
Not enough data
7.4
240
Not enough data
7.5
220
SEO Reporting
Not enough data
8.4
453
Not enough data
7.7
242
Not enough data
7.4
241
Not enough data
6.8
225
Generative AI
Not enough data
6.0
202
Not enough data
6.1
202
Audiences
9.2
25
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.3
25
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
25
Not enough data
9.3
25
Not enough data
9.3
25
Not enough data
Administration
9.4
25
Not enough data
8.9
25
Not enough data
9.1
25
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
23
Not enough data
9.2
23
Not enough data
9.2
23
Not enough data
9.3
23
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.1
69
Not enough data
9.0
67
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
68
Not enough data
9.0
69
Not enough data
9.0
66
Not enough data
Generative AI
8.8
40
Not enough data
9.1
40
Not enough data
Metrics
9.0
80
Not enough data
8.7
81
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Adobe Analytics and Moz Pro share no categories
Unique Categories
Adobe Analytics is categorized as Predictive Analytics, Mobile App Analytics, Audience Intelligence Platforms, and Digital Analytics
Moz Pro is categorized as SEO Tools
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Moz Pro
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.3%
Information Technology and Services
7.9%
Financial Services
5.6%
Retail
5.2%
Computer Software
5.1%
Other
62.8%
Marketing and Advertising
30.4%
Information Technology and Services
8.8%
Computer Software
8.0%
Internet
7.3%
Retail
2.9%
Other
42.5%
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
How to get audit report of my website?
3 Comments
MP
You can do that with more affordable tools like https://seodity.com/seo-checkerRead more
What is Moz Pro used for?
2 Comments
SP
To determine how you're ranking for whatever keyword phrases you enter with insight as to why, including the actual rankings, crawl errors, links to your...Read more
What does Moz Pro do?
1 Comment
MM
Moz Pro helps users monitor, manage, and improve their website's online visibility in search engines. With Moz Pro, users can perform keyword research, track...Read more
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