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Compare AdLib DSP and Basis 
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AdLib DSP
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At a Glance
Market Segments
Small-Business (83.3% of reviews)
Small-Business (63.0% of reviews)
Entry-Level Pricing
Contact Us Per Year
No pricing available
AdLib DSP
Star Rating
(79)4.7 out of 5
Market Segments
Small-Business (83.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Free Trial is available
Learn more about AdLib DSPBasis
Star Rating
(286)4.5 out of 5
Market Segments
Small-Business (63.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BasisSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Basis excels in "Quality of Support" with a score of 9.5, while AdLib DSP closely follows with a score of 9.7, indicating both platforms provide excellent customer service, but Basis has a slight edge according to user feedback.
- Reviewers mention that AdLib DSP shines in "Ease of Use" with a score of 9.4 compared to Basis's 8.3, suggesting that users find AdLib DSP more intuitive and user-friendly, making it easier for new users to navigate the platform.
- G2 users highlight that AdLib DSP offers superior "Campaign Optimization" features, scoring 9.0 against Basis's 8.3, which indicates that users appreciate the advanced tools available for optimizing their advertising campaigns in AdLib DSP.
- Users on G2 report that Basis has a strong performance in "Cross-Device Capabilities" with a score of 8.7, while AdLib DSP leads with a score of 9.0, suggesting that AdLib DSP provides more robust solutions for reaching audiences across multiple devices.
- Reviewers say that AdLib DSP's "Brand Safety" features are highly rated at 9.2, compared to Basis's 8.5, indicating that users feel more secure in their advertising placements with AdLib DSP, which is crucial for maintaining brand integrity.
- Users report that both platforms have strong "Mobile Functionality," but AdLib DSP stands out with a score of 9.3 for "In-App Ads" and "Mobile Rich Media Capabilities," while Basis scores 8.8 and 8.3 respectively, suggesting that AdLib DSP offers more effective mobile advertising solutions.
Pricing
Entry-Level Pricing
AdLib DSP
The AdLib Platform
Contact Us
Per Year
Unlimited Access & Usage
- Dedicated Client Success Team
- Unlimited Advertisers, Campaigns, & Ads
- Unlimited Retargeting Pixels
Basis
No pricing availableFree Trial
AdLib DSP
Free Trial is available
Basis
No trial information availableRatings
Meets Requirements
9.0
62
8.7
238
Ease of Use
9.3
62
8.3
241
Ease of Setup
9.4
50
8.1
156
Ease of Admin
9.3
38
8.2
148
Quality of Support
9.7
64
9.5
237
Has the product been a good partner in doing business?
9.7
39
9.4
151
Product Direction (% positive)
9.4
57
9.2
239
Features by Category
Channel Functionality
Not enough data
9.0
80
Platform Interoperability
Not enough data
Feature Not Available
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.9
52
8.1
192
|
Verified
8.8
52
8.3
190
|
Verified
9.2
52
8.6
187
|
Verified
7.8
43
7.6
177
|
Verified
8.0
44
7.8
166
|
Verified
9.0
45
8.5
183
|
Verified
8.8
44
8.4
170
|
Verified
9.5
46
8.8
184
|
Verified
9.0
50
8.3
190
|
Verified
8.2
42
8.0
166
|
Verified
8.5
40
8.3
137
|
Verified
9.0
40
8.8
82
|
Verified
8.8
36
8.3
68
|
Verified
Targeting
9.3
50
8.9
193
|
Verified
9.3
42
8.9
182
|
Verified
9.5
46
8.7
187
|
Verified
9.2
42
8.4
181
|
Verified
Platform
8.6
29
7.1
121
|
Verified
8.2
44
7.0
170
|
Verified
9.0
41
8.6
112
|
Verified
8.9
46
8.6
188
|
Verified
8.8
35
8.5
142
|
Verified
8.3
36
8.2
38
8.4
36
8.2
140
|
Verified
8.6
30
8.5
105
|
Verified
8.0
35
7.4
154
|
Verified
Data Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
Feature Not Available
Mobile Functionality
Not enough data
9.0
66
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.9
52
8.1
192
|
Verified
8.8
52
8.3
190
|
Verified
9.2
52
8.6
187
|
Verified
7.8
43
7.6
177
|
Verified
8.0
44
7.8
166
|
Verified
9.0
45
8.5
183
|
Verified
8.8
44
8.4
170
|
Verified
9.5
46
8.8
184
|
Verified
9.0
50
8.3
190
|
Verified
8.2
42
8.0
166
|
Verified
8.5
40
8.3
137
|
Verified
9.0
40
8.8
82
|
Verified
8.8
36
8.3
68
|
Verified
Targeting
9.3
50
8.9
193
|
Verified
9.3
42
8.9
182
|
Verified
9.5
46
8.7
187
|
Verified
9.2
42
8.4
181
|
Verified
Mobile
Not enough data
8.9
62
9.0
40
8.8
82
|
Verified
8.8
36
8.3
68
|
Verified
Platform
8.6
29
7.1
121
|
Verified
8.2
44
7.0
170
|
Verified
9.0
41
8.6
112
|
Verified
8.9
46
8.6
188
|
Verified
8.8
35
8.5
142
|
Verified
8.3
36
8.2
38
8.4
36
8.2
140
|
Verified
8.6
30
8.5
105
|
Verified
8.0
35
7.4
154
|
Verified
Platform Interoperability
Feature Not Available
Feature Not Available
Video Functionality
9.2
10
8.7
65
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.9
52
8.1
192
|
Verified
8.8
52
8.3
190
|
Verified
9.2
52
8.6
187
|
Verified
7.8
43
7.6
177
|
Verified
8.0
44
7.8
166
|
Verified
9.0
45
8.5
183
|
Verified
8.8
44
8.4
170
|
Verified
9.5
46
8.8
184
|
Verified
9.0
50
8.3
190
|
Verified
8.2
42
8.0
166
|
Verified
8.5
40
8.3
137
|
Verified
9.0
40
8.8
82
|
Verified
8.8
36
8.3
68
|
Verified
Targeting
9.3
50
8.9
193
|
Verified
9.3
42
8.9
182
|
Verified
9.5
46
8.7
187
|
Verified
9.2
42
8.4
181
|
Verified
Platform
8.6
29
7.1
121
|
Verified
8.2
44
7.0
170
|
Verified
9.0
41
8.6
112
|
Verified
8.9
46
8.6
188
|
Verified
8.8
35
8.5
142
|
Verified
8.3
36
8.2
38
8.4
36
8.2
140
|
Verified
8.6
30
8.5
105
|
Verified
8.0
35
7.4
154
|
Verified
Platform Basics
Not enough data
9.0
20
Not enough data
8.8
20
Not enough data
8.9
21
Not enough data
8.8
20
Platform Reporting
Not enough data
8.7
21
Not enough data
8.3
21
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
9.0
31
8.5
28
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.9
52
8.1
192
|
Verified
8.8
52
8.3
190
|
Verified
9.2
52
8.6
187
|
Verified
7.8
43
7.6
177
|
Verified
8.0
44
7.8
166
|
Verified
9.0
45
8.5
183
|
Verified
8.8
44
8.4
170
|
Verified
9.5
46
8.8
184
|
Verified
9.0
50
8.3
190
|
Verified
8.2
42
8.0
166
|
Verified
8.5
40
8.3
137
|
Verified
9.0
40
8.8
82
|
Verified
8.8
36
8.3
68
|
Verified
Targeting
9.3
50
8.9
193
|
Verified
9.3
42
8.9
182
|
Verified
9.5
46
8.7
187
|
Verified
9.2
42
8.4
181
|
Verified
Demand Side Platforms
8.6
38
7.8
135
|
Verified
8.2
36
7.0
156
|
Verified
8.9
36
8.6
159
|
Verified
Platform
8.6
29
7.1
121
|
Verified
8.2
44
7.0
170
|
Verified
9.0
41
8.6
112
|
Verified
8.9
46
8.6
188
|
Verified
8.8
35
8.5
142
|
Verified
8.3
36
8.2
38
8.4
36
8.2
140
|
Verified
8.6
30
8.5
105
|
Verified
8.0
35
7.4
154
|
Verified
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdLib DSP and Basis are categorized as Demand Side Platform (DSP), Digital Audio Advertising, Video Advertising, and Cross-Channel Advertising
Reviews
Reviewers' Company Size
AdLib DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Basis
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
51.3%
Online Media
9.0%
Entertainment
5.1%
Non-Profit Organization Management
2.6%
Legal Services
2.6%
Other
29.5%
Marketing and Advertising
60.7%
Newspapers
4.2%
Political Organization
3.4%
Online Media
2.3%
Information Technology and Services
2.3%
Other
27.1%
Discussions
What is AdLib DSP used for?
1 Comment
MH
AdLib is an advertising software company offering customizable user interfaces and APIs for streamlined and automated cross-channel media buying, data...Read more
AdLib DSP has no more discussions with answers
What is implementation and ongoing services like at Centro?
1 Comment
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
How does Basis Compare?
1 Comment
ES
Hi Seth,
Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
Basis has no more discussions with answers
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