1. [Home](https://www.g2.com/) 2. ... 3. [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) 4. [AdLib DSP Discussions](https://www.g2.com/products/adlib-dsp/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fd205db8b3644fb83fc69071313d1061/adlib-dsp.png "Product Avatar Image") ![Reward for good AdLib DSP reviews](https://images.g2crowd.com/uploads/report_medal_translation/image/35836/medal.svg "Reward for good AdLib DSP reviews") ](/products/adlib-dsp/reviews) [ AdLib DSP ](/products/adlib-dsp/reviews) (81)4.7/5 Scale your programmatic media buying smarter, faster, and more profitably Independent agencies and marketers in growth-mode use the AdLib platform to deliver premium programmatic performance without the complexity, cost, or overhead of traditional DSPs. The AdLib platform provides the tools, data, and automation to run enterprise-quality campaigns — from CTV and Audio to Geofencing and YouTube — all under one roof, with zero trafficking headaches. We've helped independent agencies grow their client base five times over while keeping costs steady. Wellness brands have tripled their return on ad spend. Gaming apps have cut their user acquisition costs by 40%. Self-Service Buying Platform An easy to use DSP-agnostic platform where campaigns launch in minutes across every channel, screen stype, and stage of the funnel. Managed Service Buying Fully managed trafficking & optimization allows your team to focus on core business functions rather than the complexities of ad placement, bidding, and optimization. Programmatic APIs Build your own applications, workflows, and products on top of the AdLib platform to save time and make more revenue. White Labeled DSP Instantly launch your own branded programmatic offering without investing in development or specialized resources for support and campaign management. Automated Client Billing Improve cash flow and reduce the risk of nonpayment by automatically invoicing and collecting payments on a daily, weekly, or monthly basis via credit card, wire transfer, or ACH payment. Infinitely Customizable Reduce setup time with customized workflows and automated ad operations at a massive scale TEAM: Early & Long Term MediaMath & HudsonMX Employees. Programmatic marketing pioneers, engineers, and thought leaders with decades of experience New York | London | Los Angeles | San Francisco | Scottsdale | Detroit | Berlin | Bengaluru | São Paulo | Buenos Aires | Querétaro Show More * * * ### 85.0 Nps Score Already have AdLib DSP? ### All AdLib DSP Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 2 years ago More Options - [ # What is AdLib DSP used for? ](/discussions/what-is-adlib-dsp-used-for) What is AdLib DSP used for? [ Data Management Platforms (DMP) ](https://www.g2.com/tags/data-management-platforms-dmp)[ Demand Side Platform (DSP) ](https://www.g2.com/tags/demand-side-platform-dsp)[ Digital Audio Advertising Software ](https://www.g2.com/tags/digital-audio-advertising-software)[ Video Advertising Software ](https://www.g2.com/tags/video-advertising-software) [ Cross-Channel Advertising Software ](https://www.g2.com/tags/cross-channel-advertising-software) Show More * * * \<0\>0\>Upvotes 0 * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+AdLib+DSP+questions+and+get+answers+from+expert+users+in+our+AdLib+DSP+Discussions+section.&title=AdLib+DSP+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadlib-dsp%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=AdLib+DSP+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadlib-dsp%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadlib-dsp%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=AdLib+DSP+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadlib-dsp%2Fdiscuss%0aAsk+AdLib+DSP+questions+and+get+answers+from+expert+users+in+our+AdLib+DSP+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=AdLib+DSP+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadlib-dsp%2Fdiscuss%0aAsk+AdLib+DSP+questions+and+get+answers+from+expert+users+in+our+AdLib+DSP+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/adlib-dsp/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/f2a6eef1ff8c29ad492f5466b1c67e3f/adlib-dsp.svg "Product Avatar Image") ### Have you used AdLib DSP before? Answer a few questions to help the AdLib DSP community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadlib-dsp%2Fdiscuss%3Fsmall_ask%3Dadlib-dsp) No ## Top Contributors in AdLib DSP 1 ![Mike H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mike H.") MH Loading... ### [Mike H.](https://www.g2.com/users/1eb19c5a-4389-4b40-b0f7-8da2cb49094c "Mike H.") Founder & CEO 1 pt