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At a Glance
Market Segments
Small-Business (83.3% of reviews)
Small-Business (56.3% of reviews)
Entry-Level Pricing
Contact Us Per Year
Pay As You Go
AdLib DSP
Star Rating
(79)4.7 out of 5
Market Segments
Small-Business (83.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Free Trial is available
Learn more about AdLib DSPAdRoll
Star Rating
(692)4.0 out of 5
Market Segments
Small-Business (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AdRoll's Email and Mobile Preview feature scores 8.1, which is lower than AdLib DSP's impressive score of 9.4, indicating that AdLib DSP offers a more robust preview capability for email campaigns.
- Reviewers mention that AdRoll's Quality of Support is rated at 7.9, while AdLib DSP shines with a score of 9.7, suggesting that users find AdLib DSP's support to be significantly more responsive and helpful.
- G2 users highlight that AdRoll's Campaign Dashboard functionality is rated at 7.9, whereas AdLib DSP excels with a score of 9.0, indicating a more user-friendly and effective campaign management experience.
- Users on G2 report that AdRoll's Fraud Protection feature scores 7.7, which is notably lower than AdLib DSP's score of 8.8, suggesting that AdLib DSP provides more reliable measures against ad fraud.
- Reviewers mention that AdRoll's Frequency Capping feature is rated at 7.6, while AdLib DSP impressively scores 9.6, indicating that users appreciate AdLib DSP's superior control over ad frequency.
- Users say that AdRoll's Retargeting functionality scores 8.6, which is commendable but still falls short of AdLib DSP's score of 9.5, highlighting AdLib DSP's more effective retargeting capabilities.
Pricing
Entry-Level Pricing
AdLib DSP
The AdLib Platform
Contact Us
Per Year
Unlimited Access & Usage
- Dedicated Client Success Team
- Unlimited Advertisers, Campaigns, & Ads
- Unlimited Retargeting Pixels
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Free Trial
AdLib DSP
Free Trial is available
AdRoll
Free Trial is available
Ratings
Meets Requirements
9.0
62
8.2
580
Ease of Use
9.3
62
8.3
585
Ease of Setup
9.4
50
8.2
369
Ease of Admin
9.3
38
8.1
336
Quality of Support
9.7
64
8.0
554
Has the product been a good partner in doing business?
9.7
39
8.1
335
Product Direction (% positive)
9.4
57
7.2
570
Features by Category
Channel Functionality
Not enough data
8.2
400
Platform Interoperability
Not enough data
7.5
80
Agentic AI - Display Advertising
Not enough data
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Campaign Management
8.9
52
8.0
436
8.8
52
7.6
426
9.2
52
8.1
429
7.8
43
7.0
373
8.0
44
7.7
367
9.0
45
7.8
356
8.8
44
7.7
313
9.5
46
7.7
359
9.0
50
8.1
399
8.2
42
7.5
375
8.5
40
7.5
331
9.0
40
7.7
212
8.8
36
7.8
210
Targeting
9.3
50
7.9
406
9.3
42
8.7
427
9.5
46
8.0
372
9.2
42
7.7
338
Platform
8.6
29
7.7
284
8.2
44
7.2
332
9.0
41
8.0
368
8.9
46
8.1
404
8.8
35
7.8
313
8.3
36
7.4
324
8.4
36
7.5
321
8.6
30
7.8
267
8.0
35
7.6
333
Data Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
Not enough data
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
206
Not enough data
8.2
194
Not enough data
8.2
196
Not enough data
8.2
177
Agentic AI - Retargeting
Not enough data
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Attribution Modeling
Not enough data
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Agentic AI - Attribution
Not enough data
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Marketing
Not enough data
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Reporting
Not enough data
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Platform Interoperability
Not enough data
7.5
34
Mobile Functionality
Not enough data
8.0
203
Agentic AI - Mobile Advertising
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Campaign Management
8.9
52
8.0
436
8.8
52
7.6
426
9.2
52
8.1
429
7.8
43
7.0
373
8.0
44
7.7
367
9.0
45
7.8
356
8.8
44
7.7
313
9.5
46
7.7
359
9.0
50
8.1
399
8.2
42
7.5
375
8.5
40
7.5
331
9.0
40
7.7
212
8.8
36
7.8
210
Targeting
9.3
50
7.9
406
9.3
42
8.7
427
9.5
46
8.0
372
9.2
42
7.7
338
Mobile
Not enough data
7.8
169
9.0
40
7.7
212
8.8
36
7.8
210
Platform
8.6
29
7.7
284
8.2
44
7.2
332
9.0
41
8.0
368
8.9
46
8.1
404
8.8
35
7.8
313
8.3
36
7.4
324
8.4
36
7.5
321
8.6
30
7.8
267
8.0
35
7.6
333
Platform Interoperability
Feature Not Available
6.7
12
Video Functionality
9.2
10
7.9
14
Agentic AI - Video Advertising
Not enough data
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Campaign Management
8.9
52
8.0
436
8.8
52
7.6
426
9.2
52
8.1
429
7.8
43
7.0
373
8.0
44
7.7
367
9.0
45
7.8
356
8.8
44
7.7
313
9.5
46
7.7
359
9.0
50
8.1
399
8.2
42
7.5
375
8.5
40
7.5
331
9.0
40
7.7
212
8.8
36
7.8
210
Targeting
9.3
50
7.9
406
9.3
42
8.7
427
9.5
46
8.0
372
9.2
42
7.7
338
Platform
8.6
29
7.7
284
8.2
44
7.2
332
9.0
41
8.0
368
8.9
46
8.1
404
8.8
35
7.8
313
8.3
36
7.4
324
8.4
36
7.5
321
8.6
30
7.8
267
8.0
35
7.6
333
Platform Interoperability
Not enough data
8.0(won by default)
35
Agentic AI - Social Media Advertising
Not enough data
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Social Functionality
Not enough data
8.0(won by default)
221
Campaign Management
8.9(won by 0.9)
52
8.0
436
8.8(won by 1.2)
52
7.6
426
9.2(won by 1.1)
52
8.1
429
7.8(won by 0.8)
43
7.0
373
8.0(won by 0.3)
44
7.7
367
9.0(won by 1.2)
45
7.8
356
8.8(won by 1.1)
44
7.7
313
9.5(won by 1.8)
46
7.7
359
9.0(won by 0.9)
50
8.1
399
8.2(won by 0.7)
42
7.5
375
8.5(won by 1.0)
40
7.5
331
9.0(won by 1.3)
40
7.7
212
8.8(won by 1.0)
36
7.8
210
Targeting
9.3(won by 1.4)
50
7.9
406
9.3(won by 0.6)
42
8.7
427
9.5(won by 1.5)
46
8.0
372
9.2(won by 1.5)
42
7.7
338
Platform
8.6(won by 0.9)
29
7.7
284
8.2(won by 1.0)
44
7.2
332
9.0(won by 1.0)
41
8.0
368
8.9(won by 0.8)
46
8.1
404
8.8(won by 1.0)
35
7.8
313
8.3(won by 0.9)
36
7.4
324
8.4(won by 0.9)
36
7.5
321
8.6(won by 0.8)
30
7.8
267
8.0(won by 0.4)
35
7.6
333
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
9.0
31
7.7
5
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Campaign Management
8.9
52
8.0
436
8.8
52
7.6
426
9.2
52
8.1
429
7.8
43
7.0
373
8.0
44
7.7
367
9.0
45
7.8
356
8.8
44
7.7
313
9.5
46
7.7
359
9.0
50
8.1
399
8.2
42
7.5
375
8.5
40
7.5
331
9.0
40
7.7
212
8.8
36
7.8
210
Targeting
9.3
50
7.9
406
9.3
42
8.7
427
9.5
46
8.0
372
9.2
42
7.7
338
Demand Side Platforms
8.6
38
8.3
5
8.2
36
8.3
5
8.9
36
8.3
5
Platform
8.6
29
7.7
284
8.2
44
7.2
332
9.0
41
8.0
368
8.9
46
8.1
404
8.8
35
7.8
313
8.3
36
7.4
324
8.4
36
7.5
321
8.6
30
7.8
267
8.0
35
7.6
333
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.5
9
Not enough data
8.3
9
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdLib DSP and AdRoll are categorized as Demand Side Platform (DSP), Video Advertising, and Cross-Channel Advertising
Unique Categories
AdLib DSP is categorized as Data Management Platform (DMP) and Digital Audio Advertising
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, Native Advertising, Social Media Advertising, Mobile Advertising, and Display Advertising
Reviews
Reviewers' Company Size
AdLib DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
51.3%
Online Media
9.0%
Entertainment
5.1%
Non-Profit Organization Management
2.6%
Legal Services
2.6%
Other
29.5%
Marketing and Advertising
25.7%
Computer Software
7.3%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Discussions
What is AdLib DSP used for?
1 Comment
MH
AdLib is an advertising software company offering customizable user interfaces and APIs for streamlined and automated cross-channel media buying, data...Read more
AdLib DSP has no more discussions with answers
Does anybody knows a good source of AdRoll documentation?
1 Comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 Comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 Comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
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