# Adjust vs Tenjin Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Adjust excels in user-friendliness, with many users appreciating its intuitive interface that simplifies complex tasks. One user noted, "It is very helpful and makes the work much easier," highlighting how the platform reduces confusion around user acquisition sources.
- **Users say** Tenjin offers excellent customer support, with feedback emphasizing the team's responsiveness and efficiency. A recent user mentioned, "The team is very responsive and efficient, and the service provided is also quite good," which is crucial for businesses needing timely assistance.
- **Reviewers mention** that Adjust provides accurate and transparent attribution, which is vital for optimizing marketing strategies. Users have praised its ability to track user behavior across channels, stating, "I like Adjust most for its accurate and transparent attribution, which is critical for financial businesses."
- **According to verified reviews** , Tenjin is recognized for its cost-effectiveness and straightforward integration process. Users appreciate the platform's ability to deliver fast insights and clean data, making reporting quicker and more efficient.
- **G2 reviewers highlight** that Adjust has a more robust market presence, reflected in its higher total number of reviews and overall satisfaction scores. This suggests a more established user base, which can be reassuring for potential buyers looking for a reliable solution.
- **Users report** that while Tenjin is particularly favored by small businesses, it may not meet the diverse needs of larger organizations as effectively as Adjust, which caters to mid-market clients. This distinction can influence the choice depending on the size and requirements of the business.



| | Adjust | Tenjin | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 719 | 56 | 
| **Largest Market Segment** | Mid-Market (48.3% of reviews) | Small-Business (71.4% of reviews) | 
| **Entry Level Price** | Free 1500 Attributions Per Month | Free | 

---
## Top Pros & Cons

### Adjust

Pros:
- Ease of Use (146 reviews)
- Customer Support (111 reviews)

Cons:
- Slow Loading (41 reviews)
- Complexity (38 reviews)

### Tenjin

Pros:
- Customer Support (7 reviews)
- Ease of Use (5 reviews)

Cons:
- Integration Issues (2 reviews)
- Attribution Issues (1 reviews)

---
## Ratings Comparison
| Rating | Adjust | Tenjin | 
|---|---|---|
  | **Meets Requirements** | 8.9 (557 reviews) | 8.3 (36 reviews) | 
  | **Ease of Use** | 8.9 (590 reviews) | 8.6 (37 reviews) | 
  | **Ease of Setup** | 8.8 (538 reviews) | 8.5 (23 reviews) | 
  | **Ease of Admin** | 8.8 (252 reviews) | 8.4 (16 reviews) | 
  | **Quality of Support** | 9.1 (550 reviews) | 9.0 (36 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (255 reviews) | 9.3 (16 reviews) | 
  | **Product Direction (% positive)** | 9.0 (501 reviews) | 7.5 (33 reviews) | 

---
## Pricing

### Adjust

#### Entry-Level Pricing

Plan: Base

Price: Free 1500 Attributions Per Month

Description: For growing, independent developers. Get started for free with email support and up to 1,500 monthly attributions.

Key Features:
- Click and impression-based attribution and reattribution
- Unlimited organic installs, impressions, and clicks
- Comprehensive iOS 14.5+ measurement solutions

[Browse all 3 editions](https://www.g2.com/products/adjust/pricing)

#### Free Trial

Yes

### Tenjin

#### Entry-Level Pricing

Plan: Starter Plan

Price: Free

Description: Included attributions*: Up to 24,000 conversions/year


Key Features:
- Unlimited free organic installs 
- DataVault: Not included
- Campaign Management & Reporting Metrics APIs: Add-On

[Browse all 3 editions](https://www.g2.com/products/tenjin/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.5/10 | 320 |
| **Tenjin** | 8.2/10 | 24 |

#### User Identification

| Feature | Adjust | Tenjin | 
|---|---|---|
| **Demographics** | 7.8 (182 reviews) | 6.8 (15 reviews) | 
| **User Segmentation** | 8.1 (188 reviews) | 7.3 (15 reviews) | 
| **Geolocation** | 8.3 (187 reviews) | 8.5 (20 reviews) | 

#### Tracking & Reporting

| Feature | Adjust | Tenjin | 
|---|---|---|
| **Custom Event Tracking** | 9.0 (222 reviews) | 8.8 (19 reviews) | 
| **Real-Time Insights** | 8.4 (220 reviews) | 8.5 (21 reviews) | 
| **Attribution** | 9.1 (241 reviews) | 8.7 (21 reviews) | 
| **Dashboard** | 9.0 (258 reviews) | 8.1 (22 reviews) | 
| **User Path Tracking** | 8.1 (190 reviews) | 8.1 (15 reviews) | 
| **User Activity History** | 8.2 (185 reviews) | 7.8 (15 reviews) | 

#### Metrics

| Feature | Adjust | Tenjin | 
|---|---|---|
| **Engagement** | 8.8 (219 reviews) | 8.1 (20 reviews) | 
| **Exit Tracking** | 8.1 (185 reviews) | 7.4 (15 reviews) | 
| **Retention** | 8.7 (221 reviews) | 8.7 (20 reviews) | 
| **Return** | 8.6 (190 reviews) | 8.8 (19 reviews) | 
| **Conversions** | 9.2 (232 reviews) | 8.7 (19 reviews) | 

### App Store Optimization

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.3/10 | 50 |
| **Tenjin** | N/A | N/A |

#### Optimization

| Feature | Adjust | Tenjin | 
|---|---|---|
| **Icon Testing** | 8.0 (39 reviews) | Not enough data | 
| **Screenshot Testing** | 7.8 (39 reviews) | Not enough data | 
| **App Store Page Design & Preview** | 8.2 (39 reviews) | Not enough data | 
| **Keyword Tools** | 8.2 (38 reviews) | Not enough data | 
| **Reviews & Ratings** | 8.4 (38 reviews) | Not enough data | 
| **Keyword Localization** | 8.0 (38 reviews) | Not enough data | 
| **Conversion Rate Benchmarks** | 8.2 (39 reviews) | Not enough data | 

#### Reporting & Alerts

| Feature | Adjust | Tenjin | 
|---|---|---|
| **Reports and Dashboards** | 8.5 (41 reviews) | Not enough data | 
| **Traffic Source Reporting** | 8.6 (42 reviews) | Not enough data | 
| **Featured App Alerts** | 8.2 (36 reviews) | Not enough data | 
| **Alert Delivery** | 8.3 (36 reviews) | Not enough data | 

#### Competition Monitoring

| Feature | Adjust | Tenjin | 
|---|---|---|
| **Timeline** | 8.0 (35 reviews) | Not enough data | 
| **Store Performance** | 8.1 (36 reviews) | Not enough data | 
| **Financial Analysis** | 8.1 (37 reviews) | Not enough data | 
| **Category Ranking** | 8.4 (36 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Adjust | Tenjin | 
|---|---|---|
| **Integrations** | 8.6 (38 reviews) | Not enough data | 
| **Organic Keyword Protection** | 8.1 (35 reviews) | Not enough data | 
| **App Suggestions** | 8.2 (36 reviews) | Not enough data | 

#### Agentic AI - App Store Optimization

| Feature | Adjust | Tenjin | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 8.4 (26 reviews) | Not enough data | 
| **Adaptive Learning** | 8.7 (26 reviews) | Not enough data | 
| **Proactive Assistance** | 8.6 (26 reviews) | Not enough data | 
| **Decision Making** | 8.8 (27 reviews) | Not enough data | 

### Click Fraud

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 7.3/10 | 100 |
| **Tenjin** | N/A | N/A |

#### Trading

| Feature | Adjust | Tenjin | 
|---|---|---|
| **Keyword Tracking** | 7.3 (74 reviews) | Not enough data | 
| **Refund Management** | 6.8 (73 reviews) | Not enough data | 
| **Integrations** | 8.8 (84 reviews) | Not enough data | 

#### Threat Detection

| Feature | Adjust | Tenjin | 
|---|---|---|
| **Account Alerts** | 7.5 (72 reviews) | Not enough data | 
| **Threat Detection** | 8.0 (80 reviews) | Not enough data | 
| **IP Address Monitoring** | 8.0 (74 reviews) | Not enough data | 
| **Rules** | 7.9 (74 reviews) | Not enough data | 

#### Blocking

| Feature | Adjust | Tenjin | 
|---|---|---|
| **Manual IP Blocking** | 7.4 (74 reviews) | Not enough data | 
| **Automated IP Blocking** | 8.0 (76 reviews) | Not enough data | 
| **Cross-Campaign Blocking** | 7.3 (69 reviews) | Not enough data | 

#### Agentic AI - Click Fraud

| Feature | Adjust | Tenjin | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (57 reviews) | Not enough data | 
| **Cross-system Integration** | 6.6 (58 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (58 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (58 reviews) | Not enough data | 
| **Decision Making** | 7.0 (62 reviews) | Not enough data | 

### Mobile Attribution

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.0/10 | 430 |
| **Tenjin** | 7.9/10 | 26 |

#### Platform Basics

| Feature | Adjust | Tenjin | 
|---|---|---|
| **Attribution Windows** | 8.9 (209 reviews) | 8.6 (24 reviews) | 
| **Retargeting Attribution** | 8.7 (205 reviews) | 7.9 (18 reviews) | 
| **Validation Rules** | 8.4 (180 reviews) | 8.0 (18 reviews) | 
| **Cross-platform attribution** | 8.4 (199 reviews) | 8.1 (18 reviews) | 
| **Fraud Detection** | 8.6 (245 reviews) | 7.2 (18 reviews) | 
| **Post-Fraud Attribution** | 8.0 (175 reviews) | Feature Not Available | 

#### Platform Data

| Feature | Adjust | Tenjin | 
|---|---|---|
| **Uninstall Metrics** | 8.1 (185 reviews) | Feature Not Available | 
| **Retention Metrics** | 8.7 (206 reviews) | 8.1 (21 reviews) | 
| **Analytics Dashboard** | 9.0 (369 reviews) | 7.6 (23 reviews) | 
| **Cross-channel insights** | 8.8 (263 reviews) | 8.1 (17 reviews) | 
| **Custom Dashboards** | 8.5 (229 reviews) | 7.4 (20 reviews) | 
| **Data Segmentation** | 8.4 (213 reviews) | 7.8 (20 reviews) | 

#### Agentic AI - Value Selling Tools

| Feature | Adjust | Tenjin | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (130 reviews) | Not enough data | 
| **Cross-system Integration** | 7.7 (171 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (128 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.8 (126 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (129 reviews) | Not enough data | 
| **Decision Making** | 7.3 (136 reviews) | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.7/10 | 273 |
| **Tenjin** | 8.3/10 | 24 |

#### Metrics

| Feature | Adjust | Tenjin | 
|---|---|---|
| **Engagement** | 8.8 (219 reviews) | 8.1 (20 reviews) | 
| **Exit Tracking** | 8.1 (185 reviews) | 7.4 (15 reviews) | 
| **Retention** | 8.7 (221 reviews) | 8.7 (20 reviews) | 
| **Return** | 8.6 (190 reviews) | 8.8 (19 reviews) | 
| **Conversions** | 9.2 (232 reviews) | 8.7 (19 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.1/10 | 284 |
| **Tenjin** | N/A | N/A |

#### Variation Testing

| Feature | Adjust | Tenjin | 
|---|---|---|
| **A/B Testing** | 7.2 (205 reviews) | Not enough data | 
| **WYSIWYG Editor** | 6.8 (190 reviews) | Not enough data | 
| **Conversion Goal** | 8.3 (210 reviews) | Not enough data | 
| **Percentage of Traffic** | 7.9 (209 reviews) | Not enough data | 
| **Confidence Level** | 7.9 (201 reviews) | Not enough data | 
| **Multivariant Testing** | 7.4 (193 reviews) | Not enough data | 

#### Reporting

| Feature | Adjust | Tenjin | 
|---|---|---|
| **Segmentation** | 8.7 (215 reviews) | Not enough data | 
| **Reports and Dashboards** | 9.1 (240 reviews) | Not enough data | 

#### Personalization

| Feature | Adjust | Tenjin | 
|---|---|---|
| **Standard Targeting** | 8.1 (206 reviews) | Not enough data | 
| **Custom Targeting** | 8.0 (207 reviews) | Not enough data | 
| **Data Segmentation** | 8.4 (201 reviews) | Not enough data | 

#### Administration

| Feature | Adjust | Tenjin | 
|---|---|---|
| **API / Integrations** | 8.5 (224 reviews) | Not enough data | 
| **QA Testing** | 8.0 (204 reviews) | Not enough data | 
| **Performance and Reliability** | 8.7 (230 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.9 (218 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)

**Unique to Adjust (3):** [App Store Optimization Software](https://www.g2.com/categories/app-store-optimization), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Click Fraud Software](https://www.g2.com/categories/click-fraud)



---
## Reviewer Demographics

### By Company Size

| Segment | Adjust | Tenjin | 
|---|---|---|
| **Small-Business** | 38.8% | 71.4% | 
| **Mid-Market** | 48.3% | 26.5% | 
| **Enterprise** | 12.9% | 2.0% | 

### By Industry

#### Adjust

- **Marketing and Advertising:** 23.4%
- **Computer Games:** 20.2%
- **Entertainment:** 7.6%
- **Financial Services:** 7.5%
- **Information Technology and Services:** 5.3%
- **Computer Software:** 3.5%
- **Retail:** 3.2%
- **Banking:** 3.0%
- **Internet:** 2.2%
- **Airlines/Aviation:** 1.9%
- **Other:** 22.1%

#### Tenjin

- **Computer Games:** 67.3%
- **Marketing and Advertising:** 6.1%
- **Information Technology and Services:** 6.1%
- **Computer Software:** 6.1%
- **Publishing:** 4.1%
- **Entertainment:** 4.1%
- **Internet:** 2.0%
- **Gambling & Casinos:** 2.0%
- **Accounting:** 2.0%

---
## Alternatives

### Alternatives to Adjust

- [Kochava](https://www.g2.com/products/kochava/reviews) — 4.1/5 stars (136 reviews)
- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (778 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews)
- [Branch](https://www.g2.com/products/branch/reviews) — 4.4/5 stars (456 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (664 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2938 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews)
- [Airbridge](https://www.g2.com/products/airbridge/reviews) — 4.7/5 stars (29 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6852 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)

### Alternatives to Tenjin

- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (778 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews)
- [Branch](https://www.g2.com/products/branch/reviews) — 4.4/5 stars (456 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6852 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (664 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2938 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1795 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews)

---
## Top Discussions

### Adjust

- Title: [How does adjust work?](https://www.g2.com/discussions/how-does-adjust-work) — 1 comment
  > **Top comment:** "Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. "
- Title: [What is adjust tool?](https://www.g2.com/discussions/what-is-adjust-tool) — 1 comment
  > **Top comment:** "Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile application"

### Tenjin

- Title: [What does Tenjin do?](https://www.g2.com/discussions/what-does-tenjin-do) — 1 comment
  > **Top comment:** "Tenjin is a mobile marketing analytics and attribution platform that provides app developers with tools to track and measure their user acquisition campaign..."
- Title: [What is the use of Tenjin?](https://www.g2.com/discussions/what-is-the-use-of-tenjin) — 1 comment
  > **Top comment:** "Tenjin offers advanced attribution features and tools that allow advertisers to track user acquisition campaigns across different marketing channels,..."
- Title: [What is Tenjin automation?](https://www.g2.com/discussions/what-is-tenjin-automation) — 1 comment
  > **Top comment:** "Tenjin is a mobile marketing automation platform that helps mobile app developers and marketers measure and optimize their user acquisition and retention..."
- Title: [What is Tenjin tool?](https://www.g2.com/discussions/what-is-tenjin-tool) — 1 comment
  > **Top comment:** "Tenjin offers free to start, pay as you grow advertising measurement for mobile game and app developers. We help small and medium-sized companies punch above..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adjust-vs-tenjin)