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Compare ActiveCampaign Postmark and Customer.io 
At a Glance
Market Segments
Small-Business (60.7% of reviews)
Small-Business (59.5% of reviews)
Entry-Level Pricing
Free Trial
Starting at $100.00 Per Month
ActiveCampaign Postmark
Star Rating
(28)4.6 out of 5
Market Segments
Small-Business (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 4 pricing plansCustomer.io
Star Rating
(661)4.4 out of 5
Market Segments
Small-Business (59.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Customer.io excels in overall user satisfaction, reflected in its higher G2 Score of 87.73 compared to ActiveCampaign Postmark's 60.21. This suggests that users find Customer.io to be a more reliable and effective tool for their marketing needs.
- Users say that ActiveCampaign Postmark offers a seamless setup experience, with many praising its intuitive interface and quick implementation process. One user noted, "The setup process, stats for emails and user interface are minimal yet do a great job," highlighting its user-friendly nature.
- Reviewers mention that Customer.io provides robust features for marketing automation, particularly its real-time behavioral segmentation. This capability allows users to dynamically group audiences, enhancing customer engagement and personalization, which many find invaluable for their marketing strategies.
- According to verified reviews, ActiveCampaign Postmark shines in its email delivery reliability and support, with users emphasizing its clean IPs and effective DMARC reporting tool. One user stated, "Support is great and quick to respond," indicating a strong commitment to customer service.
- Users highlight that while Customer.io has a slightly lower ease of use rating, it still offers a smooth interface that many find pleasant. One reviewer mentioned, "I like the interface of Customer.io; it's amazing and smooth when using it," which suggests that despite some challenges, the overall experience is still positive.
- G2 reviewers note that ActiveCampaign Postmark is particularly well-suited for small businesses, with a significant portion of its user base falling into this category. This focus allows it to cater effectively to the specific needs of smaller organizations, as reflected in user feedback praising its straightforward functionality.
Pricing
Entry-Level Pricing
ActiveCampaign Postmark
Free Trial
Free Trial
Everyone starts on our free Developer tier, which includes 100 emails every month. And it never expires or runs out.
- 100 emails per month
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Free Trial
ActiveCampaign Postmark
Free Trial is available
Customer.io
Free Trial is available
Ratings
Meets Requirements
9.3
23
8.7
590
Ease of Use
9.1
22
8.3
601
Ease of Setup
9.2
12
7.9
403
Ease of Admin
9.7
11
8.6
277
Quality of Support
9.0
22
8.7
527
Has the product been a good partner in doing business?
9.7
10
9.0
275
Product Direction (% positive)
8.8
20
9.2
579
Features by Category
Email Marketing
Not enough data
8.8
410
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
389
|
Verified
Not enough data
8.3
368
|
Verified
Online Marketing
Not enough data
6.3
329
Not enough data
7.9
354
|
Verified
Not enough data
8.3
378
|
Verified
Not enough data
7.9
358
|
Verified
Not enough data
Feature Not Available
Lead Management
Not enough data
7.4
332
|
Verified
Not enough data
7.6
332
Not enough data
8.6
372
|
Verified
Not enough data
6.8
312
Not enough data
7.6
332
|
Verified
Not enough data
7.3
327
|
Verified
Not enough data
7.3
316
Not enough data
7.3
323
|
Verified
Campaign Management
Not enough data
7.7
338
Not enough data
7.0
321
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
6.5
307
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
7.7
371
|
Verified
Not enough data
6.9
333
|
Verified
Not enough data
6.5
323
Not enough data
6.3
312
Not enough data
Feature Not Available
Platform
Not enough data
8.2
365
|
Verified
Not enough data
8.5
361
|
Verified
Not enough data
8.5
358
|
Verified
Not enough data
7.8
330
|
Verified
Not enough data
7.7
348
|
Verified
Not enough data
8.8
359
|
Verified
Not enough data
7.2
313
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.3
66
Not enough data
6.4
67
Not enough data
6.7
62
Not enough data
6.3
64
Not enough data
6.2
63
Not enough data
6.3
65
Integration
Not enough data
8.3
373
|
Verified
Not enough data
8.3
366
|
Verified
Not enough data
7.6
336
|
Verified
Administration
8.2
12
8.1
266
7.6
12
7.4
236
Feature Not Available
8.1
252
Feature Not Available
8.9
265
8.9
16
7.7
238
9.4
14
7.8
244
Integrations
9.5
13
8.6
237
9.4
12
8.5
241
9.8
14
8.4
205
8.7
9
7.2
178
Platform
Feature Not Available
8.2
210
8.8
13
8.2
205
8.3
9
7.9
200
9.2
17
8.2
240
|
Verified
8.3
9
7.8
218
9.0
16
8.2
241
8.3
10
7.9
216
9.2
17
8.8
238
Campaigns
Not enough data
8.6
115
Not enough data
8.7
112
Not enough data
8.2
107
Not enough data
8.8
120
Not enough data
8.8
114
Analytics
Not enough data
8.4
114
Not enough data
7.6
105
Optimization
Not enough data
8.5
112
Not enough data
8.9
114
Not enough data
8.0
110
Not enough data
8.4
112
Agentic AI - Push Notification
Not enough data
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Text Messaging
Not enough data
8.4
84
Not enough data
Feature Not Available
Not enough data
8.2
80
Not enough data
Feature Not Available
Not enough data
6.8
75
Not enough data
6.5
77
Not enough data
8.7
87
Not enough data
8.2
79
SMS Platform
Not enough data
7.5
82
Not enough data
8.3
85
Not enough data
7.2
73
Not enough data
6.2
71
Not enough data
6.7
71
Not enough data
8.3
83
Agentic AI - SMS Marketing
Not enough data
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Data Sourcing
Not enough data
7.5
93
Not enough data
7.7
95
Not enough data
7.3
97
Not enough data
8.2
95
Intelligence
Not enough data
7.3
91
Not enough data
5.8
88
Not enough data
5.9
87
Agentic AI - Personalization
Not enough data
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Analysis
Not enough data
Feature Not Available
Not enough data
8.0
69
Not enough data
6.2
56
Not enough data
Feature Not Available
Campaigns
Not enough data
7.3
57
Not enough data
8.0
62
Not enough data
7.3
61
Not enough data
Feature Not Available
Not enough data
9.3
69
Not enough data
9.2
70
Engagement
Not enough data
6.9
54
Platform
Not enough data
8.0
62
Not enough data
Feature Not Available
Not enough data
7.6
60
Agentic AI - Mobile Marketing
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Categories
Categories
Shared Categories
ActiveCampaign Postmark and Customer.io are categorized as Transactional Email
Unique Categories
ActiveCampaign Postmark has no unique categories
Customer.io is categorized as SMS Marketing, Personalization, Push Notification, Mobile Marketing, Marketing Automation, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
ActiveCampaign Postmark
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
35.7%
Information Technology and Services
10.7%
Marketing and Advertising
7.1%
Internet
7.1%
Transportation/Trucking/Railroad
3.6%
Other
35.7%
Computer Software
14.7%
Financial Services
13.3%
Information Technology and Services
9.4%
Marketing and Advertising
8.0%
Health, Wellness and Fitness
5.0%
Other
49.6%
Alternatives
Discussions
ActiveCampaign Postmark has no discussions with answers
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
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