Introducing G2.ai, the future of software buying.Try now
Compare Acquisio and AdRoll 
At a Glance
Market Segments
Small-Business (66.2% of reviews)
Small-Business (56.2% of reviews)
Entry-Level Pricing
No pricing available
Pay As You Go
Acquisio
Star Rating
(82)3.8 out of 5
Market Segments
Small-Business (66.2% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about AcquisioAdRoll
Star Rating
(695)4.0 out of 5
Market Segments
Small-Business (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in user satisfaction, boasting a significantly higher overall score compared to Acquisio. Users appreciate the platform's dynamic ad creation tools, highlighting how easy it is to generate ads tailored to their needs.
- According to verified reviews, AdRoll's customer support is frequently praised, with users stating that "Adroll Customer Care tops all companies that provide support." This level of service seems to contribute to a smoother user experience compared to Acquisio, which, while also noted for good support, does not match the same level of acclaim.
- Users say that AdRoll's ease of use is a standout feature, with many finding the interface intuitive and straightforward. Reviewers specifically mention the inbuilt ad maker as a significant advantage, making it easier for them to create effective campaigns without a steep learning curve.
- Reviewers mention that Acquisio shines in its bid and budget management tools, which some users find particularly helpful for monitoring marketing efforts. However, while the interface is described as simple and intuitive, it lacks the same level of advanced features that AdRoll offers.
- According to recent user feedback, AdRoll's retargeting capabilities are considered "top tier," allowing users to effectively re-engage their audience. This feature is often highlighted as a key reason for choosing AdRoll over Acquisio, which does not receive the same level of praise for its retargeting functionalities.
- Users report that while Acquisio has a solid interface, it faces challenges in terms of overall feature richness compared to AdRoll. Many users feel that AdRoll provides a more comprehensive suite of tools that enhance their advertising strategies, making it a preferred choice for those looking for robust advertising solutions.
Pricing
Entry-Level Pricing
Acquisio
No pricing availableAdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Free Trial
Acquisio
No trial information availableAdRoll
Free Trial is available
Ratings
Meets Requirements
7.8
76
8.2
584
Ease of Use
7.7
76
8.3
589
Ease of Setup
7.1
57
8.2
373
Ease of Admin
7.7
57
8.1
336
Quality of Support
7.9
73
8.0
558
Has the product been a good partner in doing business?
8.2
56
8.1
335
Product Direction (% positive)
7.0
75
7.2
574
Features by Category
Channel Functionality
7.5
25
8.2
400
Platform Interoperability
Not enough data
7.5
80
Agentic AI - Display Advertising
Not enough data
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Campaign Management
8.3
41
8.0
438
7.9
37
7.6
427
8.0
26
8.1
430
7.5
30
7.0
373
7.2
23
7.7
367
8.1
20
7.8
356
7.4
17
7.7
313
8.3
19
7.7
359
8.8
33
8.1
399
7.0
26
7.5
376
7.6
16
7.5
331
7.8
12
7.7
212
7.5
14
7.8
210
Targeting
7.6
29
7.9
406
7.5
25
8.7
430
8.0
27
8.0
372
7.7
22
7.7
338
Platform
7.9
25
7.7
284
8.8
36
7.2
333
8.7
39
8.0
368
8.1
39
8.1
404
8.2
30
7.8
314
7.6
35
7.4
325
8.2
27
7.5
321
8.4
19
7.8
267
8.0
32
7.6
333
Campaign Management & Optimization
7.6
51
Not enough data
7.3
48
Not enough data
6.5
42
Not enough data
6.7
27
Not enough data
6.9
32
Not enough data
7.7
45
Not enough data
7.1
41
Not enough data
6.2
27
Not enough data
6.6
34
Not enough data
6.5
21
Not enough data
8.7
52
Not enough data
Analytics & Administration
8.0
49
Not enough data
7.7
42
Not enough data
8.4
55
Not enough data
Platform
7.5
31
Not enough data
7.4
45
Not enough data
7.2
48
Not enough data
8.2
53
Not enough data
7.9
53
Not enough data
8.3
46
Not enough data
8.1
35
Not enough data
8.5
28
Not enough data
Retargeting
Not enough data
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
207
Not enough data
8.2
194
Not enough data
8.3
197
Not enough data
8.2
177
Agentic AI - Retargeting
Not enough data
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Attribution Modeling
Not enough data
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Agentic AI - Attribution
Not enough data
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Marketing
Not enough data
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Reporting
Not enough data
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Platform Interoperability
Not enough data
7.5
34
Mobile Functionality
7.3
25
8.0
203
Agentic AI - Mobile Advertising
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Campaign Management
8.3
41
8.0
438
7.9
37
7.6
427
8.0
26
8.1
430
7.5
30
7.0
373
7.2
23
7.7
367
8.1
20
7.8
356
7.4
17
7.7
313
8.3
19
7.7
359
8.8
33
8.1
399
7.0
26
7.5
376
7.6
16
7.5
331
7.8
12
7.7
212
7.5
14
7.8
210
Targeting
7.6
29
7.9
406
7.5
25
8.7
430
8.0
27
8.0
372
7.7
22
7.7
338
Mobile
8.1
20
7.8
169
7.8
12
7.7
212
7.5
14
7.8
210
Platform
7.9
25
7.7
284
8.8
36
7.2
333
8.7
39
8.0
368
8.1
39
8.1
404
8.2
30
7.8
314
7.6
35
7.4
325
8.2
27
7.5
321
8.4
19
7.8
267
8.0
32
7.6
333
Platform Interoperability
Not enough data
6.7
12
Video Functionality
Not enough data
7.9
14
Agentic AI - Video Advertising
Not enough data
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Campaign Management
8.3
41
8.0
438
7.9
37
7.6
427
8.0
26
8.1
430
7.5
30
7.0
373
7.2
23
7.7
367
8.1
20
7.8
356
7.4
17
7.7
313
8.3
19
7.7
359
8.8
33
8.1
399
7.0
26
7.5
376
7.6
16
7.5
331
7.8
12
7.7
212
7.5
14
7.8
210
Targeting
7.6
29
7.9
406
7.5
25
8.7
430
8.0
27
8.0
372
7.7
22
7.7
338
Platform
7.9
25
7.7
284
8.8
36
7.2
333
8.7
39
8.0
368
8.1
39
8.1
404
8.2
30
7.8
314
7.6
35
7.4
325
8.2
27
7.5
321
8.4
19
7.8
267
8.0
32
7.6
333
Platform Interoperability
Not enough data
8.0(won by default)
35
Agentic AI - Social Media Advertising
Not enough data
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Social Functionality
7.0
24
8.0(won by 1.0)
221
Campaign Management
8.3(won by 0.3)
41
8.0
438
7.9(won by 0.3)
37
7.6
427
8.0
26
8.1(won by 0.1)
430
7.5(won by 0.5)
30
7.0
373
7.2
23
7.7(won by 0.5)
367
8.1(won by 0.3)
20
7.8
356
7.4
17
7.7(won by 0.3)
313
8.3(won by 0.6)
19
7.7
359
8.8(won by 0.7)
33
8.1
399
7.0
26
7.5(won by 0.5)
376
7.6(won by 0.1)
16
7.5
331
7.8(won by 0.1)
12
7.7
212
7.5
14
7.8(won by 0.3)
210
Targeting
7.6
29
7.9(won by 0.3)
406
7.5
25
8.7(won by 1.2)
430
8.0(tied score)
27
8.0(tied score)
372
7.7(tied score)
22
7.7(tied score)
338
Platform
7.9(won by 0.2)
25
7.7
284
8.8(won by 1.6)
36
7.2
333
8.7(won by 0.7)
39
8.0
368
8.1(tied score)
39
8.1(tied score)
404
8.2(won by 0.4)
30
7.8
314
7.6(won by 0.2)
35
7.4
325
8.2(won by 0.7)
27
7.5
321
8.4(won by 0.6)
19
7.8
267
8.0(won by 0.4)
32
7.6
333
Demand Side Platforms
Not enough data
7.7
5
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Campaign Management
8.3
41
8.0
438
7.9
37
7.6
427
8.0
26
8.1
430
7.5
30
7.0
373
7.2
23
7.7
367
8.1
20
7.8
356
7.4
17
7.7
313
8.3
19
7.7
359
8.8
33
8.1
399
7.0
26
7.5
376
7.6
16
7.5
331
7.8
12
7.7
212
7.5
14
7.8
210
Targeting
7.6
29
7.9
406
7.5
25
8.7
430
8.0
27
8.0
372
7.7
22
7.7
338
Demand Side Platforms
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Platform
7.9
25
7.7
284
8.8
36
7.2
333
8.7
39
8.0
368
8.1
39
8.1
404
8.2
30
7.8
314
7.6
35
7.4
325
8.2
27
7.5
321
8.4
19
7.8
267
8.0
32
7.6
333
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.5
9
Not enough data
8.3
9
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Acquisio and AdRoll are categorized as Cross-Channel Advertising, Social Media Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Acquisio is categorized as Paid Search Advertising
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, Native Advertising, Demand Side Platform (DSP), and Video Advertising
Reviews
Reviewers' Company Size
Acquisio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
62.3%
Internet
6.5%
Information Technology and Services
3.9%
Automotive
3.9%
Publishing
2.6%
Other
20.8%
Marketing and Advertising
25.7%
Computer Software
7.4%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Alternatives
Discussions
Why Acquiso?
1 Comment
Official Response from Acquisio
Why beat around the bush? Acquisio is designed to do all the stuff you hate doing.
All those tedious and time-consuming reports? Automated and at your...Read more
Why Acquiso?
1 Comment
Official Response from Acquisio
Acquisio works with some of the biggest names in search marketing, like YP and Australia’s Sensis. They think it’s cool that we’re #1 in the world in...Read more
Why Acquiso?
1 Comment
Official Response from Acquisio
Because your business and your goals are unique, we tailor a pricing structure for you based on really important stuff—like the features and level of service...Read more
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
