Compare Acquisio and AdRoll 
Featured Products
At a Glance
Market Segments
Small-Business (66.2% of reviews)
Small-Business (56.1% of reviews)
Entry-Level Pricing
No pricing available
Pay As You Go
Acquisio
Star Rating
(82)3.8 out of 5
Market Segments
Small-Business (66.2% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about AcquisioAdRoll
Star Rating
(774)4.1 out of 5
Market Segments
Small-Business (56.1% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in cross-channel marketing, with users praising its ability to effectively launch and track ads across various platforms like Facebook and Google. This feature significantly enhances their retargeting efforts, making it easier to re-engage with previous prospects.
- Users say that AdRoll's dashboard is user-friendly, allowing for quick audience creation and clear performance reporting. This intuitive design helps businesses make informed decisions and optimize their campaigns efficiently.
- According to verified reviews, Acquisio stands out for its bid and budget management tools, which users find beneficial for monitoring marketing and customer workflows. The software's simplicity and intuitive interface are frequently highlighted as major advantages.
- Reviewers mention that while Acquisio offers great customer support, it faces challenges in overall user satisfaction compared to AdRoll. Users appreciate the assistance but feel that the platform could improve in areas like campaign optimization and reporting capabilities.
- G2 reviewers indicate that AdRoll has a higher overall satisfaction score, reflecting its strong performance in ease of use and setup. Users find the onboarding process straightforward, which contributes to a smoother experience when starting new campaigns.
- Users report that Acquisio's custom reporting features are a strong point, with many finding them helpful for detailed analysis. However, they also note that AdRoll's reporting, while effective, could benefit from more customization options to meet specific business needs.
Pricing
Entry-Level Pricing
Acquisio
No pricing availableAdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Free Trial
Acquisio
No trial information availableAdRoll
Free Trial is available
Ratings
Meets Requirements
7.8
76
8.2
631
Ease of Use
7.7
76
8.3
636
Ease of Setup
7.1
57
8.3
419
Ease of Admin
7.7
57
8.1
343
Quality of Support
7.9
73
8.0
599
Has the product been a good partner in doing business?
8.2
56
8.1
342
Product Direction (% positive)
7.0
75
7.3
618
Features by Category
Channel Functionality
7.5
25
8.3
419
Platform Interoperability
Not enough data
7.5
82
Agentic AI - Display Advertising
Not enough data
6.9
26
Not enough data
6.9
24
Not enough data
7.4
24
Not enough data
7.3
24
Not enough data
7.5
25
Not enough data
7.2
24
Campaign Management
8.3
41
8.0
448
7.9
37
7.6
433
8.0
26
8.1
440
7.5
30
7.0
375
7.2
23
7.7
371
8.1
20
7.9
359
7.4
17
7.7
315
8.3
19
7.6
364
8.8
33
8.1
403
7.0
26
7.5
381
7.6
16
7.5
334
7.8
12
7.7
213
7.5
14
7.8
211
Targeting
7.6
29
7.9
419
7.5
25
8.7
455
8.0
27
8.0
375
7.7
22
7.7
340
Platform
7.9
25
7.7
295
8.8
36
7.2
342
8.7
39
8.1
372
8.1
39
8.1
412
8.2
30
7.8
315
7.6
35
7.4
331
8.2
27
7.5
322
8.4
19
7.8
269
8.0
32
7.6
334
Campaign Management & Optimization
7.6
51
Not enough data
7.3
48
Not enough data
6.5
42
Not enough data
6.7
27
Not enough data
6.9
32
Not enough data
7.7
45
Not enough data
7.1
41
Not enough data
6.2
27
Not enough data
6.6
34
Not enough data
6.5
21
Not enough data
8.7
52
Not enough data
Analytics & Administration
8.0
49
Not enough data
7.7
42
Not enough data
8.4
55
Not enough data
Platform
7.5
31
Not enough data
7.4
45
Not enough data
7.2
48
Not enough data
8.2
53
Not enough data
7.9
53
Not enough data
8.3
46
Not enough data
8.1
35
Not enough data
8.5
28
Not enough data
Retargeting
Not enough data
8.2
167
Not enough data
8.3
201
Not enough data
8.0
188
Not enough data
8.2
215
Not enough data
8.2
195
Not enough data
8.3
202
Not enough data
8.2
178
Agentic AI - Retargeting
Not enough data
7.6
26
Not enough data
7.1
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Attribution Modeling
Not enough data
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Agentic AI - Attribution
Not enough data
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Marketing
Not enough data
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Reporting
Not enough data
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Platform Interoperability
Not enough data
7.5
34
Mobile Functionality
7.3
25
8.0
204
Agentic AI - Mobile Advertising
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Campaign Management
8.3
41
8.0
448
7.9
37
7.6
433
8.0
26
8.1
440
7.5
30
7.0
375
7.2
23
7.7
371
8.1
20
7.9
359
7.4
17
7.7
315
8.3
19
7.6
364
8.8
33
8.1
403
7.0
26
7.5
381
7.6
16
7.5
334
7.8
12
7.7
213
7.5
14
7.8
211
Targeting
7.6
29
7.9
419
7.5
25
8.7
455
8.0
27
8.0
375
7.7
22
7.7
340
Mobile
8.1
20
7.8
169
7.8
12
7.7
213
7.5
14
7.8
211
Platform
7.9
25
7.7
295
8.8
36
7.2
342
8.7
39
8.1
372
8.1
39
8.1
412
8.2
30
7.8
315
7.6
35
7.4
331
8.2
27
7.5
322
8.4
19
7.8
269
8.0
32
7.6
334
Platform Interoperability
Not enough data
6.4
13
Video Functionality
Not enough data
8.1
16
Agentic AI - Video Advertising
Not enough data
5.6
6
Not enough data
5.6
6
Not enough data
5.8
6
Not enough data
5.8
6
Not enough data
5.8
6
Not enough data
5.6
6
Campaign Management
8.3
41
8.0
448
7.9
37
7.6
433
8.0
26
8.1
440
7.5
30
7.0
375
7.2
23
7.7
371
8.1
20
7.9
359
7.4
17
7.7
315
8.3
19
7.6
364
8.8
33
8.1
403
7.0
26
7.5
381
7.6
16
7.5
334
7.8
12
7.7
213
7.5
14
7.8
211
Targeting
7.6
29
7.9
419
7.5
25
8.7
455
8.0
27
8.0
375
7.7
22
7.7
340
Platform
7.9
25
7.7
295
8.8
36
7.2
342
8.7
39
8.1
372
8.1
39
8.1
412
8.2
30
7.8
315
7.6
35
7.4
331
8.2
27
7.5
322
8.4
19
7.8
269
8.0
32
7.6
334
Platform Interoperability
Not enough data
7.9(won by default)
34
Agentic AI - Social Media Advertising
Not enough data
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
7.9(won by default)
7
Not enough data
6.7(won by default)
6
Not enough data
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Social Functionality
7.0
24
8.1(won by 1.1)
222
Campaign Management
8.3(won by 0.3)
41
8.0
448
7.9(won by 0.3)
37
7.6
433
8.0
26
8.1(won by 0.1)
440
7.5(won by 0.5)
30
7.0
375
7.2
23
7.7(won by 0.5)
371
8.1(won by 0.2)
20
7.9
359
7.4
17
7.7(won by 0.3)
315
8.3(won by 0.7)
19
7.6
364
8.8(won by 0.7)
33
8.1
403
7.0
26
7.5(won by 0.5)
381
7.6(won by 0.1)
16
7.5
334
7.8(won by 0.1)
12
7.7
213
7.5
14
7.8(won by 0.3)
211
Targeting
7.6
29
7.9(won by 0.3)
419
7.5
25
8.7(won by 1.2)
455
8.0(tied score)
27
8.0(tied score)
375
7.7(tied score)
22
7.7(tied score)
340
Platform
7.9(won by 0.2)
25
7.7
295
8.8(won by 1.6)
36
7.2
342
8.7(won by 0.6)
39
8.1
372
8.1(tied score)
39
8.1(tied score)
412
8.2(won by 0.4)
30
7.8
315
7.6(won by 0.2)
35
7.4
331
8.2(won by 0.7)
27
7.5
322
8.4(won by 0.6)
19
7.8
269
8.0(won by 0.4)
32
7.6
334
Demand Side Platforms
Not enough data
7.7
5
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Campaign Management
8.3
41
8.0
448
7.9
37
7.6
433
8.0
26
8.1
440
7.5
30
7.0
375
7.2
23
7.7
371
8.1
20
7.9
359
7.4
17
7.7
315
8.3
19
7.6
364
8.8
33
8.1
403
7.0
26
7.5
381
7.6
16
7.5
334
7.8
12
7.7
213
7.5
14
7.8
211
Targeting
7.6
29
7.9
419
7.5
25
8.7
455
8.0
27
8.0
375
7.7
22
7.7
340
Demand Side Platforms
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Platform
7.9
25
7.7
295
8.8
36
7.2
342
8.7
39
8.1
372
8.1
39
8.1
412
8.2
30
7.8
315
7.6
35
7.4
331
8.2
27
7.5
322
8.4
19
7.8
269
8.0
32
7.6
334
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.5
9
Not enough data
8.3
9
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Acquisio and AdRoll are categorized as Cross-Channel Advertising, Social Media Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Acquisio is categorized as Paid Search Advertising
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, Native Advertising, Demand Side Platform (DSP), and Video Advertising
Reviews
Reviewers' Company Size
Acquisio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
62.3%
Internet
6.5%
Automotive
3.9%
Information Technology and Services
3.9%
Publishing
2.6%
Other
20.8%
Marketing and Advertising
25.4%
Computer Software
7.4%
Retail
5.8%
Apparel & Fashion
4.3%
Information Technology and Services
4.1%
Other
53.0%
Alternatives
Discussions
Why Acquisio?
1 Comment
Official Response from Acquisio
Why would you ever want to do that?!
But seriously, if for whatever reason you wish to terminate your services with Acquisio, you can simply go back to...Read more
Why Acquisio?
1 Comment
Official Response from Acquisio
Nope, it’s easy as pie! We work directly with the publishers via their respective APIs, and for the more complex Professional and Enterprise editions we also...Read more
Why Acquisio?
1 Comment
Official Response from Acquisio
Yes we offer a 21 day free trial. During the trial, you’ll have access to all of the features included in the edition you’ve chosen. There are no fees...Read more
What is AdRoll used for?
1 Comment
FB
For retargeting and setting up ads to those already familiar/seen your product but hasn't converted yet.Read more
What is AdRoll used for?
1 Comment
KB
retargeting that means someone goes on your website and they do not convert. You can then show ads to those folks through AdRoll.Read more
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