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Compare Acoustic Campaign and Iterable 
At a Glance
Market Segments
Enterprise (44.7% of reviews)
Mid-Market (55.6% of reviews)
Entry-Level Pricing
Let's talk
No pricing available
Acoustic Campaign
Star Rating
(272)3.8 out of 5
Market Segments
Enterprise (44.7% of reviews)
Pros & Cons
Entry-Level Pricing
Let's talk
Browse all 3 pricing plansIterable
Star Rating
(762)4.4 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Iterable stands out for its overall user satisfaction, boasting a significantly higher G2 Score compared to Acoustic Campaign. Users appreciate its intuitive design and powerful features, making it a preferred choice for email marketing and automation.
- Users say that Acoustic Campaign excels in providing a comprehensive suite of marketing tools, particularly for enterprise-level needs. Reviewers highlight its robust email capabilities and seamless integration, which are essential for orchestrating complex marketing campaigns.
- According to verified reviews, Iterable's support team is frequently praised for being responsive and knowledgeable, enhancing the user experience. This level of support is a key differentiator, especially for users who may need assistance with the platform's advanced features.
- Reviewers mention that Acoustic Campaign offers a user-friendly interface, making it easy for marketers to visualize and manage their campaigns. However, some users have noted challenges with configuration, indicating that while the tool is powerful, it may require a learning curve for optimal use.
- Users highlight Iterable's versatility in supporting multiple communication channels, including email, SMS, and push notifications. This capability allows marketers to create unified campaigns across various platforms, which is a significant advantage for those looking to engage customers through different touchpoints.
- G2 reviewers indicate that while Acoustic Campaign is well-suited for enterprise users, it may not be as effective for mid-market companies, where Iterable shines. Iterable's focus on user-friendly workflows and comprehensive resources, like the Iterable Academy, makes it particularly appealing for businesses seeking to streamline their marketing efforts.
Pricing
Entry-Level Pricing
Acoustic Campaign
Essentials
Let's talk
Great for marketers who have outgrown limited marketing automation tools and want to take customer engagement to the next level.
- Unlimited customer records
- Lead scoring
- CRM integration
Iterable
No pricing availableFree Trial
Acoustic Campaign
No trial information availableIterable
No trial information availableRatings
Meets Requirements
7.8
196
8.5
614
Ease of Use
6.7
197
8.4
627
Ease of Setup
6.7
94
7.7
316
Ease of Admin
7.3
96
8.4
232
Quality of Support
7.3
187
8.8
598
Has the product been a good partner in doing business?
7.5
98
9.0
234
Product Direction (% positive)
6.8
189
9.0
607
Features by Category
Email Marketing
7.6
149
|
Verified
9.0
470
|
Verified
8.3
151
|
Verified
9.0
459
|
Verified
7.8
148
|
Verified
8.2
445
|
Verified
7.8
131
|
Verified
8.4
396
|
Verified
Online Marketing
6.7
118
|
Verified
6.2
267
|
Verified
7.4
124
|
Verified
8.3
401
|
Verified
7.5
126
|
Verified
8.4
440
|
Verified
7.0
116
|
Verified
8.1
399
|
Verified
7.1
96
|
Verified
6.9
271
|
Verified
Lead Management
7.2
102
|
Verified
7.3
303
|
Verified
7.1
103
|
Verified
7.4
334
|
Verified
7.5
113
|
Verified
8.6
432
|
Verified
7.0
83
|
Verified
6.8
273
|
Verified
7.2
93
|
Verified
7.7
297
|
Verified
7.1
89
|
Verified
7.1
288
|
Verified
7.1
83
|
Verified
7.3
278
|
Verified
7.2
84
|
Verified
7.4
279
|
Verified
Campaign Management
7.2
104
|
Verified
7.7
294
7.0
81
6.9
266
|
Verified
6.9
66
|
Verified
6.6
243
6.8
55
|
Verified
6.0
224
Social
6.4
59
5.7
206
7.2
74
|
Verified
6.1
212
6.8
66
|
Verified
5.8
212
6.8
67
5.7
212
6.7
61
|
Verified
5.9
223
Reporting & Analytics
7.2
132
|
Verified
7.6
431
|
Verified
6.6
104
|
Verified
6.6
288
|
Verified
6.5
81
|
Verified
6.6
277
|
Verified
6.2
79
|
Verified
6.5
275
|
Verified
6.2
68
5.8
227
|
Verified
Platform
6.9
65
|
Verified
8.1
331
|
Verified
6.7
63
|
Verified
8.4
331
|
Verified
7.7
65
|
Verified
8.5
336
|
Verified
6.2
37
|
Verified
7.4
224
6.5
47
|
Verified
8.0
310
|
Verified
7.2
62
|
Verified
8.3
336
|
Verified
6.6
42
|
Verified
7.1
241
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.9
24
Not enough data
7.0
23
Not enough data
7.2
24
Not enough data
7.5
24
Not enough data
7.3
25
Not enough data
7.5
25
Integration
7.4
69
|
Verified
7.8
340
|
Verified
7.3
57
|
Verified
8.1
338
|
Verified
6.2
49
|
Verified
7.6
280
|
Verified
Campaigns
Not enough data
8.3
158
Not enough data
8.7
159
Not enough data
8.1
144
Not enough data
8.7
167
Not enough data
8.5
165
Analytics
Not enough data
7.8
169
Not enough data
7.5
160
Optimization
Not enough data
8.3
165
Not enough data
8.5
166
Not enough data
7.7
133
Not enough data
7.8
148
Agentic AI - Push Notification
Not enough data
7.4
11
Not enough data
8.0
11
Not enough data
6.8
12
Segmentation
Not enough data
8.8
43
Not enough data
8.5
42
Targeting
Not enough data
8.1
44
Not enough data
8.1
38
Triggered Content
Not enough data
6.9
32
Not enough data
9.1
43
Not enough data
9.2
41
Personalized Content
Not enough data
7.8
34
Not enough data
7.3
31
Not enough data
6.3
28
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.8
16
Not enough data
5.6
14
Not enough data
8.1
15
Not enough data
8.7
15
Edit
Not enough data
7.3
15
Not enough data
8.8
17
Not enough data
8.8
16
Logistics
Not enough data
8.6
16
Not enough data
7.8
13
Not enough data
8.5
13
Not enough data
7.6
14
Generative AI
Not enough data
8.1
12
Not enough data
7.5
12
Agentic AI - Email Template Builder
Not enough data
8.0
10
Not enough data
7.7
10
Text Messaging
Not enough data
8.6
30
Not enough data
6.9
27
Not enough data
8.7
29
Not enough data
6.9
26
Not enough data
8.3
26
Not enough data
6.7
25
Not enough data
8.5
27
Not enough data
8.5
26
SMS Platform
Not enough data
7.9
29
Not enough data
8.2
29
Not enough data
7.4
22
Not enough data
6.2
21
Not enough data
7.2
24
Not enough data
8.6
25
Agentic AI - SMS Marketing
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.1
7
Not enough data
7.6
7
Data Sourcing
Not enough data
8.1
9
Not enough data
8.3
10
Not enough data
8.3
8
Not enough data
8.5
9
Intelligence
Not enough data
8.8
8
Not enough data
8.1
8
Not enough data
7.9
8
Platform Basics
Not enough data
8.1
38
Not enough data
8.2
38
Platform Data
Not enough data
7.4
39
Not enough data
7.1
38
Not enough data
6.8
38
Not enough data
7.1
37
Platform Additional Functionality
Not enough data
7.3
35
Not enough data
7.4
33
Not enough data
6.9
35
Agentic AI - Customer Journey Analytics
Not enough data
7.8
9
Not enough data
7.2
9
Not enough data
7.6
9
Not enough data
8.0
9
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
7.4
15
Not enough data
7.2
16
Not enough data
7.4
15
Not enough data
7.5
14
Not enough data
7.3
14
Not enough data
7.3
14
Analysis
Not enough data
7.3
124
|
Verified
Not enough data
7.7
169
|
Verified
Not enough data
6.5
111
|
Verified
Not enough data
6.9
138
|
Verified
Campaigns
Not enough data
7.0
113
Not enough data
8.3
144
|
Verified
Not enough data
7.7
123
|
Verified
Not enough data
6.0
101
|
Verified
Not enough data
9.2
164
|
Verified
Not enough data
9.1
162
|
Verified
Engagement
Not enough data
7.1
108
|
Verified
Platform
Not enough data
8.2
140
|
Verified
Not enough data
7.7
125
Not enough data
7.2
112
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Acoustic Campaign and Iterable are categorized as Marketing Automation
Unique Categories
Acoustic Campaign has no unique categories
Iterable is categorized as Personalization, Personalization Engines, SMS Marketing, Push Notification, Mobile Marketing, WhatsApp Marketing, Email Template Builder, Customer Journey Analytics, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Acoustic Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.4%
Retail
6.5%
Information Technology and Services
6.1%
Financial Services
6.1%
Computer Software
6.1%
Other
59.8%
Marketing and Advertising
10.9%
Health, Wellness and Fitness
8.6%
Financial Services
7.6%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.7%
Alternatives
Discussions
Does IBM Marketing Cloud offer any social capabilities?
1 Comment
RH
Yes. You can build Facebook, Instagram and Twitter campaigns into your single campaign or programs within Acoustic (formerly known as IBM Marketing Cloud)...Read more
Can relational tables be renamed?
1 Comment
OA
Hi Edgar, thanks for reaching out! Unfortunately no, relational tables cannot be renamed.
Additionally - apologies for the delay! Please be sure to check...Read more
What is Acoustic Campaign?
1 Comment
MB
It is an Email Marketing Platform (ESP). Formerly known as IBM Watson Campaign Automation, and prior to that SilverPop.Read more
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 Comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
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